University Department of Management Science,
Sub-Campus Osmanabad
CHAPTER NO.1
INTRODUCTION:For any MBA student, a learning combination of theory and practice is an
invaluable asset, as it helps in understanding the core principles of business by way of
first hand experiences. This project OPPORTUNITEIS AND CHALLENGE FOR
MALL IN OSMANABD CITY is a stepping stone. This will groom me for my
future in the corporate world.
This project study is based on the finding the really opportunities and
challenge faced by mall owner if anyone interested to setup mall in Osmanabad city
there is deep study of Environment of Osmanabad city are favorable or not and other
had knowing the various concept related with mall like type of mall, Size of mall,
Structure of mall, facilities form mall
OSMANABAD DISTRICT AT GLANCE
Osmanabad District is one of the eight districts of Marathwada Region of
Maharashtra State. Osmanabad town is the district head quarters. Osmanabad &
Bhoom are Revenue Sub-divisional headquarter.
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University Department of Management Science,
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Objective of project
Following are the objectives of project:1. To get an actual knowledge market situation.
2.
To be aware of the happening in a particular and specific market condition
regarding selected topic.
3.
To achieve knowledge about different sectors in market for making choice as
to which go for.
4.
To learn functioning and operations of marketing department in market an
organization.
5.
To get knowledge about the working culture and behavior of dealer , retailer
wholesaler and final customer as well as consumer in market.
6.
To have knowledge about the huge management practices and get the
practical knowledge of what we have studied.
7. To utilize the resources, this is concerned with the having mall in Osmanabad
city
8. To achieve total and actual situation of Osmanabad market as well as business
persons,
9. To provide facilities for growth of Osmanabad market
10. To produce better quality data to use for establishing mall in Osmanabad.
11. To study the effective way of communication with general people and How to
interact with them.
12. To check the scope and favorable environment for mall in Osmanabad.
13. To study the income pattern of Osmanabad people.
14. To study the culture of Osmanabad.
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University Department of Management Science,
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Limitations:1.
No appropriate Knowledge about Osmanabad city.
2.
Selected population is not enough for accurate conclusion.
3.
Maximum people are not aware about accurate knowledge about Mall culture
or pattern
4.
We unable to get appropriate data.
5.
Also unable to get technical procedure for conducting survey for Mall
6.
Our effort is less to taking information about mall
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University Department of Management Science,
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OSMANABAD DISTRICT AT GLANCE:Osmanabad District is one of the eight districts of Marathwada Region of
Maharashtra State. Osmanabad town is the districts headquarter. Osmanabad &
Bhoom are Revenue Sub-divisional headquarter.
Osmanabad, Tuljapur,Omerga, Lohara, Kalamb, Bhoom, Vashi and Paranda
are the eight blocks/taluka of the district. The district is surrounded by the Balaghat
mountain hills. Omerga & Paranda blocks are situated at plains whereas all other
blocks are surrounded by the Balaghat mountain. The District is located at an average
height of 600 meters from the sea level. Total area of the district is 7512.4 sq.km.
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University Department of Management Science,
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CHAPTER NO. 2
HISTORY OF OSMANABAD:The Osmanabad district contains some ancient places of great historical
interest. The old name of this district was Dharasiva. That this is an ancient place is
shown by the caves excavated in the hill at a distance of about eight miles. These
caves were originally Buddhist, but were later converted into monuments of the Jain
religion and fresh caves were also excavated nearby. Of this we shall speak later.
Latur, a station on a branch line of the South Central Railway is another ancient place.
This place is the home of the Rattas or Rastrakutas. The Rastrakutas king
Amoghavarsa I is described as the lord of Lattalura, the best of towns (Lattalura-puravar-adhisa). (Ind. Ant. VoI.XII,p.218,andEp.Ind.,Vol.VI,p.102.) The Ragas of
Saundatti declare in their records that they had emigrated from the town of Lattalura
(Lattalura-pura-vinirgata) (J.B.B,R.A.S., Vol. X, pp. 167 f.) Fleet at first identified
Lattalura with Ratanpur in Chattisgadh, but later gave up the theory and suggested its
identification with Latur in the Osmanabad district, which is now generally accepted.
The Rastrakutas seem to have originally belonged to this place.
But even more important and ancient than either of these is Ter on the
Kurduvadi-Latur line of the South Central Railway. It is now generally accepted that
it is, identical with ancient Tagara, which is described as a great emporium by both
the Periplus of the Erythrean Sea and Ptolemy. It is described in these works as lying
at a distance of about ten days' journey from Pratisthana, which itself was at a
distance of twenty days' journey from Barygaza (Broach). The Periplus states that all
kinds of mercantile goods throughout the Deccan were brought to Tagara and from
there conveyed in carts to Barygaza. The identification of Tagara was long uncertain.
Wilford identified it with Devagiri (Asiatic Researches. Vol, I, p. 368 f.), R. G.
Bhandarkar with Dharur (Early History of the Deccan (Coll. Works,) Vol, III, p. -59),
while Rajwade proposed to take it as identical with Tavargiris (Itihasa ani Aitihasika
(Marathi), Vol. II, p 257), six miles from Kanakagiri in the former Hyderabad State.
The ancient remains at Ter which comprise Buddhist, Brahmanical and Jain temples
leave no doubt that it is a place of considerable antiquity. Besides, its name in the
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University Department of Management Science,
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form Taira has been read in an inscription of AD. 1598, found at Ter (G. H. Khare,
8.M.H.D. Vol. III, p. 84.). All this evidence points to its identity with the ancient
emporium Tagara.
In 1957-58, the Department of Archaelogy, Bombay State, assisted by some
members of the Deccan College Post-graduate and Research Institute, carried out
excavations at Ter. They revealed that the site had been under occupation from circa
fourth century B.C. to fourth century A.D. as indicated by the presence of the
Northern Black Polished Ware and Gupta terracottas respectively in the lower and
upper levels. The report of the excavations has not yet been published, but from the
short account given in the Indian Archaelogy, 1957-58, we learn that besides the N. B.
P. Ware, the Mack-and-red and Red Polished Ware also were found. The other
antiquities were stone querns, and millers, iron objects like lamps, arrow and spear
heads and knife-blades, bone-points and beads and bangles of terracotta, shell glass
and stone. Especially noteworthy Were the charred remains of rice, wheat and pulses.
Several terracotta figurines cast in double moulds evincing great artistic skill were
also obtained from the excavated sites (Indian Archaeology, 1957-58, p. 23.).
Though the excavations did not bring to notice any remains of the earlier
periods, there is no doubt that the district was under occupation in the earlier
chalcolithic period. The characteristic features of this period have been brought to
light in the excavations at Newasa in the neighbouring Ahmadnagar district. They
may be described as follows (Summarised from H. D. Sankalia's Indian Archaeology
Today, p. 88 f.):“The earliest habitations of the people of this period must have been in the
river valleys. The thick forests which must have covered them were first cut down
with their stone and copper tools. The elevated sides on the banks of the rivers were
chosen for a settlement. Each settlement may have consisted of about 50 to 100 huts.
The huts were sMall, measuring 10 ft. by 9 ft. and were either rectangular or round.
They were constructed with wooden posts, the wal1s being of mud and the roof of
bamboo matting, dry leaves, etc., covered with a layer of mud. The houses were
furnished with large and sMall storage jars, bowls (vatis) and vessels (lotas) with long
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University Department of Management Science,
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spouts. Their red surface was painted in black with geometric designs or figures of
