People, Age, Sex ratio and
Consumerism
Santosh Gore
Shailesh Kamble
Salil Mulgund
Prasad Prabhuzante
Nutan Sasonkar
Trupti Satam
Dipti Uddharkar
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Table of Contents
Sr. No
Topic
Page#
1
Highlights - Census 2011
1
2
India Demographics
2
3
Sex Ratio
3
4
Consumerism – Dual Facet
4
5
Positive Effect
7
6
Negative Effect
8
8
Problems faced by consumers
9
9
Government Responses / Regualtions
10
10
Conclusion
13
People, Age, Sex ratio and Consumerism
Highlights - Census 2011
 Covered across 35 States & Union Territories comprising of 640 districts,5924 sub
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districts, 7,936 towns & 6.14 lacs villages.
India's population has reached to 1.21 billion, increased by 181 million from 2001
Population growth rate has reduced to 17.64% as against 21. 54% in 2000-01
India accounts for 17.5% of the world population
Sex Ratio – increased to 940 Women per 1000 Men in 2001-11 as against 933 in
1991-2001
Literacy rate increased to 74.04% in 2001-11 as against 64.83% in the 1991-2001
Uttar Pradesh being the most populated state & Lakshadweep being least
populated Union Territory.
People, Age, Sex ratio and Consumerism
1
India Demographics
 17.5% of world population
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accommodated in 2.4% of the area.
2nd after China, predicted to surpass
China by 2025
In 2011 rate of population growth
decreased by almost 3.90% over 2001
Almost 65% below age of 35
Median Age – 26 yrs
72.20% Rural Population in 2001
*Estimated to reduce in 2011 census
People below Poverty Line 25% as of 2010.
Unemployment rate – 6.8% as of 2009
17.5% increase in density of population
increased from 325 to 382 over the decade
People, Age, Sex ratio and Consumerism
from
2
Sex Ratio
 940 Females per 1000 Males
 7 point increase from 2001.
 Highest recorded since last 40 yrs
 Kerala – 1084, Daman & Diu - 618
 Child Sex ratio reduced to 914 for 0-6 yrs
 Literacy – 74.40% (increased by 9.2%)
Males – 82.14% (increased by 6.9%)
Females – 65.46% (increased by 11.8%)
 Kerala – 93.91%, Bihar – 63.82%
People, Age, Sex ratio and Consumerism
3
Consumerism – Dual Facet
 Consumerism is a social and economic order that is based on the systematic
creation and fostering of a desire to purchase goods and services in ever greater
amounts – From a Buyer perspective
 Refers to the consumerist movement or consumer activism, which seeks to
protect and inform consumers by requiring such practices as honest packaging
and advertising, product guarantees, and improved safety standards – From a
Seller Perspective
People, Age, Sex ratio and Consumerism
4
Consumerism – ‘You’ Factor
 Do you really need this product?
 Do you know your priority? Can you compromise?
 Do you know what has gone in producing this product?
People, Age, Sex ratio and Consumerism
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Consumerism – The Fact
 More goods produced and consumed by society the higher the growth rate of the
economy – better for the seller.
 The prosperity of a nation is judged by the per capita income of individuals
residing in it. Hence, high purchasing power is good indicator of the prosperity –
Potential buyers
People, Age, Sex ratio and Consumerism
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Consumerism – Positive Effect
 More industrial production.
 A higher growth rate economy.
 More goods and services available.
 More advertising since goods manufactured have to be sold.
 Increased production will result in more employment opportunities.
 A variety of goods and services to choose from.
 More comforts for a better living style
People, Age, Sex ratio and Consumerism
7
Consumerism – Negative Effect
 Unhealthy competition to increase purchasing power.
 Spiritual values are overshadowed by material wealth.
 Personal relationships also get affected as people are busy trying to earn more to
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maintain their standard of living.
Over-dependence on labor -saving devices.
Possibility of gradual erosion of public transport due to 2/4 wheelers being more
affordable.
Increased crime rate due to increase in want of material wealth.
Cheaper goods are imported from other goods affecting the growth of locally
based manufacturing industries.
Due to the race of producing cheaper good, firms compromise on the ecological
aspect. Global Warming, Industrial pollution & concrete jungles are a common
phenomena.
Depletion of the natural resources.
People, Age, Sex ratio and Consumerism
8
Problems Faced by Indian Consumers
 Illiteracy
 Short Supply
 Unfamiliarity
 Lack of Competition
 Number of legal formalities
 Poor Performance of Public Sector
 Unorganized Consumerism
 Non Implementation of Laws
People, Age, Sex ratio and Consumerism
9
Government Response
 Massive campaign “Jago Grahak Jago”
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The National Consumer Helpline
Toll-free number which can be dialed from BSNL/MTNL lines for information
and advice about consumer disputes.
The Consumer Online Resource Empowerment Centre (CORE)
Online counseling and complaint redressal mechanism
Consumer Clubs at School and College level
Indian Institute of Public Administration (IIPA)
Imparting training to institutions and conducting research work in the area of
consumer protection and welfare.
Introduction of Competition Act
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Consumer Alerts- Other measures
 Print and Media Communication
 Advertising Standards Council of India (ASCI)
 Ministry of Information & Broadcasting guidelines
 Food and Safety standards
 Food & Drug Administration
 Food safety and Standards authority of India
 ISO 22000 2005 Standards for food safety Management
 Safety and Environment
 Safety measures while handling the products
 Environment protection laws and guidelines
 Health services
 Ministry of Health guidelines
 Financial Services norms
 Tourist and Travellers
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Regulatory measure
 Monopolistic & Restrictive Practices Act
 Consumer Protection Act
 Competition Act & amendment thereof
 Unfair Trade Practices
 Intellectual Property Rights regulations such as Patent, Trademark, Copyrights
 Recent Court / Consumer redressal forum decisions
 “Selling of used demo car without the knowledge of the customer amounts to
an unfair trade practice within the Consumer Protection (CP) Act”- Mercedes
Car Case
 Charity hospital death? Patient still a consumer, must get compensationNCDRC order
 Two year jail for Car dealer- DCF order
 Strict action against the bad recovery practices followed by the recovery team
of Bank/ Credit Card Companies
People, Age, Sex ratio and Consumerism
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Conclusion
 India’s Market Potential
 In view of catering to the Sales & returns, many a times sociological and
environmental factors get diluted
 Government to enforce the laws & make them transparent
 Consumer to buy Responsibly
‘Think before you buy’ – A word of Caution
People, Age, Sex ratio and Consumerism
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THANK YOU