REPUBLIC OF TURKEY
MINISTRY OF CULTURE AND TOURISM
General Directorate of Promotion
August-2008
GERMANY
Population
82.4 million (2006)
Tourism Authority
GNTB ( The German National Tourist Board)
International Travels
47,8 million
Tourism Expenditure
73,9 billion USD (2006)
Preferred Foreign Destinations
1.Spain, Balearic Islands, Canary Island ( % 14 )
2.Italy (% 7.3)
3.Austria ( % 5.8)
4.Turkey ( % 5.7)
Tourist Profile
GERMANY
Length of stay
11.1 days
Target Age Groups
30-49 age group (%40), 50+ age group
(%30), 14 -29 age group (%30)
Time for Decision Making
6-12 months
Reservation Time
3-6 months and last minute
Preferred Reservation Type
Travel agents and internet (% 8)
Preferred Accommodation Type
Holiday villages and hotels
Travel Motivations
Sun-sand-sea, entertainment, shopping,
wellness
Travel Purpose
Sun-sand-sea tourism, business travels,
health tourism
Preferred Season for International
Travels
1. Summer, 2. Spring, 3.Autumn, 4.Winter
Average Expenditure per Person
1.143 Euro
Turkey in German
Market -2008
Incoming Tourists to Turkey
4.149.805 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 10,29
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
1.831.941 / % 9,85
2006 Package Tour List
1.Spain, 2.Italy, 3. Turkey, 4.Greece
5.North African Countries
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
Big tour operators: 6
Travel agents: 12.000
(% 95 have operation to Turkey)
Distribution of Incoming Tourist
According to the Destinations
1.Mediterranean Region
2.Aegean Region
3.Marmara Region (Istanbul)
4.Central Anatolian Region (Cappadocia)
The Most Effective Advertisement Type
and Time
Print media, TV, outdoor, radio, internet
January/June and Spring/Summer period
Ongoing Promotional Campaigns
Print media, outdoor, TV, radio, internet
and PR
RUSSIA
Population
141,377,752 (July 2007)
Tourism Authority
Federal Tourism Agency
International Travels
29.107.224 (2006)
Tourism Expenditure
18.8 billion USD
Preferred Foreign Destinations
Turkey, Egypt, China, France, Dubai (2006)
RUSSIA
Tourist Profile
Length of stay
10-15 days (2006)
Target Age Groups
ABC1 socio-economic groups, 25-55 age
group
Time for Decision Making
Last minute
Reservation Time
Last minute
Preferred Reservation Type
Package tour
Preferred Accommodation Type
3-4-5 star hotels (2006)
Travel Motivations
Low prices (all inclusive), sun-sand-sea,
service quality , entertainment (aqua parkdisco-animation)
Travel Purpose
Sun-sand-sea tourism
Preferred Season for International
Travels
May – September (2006)
Average Expenditure per Person
700-750 USD
Turkey in Russian
Market -2008
Incoming Tourists to Turkey
2.465.336 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 33,01
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
1.180.162 / % 27,15
2006 Package Tour List
1th (%14)
6th (% 6,28) – All travels
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
150
Distribution of Incoming Tourist
According to the Destinations
Antalya- Marmaris-Bodrum Kuşadası
Istanbul
The Most Effective Advertisement Type
and Time
Outdoor (mega-billboard, electronic
plasma etc.), print media, TV
Ongoing Promotional Campaigns
Outdoor , print media, TV and PR
GREAT BRITAIN
Population
59,8 million
Tourism Authority
Department of Culture, Media and Sports VisitBritain
International Travels
69,5 million (2006)
Tourism Expenditure
63,1 billion USD (2006)
Preferred Foreign Destinations
Turkey, Spain, France, Ireland, Italy, USA,
Germany, Greece, Netherland, Portugal,
Belgium, (2006)
Tourist Profile
GREAT BRITAIN
Length of stay
10 days
Target Age Groups
ABC1 socio-economic groups, third aged
group, 18-29 age group, golf players and
yacht travelers
Time for Decision Making
December- May period
Reservation Time
January-February-March
Lastminute: May-June
Preferred Reservation Type
Travel agents (%49), tour operators (%24),
individual reservations (%24)
Preferred Accommodation Type
Package tours (all inclusive)
Travel Motivations
Warm climate (%54), culture-history (%45),
low prices (%34), natural scenery (%26)
Travel Purpose
Sun-sand-sea, culture, golf, yachting, diving
and spa-wellness
Preferred Season for International
Travels
July-August-September , Christmas
Holidays, Easter Holidays
Average Expenditure per Person
495 Sterlin (940 $) (2006)
625 Sterlin (1.187 $) (2006)- in Turkey
Turkey in British
Market -2008
Incoming Tourists to Turkey
1.916.130 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 14,13
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
765.506 / % 17,03
2006 Package Tour List
3th (1th Spain, 2th Greece)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
100
Distribution of Incoming Tourist
According to the Destinations
Muğla (%66), İstanbul (%14), Antalya
(%12)
The Most Effective Advertisement Type
and Time
TV, outdoor ve print media
December-May period
Ongoing Promotional Campaigns