animals. They wore garments of cotton and probably also of silk. For their ornaments
they used beads of semi-precious stones, crystal, terracotta and rarely of copper and
even of gold. Silver was unknown Bangles were made of copper, burnt clay or bone,
rarely of ivory.
For weapons they used products of the chalcedony blade industry, flat copper
axes and slings with round balls of various sizes. Their tools were made of dolerite
and copper. They pounded their grains with piano-convex rubber stones. Besides, they
ate beef, mutton, pork, venison and river fish. Hunting E and animal grazing formed
their main occupations.
They buried their dead either within the house floor or outside. The children
were buried in wide mouthed urns. The dead were provided with bowls, spouted
vessels and necklaces of copper and carnelian.
Economically these people were in a pastoral-cum-hunting-cum agricultural
stage and lived in small villages on river banks. They still used stone for various
purposes, the use of copper being rare. This kind of life continued until it was
changed by a fresh influx of people who came with knowledge of iron, agriculture
and town-planning in about the fourth century B.C.
Who these people were is not definitely known; but one plausible conjecture is that
they belonged to some of the Aryan tribes. This theory, however, needs confirmation
by stronger evidence."
Mauryas.
Coming to historical times, we find that all this territory was included in the Empire
of Asoka
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University Department of Management Science,
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Satavahanas.
After the overthrow of the Maurya dynasty in circa 184 B.C., the imperial
throne in Pataliputra was occupied by SenaPati Pusyamitra, the founder of the Sunga
dynasty. The Osmanabad district was evidently included in the dominion of
Satakarrni
Abhiras.
About A.D. 250 the Satavahanas were supplanted by the Abhiras in Western
Maharastra and by the Vakatakas in Vidarbha
Traikutakas.
The names of three Traikutaka kings are known from their inscriptions and coins viz
Vakatakas.
After the downfall of the Satavahanas the Vakatakas rose to power in Vidarba.
Early Rastrakutas.
Saka Interregnum
Contemporary with the Vakatakas of Vidarbha and the Early Rastrakutas of
Kuntala, there was a Saka family ruling over the Mahisaka country in which the
Osmanabad district was comprised as shown above he founder of this family was
the Saka king Mana, who is mentioned in the Puranas as the ruler of the Mahisas
i.e., of the Mahisaka country.(Ibid., Vol III p. 69.)
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University Department of Management Science,
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Visnukundins
After the downfall of the Vakatakas in the beginning of the sixth century AD.,
Vidarbha was occupied for some time by the visnukundin king Madhavavarman
Kalacuris
The Visnukundins were, however, ousted from Maharastra and Vidarbha by the
Kalacuri king Krsaraja, who rose to power about AD. 550
Kalacuri Usarpation
Taila III, the last Calukya king, was overthrown by the Kalacuri Bijiala, who
was his commander-in-chief in A.D. 1157.
Yadavas of Devagiri
In the last quarter of the twelfth century A.D. the. Yadavas of Devagiri came
into prominence.
Delhi Sultans
In 1317, the kingdom of the Yadavas finally passed into the hand of the
Sultans of Delhi. The Deccan now began to be ruled by the governors appointed
from Delhi. The district of Osmanabad thus for the first time passed under
Muhammedans.
Bahamanis.
Alauddin Hasan sah ruled from his capital at Gulburga, 60 miles east of
solapur. By 1351 he had reduced a major part of the Deccan previously subject to
the throne of Delhi.
Nizam sahi, Adil sahi and Barid sahi Kingdoms.
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University Department of Management Science,
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It may be noted that when Malik Ahmad declared independence, the
Bahamani king on the advice of Kasim Barid ordered Yusuf Adil, Khvaja Jahan
Deccan, the governor of Paranda and Ali Talis to march against him. Yusuf Adit
refused to obey these orders.
In 1635, Sahaji Bhosle who had gone over to the Moghals now entered the services
of the Nizamsah family.
Khan Jahan was also at this time prosecuting his campaign against Bijapur and
scored victories over Randulla Khan. Water and provisions, were, however, difficult
too and hence he fell back on Dharasiv (now Osmanabad) intending to leave his
baggage at Saradhan and passing between Ausa and Naldurg
After Independent:India won its Independence in 1947. The future of Hyderabad was now to be
settled. Public opinion in Hyderabad was over whelmingly in favour of joining the
Indian Union. This was opposed by the leader of the Razakars who now controlled the
government. All efforts of moderates like Sir Mirza Ismail and Sir Sultan Ahmad to
establish the relation between the Indian Union and Hyderabad in consonance with
the realities of the situation were opposed by the Razakars. The movement of the
State Congress to force Hyderabad to join the Indian Union was strongly attacked by
the communal elements. In the latter struggle thousands went to jail and suffered
strongly at the hands of the administration. Due to the activities of the Razakars
hundreds of thousands of Hindus had to flee the state and take shelter in numerous
camps set up by the sympathetic Indian opinion across the borders. The district of
Osmanabad too had its share of public workers who fought and suffered. At last the
Government of the Union moved into the Nizam's State and after a brief but brilliant
police action put an end to the intolerable conditions prevailing in the State. Soon
after, elections were held in the State and a representative government was set up. The
State of Hyderabad acceded to the Indian Union.
In 1956, following the re-organization of states the district of Osmanabad along with
the other districts of Marathwada became a part of the then Bombay State and in
1960, of the Maharashtra State with creation of that State.
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University Department of Management Science,
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GEOGRAPHY:The city of Osmanabad is located at 18°10′N76°03′E18.17°N 76.05°E.[1] It has
an average elevation of 647 metres (2122 feet).
Osmanabad city is located in the Osmanabad district in the southern part of the
state of Maharashtra. Tuljapur, Bhoom, Washi, Kalamb, and Tahsil are nearby towns.
Solapur, located southwest of Osmanabad, is the nearest sizable city.
Demographics:The total population of Osmanabad is 1,660,311 according to the latest
provisional figures released by Directorate of Census Operations in Maharashtra. This
shows an increase of 11.69 percent in 2011 compared to figures of 2001 census. The
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University Department of Management Science,
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initial figures of data shows that male and female were 864,674 and 795,637
respectively. Osmanabad District of Maharashtra comprises an area of 7,569 sq.km.
As per census 2011, density of Osmanabad District per square km is 219 compared to
196 per sq.km of 2001.
Sex ratio of girls in Osmanabad district per 1000 boys was recorded 920 i.e. a
decrease of 12 points from the figure of 2001 census which puts it at 932.
According to the 2011 census, in Osmanabad district there were a total of 199,509
children under age of 0-6, and 223,183 according to the 2001 census. Of a total
population of 199,509, there were 107,695 males and 91,814 females. Child Sex Ratio
as per census 2011 was 853 compared to 894 of census 2001. Children’s proportion in
total population was around 1.48 percent. This figure was around 1.53 percent as per
2001 census.
In education sector, Osmanabad District is having average literacy rate of
76.33 percent. Male literacy and female literacy were 85.31 and 66.67 percent
respectively. In all, there were total 1,115,057 literates compared to 872,022 literates
of 2001 census. Highlights of 2011 Census
Total population is 1,660,311 compared to 1,486,586 of 2001. Male and
female were 864,674 and 795,637 respectively. Population Growth for Osmanabad
District recorded in 2011 for the decade has remained 11.69 percent. Same figure for
1991-2001 decade was 16.47 percent. Total Area of Osmanabad District was 7,569
with average density of 219 per sq. km. Osmanabad Population constituted 1.48
percent of total Maharashtra Population. Sex Ratio of Osmanabad District is now 920,
while child sex ratio (0-6) is 853 per 1000 boys. Children below 0-6 age were 199,509
which forms 12.02 of total Osmanabad District population. Average Literacy rate for
