Section A: Your Details
School name
Country
Lead teacher
Business Name
Business Activity
No. of students in the school
No. of students involved in
coming up with the business idea
PEERY MATRICULATION SCHOOL
INDIA
UMA ( Arts and Crafts Teacher)
RISING STAR OUTREACH HANDICRAFT EMPORIUM
PRODUCING HANDICRAFTS
252
05
Section B: Your School
1.
Tell us about your school. For example, What age are the students? Location? Environment?
The Peery Matriculation School is located at the Rising Star Outreach campus, Kadamangalam Road,
Thottanaval Village, UthiramerurTauluk, Kancheepuram District, India 603 107. We have students
studying in elementary, middle and high school from KG-10th standard. The age group is ranging
between 5 years to 16 years. The school is located on a country side, situated in a natural
environment. The Peery Matriculation school has a library, science lab, and upper curriculum
classrooms.
Section C: Your Resources
TOP TIP!
To help you score high marks in questions 2-4, we strongly recommend carrying out a Resource
Assessment. You can find a Resource Assessment Template in Weekly Guide 2 and in the ‘Resources’
section of your school profile!
2.
What resources at your school could you use to start a business and how? E.g. ‘We have internet
at school and 3 computers so we could start an internet café.’ (2)
1. We have a highly skilled arts and craft teacher who can share her creative ideas to the students
and help them in enhancing their skills in handicrafts making. They will be the useful resources to
the business.
2. We have abundant waste material resources like cardboard, magazines, newspapers, egg
cartons, empty boxes, Clean cans & jars, small plastic containers and plastic lids, etc.
3. We have natural resources like leaves, sticks, small rocks, flowers, seeds & seed pods, feathers
and nuts available in our school campus.
3.
How could you use your school’s location as a business opportunity? E.g. ‘Our school is near a
tourist attraction, so we could sell handicrafts to local tourists.’ (2)
The completed handicraft products will be displayed for sale at the kiosk in the R.S.O. premises.
Many foreign volunteers and many visitors will be visiting our campus often and they could be the
potential buyers.
The capital city of Chennai is just 60 kilometres away from the school. Places like Victoria Technical
Institute and many other places in Chennai provide places to display the handicraft products at free
of cost.
Important tourist places like Mamallapuram and Kancheepuram are within 30 kilometres radius
from our school, so we could sell our handicraft products to the foreigners and as well as to the
local tourists.
4.
How could you use your existing skills to start a business? E.g. ‘Six students have cooking skills, so
they could help other students to start a café.’ (2)
We have few children who have previous experience in making handicrafts and we have
students with fundamental skill of drawing and painting. This is helpful to produce and
reproduce different art forms that would contribute to making handicrafts. We have a
teacher to teach drawing, painting, sewing, making embroidery etc. with these skills
starting a handicrafts producing unit is easy. This would help other students to start the
business.
Section D: Brainstorming
5.
What business ideas did you think of when brainstorming? Please tell us your 5 best ideas E.g.
eggs, growing vegetables, bags, handicrafts (2)
1. Handicrafts
2. Growing Herbs
3. Jute Bags
4. Planting Saplings
5. Small Textile Unit
Section E: Your Business Idea
TOP TIP!
To help you choose the best business idea and to score high marks in this section, we strongly
recommend carrying out a Feasibility Study. You can find a Feasibility Study Template in Weekly Guide 3
and in the ‘Resources’ section of your school profile!
6.
Which of your ideas did you choose as your Final Business Idea and why? (6). Please give 3
reasons why you chose this idea. Remember to use the results of your Feasibility Study in your
answer.
The business we would like to set up is: Handicrafts
Reason 1: Most of the students are interested in Handicrafts
Reason 2: There is a great demand for Handicrafts Products in the market
Reason 3: Setting up a Handicrafts Unit is not expensive and this business has the highest profit margin
than other business
7.
How does your Final Business idea meet the People, Profit, Planet criteria? (6).
People: India is a land of festivals. People buy and collect dolls and handicraft products for festivals
like Navrathri, Diwali, etc., which will be displayed at their home during the festivals.
Profit: Profit margin is more as these products are valued for their art content than material
content.
Planet: The materials used are easily available in the school campus and local market. The fabric
and the colours do not contain any spurious stuff so as not to affect either the producers or the
consumers. The materials wasted will not pollute the environment.
Section F: Start-up capital
8.
Does your business need start up capital (money)? Please circle one: Yes
b) If yes, how are you planning to raise the start-up capital? (10) Please tell us in as much detail as
possible how you are going to raise the money needed to start up your school business.