TV, outdoor, print media, internet, PR
HOLLAND
Population
16.389.056 (2006)
Tourism Authority
Ministry of Economics- Netherlands Tourism
Board
International Travels
17.6 million (2007)
Tourism Expenditure
17 billion USD (2006)
Preferred Foreign Destinations
France, Germany, Belgium, Spain, Austria,
Italy, Greece, Turkey, UK
Tourist Profile
HOLLAND
Length of stay
8-11 days
Target Age Groups
55+ age groups and family with children
Time for Decision Making
December-January-February
Reservation Time
January-February-March
Preferred Reservation Type
Tour operators (%55,) internet (%33)
Preferred Accommodation Type
4-5 star hotels and ve holiday villages
Travel Motivations
Warm climate, low prices, friendly people,
sun-sand-sea, culture
Travel Purpose
Sun-sand-sea tourism, culture/city tourism,
sportive activities
Preferred Season for İnternational
Travels
May-October
Average Expenditure per Person
Turkey- 802 Euro,
Spain- 763 Euro
Greece- 910 Euro,
Other Mediterranean
Countries- 812 Euro
Turkey in Dutch
Market -2008
Incoming Tourists to Turkey
1.053.675 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 5,63
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
460.408 / % 15,55
2006 Package Tour List
5th (% 4,51) (all holiday types)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
8
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Alanya, Side, Antalya, Bodrum,
Marmaris
The Most Effective Advertisement Type
and Time
TV, outdoor, print media, radio, internet
January-April and October-NovemberDecember
Ongoing Promotional Campaigns
TV, outdoor, print media, radio, internet,
joint marketing
FRANCE
Population
62.380.800
Tourism Authority
Ministry of Tourism
International Travels
20 million (2007)
Tourism Expenditure
31,2 billion USD
Preferred Foreign Destinations
Spain, Italy, Belgium-Luxembourg, Germany,
Portugal, , UK, Greece, Morocco, Tunisia,
Egypt, Turkey
FRANCE
Tourist Profile
Length of stay
2 weeks
Target Age Groups
ABC1 socio-economic groups, 25+ age
group
Time for Decision Making
January – February - March
Reservation Time
January – February – March (for summer
holiday) and last- minute
Preferred Reservation Type
Internet and tour operators
Preferred Accommodation Type
Holiday villages and 3-4-5 star hotels
Travel Motivations
Sun-sand-sea, city break, agro tourism,
Culture/faith tourism
Travel Purpose
Sun-sand-sea, culture/city tourism,
shopping, health tourism, faith tourism
Preferred Season for International
Travels
May-September
Average Expenditure per Person
1.048 Euro
Turkey in French
Market -2008
Incoming Tourists to Turkey
768.167 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 16,77
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
351.804 / % 19,44
2006 Package Tour List
11th (% 1) ( 2005 )
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
110
Distribution of Incoming Tourist
According to the Destinations
Bodrum, İzmir, Antalya, Istanbul,
Cappadocia
The Most Effective Advertisement Type
and Time
Internet, print media, TV
January-June period
Ongoing Promotional Campaigns
Outdoor, TV, print media, internet, PR
U.S.A
Population
303,824,646
Tourism Authority
OTTI - Office of Travel & Tourism Industries,
TIA – Travel Industry Association of America
International Travels
40 million (31 million overseas) (2006)
Tourism Expenditure
72 billion USD (2006)
Preferred Foreign Destinations
UK, France, Italy, Germany, Japan, China
(2006)
U.S.A
Tourist Profile
Length of stay
8.9 days (in Turkey 8,1 days)
Target Age Groups
55+ age group and culture oriented travelers
Time for Decision Making
Holidays: 103 days
Business travels: 55 days
Reservation Time
December-May period
Preferred Reservation Type
Travel Agents and internet
Preferred Accommodation Type
5 star hotels, boutique hotels
Travel Motivations
Visiting historical-cultural places, shopping,
city break, luxury travels (cruising)
Travel Purpose
Culture/city tourism, faith tourism,
shopping, cruising, health tourism
Preferred Season for International
Travels
May-October / October-April
Average Expenditure per Person
1.500 USD
Turkey in American
Market -2008
Incoming Tourists to Turkey
642.911 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 20,75
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
272.557 / % - 4,30
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
Over 100
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Cappadocia, Kuşadası (Efes),
Antalya
The Most Effective Advertisement Type
and Time
TV, print media, outdoor and internet
December-May period
Ongoing Promotional Campaigns
Print media, TV, outdoor, internet, PR
UKRAINE
Population
46,299,862 (July 2007)
Tourism Authority
Ministry of Culture and Tourism
International Travels
17.3 million - 1.92 % (2007)
Tourism Expenditure
2.8 billion USD (2006)
Preferred Foreign Destinations
Turkey, Egypt, Spain, Tunisia, Greece,
Croatia, Bulgaria, Italy.