Osmanabad District is 76.33 percent, a change of from past figure of 69.02 percent. In
India, literacy rate is counted only for those above 7 years of age. Child between 0-6
ages are exempted from this. Total literates in the Osmanabad District increased to
1,115,057. All the data regarding Osmanabad District Population were released by
Directorate of Census Operations in Maharashtra.
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University Department of Management Science,
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Osmanabad city has one Government BAMS College, one Government
Diploma College, one Private Pharmacy College and a Private Engineering College
also. Another engineering college in Osmanabad District is in Tuljapur. Osmanabad
has Government Agriculture college (under Marathwada Agriculture University,
Parbhani) near Ter. Osmanabad also has a Sub-Center of Dr. Babasaheb Ambedkar
Marathwada University, Aurangabad, which includes Department of Management
Science, Department of Education, Department of Chemistry, etx.
Monuments:Tuljapur in Osmanabad district is famous for Tulja Bhavani Temple built by
Raje Shahaji. Persons from all over Maharashtra visit the temple for worship. Tulja
Bhavani College of Engineering is located near the town.
Kati village in Tuljapur Division has two mosques said to be more than 500
years old. The larger is called Jamia Masjid. The sMaller Masjid is older and very
sMall with a mysterious typical architecture.
Naldurg is another historical place in Osmanabad with a beautiful historic fort.
Mankeshwar is a place where there is a Hemadpanthi Shiv Temple and goddess
Satwai Devi temple.
The district also offers some worth visiting sites to name a few are: Saint
Goroba Temple, Dharashiv Caves, Ramling (Temple of Lord Shiva), Wadgaon
Siddheshwar (Temple of Lord Shiva), Naldurg Fort and Paranda Fort etc.
Osmanabad City also have famous Darga of Hazrat Khwaja Shamsoddin
Gazi(RA). The interiors of darga is decorated with colourful glass pieces which is the
main attraction nowadays.
One more thing is a must visit in Osmanabad City. If you are in Osmanabad,
just board a bus to Yedshi. It is a sMall villege. From Yedshi move towards the Barshi
Road. Just 1 KM from Yedshi on the Barshi Road you will find a board of Forest
Department Osmanabad. Move in from that road. After about 1/2 KM you will be
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University Department of Management Science,
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able to see a Hill all covered in greenary and on that hill there is a Railway Circuit
house. It is not just any ordinary circuit house.It was built in 1870's. It was built by
British Government for top railway officers of that era. It is still just fantastic and
beautiful. You will have a very good view of the forest from there. If you go there in
the rainy season you will surely sight a Peacock. Now the Cicuit house is under
control and administration of Indian Railway and reserved for only Railway Class 1
Officers. If you are lucky enough the Guard of the circuit house may allow you to
have a look of the house from inside. It is worth visiting the place as it is 100%
natural and pure.
TRANSPORT:Air: Osmanabad Airport is one of the several airports of Maharashtra. It is a
domestic airport, and closed to commercial airlines at present. Its airport code is
OMN. This airport lies in the city of Osmanabad in Maharashtra.
Location of Osmanabad Airport Geographical location of Osmanabad airport
is Longitude: 76° 3’ 12” E and Latitude: 18° 16’ 43” N. Solapur airport, a domestic
airport, is the nearest airport at a distance of 61 km. Pune Airport and Mumbai Airport
are nearest international options.
Osmanabad Airport lies at a distance of 10 km from local bus stand. It takes
about 6-7 mins to reach airport by car from the bus stand. National highway 211
connects Osmanbad to other major cities of Maharashtra. Future of Osmanabad
Airport Maharashtra Industrial Development Corporation recently leased Osmanabad
airport to Reliance Airport Developers Ltd for 95 years. Reliance paid Rs. 63 crore for
the deal, which includes other four airports of Maharashtra. Deal permits Reliance to
maintain airports of Yavatmal, Nanded, Latur, Osmanabad and Baramati. This deal
will bring good to these airports, which authorities find it difficult to sustain.Nearest
airport is at Solapur (70 km). Solapur is linked to Mumbai by air. Pune is another
airport nearby.
Rail: Osmanabad railway station has connections to Pune, Mumbai, Kolhapur,
Miraj-Sangli, Pandharpur, Nagpur, Parbhani, Latur, Nanded, Parali Vaijnath,
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University Department of Management Science,
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Hyderabad, and Nizamabad. It is itself serviced by a bus connection from Osmanabad
Bus Stand, which is 9 km from it. Osmanabad (station code UMD) is an important
railway station situated on Latur - Miraj railway route of central railway. Osmanabad
is well connected by railway to Mumbai, Pune, Kolhapur, Miraj, Pandharpur, Latur,
Parali Vaijnath, Parbhani, Nanded, Nagpur, Akola, Hyderabad, Nizamabad, and
Bidar. Important trains
Following are important trains running from Osmanabad: Sr. No. Train No. &
Name Arrival Departure Week Days 1 51433 Nizamabad-Pandharpur Passenger
01:37 01:42 Daily 2 51426 Miraj-Parali Vaijnath Passenger 01:40 01:43 Daily 3
12527 Mumbai CST-Latur Express 04:35 04:37 Daily 4 01403 Nagpur-Kolhapur
Express 06:57 07:00 Wednesday,Sunday 5 17014 Hyderabad-Pune Express 07:50
07:55 Monday,Wednesday,Saturday 6 51434 Pandharpur-Nizamabad Passenger 10:05
10:10 Daily 7 51425 Parali Vaijnath-Miraj Passenger 11:30 11:35 Daily 8 17013
Pune-Hyderabad Express 19:00 19:05 Monday.Wednesday,Saturday 9 01404
Kolhapur-Nagpur Express 19:29 19:34 Monday.Friday 10 12528 Latur-Mumbai CST
Express 23:35 23:40 Daily
Before year 2004 a narrow gauge track connecting Latur to Kurduvadi was
passing through Osmanabad district. Yedshi was nearest Station for Osmanabadwhich
was 18 km away from Osmanabad City. During the gauge conversion from narrow
gauge to Broad Gauge the track alignment was changed and directed towards
Osmanabad city and Latur-Kurudvadi broadgauge route is passed through
Osmanabad. In first step broad gauge track between Latur-Osmanabad was completed
and it was become functional in 2007. First train arrived at Osmanabad railway station
was Mumbai-Osmanabad Express. That train remain continue for one year via
Aurangabad, Manmad. Later on in next year Osmanabad-Kurudvadi track was
completed and it became functional in same year that is 2008. Latur-OsmanabadMumbai Express was started via Kurduvadi,Pune in 2008. Now a days Osmanabad is
well connected by rail to all important cities in Maharashtra and India.
Road: National Highway 9 and National Highway 211 pass through the
district.
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University Department of Management Science,
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INDUSTRYIAL DATA:Major Industrial area in the district is M. I .D.C.Area Osmanabad. It has total
area of 155 hectors and out of 159 plots allotted, only 73 are in production.
M.I.D.C. is being extended to other three towns- Kallam, Omerga, Bhoom.
The major Government schemes implemented for SSI in Osmanabad District are as
follows.
1. Package Scheme of Incentive 1993
Fixed asset of Entrepreneurs : 2740.15 Lakhs
Govt. Subsides (35% of above) : 652.121 Lakhs
Beneficiary – 168
2. Package Scheme of Incentive 2001
Fixed asset of Entrepreneurs : 2559.85 Lakhs
Govt. Subsidies (35% of above) : 862.01 Lakhs
Beneficiary – 106
3. Package Scheme of Incentive 2007
Fixed asset of Entrepreneurs : 2559.85 Lakhs
Govt. Subsidies (35% of above) : 862.01 Lakhs
Beneficiary – 3 as of Dec 2010
Following figures of Sales Tax Collection can give us idea of overall business volume
in Osmanabad District
1) April 2009 to March 2010
a. VAT- 12,68,53,936
b. CST- 1,72,87,961
c. SGPT-6,41,63,642
d. PT-8,96,59,317
e. Luxary Tax- 8,77,922
f. ET-1,24,102
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University Department of Management Science,
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2. April 2010 to Nov 2010
a. VAT- 8,21,28,611
b. CST- 2,96,735
c. SGPT-3,59,17,770
d. PT-6,18,12,333
e. Luxary Tax- 16,635
f. ET-17,725
Balaji Amines, Tamalwadi is the Highest Tax Payer in the District. In the sugar
industries Highest Tax Payer is Dr.Babasaheb Amedkar Sahkari Sakhar Karkhana
Ltd. Keshegaon.
Population of Osmanabad:
1,660,311
Latitude of Osmanabad:
18,1667 (1810'0.120"N)
Longitude of Osmanabad:
76,0500 (762'60.000"E)
Altitude of Osmanabad:
647 m
Article: India
Biggest cities: India
Photos, pictures: India
All cities: India. The biggest cities of the
World
GMT time in Osmanabad:
