Retail Trade
Task 1:
Power-Point Presentation
Situation:
You are an expert on marketing questions and support a group of students who work on
a marketing project by giving them a short impetus report about retail trade.
Task 2: Fill in the empty fields!
1
direct-marketing
In this case the producer sells directly to customers.
Examples of a direct marketing channel would be factory outlet stores.
Many holiday companies also market direct to consumers, bypassing a traditional retail
intermediary - the travel agent.
2
indirect-marketing
The remaining channels are "indirect-marketing channels".
It contains a retailer. Producers such as Sony, Panasonic, Canon etc. sell their goods
directly to large media retailers which then sell the goods to the final consumers such as:
Media Markt, Saturn etc.
3
wholesaler
Channel 3 contains a wholesaler and a retailer. A wholesaler buys and stores large
quantities of goods and then supplies retailers with smaller quantities.
http://www.tutor2u.net/business/marketing/distribution_introduction.asp
Task 3:
Situation:
The manager of the firm, whose personal assistant you are needs an English description of
the Austrian E-Commerce Quality Mark.
Transfer the German text into English!
Das Euro-Label:
Sicherer E-Commerce in Europa.
Seriöse Online-Shops werden auf den ersten Blick erkennbar.
Sicheres Einkaufen im Internet wird ermöglicht.
Das E-Commerce Gütezeichen wird an Firmen verliehen, welche sich
durch seriöse Geschäftsabwicklung und Kundenfreundlichkeit auszeichnen.
Das E-Commerce Gütezeichen wird unterstützt und anerkannt von
Konsumentenschutzorganisationen. Firmen müssen sich zur Zertifizierung ihres Webshops
anmelden.
The E-Commerce Trust Mark is awarded to companies which distinguish themselves
through serious business transactions and customer-friendliness.
The E-Commerce Trust Mark is supported and
recognized by consumer protection organizations.
Companies must apply for certification.
Task 4:
1. Tell me some of the functions of retail trade!
to anticipate c onsumer d emand.
to stock g oods in sufficient qu antities
to buy the goods from the wh olesaler and to sell them to the c onsumer.
to pack and sort goods like v egetables, f .ruits, etc.
to offer d elivery – s ervice.
Task 5:
Fill in the empty fields!
Grocery Store Shopping Power
Healthy foods at home start with the choices you make at the grocery store. A balanced meal
means buying 5 foods from each of the food groups, which are:
Task 6:
Fill in the empty fields!
What do clever customers do in a grocery store to get shopping power?
With over 7,000 food products to choose from you should:
•
make a list of food items you will need
•
check for season products that are usually a better value
•
keep an eye out for special offers
•
read the package and food label, because all the information you need is right
there!
Task 7:
Find 8 expressions from the Text ‘Online Shopping’
R
D
D
S
A
S
H
H
L
P
K
R
J
Q
V
V
H
J
T
O
A
U
S
L
I
A
M
G
N
I
H
S
I
H
P
S
H
A
M
C
C
V
B
N
M
Y
I
H
J
K
L
Ö
Ä
F
L
J
N
E
H
L
D
J
H
G
F
E
A
S
E
W
T
Z
H
O
K
F
R
S
Z
I
I
O
H
F
N
N
A
L
Ö
L
W
J
V
L
N
G
C
A
S
H
O
N
D
E
L
I
V
E
R
Y
R
E
L
O
I
H
L
C
L
L
R
J
H
G
F
S
S
A
Q
Z
I
R
N
N
R
Z
O
K
E
A
E
E
W
E
R
T
Z
U
U
I
T
L
N
I
Z
U
Z
R
O
D
T
N
H
J
K
L
E
I
A
R
I
E
E
W
N
E
T
R
T
I
A
I
O
P
S
Ä
S
Q
T
N
T
B
S
T
D
W
F
L
H
J
I
L
P
I
T
R
Q
H
E
B
E
Q
S
W
E
N
R
A
S
F
L
H
J
K
V
W
M
S
A
K
X
C
V
R
B
N
M
H
O
R
T
M
W
B
E
V
H
N
R
J
O
J
T
S
A
D
F
E
G
K
R
O
R
R
D
O
K
I
F
D
S
P
I
N
P
G
D
T
Q
W
A
D
T
S
P
I
P
G
F
D
S
S
I
I
O
I
R
U
Z
T
D
A
E
P
N
P
H
J
L
A
N
S
X
C
V
E
B
N
M
V
E
T
I
G
E
P
O
I
E
T
Z
T
R
R
S
E
W
Q
C
D
Z
N
K
P
A
S
D
E
G
H
J
K
L
A
Y
C
B
H
F
N
G
DISCOUNTS
CASH ON DELIVERY
ONLINESHOPPING
PIN
REGISTER
PHISHING MAILS
RETAIL TRADE
TAN
Task 8:
Many people go to the stores and other consumers order via the Internet. What do you
believe is more popular? (70 - 100 words)
G
H
G
F
R
S
A
L
K
J
H
W
X
V
X
L
R
A
L