Tourist Profile
UKRAINE
Length of stay
7-15 days (2006)
Target Age Groups
35+ age group, families with children (2006)
Time for Decision Making
Last minute
Reservation Time
Last minute
Preferred Reservation Type
Package tour
Preferred Accommodation Type
3-4-5 star hotels (2006)
Travel Motivations
Sea – sun – sand, all inclusive, service
quality, entertainment (aqua park-discoanimation)
Travel Purpose
Mass Tourism (sea – sand - sun), Culture
tourism, Winter Tourism
Preferred Season for International
Travels
July, August
Average Expenditure per Person
800-900 USD
Turkey in Ukrainean
Market -2008
Incoming Tourists to Turkey
593.302 ( January – June 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
21,60 %
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
317.647 / %24,82
2006 Package Tour List
11th (%2,77)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
3.356
Distribution of Incoming Tourist
According to the Destinations
Antalya (Kemer, Alanya), MarmarisBodrum Istanbul
The Most Effective Advertisement Type
and Time
Outdoor, TV, print media
Ongoing Promotional Campaigns
Outdoor, TV, print media, PR
ITALY
Population
58.133.509
Tourism Authority
Department of Development and Competition
in Tourism
International Travels
52.517.000 (2007)
Tourism Expenditure
23,1 billion USD (2006)
Preferred Foreign Destinations
France, Austria, Slovenia, Germany, Spain,
Rumania, Croatia
ITALY
Tourist Profile
Length of stay
12
Target Age Groups
18-54 age group , ABC1 socio-economic
groups
Time for Decision Making
Last minute
Reservation Time
Last minute
Preferred Reservation Type
Internet and travel agency
Preferred Accommodation Type
3-4-5 Star hotels, apartment
Travel Motivations
Sea, countryside, city, culture and thermal
tourism.
Travel Purpose
Sun-Sand-Sea tourism, culture/city tourism,
thermal tourism
Preferred Season for International
Travels
Easter Holiday in Winter, July and
Average Expenditure per Person
525 Euro
September in summer
Turkey in Italian
Market -2008
Incoming Tourists to Turkey
514.803 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
27,88 %
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
233.297 / % 33,23
2006 Package Tour List
14th (%1,90)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
66
Distribution of ıncoming Tourist
According to the Destinations
Bodrum, Antalya, Istanbul, Cappadocia,
Efes
The Most Effective Advertisement Type
and Time
Internet, TV, print media
Ongoing Promotional Campaigns
Internet, TV, print media, outdoor, PR
BELGIUM
Population
10.373.000
Tourism Authority
Federation of Tourism Industry
International Travels
7.818.000 (2005)
Tourism Expenditure
15,4 billion USD (2006)
Preferred Foreign Destinations
Spain, France ,Turkey, Germany ,Italy
BELGIUM
Tourist Profile
Length of stay
1 week
Target Age Groups
24 – 59 age group
Time for Decision Making
January for summer holiday, September for
winter holiday
Reservation Time
2 months ago for long holidays; last minute for
short holidays.
Preferred Reservation Type
Package tour
Preferred Accommodation Type
4-5 star hotels, apart hotel, houses for rent
Travel Motivations
Culture, nature, winter sports, congress, health,
golf, eco tourism, faith tourism
Travel Purpose
Sun-sand-sea tourism, Culture/city tourism,
Congress , Golf , Faith and Health tourism
Preferred Season for
International Travels
March - September
Average Expenditure per Person
714 Euro
Turkey in Belgian
Market -2008
Incoming Tourists to Turkey
542.712 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
18,03 %
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
216.759 / %15,20
2006 Package Tour List
2th (%15,2) ( 2005 )
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
20
Distribution of Incoming Tourist
According to the Destinations
Antalya- Ege- Istanbul- Cappadocia
The Most Effective Advertisement Type
and Time
TV, print media
January-June, September-November
Ongoing Promotional Campaigns
TV, print media, outdoor
AUSTRIA
Population
8,192,880
Tourism Authority
Austria National Tourism Office (ANTO)
International Travels
7,68 million
Tourism Expenditure
9,3 billion USD (2006)
Preferred Foreign Destinations
Italy (20,7 % ), Croatia (12,8 %), Spain (8,5 %),
Greece (7,3 %), Turkey (6 %), Germany (6 %),
others (38 %) (2006)
AUSTRIA
Tourist Profile
Length of stay
5-8 days
Target Age Groups
18 – 65 age group
Time for Decision Making
November - February
Reservation Time
January – March
Preferred Reservation Type
Travel agency and internet
Preferred Accommodation Type
4-5 stars hotels, club hotels and pensions
(46,3 % ), near friends and relatives (34,5 % )
others (Apart Hotel, Camping) (19,2 %)
Travel Motivations
Warm climate, sea, sport, culture, shopping,
gastronomy
Travel Purpose
Sun-sand-sea, culture/city tourism, sport
Preferred Season for International
Travels
78 % summer, 22 %winter. 39,2 % July,
August and September, travels generally in
May – September to other countries.
Average Expenditure per Person
For Holiday: 800 Euro, For Business Travel;
1,200 Euro
Turkey in Austrian
Market -2008
Incoming Tourists to Turkey
472.482 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
9.95 %
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
188.969 / %18,38
2006 Package Tour List
5th (%13) ( 2004 )
Distribution of Incoming Tourist
According to the Destinations
Antalya- Muğla- Istanbul
The Most Effective Advertisement Type
and Time
TV, print media, mega posters at main
connection points of city and outside of
city superhighway, tour operator
catalogs and fairs.
January- February- March
Ongoing Promotional Campaigns
TV, outdoor, print media, joint
advertising.