+5,5 hours
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University Department of Management Science,
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Distance from city Osmanabad to 25 biggest cities of country: India
Distance (Km)
Osmanabad - Bombay
352 km
Osmanabad - Delhi
1 174 km
Osmanabad - Bangalore
599 km
Osmanabad - Calcutta
1 374 km
Osmanabad - Madras
725 km
Osmanabad - Ahmadabad 649 km
Osmanabad - Hyderabad
271 km
Osmanabad - Pune
234 km
Osmanabad - Surat
454 km
Osmanabad - Kanpur
1 023 km
Osmanabad - Jaipur
974 km
Osmanabad - Lakhnau
1 087 km
Osmanabad - Nagpur
461 km
Osmanabad - Indore
507 km
Osmanabad - Patna
1 248 km
Osmanabad - Bhopal
584 km
Osmanabad - New Patna
1 248 km
Osmanabad - Ludhiana
1 416 km
Osmanabad - Thana
345 km
Osmanabad - Agra
1 023 km
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University Department of Management Science,
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Osmanabad - Vadodara
548 km
Osmanabad - Gorakhpur
1 256 km
Osmanabad - Nasik
311 km
Osmanabad - Pimpri
243 km
Osmanabad - Faridabad
1 149 km
Distance from city: Osmanabad to Top 10 cities of the world
Distance (Km)
Osmanabad - Berlin
6 594 km
Osmanabad - London
7 482 km
Osmanabad - Los Angeles
14 030 km
Osmanabad - Moscow
5 257 km
Osmanabad - New York
12 845 km
Osmanabad - Paris
7 343 km
Osmanabad - Peking
4 486 km
Osmanabad - Rio De Janeiro 13 680 km
Osmanabad - Sydney
9 774 km
Osmanabad - Tokyo
6 430 km
Osmanabad - Prague
6 487 km
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University Department of Management Science,
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CHAPTER NO 3
THEORETICAL BACK GROUND:Before observing the Opportunities And Challenges For Mall In Osmanabad
there we first need to understand exact concept of Mall.
WHAT IS MEAN BY MALL?
The shopping Mall is a global phenomenon that has its roots in ancient
outdoor bazaars where people would go to buy goods from local artisans, farmers and
craftsmen. The shopping Malls that we know today were birthed in the beginning of
the 20th century and have since then grew to cover the major cities of the world in a
few different forms. Not only has the shopping Mall become a place to find and
purchase goods, it is also known as a cultural hot spot where people of all ages can
come to interact. However, there has been some criticism to shopping Malls,
specifically strip Malls
1. History
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University Department of Management Science,
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Shopping Malls are typically known to be indoor shopping centers, though
some have outdoor areas with the shops having their own indoor space. The idea
came from old covered marketplaces that were popular between the 10th and 15th
centuries, and are even still around today. In 1785, the first purposely-built shopping
center was created, but it was not until 1916 that a shopping Mall as we consider them
today was built in the United States. During the 1950s, large indoor shopping Malls
began to spring up in major cities across the world, with famous ones being built in
Paris and London. As automobiles and suburbs sprung up, strip Malls were created,
which were the first shopping centers built outside of downtown areas.
2. Types:There a few different types of shopping Malls that should be noted. The
average shopping Mall is under 400,000 square feet, with those between 400,000 and
800,000 square feet being known as regional shopping Malls. Because they are larger,
they can accommodate higher end stores that may need more space for their stores.
Super-regional Malls are those that are over 800,000 square feet. These are the
premier shopping Mall for the surrounding areas and suburbs. Strip Malls are strictly
suburban and usually consist of large parking lots surrounded by single story shops.
Outlet Malls are special shopping Malls where manufacturers sell their products
directly through their own stores.
3. Features:The first shopping Malls were composed mainly of independent shops with
some food vendors scattered throughout. It wasn't long before food courts were added
to give consumers a central place to eat. This also offered more choices of food. Other
additions that were made to shopping Malls through the 20th century included the
addition of department stores. These were added when large finances were needed to
keep bigger shopping running.
5.Size:From 1986 to 2004, the West Edmonton Mall in Alberta, Canada was
considered the largest shopping center in the world. In less than four years it became
the fourth largest, which shows the rapid growth of shopping Malls during recent
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University Department of Management Science,
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years. The largest Mall in the world is the recently opened Mall of Arabia in Dubai,
which will be 929,000 square meters in size. The second and third largest shopping
Malls are all located in China and Malaysia respectfully.
6.Potential:The most recent history of shopping Malls paints two very different pictures of
the future of the buildings. Strip Malls have quickly fell out of popularity and power
shopping centers have taken their place. These feature big box retailers that often
supply goods at lower prices than sMaller local shops. IN downtown districts, where
land is expensive, vertical shopping Malls are popping up, which include the design
of skyscrapers. In the future, it is thought that most new Malls will expand vertically
rather than horizontally, including parking spaces for the Mall.
Vertical Malls
High land prices in populous cities have led to the concept of the "vertical
Mall," in which space allocated to retail is configured over a number of stories
accessible by elevators and/or escalators linking the different levels of the Mall. The
challenge of this type of Mall is to overcome the natural tendency of shoppers to
move horizontally and encourage shoppers to move upwards and downwards. The
concept of a vertical Mall was originally conceived in the late 1960s by the Mafco
Company, former shopping center development division of Marshall Field & Co. The
Water Tower Place skyscraper, Chicago, Illinois, was built in 1975 by Urban Retail
Properties. It contains a hotel, luxury condominiums, and office space and sits atop a
block-long base containing an eight-level atrium-style retail Mall that fronts on the
Magnificent Mile.
Vertical Malls are common in densely populated conurbations such as Hong
Kong and Bangkok. Times Square in Hong Kong is a principal example.
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University Department of Management Science,
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Shopping Malls in India
India has witnessed frenetic pace of retail development over the past five
years. While local shopping centers have always existed in India, their structure
ambience and method of doing business served the needs of the local population. The
pace of change in retail developments has triggered a frantic pace in the development
of Malls. A number of factors such as income growth, changing demographic profile
and socio- economic environment have driven this have driven this transformation in
retail in India.
Goldman Sachs has estimated that the Indian economic growth could actually
exceed that of China by the year 2015, It is believed that the country has the potential
to deliver the fastest growth over the next 50 years. Keeping in mind the rates of
growth predicted for India and China, the balance of economic power is poised to tip
in favor of two of the world’s largest populations over the next fifty years. The Global
Retail Development Index developed by AT Kearney has ranked India first, among
the top 30 emerging markets in the world.
Formats new to the Indian marketplace have emerged rapidly over the past
five years. There is a little doubt that retail in India is revving up for an exciting phase
ahead. Development in retail formats and patterns of shopping have always been
influenced by mobility and the lifestyles of the consumer. Typically, the development
of shopping centers has followed a pattern, which has always synchronized with the
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University Department of Management Science,
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development of the retail sector in that economy and the needs and the wants of the
consumers.
This case study examines the rapid growth of Malls in India and the
challenges faced by the Mall developers. This primary aim is to examine the
feasibility and sustainability.
Mall development in India
It would be perhaps incorrect to say that shopping Malls have come into
existence in India in the recent pass. While they have always existed in the local and
