Social Networking Sites
and Your Best Practices
Masters of Business Administration Candidate
University of New Mexico
Topics for Today
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Social Networking Websites
Best Practice Definition
Passwords
Social Networking Activities and Online Grooming
Activites
o Password
o Find Information About the Instructor (me)
What is a Social
Networking Site?
An online web service which provides a digital
platform for social interaction. This interaction is
accomplished through a profile which the user logs
into and socializes with their friends or communities. 1
Top Social Networking
Sites
You Tube
Twitter
Google Plus
Pinterest
Linked-In
2
Facebook
Top Up and Coming Sites?
Instagram
• Photo sharing site
• Purchased by Facebook
Google Plus
• Offers you tube integration
• Will have 400 million users by years end
Pinterest
• Pin photos like on a corkboard
• Popular with women
What is a "Best Practice"
A best practice is a concept which is adhered to
that can provide a positive result.3
Example: It is a "Best Practice" to go home and
study a little everyday to be a successful
student.
A user typically logs into
a social networking site
with a password.
A secret phrase which is used to grant access.
Password Poll Results
Question 14: Do you use the same username for your
computer accounts?
Yes: 47%
No:
43%
I am not sure: 10%
Question 15: Do you use the same password for your
accounts?
Yes: 34%
No:18%
Sometimes:37%
I am not sure: 1%
Question 16: Who knows your passwords?
Friend:13% Parents:60% Siblings:
23%
Only Me: 36%
Which password would
you use?
a. lobo
b. Hon=yb@dger25
c. qwertyuiopasdfghjkl
Password Activity
1. Go To:http://daleswanson.org/things/password.htm
2. Try your password to see how long it will
take to crack it using:
- Brute Force Attack
- Dictionary Attack
What activities are typical on a
social networking website?
Who are you chatting with online (online
grooming)?
Online Grooming Story
How secure is your
information?
Social Networking Activity
Use your iPad to find out
information about me:
1.
2.
3.
4.
5.
6.
7.
Google.com
Intellius.com
Glassdoor.com
ZabbaSearch.com
Spokeo.com
Yahoo.com
Bing.com
Activity Questions
Group 1: What is my address?
Group 2: Where do I work?
Group 3: How old am I?
Group 4: Do I have any kids?
Group 5: Who am I related to?
Group 6: What college degree do I possess?
Group 7: What states have I lived in?
Michael Restine
Review
Which is a top up and coming social networking
website?
At least how many characters (how long) should my
password be?
What is a strategy “predators” use to get information
and even attempt to meet you in person?
Questions?
Sources
1.Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011)."Social media? Get serious!
Understanding the functional building blocks of social media" (PDF). Business Horizons 54 (3): 241–
251.doi:10.1016/j.bushor.2011.01.005. Retrieved Oct 26, 2012 at
http://www.sciencedirect.com/science/article/pii/S0007681311000061
2.Experian Hitwise. Top Social Networking Websites. Accessed Oce 24, 2012 at
http://www.experian.com/hitwise/online-trends-social-media.html
3. Bogan, C.E., English, M.J.(1994) Benchmarking for best practices: winning through innovative adaptation.
McGraw-Hill: New York.