SWITZERLAND
Population
7.48 million
Tourism Authority
Undersecretariat of Economics
International Travels
20.3 million ( 2006)
Tourism Expenditure
9,9 billion USD
Preferred Foreign Destinations
1.France, 2. Italy, 3.Germany, 4.Spain,
5.Austria, 6.UK, 7. Greece, 8.Turkey, 9.USA,
10.Hungary
Tourist Profile
SWITZERLAND
Length of stay
12,68 days for long distance destinations
6,23 days for near destinations
Target Age Groups
18-70 age group
Time for Decision Making
Spring holidays: After Christmas
Summer holidays: March-May
Autumn holidays: August-September Christmas
holiday: September-October
Reservation Time
2 month ago: %62
4 weeks ago: %19 4
Last minute: %8
Preferred Reservation Type
Travel agencies, internet
Preferred Accommodation Type
2-3 star hotels: %26
5 star hotels: %19
Near friends and relatives: %16
Travel Motivations
Relaxing (%73 ), experience different cultures (%54),
meeting different people (%45), entertainment
(%39), sportive (%28), spending time with family
(%25), health (%11)
Travel Purpose
Sun-sand-sea tourism, culture tourism, golf
tourism, yachting and water sports
Average Expenditure per Person
70 CHF per day (2006 )
Turkey in Swiss Market
-2008
Incoming Tourists to Turkey
229.688 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
9,23
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
91.659 / %7,86
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
90
Distribution of Incoming Tourist
According to the Destinations
Antalya, Istanbul, Aegean Region
(Bodrum), Cappadocia, East Anatolia
The Most Effective Advertisement Type
and Time
TV, print media, outdoor, internet, radio
January-June / August-October
Ongoing Promotional Campaigns
Print media, outdoor, internet, TV, PR
POLAND
Population
38.5 million
Tourism Authority
Tourism Department of Ministry of
Employment and Economy
International Travels ( 2005)
40.8 million
Tourism Expenditure
5,7 billion USD (2006)
POLAND
Tourist Profile
Target Age Groups
20-59 age group
Time for Decision Making
March-June period
Reservation Time
Last minute
Preferred Reservation Type
Travel Agencies
Preferred Accommodation Type
5 Stars Hotels, package tours
Travel Motivations
Warm climate, sea, sport and winter sports,
culture ( to European Cities), shopping,
gastronomy and suitable price
Preferred Season for International
Travels
May-September Period
Average Expenditure per Person
600 Euro
Turkey in Polish Market
-2008
Incoming Tourists to Turkey
276.783 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 45,08
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
132.304 / %45,67
2006 Package Tour List
%5
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
14
Distribution of Incoming Tourist
According to the Destinations
%50 Mediterranean, %26 Marmara,
%22 Aegean
The Most Effective Advertisement Type
and Time
TV, print media, outdoor, Internet,
radio, cinema
Ongoing Promotional Campaigns
TV, print media, outdoor, Internet
DENMARK
Population
5.432.335
Tourism Authority
Ministry of Industry and Commerce
International Travels
7.600.000 (2004)
Tourism Expenditure
7,4 billion USD (2006)
Preferred Foreign Destinations
Sweden, Germany, France, Spain, England,
Norway, Greece, Austria, Italy, Turkey
Tourist Profile
DENMARK
Length of stay
One week
Target Age Groups
24 – 59 age group
Time for Decision Making
The period after Noel
Reservation Time
Before 2 – 4 months
Preferred Reservation Type
Tour operators
Preferred Accommodation Type
Apart Hotel
Travel Motivations
Sea-sun-sand, wellness (teeth, eye,
rheumatism treatments), shopping ( over
average expenditure), eco tourism
Preferred Season for International
Travels
June – September
Average Expenditure per Person
1.305 Euro
Turkey in Danish
Market -2008
Incoming Tourists to Turkey
265.429 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 12,59
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
112.313 / %9,19
2006 Package Tour List
10th (% 2.8) ( 2004 )
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
26
Distribution of Incoming Tourist
According to the Destinations
Antalya – Aegean Region -Istanbul
The Most Effective Advertisement Type
and Time
TV
January-April, October-November
FINLAND
Population
5.231.372
Tourism Authority
Ministry of Industry and Commerce
International Travels
5.086.694 (2007)
Tourism Expenditure
3,4 billion USD (2006)
Preferred Foreign Destinations
Estonia, Spain, Sweden, Greece, Italy,
Thailand, USA, Bulgaria, Turkey, Croatia,
Brazil, Germany, France, England (2007)
Tourist Profile
FINLAND
Length of stay0
One week
Target Age Groups
30-55 and 55+ age groups, families with
children
Time for Decision Making
October-November, January-April period,
last minute
Reservation Time
October-November, January-April period,
last minute
Preferred Reservation Type
Tour operators (%85), individual travel (%15)
Preferred Accommodation Type
2-4 star Hotels (% 65), Holiday Village ( %
10), Apart (% 20),
Travel Motivations
Sea-Sand-Sun, culture/city tourism, golf,
yachting, sailing, diving, SPA
Travel Purpose
Entertainment-rest (%87) ,business (%13)
Preferred Season for International
Travels
February, April-October
Average Expenditure per Person
710 $ (800 $ in Turkey ) (2004)
Turkey in Finnish
Market -2008
Incoming Tourists to Turkey
84.378 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 7,12
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
43.657 / %17,77
2006 Package Tour List
5th
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
20
Distribution of Incoming Tourist
According to the Destinations
Alanya (%31),Marmaris (%12), Istanbul
(%11), Fethiye (%10), Belek ( % 8)
Bodrum, Kas ( % 6)
The Most Effective Advertisement Type
and Time
TV, press, outdoor;
October-November period
SWEDEN
Population
9,031,088
