3. Marketing and Recruitment Case studies have also been used in

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Case Studies: Their use
in a University setting
Dr David Biggs
Natural and Social Sciences
1. Teaching
Case studies are useful as an
important learning tool on taught
undergraduate and postgraduate
courses.
Case studies are used for the
Pgcert/Diploma/MSc Business Psychology,
MSc Occupational Psychology and in
relevant undergraduate modules. On these
courses, we use case studies illustrating a
particular theory. We also present case
studies in segments to allow students to use
psychological techniques in an applied
‘simulated’ setting.
Case studies represent an ideal
teaching aid applying psychological
theory in an applied setting.
2. Assessment
Case studies are a useful indication
of learning at a postgraduate level.
Case studies are used for assignments on
the MSc Business Psychology. These can
either be case studies the student was
involved with or a well-known case study
taken from the press. Students detail the
issues of the case study and how
techniques in Business Psychology can aid
the organization or individual.
Case studies represent an ideal
assessment ensuring that students
can applying their psychological
theory to an applied setting.
3. Marketing and Recruitment
Case studies have also been used in marketing the MSc Psychology in the
Workplace (Business Psychology) course. This has been achieved through
presenting at conferences and through publication.
By publishing and presenting case studies we are marketing the postgraduate
Business and Occupational Psychology courses and the University.
Biggs D.M. (2005) Poor employee relations and its effect on customer demand. Top Consultant Newsletter.
Biggs, D.M. and Bailey, G. (2005) Instant Messaging Mortgage Advisors: the need, job analysis and selection. BPS Occupational
Psychology Conference 2005 – Book of Proceedings and Compendium of Abstracts.203-205.
Biggs D.M. (2004) Modifying behaviour in a Birmingham gauge manufacturer. People and Organisations at Work, Summer Edition,
British Psychological Society, Leicester.
Biggs D.M. (2004) Expert System usage in providing developmental feedback to individuals from an ethnic minority. BPS
Occupational Psychology Conference 2004 – Book of Proceedings and Compendium of Abstracts.61-62.
For further details please contact David Biggs at the School of Social Sciences
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