Chapter 11 Quiz
Maegan Caffey, Shanice Martin, Emily Pellerin, Hannah Soto, and Bailey White
1. Which one of the following is NOT a sales promotion category?
a. Consumer-market sales promotion
b. Trade-market sales promotion
c. Business-market sales promotion
d. Internet-market sales promotion
2. What entitles a buyer to a designated reduction in price for a product or service?
a. Coupon
b. Premium
c. Rebate
d. Price-off deal
3. ___________ takes place at the point of purchase, where consumers may be swayed
by a direct encounter with the brand.
a. Door-to-door sampling
b. Mail sampling
c. In-store sampling
d. On package sampling
4. Which of the following is not an option for P-O-P advertising?
a. Dump bin
b. Motion display
c. Cart advertising
d. Infomercials
5. Which of the following is not a sales promotion category?
a. Consumer – market sales promotions
b. Trade – market sales promotions
c. Business – market sales promotions
d. Business – trade sales promotions
6. During the 1970’s, consumer goods marketers allocated ___% of their budgets to
sales promotions.
a. 70
b. 15
c. 30
d. 75
7. Which of the following is not a risk of Sales Promotion?
a. Slotting Fees
b. Alienating customers
c. Legal considerations
d. Time and expense
8. Which of the following statements about cooperative advertising is true?
a. As a trade promotion technique, it is referred to as horizontal cooperative
advertising
b. It involves providing dollars directly to retailers for featuring the company's
brand in local advertising
c. Efforts involving cooperative advertising are called buyer co-op programs
d. It is a type of advertising that grants retailers full control over the brand in all
advertisements
9. Which of the following is NOT an advantage of a coupon?
a. Can give a discount to price sensitive customers
b. Can increase brand popularity by at least 10%
c. Can induce brand switching
d. Can control timing and distribution of coupons
e. Can get regular users to trade up within a brand array
10. Which of the following is carried out by logo-emblazoned vehicles that dispense
samples, coupons, and premiums to consumers at shopping centers, fair grounds,
and recreational areas?
a. In-store sampling
b. Door-to-door sampling
c. Mail sampling
d. Vehicle sampling
e. Mobile sampling