Tourism Authority
Sweden Travel and Tourism Council
International Travels
12.7 million (2007)
Tourism Expenditure
11,5 billion USD (2006)
Preferred Foreign Destinations
Finland, Denmark, Spain, Norway, Germany,
England, Italy, Greece, France
Tourist Profile
SWEDEN
Length of stay
One week
Target Age Groups
Families with child in middle-class income
(mass and culture tourism), high level
income group (thermal and golf tourism)
Time for Decision Making
January-May
Reservation Time
January-May period and last minute
Preferred Reservation Type
Individual organizations via travel agencies
and internet
Preferred Accommodation Type
Apart Hotel, All inclusive
Travel Motivations
Sea-Sand-Sun, Culture, Golf and thermal
Travel Purpose
Sun-sand-sea tourism, entertainment and
culture tourism
Preferred Season for International
Travels
June-July
Average Expenditure per Person
109 USD per day
Turkey in Swedish
Market -2008
Incoming Tourists to Turkey
338.182 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 3,66
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
169.506 / %20,94
2006 Package Tour List
10th (2006)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
25
Distribution of Incoming Tourist
According to the Destinations
Antalya, Istanbul, Marmaris
The Most Effective Advertisement Type
and Time
TV, print media, outdoor
January- March, October-November
NORWAY
Population
4.627.926
Tourism Authority
Ministry of Industry
International Travels
3.680.000 (2007)
Tourism Expenditure
12,1 billion USD (2006)
Preferred Foreign Destinations
Spain, Sweden, Denmark, Greece, France,
England, Italy, Germany
Tourist Profile
NORWAY
Length of stay
One week
Target Age Groups
Families with child in middle-class income
(mass and culture tourism), high level
income group (thermal and golf tourism)
Time for Decision Making
January-April
Reservation Time
January-May
Preferred Reservation Type
Travel agency and internet
Preferred Accommodation Type
All inclusive, Apart Hotel
Travel Motivations
Sea-Sand-Sun, culture, gGolf and thermal
tourism
Travel Purpose
Sea, entertainment, health, sport
Preferred Season for International
Travels
June-July
Average Expenditure per Person
103 USD per day
Turkey in Norwegian
Market -2008
Incoming Tourists to Turkey
184.446 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 11,39
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
104.489 / %41,56
2006 Package Tour List
8
Distribution of Incoming Tourist
According to the Destinations
Antalya, Istanbul, Izmir
The Most Effective Advertisement Type
and Time
TV, print media, outdoor /
October-November
SPAIN
Population
45.116.894 (2005)
Tourism Authority
Department of Trade, Industry and Tourism
International Travels
10.676.395 (2006)
Tourism Expenditure
16.7 billion USD (2006)
Preferred Foreign Destinations
European Countries (France, Italy), Morocco,
Egypt, Tunisia , Turkey
SPAIN
Tourist Profile
Length of stay
7 days
Target Age Groups
ABC1 socio-economic group, 25-54 age
group women, 18-29 and 40-54 age group
men
Time for Decision Making
Summer holidays: After January
Winter holidays: After September
Reservation Time
Long Holidays: 30 days
Short Holidays: Last Minute
Preferred Reservation Type
Internet and travel agencies
Preferred Accommodation Type
4-5 star hotels, renting house, time-share
Travel Motivations
Culture, sport, health, faith and sea tourism
Travel Purpose
Sea, culture ,faith tourism
Preferred Season for International
Travels
Easter Holiday, June - August
Average Expenditure per Person
107.6 Euro ( per day)
Turkey in Spanish
Market -2008
Incoming Tourists to Turkey
288.358 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 23,05
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
131.521 / %24,75
2006 Package Tour List
% 1. 89 ( 2005)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
49
Distribution of Incoming Tourist
According to the Destinations
Cappadocia, Istanbul, Aegean and
Mediterranean Region
The Most Effective Advertisement Type
and Time
Internet, TV, print media /
January-May
Ongoing Promotional Campaigns
TV, outdoor, print Media
MACEDONIA
Population
2.070.000
Tourism Authority
ATAM, Ministry of Economy
Tourist Profile
MACEDONIA
Length of stay
15 days
Target Age Groups
18-25 and 25-50 age groups
Preferred Reservation Type
15th June – 15th August
Preferred Accommodation Type
Hotel, resort, guesthouse
Travel Motivations
Culture and eco tourism, trade
Average Expenditure per Person
850 USD
Turkey in Macedonian
Market -2008
Incoming Tourists to Turkey
93.705 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
-% 20,85
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
41.896 / %3,45
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
17
Distribution of Incoming Tourist
According to the Destinations
Marmara Region 110.000, Aegean
Region 1600, Mediterranean 6500 and
other regions
The Most Effective Advertisement Type
and Time
Print media and TV, Outdoor
March –June, September – October
Ongoing Promotional Campaigns
Print media and outdoor
JAPAN
Population
127.757.000
Tourism Authority
Ministry of Land Infrastructure and
Transport; JNTO (Japan National Tourist
Office)
International Travels
17.298.565 (2007)
Expenditure
26,9 billion USD (2006)
Preferred Foreign Destinations
China, USA (Hawaii), Hong Kong, S. Korea,
Thailand, Spain, Germany, Italy
JAPAN
Tourist Profile
Length of stay
5-7 days
Travel to Europe 8-14 days
Target Age Groups
20-29 age group women, 30-39 age group
men, retired people
Time for Decision Making
April-June
Reservation Time
April-November
Preferred Reservation Type
%65 package tours; %35 private
organizations
Preferred Accommodation Type
Luxury Hotels
Travel Motivations
meeting different cultures, eco tourism,
archeological tours.
