Sujan Roy
20 Years
Auto Marketing
Experience
936, Kohinoor City, Premier Road, Holy Cross, Kamani,
Kurla West – 400070, Maharashtra, India.
Mobile Phone No.
E-mail:
(+91) 99308 76096
sujanroy@gmail.com
Career Summary:
All I ever wanted to do was be around shiny, sleek & exciting cars. Cricket & games were for others . . . for me it was always cars.
I worked part-time in an auto magazine thru 5 years of college, much of it without any pay. When Tata Motors came recruiting
to campus, I knew who my first full-time employer was to be. I was one of the 9 sparks selected nationwide for the elite new
cadre of Management Trainees. Since then a series of ever newer and bigger automotive challenges have called to me. Frankly, I
never sought a new assignment – the assignment sought me. Name any role in automotive marketing – I’ve done it.
Call me an Executionist – Execution is what determines my worth to the company. No matter what the task, I shall execute – per
brief, within deadline, within budget. There are too many Talkers in the world, too few Doers – People who can take a given
situation by scruff of the neck and drag it, kicking screaming & biting to the desired outcome. I don’t boast a 100% strike rate.
But whenever I failed it was not for the want of effort or application. At the end of the day – I can always look at myself in the
eye, knowing that I delivered my 100%.
I have tried to shape myself as a leader who is assertive, inspirational and leads from the front in the mould of Rudyard Kipling’s
epic poem ‘If’.
Personal:
40 Years, Date of Birth – June 13, 1971.
Married, Male, Indian National
Career Progression:
Jul ’11 onwards
General Manager - Marketing & Product, Passenger Cars – International, Tata Motors
Functional Responsibility: Marketing & Product Head all for entire Tata passenger car line-up for all
markets worldwide, except Domestic. Product life-cycle management, new product development,
pricing & launch. Marketing communication, international events & motor-shows, strategic planning,
staff & sales-force training, SSI, systems & dealer management, volume & capacity planning.
Jul ‘09 – Jul ‘11
Head – Product Planning & Product Training, Volkswagen India
Promoted to General Manager in Apr 2011
Functional Responsibility: Country Head all for entire product line-up. Product life-cycle management,
new product development, pricing & launch. Responsible for strategic planning, mid to long-term volume
& capacity planning. Additional responsibility of staff & sales-force training.
Jan ’08 – Jul ‘09
DGM – Marketing, Volkswagen India
Functional Responsibility: Country Head for all Marketing, Sales & Strategic Planning for entire product
line-up. Special emphasis on new product development, pricing & launch. Responsible for entire volume
& capacity planning
Jan ‘06 – Jan ‘08
Head – Planning (Marketing Div), Honda SIEL Cars
Functional Responsibility: Country Head for all Marketing & Sales Planning for entire Honda 4-wheeler
product line-up. Special emphasis on new product development, pricing & launch. Responsible for entire
volume & capacity planning.
Nov '03 - Jan ‘06
Senior Brand Manager - Scorpio, Mahindra & Mahindra
Functional Responsibility: Operational marketing head for the company's most valuable, flag-ship
product - Scorpio. Handled 90% of the company’s Marketing Budget. Key responsibility for relations with
mass media, especially Auto. Promoted from Brand Manager to Sr. Brand Manager in 9 months.
Designation change is rarely granted in so short a period.
Mar '03 - Nov ‘03
Product Manager - Mercedes-Benz C-Class, DaimlerChrysler India
Functional Responsibility: In-charge of marketing & sales - Mercedes-Benz C-Class, largest volume seller
prestige auto brand in India.
June '00 - Feb ‘03
Senior Executive (Product) - Lexus, Saud Bahwan Automotive
Functional Responsibility: In-charge of marketing for the most prestigious division of the company. A
leading market share in prestige automobiles despite competition from Mercedes & BMW.
May '95 - May ‘00
Senior Executive (Product) - Toyota Corolla / Dyna, Saud Bahwan Automotive
Functional Responsibility: In-charge of marketing for the volume leader for Toyota. A leading market
share despite a 25% price premium & competition from VW, Honda, Nissan & Hyundai.
Employer Profile: Among the largest & most reputed business houses in the Middle East. Sole distributor
in Oman for Lexus, Toyota, Ford, KIA, Daihatsu, MAN, Komatsu, Kubota and other world class automotive
& engineering brands.
May '93 - April ‘95
Sales Officer, Tata Motors
Employer Profile: The flagship company of the Tata Group, India’s most respected business groups
Functional Responsibility: EA to Profit Centre Head for Domestic Automobile Sales. Recruited ‘On
Campus’ from Mumbai University. One of only 9 employees recruited nation-wide as part of elite
Management Trainee programme.
Part-time
Professional
Experience:
Visiting Faculty, IIMM and ICTM (July ‘03 to Feb ‘04)
Youngest visiting faculty. Instructor for Business Planning and Marketing Strategy, in the 2 Yr Full Time PG
in Business Management. IIMM and ICTM – Flagship B-Schools of Balaji Group of Academic Institutions,
the fastest growing independent educational consortium in Western India.
Visiting Faculty, Somaiya Institute of Management Studies & Research (1994 – 95)
Instructor for Business Communication, Career Planning, Goal Setting, Confidence Building, Personality
Development & Presentation Skills. The Somaiya Institute is a premier management institute affiliated to
the Bombay University.
Assistant Editor, Autospark (1989 – 91)
India’s oldest automotive trade journal. Magazine production & scheduling. Manuscript review. Proof
reading. Reporting of automotive industry events, trade shows. Motor sport. New product launches.
Product reviews. Interviewing prominent auto industry personalities. Liaising with printers & other media
persons.
Academic
Qualifications:
M.Sc. (Physics / Microprocessor Electronics), First Class, Bombay University, 1993
B.Sc. (Physics / Instrumentation),
Computer
Proficiency:
Languages:
Affiliations &
Awards:
Strengths:
Interests:
First Class, Bombay University, 1991
Trained Power User – MS Windows, MS Office (Word, Excel, Access, PowerPoint).
Technophile
English – Advanced / Expert
Marathi – Speak, Read, Write
Hindi – Expert
Telegu – Understand
Bangla – Speak (Mother Tongue)
Tamil – Understand

All India Best Speaker & 2nd Runner Up South Asia Level – Humorous Speeches & Impromptu Speeches. North
India Best Speaker – Inspirational Speeches.

Professional Speaker with International Certification: Competent Toastmaster (CTM), Toastmasters
International – Globally recognized body of Public Speakers & Communicators. Toastmasters International is a US
based International Organization that develops superlative communicators and leaders. Most members of the
American Senate & many past American Presidents are Toastmasters.

Represented Oman in international public speaking contest. Best Entertaining Speaker in Oman, Runner-up
General Topics, Runner-up Impromptu Speaking.

‘Best Contributor’ Award by the leading English daily Times of Oman for 2002.
Passionate in whatever I do
Creative
Honest & Hard Working
Open Minded
Powerful command of the English language
Pro-active & a self-starter
Quick Learner
Team Player
Polished, Persuasive Writer
Technology Friendly
Inspiring Public Speaker & Presenter
Warm, Down-to-earth, Dignified Personality
Teaching, Technology, Internet, Travel, Reading & Writing, Design