regional markets, the manner in which they now present themselves to the end
consumers has changed. Spencer Plaza is Chennai and Crossroads in Mumbai are
considered to have pioneered the shopping Mall and shop entrainment revolution in
India. From three Malls in the year 2000 to almost 300 Malls by the year 2010. The
pace of developments is rapid. It is estimated that Mall development would spread
across 60 cities in he country by the end of the decade.
The West and North of India are estimated to witness the highest rate of Mall
development in India. While the NCR has witnessed rapid developments in retail
developments all developments have not necessarily been successful. In many cases
the supply of retail space has far exceeded the demand of retail space. The tenants in
Malls in India are also faced with high lease rentals and the payment of high costs
towards Common Area Maintenance which eventually affect the retailer’s
profitability.
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CHARACTERISTICS OF A INDIAN SHOPPING MALL
The development of shopping center has to synchronize with retail
development in the country. In India while the retail sector may have crossed the
initial phase and moved into the second phase of development Mall development has
moved faster. In most parts of the world entertainment as key components of Malls
emerged after the decline of department stores, India department stores are skill
evolving. Players are still entering the market and that total numbers of players are
limited. The keys are also experimenting with the products and services being
provided by them. In such a scenario Mall developers need to focus to focus on
certain key elements of strategy and on where they apprise to be over a period of time.
MALL MANAGEMENT WORLD CLASS:Indian retail chains inspired by the super markets in western countries are
poised to revolutionize selling through state of the art shopping Malls even seeking
professional Mall management collaboration from international companies who have
already amassed the necessary expertise.
The next big ticket item is Mall development and management for a leading
retail chain in India that is Pantaloon group. In a move aimed at staying ahead of the
pack, as the Mall mania hits the country, Pantaloon group is close to sealing a 50%
joint venture with a leading foreign Mall management company to set up its own
professional Mall management company.
While the foreign partner will bring Mall management expertise to the table
including event management, promotion, attracting footfalls, leasing, marketing and
public relations, the Pantaloon group will provide the hardware for the
venture—Malls and its expertise in developing and leasing retail space.
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The group has ambitious plans of rolling out 70 odd Malls spread across 40
million square feet of retailing space in 29 cities and 19 states over the next five years,
under a common brand umbrella of Kshitiji Retail Destination (KRDs).
The Kshitiji Mall Management Company, as the group proposes to call it, will
manage the proposed KRD chains that will straddle the group’s Mall business set
up by pantaloon Retail India Ltd, domestic fund Kshitij and foreign fund Horizon.
No one has looked into professional Mall management in India so far. All they
have been doing is build brick and mortar structures and moved on. Companies like
Pantaloon group are planning to take the retail experience a step further by adding a
heart and soul to Malls in terms of ambience and maintenance.
Indian Super Market or Retail market chains are not far off from selling their
Malls. This phrase was used in a lighter way for Sears, Walmart or Harrods a few
reputed super markets of the world.
ABOUT SHOPPING MALLS IN INDIA:Spread of shopping Malls is another significant trend in the Indian retailing
scene. Malls spire fashion based shopping as distinct from the need based shopping
inspired supermarkets and discounts stores. Malls seek to position as destination
shopping locations.
Malls typically deal with several anchors and categories. They try to achieve a
proper composition of anchors, so that they can indirectly provide a large variety of
merchandise to the customers.
Malls that are already well established in the country include Spencer Plaza in
Chennai, Crossroads in Mumbai and Ansal Plaza in Delhi Number One Shoppers’
City Kolkata and The Sahara Mall, Gurgoan, are the ones that are added to the list.
Spencer Plaza Chennai (RPG group): Spencer Plaza is the largest shopping
Mall in the South and the largest indoor amusement complex in the country. The
amusement facilities at Spencer Plaza include bowling alleys, pool tables, virtual
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reality theatres and electronic amusement arcades. The Plaza also has a swimming
pool, restaurants and beauty parlors.
Crossroads, Mumbai (Ajay Piramal group): The Ajay Piramal group has set up
a 1.5 lakh sq ft Mall in central Mumbai. Named Crossroads, it has already become a
destination in the city.
Number One Shoppers’ City Kolkata “Emami group”: Number one Shoppers’
City is the new shopping Mall coming up fast in Kolkata. The Mall is spread over five
levels and has an area of 60,000 sq ft Real Value Projects Pvt Ltd, a part of the
Emami group, has promoted it. Emami Landmark Store Pvt Ltd, a joint venture
between the Emami group and the retail bookstore, Landmark has opened its outlet
there. The real estate costs, etiamte at Rs 8 crore, have been borne by the Emami
group. The Landmark bookstore is the chief attraction at the Mall.
Sahara Mall, Gurgaon, New Delhi (Sahara group): The Sahara all, Gurgaon is
owned by the Sahara India group. It occupies 2.3 lakh sq ft of space and has five
floors and two basements.
Spread of retail Chains: Emergence of chain sores/retail chains is the other development in the Indian
retail scene in recent times. South India, in particular has seen the strong emergence
of chain stores. Whereas the supermarket is unitary in character, the chain store, as the
very name indicates, consists of a chain of retail stores owned by a single agency and
operated under the same name and style in different cities/locations.
The Spencer Chain:The stores in the Spencer chain are general stores, stocking nearly 5,000
items/stock keeping units (SKUs), from toothbrush to kitchenware. The chain stocks
and sells multiple brands in the product groups.
Its objective is to become a Rs 4,000 crore retail chain in the next 10 years. At
the moment, its turnover is around Rs 200 crore.
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University Department of Management Science,
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Food world, dominant component; the chain has 33 outlets at present; 29 of them are
food stores called Food world, three are drug stores called Health & Glow, and one
entertainment store called Music World.
International tie ups: The RPG group has worked has worked out a tie up with
Dairy Farm international Hong Kong a leading food and drug retailer in the Asia
Pacific region and the retail wing of the US based $40 billion Jardine Matheson
group. Dairy Farm International gives technical support to the Spencer chain, the
Food World chain in particular.
Spencer Chain (RPG Group): The RPG group made its try into retailing with the acquisition of Spencer &
Co McKinsey had recommended to RPG to get into retailing as a part of its
diversification cum portfolio restructure. The total outlay of the project was Rs 100
crore.
FACTORS FACILITATING SPREAD OF RETAIL CHAINS
by admin on March 11, 2007
Consumers find several advantages in the new retail formats.
Quality Products and Lower prices:
The first advantage that consumers find in the new formats is the availability of
quality products at lower prices. These formats can offer this advantage mainly due to
the economies of scale.
Improved Shopping standards:
Improved shopping standards are the next major advantage that consumers
find in the new format. It can be said that that the advent of the new formats is a direct
response to the demand of the urban middle class consumers for improved shopping
standards. In recent years, consumers have started seeking greater convenience, better
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University Department of Management Science,
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service, increased choice, better quality, attractive prices and classy ambience in
shopping. In response to- this demand, entrepreneurs have been setting up retail stores
of high sophistication. Since it makes sense to set up these stores as a chain, several
entrepreneurs have voted for the retail chain. A chain provides better economies of
