TIME
9:00 AM
9:20 AM
9:21 AM
9:24 AM
9:25 AM
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:15 AM
11:45 AM
12:15 PM
12:45 PM
1:15 PM
2:00 PM
2:30 PM
EVENT
Registration and morning refreshments
Event Starts
Tribute to Former PM of Singapore, Late Mr. Lee Kuan Yew
Singapore National Anthem
MC on stage
Keynote Speaker 1
Dr. Lee Ng
AVP, Innovation Management Office Leader
futureLab @ Metlife (Singapore)
Topic: “Innovate Now…But How?”
Chris Reed
Global CEO and Founder
Black Marketing (Singapore)
Topic: "10 Tips on How to Use LinkedIn for personal and company brand building (and some
for what not to do)"
Tea Break
Tom Voirol
Global Head of User Experience
Reading Room (Singapore)
Topic: "Customer experience — how your brand lives or dies"
Teodara Migdalovici
Alchemist, ME.ALCHEMY
Founder, The Alternative School for Creative Thinking, (Romania)
Topic: "Where the magic happens: Brands, emotional intelligence and the empathy with the
consumer"
Nanne H C Bos
Head of Global Brand Management
ING Group
Topic: "ING: Creating brand value in a changing organisation and context"
Global Brand Excellence Awards
Lunch
András Kőszegi
Managing Partner
BrandTrend (Hungary)
Topic: "NOW - Your time to be the gamechanger!"
Silvina Rodriguez Picaro
Director,
SRP Communication & Brand Design (Argentina)
Topic: "Emotional Branding in the Digital Age: The power of the emotions, creating
meaningful brand experiences through digital technology"
3:00 PM
3:30 PM
3:45 PM
4:30 PM
5:00 PM
5:30 PM
6:00 PM
8:00 PM
Panel Discussion 1
Topic: “Marketing to Citizens: Going beyond Customers and Consumers”
 Jonathan Geldart, Executive Director Markets Development, Grant Thornton
International Ltd
 Bruno Kistner, Commercial Director AsPaC Region, Glanbia Nutritionals Singapore
Pte Ltd
 Chong Oi Lin, Head of Marketing, IRIS Corporation Bhd
 Simon Kemp, Regional Managing Partner (Asia), We Are Social
Tea Break
Panel Discussion 2
Topic: “Building Brands in the Age of Transparency and Relevancy”
 Zarina Lam Stanford, VP Segment Marketing Asia Pacific, IBM Singapore Pte Ltd
 Aseem Puri, Brand Director, Unilever Asia Pte Ltd
 Damien Cummings, Global Head of Digital Marketing, Standard Chartered Bank
 Dalia Feldheim, VP Marketing APAC, Electrolux
 Anmol Batra, Managing Director APAC, Zedo Inc.
Asia's Most Influential CMOs
Panel Discussion 3
Topic: “Data is the new Creative Soil”
 Stuart Spiteri, Managing Director, Asia Pacific, KRUX Digital Inc
 Samit Mehrotra, Commercial Director – Asia Pacific Snacks, Kelloggs Asia Pacific
 Nadeem Amin, Regional Digital Marketing Manager (ANZ, Asia Pac, South Africa),
Kellogg Aust
 Rupa Rajamani, Head, Digital Performance Marketing & Technology Strategy,
Standard Chartered Bank
 Haryati Lawidjaja, VP Digital Advertising, PT Telekomunikasi Selular
Panel Discussion 4
Topic: “Pursuing a data-driven advantage: What the new marketing organization looks like”
 Prerna Pant, General Manager, Circus Social
 Firdaus Shariff, Head of Marketing, SAP South EMEA, Middle East and Africa
 Lynn Huang Freeman, Senior Director and Head of Marketing & Strategy, Asia
Pacific, Honeywell Scanning & Mobility
 Nilesh Shah, Chief Marketing Officer, GE Healthcare
th
6 CMO Asia Awards for Excellence in Branding & Marketing
Social Media & Digital Marketing Excellence Awards
Dinner