Travel Purpose
Culture, eco tourism, business travels
Preferred Season for International
Travels
July-August
Average Expenditure per Person
299.000 JPY (App. 2539 $)
Turkey in Japanese
Market -2008
Incoming Tourists to Turkey
168.852 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 34,27
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
76.068 / -%9,84
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
63
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Cappadocia
The Most Effective Advertisement Type
and Time
April-November/October
Internet, outdoor, TV, print media
Ongoing Promotional Campaigns
TV, print media, Internet, outdoor,
S.KOREA
Population
48.420.000 (2005)
Tourism Authority
Culture and Tourism Ministry
International Travels
10.080.143 (2005)
13.000.000 (2007 approximately)
Tourism Expenditure
18,2 billion USD (2006)
Preferred Foreign Destinations
China, Japan, Taiwan, Hong Kong, Macao,
Thailand, Malaysia, Philippines, Indonesia,
Singapore
S.KOREA
Tourist Profile
Length of stay
5 days
Target Age Groups
Middle ages, retired people, golf players
Time for Decision Making
2 weeks
Reservation Time
1 mouth
Preferred Reservation Type
Internet
Preferred Accommodation Type
Hotels, friend and relatives
Travel Motivations
Suggestion of of friends, business travels,
visiting different cultures, low prices
Travel Purpose
Holiday, VFR, Business (seminars,
education etc.)
Preferred Season for International
Travels
June-August, December-January
Average Expenditure per Person
900 USD
Turkey in S.Korean
Market -2008
Incoming Tourists to Turkey
135.124 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 24,95
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
68.865 / -%5,64
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
15-20 travel agents
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Cappadocia, Pamukkale,
Antalya
The Most Effective Advertisement Type
and Time
Internet, TV, print media
All year
Ongoing Promotional Campaigns
TV, print media, internet
CHINA
Population
1,3 billion
Tourism Authority
China National Tourism Administration
(CNTA)
International Travels
41.000.000 ( 2007)
Tourism Outcomes
24,3 billion USD (2006)
Preferred Foreign Destinations
Hong Kong and Macao B., Japan., South
Korea, Thailand, Malaysia, Singapore,
Australia, North Korea, USA, Germany,
France., England.
CHINA
Tourist Profile
Length of stay
10 days
Target Age Groups
20 – 40 age group (white collars and
employees)
Time for Decision Making
Before 1 month
Reservation Time
Before 1 month
Preferred Reservation Type
Package tours
Preferred Accommodation Type
4-5 star hotels and luxurious boutique hotels
Travel Motivations
Visiting more than one destination with
group tours, gastronomy, shopping,
photographing in famous places and visiting
museums
Travel Purpose
Business visits, shopping, cultural tourism
Preferred Season for International
Travels
February, Mach and October
Average Expenditure per Person
1.090 USD
Turkey in Chinese
Market -2008
Incoming Tourists to Turkey
68.252- (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 21,18
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
30.471 / -%2,76
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
15
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Aegean Region, Antalya and
Cappadocia
The Most Effective Advertisement Type
and Time
TV, internet, print media (between
October-May and 1 or 1,5 week before 3
festivals)
Ongoing Promotional Campaigns
TV, internet, print media, outdoor
INDIA
Population
1.1 billion
Tourism Authority
Indian Tourism Ministry
Tourism Expenditure
7,4 billion USD (2006)
Arrivals to Turkey in the First 6
Months of 2007-2008 and Change
Percentages
28.822 / %40,33
Preferred Foreign Destinations
6,2 million tourist go abroad every year
Singapore, Dubai, China, USA, Thailand,
Hong Kong, Malaysia, England, Bangladesh
and Sri Lanka
MALAYSIA
Population
23.953.136
Tourism Authority
Ministry of Tourism
International Travels
33.744.194 (2007)
Tourism Expenditure
4 billion USD (2006)
Preferred Foreign Destinations
Singapore, Indonesia, Thailand, Brunei,
Vietnam, Philippines, China, Taiwan, Japan
MALAYSIA
Tourist Profile
Length of stay
2-3 weeks
Target Age Groups
- 19 (%0,4)
19-24 (%5.0)
25-34 (%36.7)
35-44 (%36.6)
45-54 (%13.8)
55+ (%7.5)
Time for Decision Making
Before 1-2 mouth
Reservation Time
Last minute
Preferred Reservation Type
Travel agency
Preferred Accommodation Type
Hotels
Travel Motivations
Travelling religious, cultural and historical
destinations and shopping.
