Jeopardy- Unit 1
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Final Jeopardy
$100 Question from H1
By increasing
awareness of the need
for environmental
controls, what has
marketing done?
$100 Answer from H1
Improved the quality of life
$200 Question from H1
9. Paul’s plant food is losing its
popularity among his customer
base. What marketing function
would come up with the improved
product?
$200 Answer from H1
Product/Service management
$300 Question from H1
What is the marketing
function that provides
information to consumers
that will assist them in
making a decision to
purchase a good service?
$300 Answer from H1
Promotion
$400 Question from H1
Sue is a 12th grade student
who loves the new Ferrari
convertible which retails for
approximately $300,000.
She works part-time at the
local movie theater and has
approximately $150 in her
savings and checking
account. Is Sue a part of the
market for the Ferrari?
$400 Answer from H1
No
$500 Question from H1
Paul’s plant food is losing its
popularity among his
customer base. What
marketing function would
come up with the improved
product?
$500 Answer from H1
Product/Service Management
$100 Question from H2
What does the selling
function have that makes it so
unique?
$100 Answer from H2
Contacting Customers
$200 Question from H2
What marketing career
involves determining why
customer do what they do?
$200 Answer from H2
Marketing Research
$300 Question from H2
What marketing career
involves catching customers’
attention, informing them of
products, and persuading
them to buy?
$300 Answer from H2
Advertising
$400 Question from H2
Kwacky Kwackers needs a
new package design for its
crackers. What marketing
professional would be
responsible for creating the
new package?
$400 Answer from H2
Product Service Management
$500 Question from H2
What is at the center of all
marketing activities?
$500 Answer from H2
Communication
$100 Question from H3
What is the overall reason that
marketing strategies are
designed and implemented?
$100 Answer from H3
Achieving planned goals
$200 Question from H3
Dennis has a great idea for
a new type of tennis ball
that, if produced, would be
better than any ball currently
on the market. He pitches
his idea to a few investors.
Which of the four P’s should
these investors consider
first?
$200 Answer from H3
Product
$300 Question from H3
Manny has an idea for a new
cleanser that would decrease
the time in cleaning tiled floors.
He thinks this product would be
better than any cleanser
currently on the market. Which
of the four P’s should these
investors consider first?
$300 Answer from H3
Product
$400 Question from H3
To promote its summer menu,
Danielle’s Café plans to e-mail a
$5.00-off coupon to its regular
customers next Tuesday. The
coupon will be valid from June 1st
through June 15th. What does use
of the coupon represent?
$400 Answer from H3
Tactic
$500 Question from H3
Highway 1 Restaurant allows
customers the opportunity to enter
drawings in order to win a birthday
cake. Customers register by
providing their contact information
on a card. What does entering the
drawing represent?
$500 Answer from H3
Tactic
$100 Question from H4
Which market do customers in cold
climates who need snow shovels and snow
blowers represent?
$100 Answer from H4
Geographic
$200 Question from H4
Which market segment do customers
that prefer reasonably-priced
recreational activities that include a
variety represent?
$200 Answer from H4
Psychographic
$300 Question from H4
A business determines that it can
increase its market share 12
percent by promoting its goods
and services to Hispanic females
who are 18- to 34-years old. How
is the business segmenting the
market?
$300 Answer from H4
Demographic
$400 Question from H4
What is one way that many businesses
use the marketing information contained
in sales reports?
$400 Answer from H4
To improve the effectiveness of salespeople
$500 Question from H4
By monitoring its sales and its
customers’ buying habits, what is a
business often able to identify?
$500 Answer from H4
Popular Products
$100 Question from H5
XYZ Company noticed that the
sales of iPads in blue have
increased in sales. What can the
business determine about the
iPads?
$100 Answer from H5
Popular Products
$200 Question from H5
What are the 4 P’s?
$200 Answer from H5
Product, Price, Place, Promotion
$300 Question from H5
What is the difference between a
good and a service?
$300 Answer from H5
Good: tangible
Service: intangible
$400 Question from H5
What is segmenting the
market by how you like
to use the product?
$400 Answer from H5
Behavioral
$500 Question from H5
What is the SWOT analysis?
$500 Answer from H5
Strengths, Weaknesses, Opportunities,
and Threats
Final Jeopardy
List the seven functions of
Marketing.
Final Jeopardy Answer
Pricing
Marketing Info Management
Distribution
Promotion
Financing
Selling
Product Service Management