Growth Accelerator introduction
Martin Parry – Growth Coach
Coventry & Warwickshire
October 2013
What is GrowthAccelerator?
• Business Support Service funded by BIS.
• Launched in May 2012 , planned until March 2015 (with option to
extend for second term)
• Available to SMEs registered in England with high-growth
potential.
• Delivered by a private consortium.
Our objectives
• Engage with 26,000 potential high-growth businesses.
• Connect them with a range of support services to accelerate growth.
• To deliver £2.8bn of growth and create 70,000 jobs.
• Build a high-growth business community…8000+ clients to-date!.
(130 in Coventry & Warwickshire)
The Consortium
• Private enterprise in partnership with BIS
• Our national pool of associate growth coaches (1500+)
• Our national register of training providers
• Our clients, who co-invest in their projects
What does the offer include?
• An independent growth diagnostic interview, assessment and
report for your business, before commitment.
• Coaching support - overcoming barriers & maximising opportunity
• Growth focussed Workshops & Masterclasses
• Access to Leadership and Management grant funding.
• Continuous high-growth support through a powerful
GA community
Eligibility and cost
• SMEs only - fewer than 250 employees, less than £40m turnover
• Registered in the UK and England
• Any sector
• Growth Accelerators pays the coach, based on delivery and client
satisfaction
The application process is simple
Telephone
Interview
Register Online
Online
Diagnostic
Growth
Assessment
Coaching
Workshops
Master-classes
L&M Training
Legacy Support
Face to Face
Meeting
Scope of Support
agreement &
Contracting
Commence High
Growth Support
On-line survey
Online GROWTHMapper questionnaire
• 10 business areas
• 10 questions on each
• 15 minutes to complete
Output
• An INSIGHT report that gets under the skin
of the business and illuminates the coaching process.
GROWTHMapper - extract
Scope of Support
• The key document that defines what is to be delivered by your
coach and the baseline measure for growth.
• Content agreed at the face to face meeting with your Growth
Manager.
• Contains:
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–
–
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Summary of company background & current situation.
Description of growth opportunities and challenges.
Highlights from your GROWTHMapper survey
Definition of the agreed Work Packages to be delivered by the coach
Evidence to be provided for each Work Package (signed off by client)
The baseline GVA measure
• Acceptance by you triggers issue of the invoice
Scope of support streams & content outline
BDC - Business Development Coaching
• Strategy, change management, marketing plans, driving sales, organisation
development, resource planning.
• Attendance at series of 6 x ½ day workshops based on business need.
GTi - Growth Through Innovation
• Developing ideas, re-energising the business, finding new markets, partnerships
& collaborations, new product introductions & commercialising IP.
• Attendance at up to 3 of 7 full-day masterclasses
A2F - Access to Finance
• Developing investment readiness, introductions to appropriate funders, access to
GrowthAccelerator's Investor Relations team
• Attendance at up to 3 of 4 full-day masterclasses
Coaching
• Over 1000 highly experienced knowledgeable independent professional
coaches .
• Proven track records in helping SMEs accelerate and sustain growth
• Specialists in their field – finance, marketing, strategy, leadership, operations,
innovation etc.
• Sector expertise, well connected.
• Selected by your Growth Manager in collaboration with you, to match your
business needs.
• Contracted and paid by GrowthAccelerator, based on delivery and results
• Coaching typically over a period of three to nine months
Leadership and Management
Eligibility:
– They are the Key Decision Maker (Owner Manager, MD, CEO) or:
– They are a member of the Senior Management Team or Board Executive and:
– They have strategic responsibility for the overall direction of the business
How much can a client access?
– Up to £2000 per eligible individual - 50% match funding
– Grants must be matched £ for £
– No limited on the number of senior managers
How can the funding be used?
– Leadership and Management development that will significantly improve the capability
of the person(s) accessing and clearly link to the growth of the business.
– Training to develop the skills/competences/capabilities of leaders and senior managers
of the businesses on GrowthAccelerator
Coaching and L&M timing
Time
1
GrowthAccelerator
Support
GA Coaching
Leadership and
Management Support
2
3
L&M Training
GrowthAccelerator
Support
GA Coaching
Leadership and
Management Support
L&M Training
GrowthAccelerator
Support
Leadership and
Management Support
GA Coaching
L&M Training
How does GrowthAccelerator work?
Questions?
Thank you
www.growthaccelerator.com
Martin Parry
07831 566300
Martin.parry@growthaccelerator.com