Travel Purpose
Business, holiday, VFR, conferences,
incentive tourism, shopping, faith tourism
Preferred Season for International
Travels
November-December, official holiday ,
school holidays
Average Expenditure per Person
957 USD
Turkey in Malaysian
Market -2008
Incoming Tourists to Turkey
23.851 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 31,89
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
12.871 / %9,30
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Bursa, Ankara, Cappadocia,
Konya, Pamukkale, İzmir and Çanakkale
The Most Effective Advertisement Type
and Time
TV and print media
November-December
AZERBAIJAN
Population
7.911.974
Tourism Authority
Ministry of Youth Sports and Tourism
International Travels
8.867
Preferred Foreign Destinations
Turkey, Iran, Russian Federation, Egypt,
Thailand
Tourist Profile
AZERBAIJAN
Length of stay
1 week
Target Age Groups
25-45
Time for Decision Making
2-4 weeks
Reservation Time
1-2 weeks
Preferred Reservation Type
Travel agency
Preferred Accommodation Type
Hotels
Travel Motivations
Low prices, high quality of services,
suggestions of friends and relatives
Travel Purpose
Sea-sand-sun, nature, visiting historical
destinations and shopping
Preferred Season for International
Travels
May-August
Average Expenditure per Person
1100 USD
Turkey in Azerbaijani
Market -2008
Incoming Tourists to Turkey
434.577 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
%14,32
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
218.099 / %13,90
2006 Package Tour List
1th
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
9
Distribution of Incoming Tourist
According to the Destinations
Aksu, Kemer, Antalya, Bodrum, Çeşme,
Istanbul
The Most Effective Advertisement Type
and Time
TV
January-June
KAZAKHSTAN
Population
15.219.300
Tourism Authority
Ministry of Industry and Trade, Committee of
Organizing Trade and Tourism Activities.
Tourist Profile
KAZAKHSTAN
Length of stay
10 days
Target Age Groups
16-40 ages group and family with children
Time for Decision Making
One month ago
Reservation Time
Two weeks or one month ago
Preferred Reservation Type
Travel agencies
Preferred Accommodation Type
Five star hotels, holiday villages
Travel Motivations
Following upper income groups’ aptitudes in
Moscow
Travel Purpose
Holiday
Preferred Season for International
Travels
June, July, August
Average Expenditure per Person
600 USD
Turkey in Kazakhstan
-2008
Incoming Tourists to Turkey
195.219 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 43,93
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
82.853 / %18,18
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
713
Distribution of Incoming Tourist
According to the Destinations
Aksu, Kemer, Antalya, Bodrum, Çeşme,
İstanbul
The Most Effective Advertisement Type
and Time
TV, outdoor
January-June
Ongoing Promotional Campaigns
Outdoor
UZBEKISTAN
Population
26.851.195
Tourism Authority
Uzbekistan National Company
Tourist Profile
UZBEKISTAN
Length of stay
11 days
Target Age Groups
25 - 40 ages group
Reservation Time
May-October
Preferred Reservation Type
Travel agencies
Preferred Accommodation Type
Hotels and holiday villages
Travel Motivations
Holiday, business travels
Travel Purpose
Sun-sand-sea tourism, shuttle trade
Preferred Season for International
Travels
May –September
Average Expenditure per Person
700 USD
Turkey in Uzbekistan
-2008
Incoming Tourists to Turkey
43.082 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 50,60
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
28.882 / %99,48
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
713
Distribution of Incoming Tourist
According to the Destinations
Aksu, Kemer, Antalya, Bodrum, Çeşme,
Istanbul
The Most Effective Advertisement Type
and Time
TV, outdoor
January-June
Ongoing Promotional Campaigns
Outdoor
TURKMENISTAN
Population
6.555.500
International Travels
357.000 (2007)
Tourism Expenditure
50 million USD (annual average)
Preferred Foreign Destinations
Iran, Turkey, Russia ve Ukraine
Tourist Profile
TURKMENISTAN
Length of stay
15 days
Target Age Groups
30-50 age group
Time for Decision Making
2-3 months
Preferred Reservation Type
Travel agencies
Preferred Accommodation Type
Pension, 3,4,5 Star Hotels
Travel Purpose
Trade, Travel
Preferred Season for International
Travels
Summer season
Average Expenditure per Person
750 USD
Turkey in Turkoman
Market -2008
Incoming Tourists to Turkey
76.334 (2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 56,24
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
44.855 / %49,65
2006 Package Tour List
After Russia and United Arab Emirates,
Turkey is 3th
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Ankara ve Antalya
The Most Effective Advertisement Type
and Time
TV, outdoor
January-June
Ongoing Promotional Campaigns
Outdoor
IRAN
Population
68.688.433
Tourism Authority
Iran Tourism Organization (ITTO)
International Travels
2.700.000 (2004)
Tourism Expenditure
4,2 billion $ (2005)
Preferred Foreign Destinations
Dubai, Malaysia, Turkish Republic of Northern
Cyprus , China
IRAN
Tourist Profile
Length of stay
Two weeks
Target Age Groups
15-45 age group
Time for Decision Making
One month or 15 days ago
Reservation Time
15 days ago
Preferred Reservation Type
Tour operators
Preferred Accommodation Type
Hotels and holiday villages, pension, apart
hotel
Travel Motivations
Sea, sun, shopping (they spend above the
average)
Travel Purpose
Sea, culture, shopping, faith tourism
Preferred Season for International
Travels
April-May and June-September
Average Expenditure per Person
2.000 Euro
Turkey in Iranian
Market -2008
Incoming Tourists to Turkey
1.058.206( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 22,20
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
490.900 / %13,94
2006 Package Tour List
6th (% 4,35)
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
35
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Antalya, Konya, Muğla, Bursa
The Most Effective Advertisement Type
and Time
Outdoor, print media, cinema
April-May- June
Ongoing Promotional Campaigns
Outdoor, print media, cinema
ISRAEL
Population
7.123.600
Tourism Authority
Ministry of Tourism
International Travels
4.147.400 (2007)
Tourism Expenditure
3 billion USD (2006)
Preferred Foreign Destinations
USA, Turkey, United Kingdom, France,
Germany, Italy, Switzerland, Spain, Russia
and Netherlands.
