• Bricks and Clicks
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Business model Examples of business models
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Bricks and clicks
business model
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Bricks and clicks
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Bricks and clicks (aka clicks and bricks,
click and mortar, bricks, clicks and flips, or
WAMBAM is a business model by which a
company integrates both offline (bricks)
and online (clicks) presences, sometimes
with the third extra flips (physical
catalogs). Additionally, many will also offer
telephone ordering as well, or at least
provide telephone sales support.
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Bricks and clicks
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A popular example of the bricks and clicks
model is when a chain of stores allows the
customer to order products either online or
physically in one of their stores, also
allowing them to either pick-up their order
directly at a local branch of the store or get
it delivered to their home. There are many
alternative combinations of this model.
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Bricks and clicks
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Some business sectors may lend themselves better
to a bricks and clicks model than others
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Bricks and clicks
The key factor for a bricks and clicks
business model to be successful "will, to a
large extent, be determined by a
company’s ability to manage the trade-offs
between separation and integration" of
their retail and online businesses.
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Disintermediation - Discussion
In response to the threat of
disintermediation, some retailers
have attempted to integrate a virtual
presence and a physical presence in a
strategy known as bricks and clicks.
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Online shopping - Product delivery
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In-store pick-up: The customer selects
a local store using a locator software
and picks up the delivered product at
the selected location. This is the
method often used in the bricks and
clicks business model.
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Payment gateway
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A 'payment gateway' is an e-commerce
application service provider service that
authorizes Creditcard payments for
ebusiness|e-businesses, e-tailer|online
retailers, bricks and clicks business
model|bricks and clicks, or traditional Brick
and Mortar.
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Electronic commerce - Distribution channels
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E-commerce has grown in importance as
companies have adopted Pure-Click and
Bricks and clicks|Brick and Click channel
systems. We can distinguish between
pure-click and brick and click channel
system adopted by companies.
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Online retailing - Product delivery
* In-store pick-up: The customer
selects a local store using a locator
software and picks up the delivered
product at the selected location. This
is the method often used in the bricks
and clicks business model.
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Non-store retailing
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Non-store retailing is therefore not only
used by established Brick and Mortar
business retailers who develop an
online bricks and clicks business
model presence, but also by the
individual pure play, often him- or
herself a consumer, to create an EShop
or to run sales parties
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Business models - Examples of business models
* Bricks and
clicks|Bricks and
clicks business
model
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
List of buzzwords - Science and technology
* Bricks and clicks|Bricks-andclicks[http://evolt.org/node/5281 Evolt.org: Buzzword
Bingo]
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Bricks and clicks business model
'Bricks and clicks' (aka 'clicks and
bricks', 'click and mortar', 'bricks,
clicks and flips', or 'WAMBAM')) is a
business model by which a company
integrates On-line and off-line|both
offline (bricks) and online (clicks)
presences, sometimes with the third
extra flips (physical Trade
literature|catalogs). Additionally, many
will also offer telephone ordering as
well, or at least provide telephone sales
support.
1
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Bricks and clicks business model
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In the future, the bricks and clicks model
may be more successful, but in 2010
some online only businesses grew at a
staggering 30%, while some bricks and
clicks businesses grew at a paltry
3%.http://www.rfidjournal.com/article/view/
8154/1 The key factor for a bricks and
clicks business model to be successful
will, to a
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Online commerce - Distribution channels
1
E-commerce has grown in importance as
companies have adopted pure-click and
Bricks and clicks|brick-and-click channel
systems. We can distinguish pure-click
and brick-and-click channel system
adopted by companies.
https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
ZIP code - Internet
ZIP code data is an integral part of
dealer/store locator software on many web
sites, especially bricks and clicks|brickand-click websites
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
Colette (boutique)
'Colette' is a France|French Bricks and
clicks|brick-and-click clothing and fashion
accessories|accessory retailer. The three
floor concept store Vergani, Guido (ed),
(2007), Fashion Dictionary, New York:
Baldini Castoldi Dalai Editore is located in
Paris and contains an Art
exhibition|exhibition space, bookshop, and
a water bar serving more than 100 brands
of bottled water.
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https://store.theartofservice.com/the-bricks-and-clicks-toolkit.html
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The Art of Service
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