Genre Research




• R&B is an abbrieviation for ‘rhythym and blues.’

• Originated in the 1940’s.

• A genre that is popular of African American music.

• Rhythm and blues bands usually consisted of piano, one or two guitars, bass, drums, and sax.

• Originally used by record companies to describe recordings aimed at urban African Americans.

• 1960’s = Developed from rock & roll/electric blues/gospel/soul music.

• 1970’s = R&B was used to cover up the term soul & funk.

• 1980’s = a newer style of R&B developed, becoming known as contemporary R&B.

Sam Cooke

(considered to be one of the pioneers and founders of soul music 60’s)



(‘Hucklebuck was the #1

R&B tune in the 40’s )



(r&b in the


Recent R&B artists

Beyonce Knowles

•American R&B singer, songwriter, record producer, actress and model.

•Formely in R&B girl band

Destiny’s Child.

•Signed to Sony BMG.

•Has won 95 awards from her success in her talents.


•Senegalese-American R&B singer-songwriter, record producer, businessman, and philanthropist.

•First song released: ‘locked up’

•Found two record labels,

Konvict Muzik and Kon Live



•English boyband who came runners up of reality Tv show, X-factor .

•Signed to Sony BMG.

•First hit, ‘Beat again’ became #1 in 09

•Has won

4 awards in the past 2 years

Audience, Demographic


Marketed at Urban

African Americans




MTV Base: “ The only music channel dedicated entirely to R&B and Hip-Hop

Target Audience: 16-24 male/female ”


Public Perception

R&B music is mainly listened to by teenagers aged 16 onwards.

The rhythym and lyrics of this genre can combine into many different types of emotions on the public.

For example:

“Slow Jamz” : is the slow type of R&B music which mainly relate to LOVE + RELATIONSHIPS. Either about being broken hearted or in love. Many of the public like to listen to this type, because they either like it, it helps them sleep, or it can simply relate to real life situations.

“Love” : this is similar to slow jamz , although in a more upgoing beat. You’ll have Men singing about women & women singing about men. Either about being broken hearted or in love. This style of music can involve the public when listening to it, and make them relate to it.

“Sexual”: this type of R&B music obviously relates to sexual things which is often played by the public when getting in the mood. It is also slow and sometimes upbeat.

“Upbeat”: this type is often played at partys or in the car, or wherever. The public usually go crazy when dancing about to this type of music. This is to keep the public entertained without having to listen to songs about love.

Other: most R&B artists just like to sing about any random stuff, like umbrellas & milkshakes , although these types have meanings to back of it. This either haves the listener confused as to what it has to do with the song.

Record Labels

Here are some record labels that stick to one type of genre in the music industry.. .

Label founded by Sean

‘Diddy’Combs, Hip Hop &

R’n’B music.

Owned by Sony Music


An American hip hop r&b record label founded in 1990.

Owned by Universal Music



Cross media

MTV Base




Choice fm

Kiss 100

Capital fm

BBC radio

IM1 music

BBC chart show