scale, which in turn, enables the entrepreneurs to offer competitive prices to
customers.
Convenient Stocking/Display:
Convenient stocking/display of products is another feature, which consumers
now seek in the retail stores, and, in the new formats, this is evident in abundance.
The stores use smart shop display as the main device for hooking customers. Stocking
products section-by-section based on purchase patterns, and placing them in easy
reach of customers is an integral part of the display device. The result: Abundant
shopping convenience.
The method of stocking and display includes special efforts for pulling
customers who are prone to impulse purchases. Often, these stores combine fast
moving items and impulse purchase items. Market research has revealed that sales go
up if fast moving items and impulse purchase items are combined.
Shopping is blended with Entertainment:
Finally, mega stores and shopping Malls, with air-conditioned shop floors,
channel music, attractive displays for products, pleasant shop assistants, coffee shops
and food courts, amusement facilities, etc., making shopping an entertainment and a
leisure activity, attracting consumers.
Spread of Shopping Malls:
Spread of shopping Malls is another significant trend in the Indian retailing
scene. Malls inspire fashion-based shopping, as distinct from the need-based shopping
inspired by super-markets and discount stores. Malls seek to position themselves as
destination shopping location.
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Malls that are already well established in the country include Spencer Plaza in
Chennai, Big Bazaar, Hypercity Market, Crossroads in Mumbai and Ansal Plaza in
Delhi. Number One Shoppers’ City, Kolkata, and The Sahara Mall, Gurgaon, are
the ones that will be added to the list soon.
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University Department of Management Science,
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CHAPTER NO.4
RESEARCH
ON
SELECTED
TOPIC
(OPPORTUNITIES
AND
CHALLENGES FOR MALL IN OSMANABAD CITY)
RESEARCH METHODOLOGY: Research is a diligent enquiry and careful search for new knowledge through
systematic, scientific and analytical approach in any branch of knowledge. Extend
collect or verify knowledge whether that knowledge aids in the construction of a
theory or in the practice of an art.
1.
Selection of area of working – Osmanabad city
2.
Acquaintance with current theory and knowledge in the area
3.
Deification of the problem – Scope for Mall Osmanabad.
4.
Development of hypotheses – is it Enough environment for Mall in
Osmanabad ?
5.
Development of the formal argument,-
Positive or Negative
Environment
6.
Delineation of the source of data - Primary or secondary data
7.
Creation of instruments – questionnaires , Interview, Scheduling
Methodology: - a procedure designed to the extent to which it is planned and
evaluated before conducting the inquiry and the extent to which the method for
making decisions is evaluated.
Type of Research:1.
Scientific and Social Research
2.
Quantitative and Qualitative Research
3.
Applied and Fundamental (Pure) Research
4.
Conceptual and Empirical Research.
5.
Descriptive and Historical Research
6.
One time and Longitudinal Research.
7.
Field Setting and Laboratory Research
8.
Conclusion Oriented and Decision Oriented Research
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University Department of Management Science,
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For the identifying scope for Mall there is useful research types are Quantitative and
Qualitative Research Conclusion Oriented and Decision Oriented Research
Types of Data Collection:1) Primary Data:Primary data
collected
through
observation ,through personal
interview , actual work experience.
a) Direct observation
b) Questionnaire
c) Schedule
d) Interview
We create the Questionnaires include 15 question which provide the
enough help to measuring / understanding the opinion of People of
Osmanabad. On the that questionnaires we were conduct the interview
from various people who having different field and occupation like
Banking sector, Insurance, Production, Farmer, Agree based business,
Marketing representative of different companies, Govt., servant, Number
of grocery, retail stores, whole sale houses etc of Osmanabad.
2) Secondary Data
The
secondary data are collected
already been
use. The
and
sources
created for the purpose of first -time
secondary data
external
from
can
be obtained
sources. The internal
sources
from
which
use and future
internal sources
of secondary
sales record , cost information ,dealers , journals ,
have
data for
annual report ,
books , magazines , intern ate etc.
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a) Personal documents
b) Biographies
c) Diaries
d) Letters
e) Memories.
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SAMPLE DESIGN:“It is the technique of selecting items for the sample. It lay down the number
of items to be included in the sample. It should be reliable and appropriate for the
research study of the researcher. It is determined before data are collected.”
1) Type of Universe– Osmanbad (population- 1,660,311)
2) Sampling Unit:- One
3) Sampling frame :- Osmanabad city
4) Sample size:- 100
5) Parameters of interest :- Desire, Income, Environment
6) Budgetary constraint:7) Sampling procedure
Research Process:A) The preliminary
a) Statement of the problem:Opportunities And Challenges For Mall In Osmanabad
Research must carry a statement of nature and importance of the
problem with specific question to be answered or hypothesis to be tested.
The key question and the locating problem should be specified.
b) Objective and purpose of study:Having enough environment for Mall in Osmanbad.
A research is carried out due to its need; hence the researcher must
mention the purpose of conducting research.
c) Review of literature:Dr. Jeevan Pawar who is professor in R. P COLLEGE Osmanabad , he
is completed his philosophy of doctorate on topic of industrial
development in Osmanabad city. His collected information is valuable to
research, But topic like opportunities and challenges for mall in
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University Department of Management Science,
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Osmanabad city or such like research on shopping mall, retailing not done
yet by any one. So there is huge scope to doing research on mall.
It is necessary to present a brief review of relevant past work. A brief
summary indicating nature and scope of variation of the present study with
research work already conducted should be prepared
d) Justification for present study:For justification we take the help of questionnaires and interview of
100 people of Osmanabad from different field an occupation.
The researcher has to justify his observation with critical approach.
Stress should be given to his major investigation. Also he should verify
usefulness of the present observation with his previous findings. Various
fields to be covered should be made clear for his study which justifies has
final outcome.
e) Scope of the study:There is huge and relatively future oriented scope for this study.
The research must indicate the scope of study pointing out exact coverage,
how it is going to be better than other studies available on the subject.
f) Conceptual framework:Meaning of all important terms should be clearly mentioned to enable
reader to understand concepts underlying the investigation.
g) Methodology
1) Formulation of hypothesis: A hypothesis should be logical, simple, and quantifiable variable.
2) Selection of samples:Selecting sample depends on definition, size or representativeness of
sample
B) The main body
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a) Data collection:Data is collected through questionnaires, interview schedules,
projective techniques, attitude scale etc.
b) Analysis of data:The collected data should be systematically analyzed.
c) Tabulation and interpretation of results:Analyzed data tabulated properly helps the reader, in interpreting data
in relation to previous findings, generalization or finding any additional
facts.
d) Verification of results:The interpreted data should be verified by employ method of data
collection various sample groups.
C) The conclusion and Reference Material.:After verification we can draw conclusion. The researcher should
always give his suggestion for further research. At the end of report,
Bibliography listing books referred, Appendices of Tables Etc. Used and
indexing of important terms used should be given.
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University Department of Management Science,
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OPPOURTUNITIES AND CHALLENGES FOR MALL IN OSMANABAD :S.W.O.T. ANALYSIS OF OSMANABAD CITY:STRENGTHS:
Cheaper Land.