ISRAEL
Tourist Profile
Length of stay
7 days
Target Age Groups
15-64 age group
Time for Decision Making
Predominantly last minute
Reservation Time
Predominantly last minute
Preferred Reservation Type
Package tours
Preferred Accommodation Type
4-5 star hotels
Travel Motivations
Sun-sand-sea and shopping tourism
Travel Purpose
Sun-sand-sea tourism, culture/faith tourism,
skiing, spa and adventure tourism
Preferred Season for International
Travels
April-May, September-October
Average Expenditure per Person
1.350 USD
Turkey in Israel Market
-2008
Incoming Tourists to Turkey
511.435 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 41,09
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
225.243 / %18,46
2006 Package Tour List
2th
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
4
Distribution of Incoming Tourist
According to the Destinations
Antalya- Aegean- Istanbul – Blacksea
Region
The Most Effective Advertisement Type
and Time
TV , outdoor, internet and print media
April – October
Ongoing Promotional Campaigns
TV , print media, outdoor, internet
SYRIA
Population
18.5 million
Tourism Authority
Ministry of Tourism
Tourism Expenditure
5.8 billion USD
Preferred Foreign Destinations
UAE (Dubai), China, Cyprus and Saudi Arabia.
SYRIA
Tourist Profile
Length of stay
Two weeks
Target Age Groups
25-60 age group
Time for Decision Making
Predominantly last minute
Reservation Time
Predominantly last minute
Preferred Reservation Type
Tour operators and travel agencies
Preferred Accommodation Type
Hotels
Travel Motivations
History, culture, spa, sea-sand-sun,
shopping and entertainment.
Travel Purpose
Sun-sand-sea tourism, culture tourism,
shopping and faith tourism.
Preferred Season for International
Travels
July-September, religious feasts
Average Expenditure per Person
600-800 USD
Turkey in Syrian Market
-2008
Incoming Tourists to Turkey
332.840 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
% 19,82
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
176.177 / % 28,93
Number of Travel Agencies and Tour
Operators Making Operations to Turkey
35
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Antalya, Konya, Muğla, Bursa
The Most Effective Advertisement Type
and Time
Outdoor, print media and cinema
April, May, July
Ongoing Promotional Campaigns
Outdoor, print media and cinema
U.A.E
Population
4.220.000
Tourism Expenditure
8,8 billion USD (2006)
Length of stay
7 days
Target Age Groups
30+ age group and upper class families.
Time for Decision Making
Predominantly last minute
Reservation Time
Predominantly last minute
Preferred Reservation Type
Travel agencies
Preferred Accommodation Type
Hotels (4-5 star)
Travel Motivations
Nature, history, culture and shopping
Travel Purpose
Nature, history, culture and shopping
Preferred Season for International
Travels
April – August
EGYPT
Population
80.335.036
Tourism Authority
Ministry of Tourism
International Travels
4.887.000 (2002)
Tourism Expenditure
1,8 billion USD (2006)
Preferred Foreign Destinations
Arabian (especially UAE-Dubai) and
European countries
EGYPT
Tourist Profile
Length of stay
Two weeks
Target Age Groups
15-45 age group
Time for Decision Making
Last minute
Reservation Time
May-July
Preferred Reservation Type
Package tours
Preferred Accommodation Type
Hotels, holiday villages, pension, apart
hotels
Travel Motivations
Sea-sand-sun and shopping (above average
expenditure)
Travel Purpose
Sun-sand-sea tourism, culture tourism,
shopping and faith tourism
Preferred Season for International
Travels
July-September
Turkey in Egyptian
Market -2008
Incoming Tourists to Turkey
52.946 ( 2007)
2007-2006 Change Percentages in
Number of Incoming Tourists to Turkey
%24,04
Arrivals to Turkey in the First 6 Months
of 2007-2008 and Change Percentages
22.441 / %3,18
Distribution of Incoming Tourist
According to the Destinations
Istanbul, Antalya, Konya, Muğla,
Bursa
The Most Effective Advertisement Type
and Time
Outdoor, print media, cinema
April, May, July
Ongoing Promotional Campaigns
Outdoor, print media, cinema