This business requires a minimum investment. The money needed for machinery and equipment,
running cost etc is small only. Since the production-sale-re-investment cycle is within three months
only, the required capital is limited. The money will be raised from the reserve of school funds.
OR c) If no, why do you not require start up capital? (10)
Appendix (OPTIONAL Bonus Points)
If you have any additional information which supports your business idea, please add it in this space. E.g. a
completed Resource Assessment, Feasibility Study, reports or photos (4 photos Max). (5 Bonus Points)
RESOURCE ASSESSMENT TEMPLATE
Is
theyour
location
of your
Does
school
haveschool….
any natural
resources?
Near a big town or city
Yes
No
If yes, give details
Big town
Near a Tourist Attraction e.g. Safari Park
Historic beach town and Beach resorts ( Marina
Beach – world’s second longest beach)
We have three ground water wells
A car factory which is 20 K.m. away from our school
and there is a Special Economic Zone nearby.
We have gardens. We have mango grove and teak
No
grove.
We have
a few
Large
market
is 60palm
k.m.trees
away.
Water
Near industry e.g. a textile mill
Yes
Land or farmland
In an area with fertile land
Yes
beach,
palm-trees,
Anything else e.g. near
a market
orchard
Yes
Does your school have any physical
resources?
Rubbish that can be recycled
Yes
yes
Food waste that can be used for vermiculture
Machinery or equipment
e.g. a paper recycling machine
Buildings e.g. school hall
Yes
We have farm equipment and electrical instruments.
Yes
Electricity or a generator
Yes
Internet
Yes
We have buildings for school, hostel, separate kitchen
and dining hall
We have a big diesel generator for producing
electrical current
We have 24 x 7 internet service
Computers
Yes
Printer
Yes
Anything else e.g. sewing machine,
motorbike
Yes
No
If yes, give details
Several computers and an exclusive computer
engineer to serve them
We have printers for each wing like school,
administration, finance department etc.
Sewing machines, embroidery equipment, and other
accessories.
Are there students in your Team
with…..?
Arts, Crafts or Tailoring Skills
Yes
No
If yes, give details
Yes
Computer, Internet or Media skills
Yes
Farming or Cooking skills
Nil
Maths and accounting skills
Yes
Sports skills
Yes
Music or Dance skills
Yes
Language or Teaching skills
Nil
Anything else
Necessary infra-structure
Literature review: Handicraft is as old as humanity itself. The cave humans developed ornaments from bones
and beads. They painted their cave walls with clay and resins It was enlarged during feudal society. There
were full time artists and crafts persons attached to a castle or palace. India with kings and queens with
passion for artistical creations had become the haven for craftsperson. Respective religions were the content
of the art forms. wooden furniture, bronze ware brass ware, wood carvings, sandalwood carvings, textiles
and printing, Tanjore paintings and Tanjore plate making, stone carvings, carpet making were some of the
ancient crafts Once the kings gave way to democratic governments, the people’s government became the
patron of arts and crafts. Still there are traditional pockets of handicrafts like Tanjore, Kanchipuram, Mysore,
Chennapatna, Machlipatnam, Hydrabad etc in Southern India.
New centres and new crafts: consequent to industrialization, the cities came into existence. The artists and
crafts men had to migrate to the cities and started to live at the mercy of capitalists and later upper middle
class. New crafts like non-gold jewellery, glass beads and lac embedded ornaments, paper mash toys, batik
printing, screen printing, soft toys making, jute and plantain fibre products, recycled paper products, goat
leather products, embroidery etc. have come into existence.
Need: Most of the time we the students are on the receiving end having much to know to memorize and to
reproduce leaving little room for our creativity. Sports and recreation gives us to joy but we get our best in
creations, something to remember and be proud of. It is like getting out of the groove and crossing the
boundaries to touch the horizons of freedom and fun.
2. A MODEL ESTIMATE OF VIABILITY OF PRODUCTION OF ONE OF THE ITEM
Product Name: Paper flower Bouquet ((1’ x 1 ½ ‘)
Duration of training cum production: 5 hours (an hour every day).
Materials:
Paper flower (synthetic paper) – Rs.20
Glass paper-Rs.10
Corn leaves painted (2 packets) –Rs.60
Satin ribbon-Rs.20
Gift paper-1 Rs.5
Thermo- cool balls-Rs.20
Total: Materials Rs.141
Overhead charges: around Rs. 59
Total production cost: Rs 200/.
Selling price Rs. 350
Less Total production cost:@ Rs 200/.
Profit: Rs. 150
Most of the items are having the same profitability; hence the profit is dependent on the number of items
that we make in a month.