No Competition.

Connectivity with other cities as well as districts.

Political support

Availability of local skilled and well educated employees in less cost
comparatively other metro city.
WEAKNESS:
Low income pattern of Osmanabad People.

Maximum residential are Govt. servants

Lack of awareness about Mall in Osmanabad people

No industrialization

Maximum market depends on agriculture sector
OPPORTUNITIES:

Large number of people desire to having Mall in Osmanabad city
Govt. provide various schemes for business to generating employment in
backward region like Osmanabd

Osmanabad city comes under the C grade industrial zone, hence there is tax
benefit can take by Mall

Mall can generate new trade in Mall with accepting agree based product.
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University Department of Management Science,
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THREATS:
People of Osmanabad having low income so Mall must provide branded product
in less price.

You must compromise your profit margin.

There is no competition its impact on no new business innovation or limitation to
innovative business.

Maximum relay on agree based product.

No awareness about Mall culture of Osmanabad people.
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University Department of Management Science,
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MALL IN OSMANABAD CITY:-
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University Department of Management Science,
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University Department of Management Science,
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Questionnaires for understanding opining for mall from
different fields and occupational persons from Osmanabad
Q1. Do you know about Mall?
A) Yes
B) No
Total Respondent
Yes
No
88
80
8
Total Respondant 88
Yes
No
9%
91%
Data Analysis and interpretation:-Out of 88 people 80 people knowing about mall
and 8 people don’t having any kind of awareness, information, knowledge about mall
and it culture it is calculated in 91% people know about mall and 9% don’t having any
knowledge about mall
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University Department of Management Science,
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Q2. Where do you go for shopping?
A) Solapur B) Pune C) Latur D) Local.
Total Respondents
Solapur
Pune
Latur
Local.
Other
88
35
33
10
17
2
Market Place for Shopping
8%
3%
11%
40%
Solapur
Pune
Latur
Local
38%
Other
Data Analysis and interpretation:- Nearly (35) 40% people are going to solapur for
shopping and (33) 38% people of Osmanabad are taking option Pune for shopping
(17) 11% people are going for shopping to Latur ,and nearly (10) 8% are choosing the
option for shopping Osmanabad Local market and remaining (2) 3%
are
going
to Mumbai, Hyderabad or other place for shopping
Then we can say that people of Osmanabad are taking nearest option for shopping is
solapur which is having only 67 K.M for Osmanabad city.
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University Department of Management Science,
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Q3.What kind of facilities you would like to have from Mall?
A) Parking B) Distance
B) Shopping D) Retailing E) All
Total Respondents
Parking
Distance
Shopping
Retailing
All
88
2
1
8
3
74
Facilities Required
Parking
2%
Distance
1% Shopping
9%
Retailing
4%
All
84%
Data Analysis and interpretation:-In the sense of having or taking facilities for mall
nearly 84% people want to all kind of activities like Parking
Distance Shopping
Retailing but other hand some people are giving weight age to Distance 1%, 2% to
parking 4% to Retailing and 9% to Shopping activity.
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University Department of Management Science,
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Q4. What would be the best location for Mall in Osmanabad City?
A) Near Bus Stand B) Samata Nagar C) Main Market South D)
Total
Near Bus
Samata
Main Market
Respondents
Stand
Nagar
South
88
29
29
18
Other
5
Place For Mall
Near Bus Stand
Samata Nagar
Main Market South
other
6%
36%
22%
36%
Data Analysis and interpretation:- When the matter of place for mall there same
number of people are subject to us Near Bus Stand and Samata Nagar this is 36% of
total respondent and reaming 22% suggest the place main market South (Marwari
Galli) and remaining 6% people suggest the other places like Danyneashwar Mandir,
Tuljapur Road, Barshi Naka
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University Department of Management Science,
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Q5. Are you interested to purchase goods (items) from Mall?
A) Yes
B) No
Total Respondent
Yes
No
87
76
11
Buyer
No
13%
Yes
87%
Data Analysis and interpretation:- The People of Osmanabad who want to having
mall in Osmanabad nearly 87% people interested to purchase goods from Mall and
nearly 13% people are not interested to purchase form mall this is big challenge to
mall owner and other hand this is opportunity to attracting the people toward mall
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University Department of Management Science,
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Q6. How many times you will visit to Mall in month?
A) 1-2
Total
B) 2-3
C) 4-5
D) More than 5
1-2
2-3
4-5
Respondents
86
More
Than 5
16
35
18
17
Column1
1-2
2-3.
20%
4-5.
More Than 5
18%
21%
41%
Data Analysis and interpretation:- The Nearly 87% people want to purchase form
mall and nearly 41% people want to visit mall in month nearly 2-3 time 20% people
want to visit to mall in month more than 5 time and 21% & 18% people respectively
will be visited to mall 4-5 and 1-2 times in month
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University Department of Management Science,
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Q7. What kind of impact will be there on your business after starting the Mall in
Osmanabad?
A) Positive
B) Negative
Total Respondents
Positive
Negative
87
61
26
Impact on business
30%
POSITIVE
NEGATIE
70%
Data Analysis and interpretation:-After asking question related business people
nearly 70% present people think that they will face the positive impact on themselves
business and nearly 30% people assume that they will face negative impact on his
business.
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University Department of Management Science,
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Q8. Do you think it will positively effect on economical condition of Osmanabad
market?
B) Yes
B) No
Total Respondents
Yes
No
88
64
24
Impact On Osmanabad Market
Yes
No
27%
73%
Data Analysis and interpretation:-Respondents people are thinking that after the
establishing the mall in osmanabad that will help to increase the economical situation
of market will be increased and that will impact on other sector of Osmanabd. Nearly
73% people thing there will be positive effect on Osmanabad cities economical
market situation but other and nearly 27% people thing that there will be no positive
effect of mall in osmanabad market
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University Department of Management Science,
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Q9. Are you in favor of having Mall in Osmanabad city?
A) Yes
B) No
Total Respondents
Yes
No
85
70
15
In Favor Of Mall In Osmanabad
Yes
No
18%
82%
Data Analysis and interpretation:- Nearly 82% people are favor in having mall in
Osmanabd and other hand 18% people say don’t need of mall for osmanabd
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University Department of Management Science,
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Q10. What kind of activities you would like to do in Mall?
A) Shopping B) Movies C) Hotel Facility D) Other
Total
Shopping
Movies
Hotel
Other
Other
29
14
12
21
12
Respondent
88
Activitis Done in Mall
All
14%
Shopping
33%
Other
24%
Hotel
13%
Movie
16%
Data Analysis and interpretation:- What kind of activities you would like to do in
Mall? Asking this question there are majority of people are doing the shopping in mall
33% and 24% people prefer for other activities in mall apart for that 16% peoples are
coming for matching the movie in mall and 13% people are coming for hotel facility
and above all of that nearly 14% people are coming for all these activities like
Shopping, Movies, Hotel Facility.
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University Department of Management Science,
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Q11.Can Mall impacts your monthly budget (if you purchase form Mall)?
A) Yes
B) No
Total Respondent
Yes
No
87
65
22
Impact On Monthly Budget
No
25%
Yes
75%
Data Analysis and interpretation:-People of Osmanabad thinking that there will be
positive effect on the monthly budget this say nearly 75% people and other hand
nearly 25% people say that there will be no effect or may be negative effect on his
family or his own monthly budget
Page No. 51
University Department of Management Science,
Sub-Campus Osmanabad
Q12. What kind of support required to establishing Mall in Osmanabad city?
A) Economical. B) Political. C)Govt. D)General People E) All
Total
Economical
Political
Govt.
General People
All
14
09
04
40
21
Respondent
88
Support Required
Economical
Political
Govt.
General Pople
All
16%
24%
10%
5%
45%
Data Analysis and interpretation:- Nearly 45% people thing that when the issue of
having mall or not in osmanabad there will be key player or king maker is General
people. And 24% people say that there is collectively efforts of economical(16%)
politician(10%), Govt(5%)., and general people are play important role.
Page No. 52
University Department of Management Science,
Sub-Campus Osmanabad
Q13. Is it enough favorable environments to establishing Mall in Osmanabad?
A) Yes
B) No
Total Respondent
Yes
No
88
59
29
Environment of OSMANABAD
No
33%
Yes
67%
Data Analysis and interpretation:-. Is it enough favorable environments to
establishing Mall in Osmanabad? Answering that question nearly 67% people say
there is positive environment for mall and nearly 33% say there is no suitable
environment of mall in Osmanabad city.
Page No. 53
University Department of Management Science,
Sub-Campus Osmanabad
Q14. How much you spend on retail monthly? (In Rs.)
A) 0-2500 B) 2501-3500 C) 3501-5000 D) More than 5000
Total
0-2500
2501-3500
3501-5000
More Than 5000
30
27
22
9
Respondent
88
Spend In Mall Monthly
0-2500
2501-3000
3001-5000
More Than 5000
10%
34%
25%
31%
Data Analysis and interpretation:-The most important question is How much
people are want to spend on retail monthly in mall there are nearly 34% people will
be purchase up to 2500 Rs per month on retail. 31% will spend up to 3500, 25% will
spend up to 5000 and nearly 10% say they will spend more than 5000 on retail in per
month
Page No. 54
University Department of Management Science,
Sub-Campus Osmanabad
Q15.what challenges will be there for Mall in Osmanabad?
Total
Place
Politics
Awareness
Income
Population Price
9
2
9
5
3
Respondent
56
4
No-demand Envt
No Need
Development
No challenges / In Favor
4
2
1
6
10
No
Challenges/In
Favor
11%
Chellenges For In Mall In Osmanabad
Development
2%
No-Need
4%
Place
16%
Enviornment
18%
No demand
7%
Price
7%
Politics
4%
Awarness
16%
income
9%
Populatin
6%
Data Analysis and interpretation:-Out of total respondent 88 only 56 people are
respond to this question .what challenges will be there for Mall in Osmanabad?
and they say or think there is various challenges may be occurred in future to
establishing the mall this challenges are following with its wit age Place
Page No. 55
University Department of Management Science,
Sub-Campus Osmanabad
Politics major challenge is say4%, 16% people say there is no Awareness about mall
and other hand nearly 9% people say that there is enough Income pattern of people
of Osmanabad, Ther is no efficient population available in Osmanabad say
6%people, there is price factor play an critical role for mall is think nearly 7%
people, and Most importantly nearly 11% people think that there is no challenges and
they thing that all situations are in Favor, Development issue may play crucial role
say 2% people , and shocking replay for this question is there is no need of mall in
Osmanabad say 4% people, Environment factor also challenge for mall in Osmanabad
say nearly 18% people.
Page No. 56
University Department of Management Science,
Sub-Campus Osmanabad
DATA ANALYSIS AND INTERPRETATION:Analysis of data is a process of inspecting, cleaning, transforming, and
modeling data with the goal of highlighting useful information, suggesting
conclusions, and supporting decision making. Data analysis has multiple facets and
approaches, encompassing diverse techniques under a variety of names, in different
business, science, and social science domains.
Data mining is a particular data analysis technique that focuses on modeling
and knowledge discovery for predictive rather than purely descriptive purposes.
Business intelligence covers data analysis that relies heavily on aggregation, focusing
on business information. In statistical applications, some people divide data analysis
into descriptive statistics, exploratory data analysis (EDA), and confirmatory data
analysis (CDA). EDA focuses on discovering new features in the data and CDA on
confirming or falsifying existing hypotheses. Predictive analytics focuses on
application of statistical or structural models for predictive forecasting or
classification, while text analytics applies statistical, linguistic, and structural
techniques to extract and classify information from textual sources, a species of
unstructured data. All are varieties of data analysis.
Data integration is a precursor to data analysis, and data analysis is closely
linked to data visualization and data dissemination. The term data analysis is
sometimes used as a synonym for data modeling.
Page No. 57
University Department of Management Science,
Sub-Campus Osmanabad
FINDINGS:1) The success is depend on income pattern of Osmanabad citizen.
2) The deep desire of the Osmanabad people they want Mall in Osmanabad.
3) There will be difficult to achieving the Break Even Point in mall business
at Osmanabad.
4) Tourism can do positive effect on Mall business.
5) Urbanization growth is rapidly increasing of Osmanabad city and it suburban places.
6) Regional Hub after completion of Solapur – Tuljapur – Osmanabad
Railway root.
7) Infrastructure is developing with high growth rate as well as rapidly.
8) There is scope to establishing the Malls with the combination of agree
based product, retail, shopping and other Mall facility.
9) Agree product play vital role to running Mall successfully as well as
earning the profit form Mall.
10) Hotels of Mall can take benefit of cheaper and easily availability of
vegetable and agree product.
Page No. 58
University Department of Management Science,
Sub-Campus Osmanabad
SUGGESTIONS:1. The major and important suggestion is the Mall must adopt new pattern to
consider rural, urban and metro city needs for mall in osmanabad
2. Place for Mall must be nearby New Rail way station because Air transport(Air
Strip of Osmanabad 2.5 K.M) and Road transport (National High Way 211 is
about 1.5 K.M) is available within 3 K.M. distance .OR
Near from central bus stand is sufficient.
3. There must be providing branded product in reasonable price.
4. There must be achieve faith and credibility of political, business people as
well as General people is important.
5. Environment for mall will be favorable within 6-7 years.
Page No. 59
University Department of Management Science,
Sub-Campus Osmanabad
CONCLUSION:-
During the doing study of the topic like OPPOURTUNITIES AND
CHALLENGES FOR MALL IN OSMANABAD
CITY it gives me feeling like
doing actual marketing.
This kind of live topic for project is give me valuable experience when I had
collecting the data related Osmanabad city there I found Osmanabad is ancient and
historical place its evidence available from B.C. time
There I know about Osmanabads History, Climate, Demographic pattern,
Political, Industrial situation I had learned.
And mainly during the period of conducting the interview regarding with
designed questionnaires there I learned about how to communicate with different kind
of people who belongs from different categories like Businessmen, Politicians,
Entrepreneurs’, Govt. Servant. Retailers, Shop Owners, General People. This is
helpful for me lifetime working in any kind of field or sector.
The majority of people of Osmanabad in favor of having mall in Osmanabad,
But some sort of people talking negatively about mall because they feel mall will be
doing negative impact on his own business.
In this study major focused on evaluating the overall behavior pattern of
Osmanabad city (People), but after that study we can conclude that there is no enough
environment in present but there future side is bright people of Osmanabad are future
oriented so we can assume that in next 6-7 years Osmanabad having more than 2
malls in Osmanabad city.
Page No. 60
University Department of Management Science,
Sub-Campus Osmanabad
BIBLIOGRAPHY:-
1.
REF:http://en.wikipedia.org/wiki/Osmanabad_Railway_Station
2.
REF:http://www.census2011.co.in/news/346-Osmanabad-census-2011highlights.html
3.
REF:http://ekikrat.in/Osmanabad-Airport
4.
http://www.tiptopglobe.com/city?n=Osmanabad&p=85528)
5.
http://www.citeman.com/11129-shopping-Malls-inIndia.html#ixzz1kw46OBAu
6.
http://www.citeman.com/11129-shopping-Malls-inIndia.html#ixzz1kw46OBAu
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