What can you do?
Kicking Butts through the
Media
February 10th, 2016
3 – 4PM EST
Final Webinar
2nd Wednesday of the month from 3-4PM EST
March 9: Kicking Butts on Social
Media
Webinar Series
www.kickbuttsday.org/about/webinars
• Schedule
• Registration links
• Slides & recordings
Kick Butts Day
Kick Butts Day is a day of activism that
empowers youth to stand out, speak up and
seize control against Big Tobacco at more than
1,000 events planned by independent organizers
across the United States and around the world.
March
th
16 ,
2016
Share Your Story
Social media campaign highlighting stories
around the country of how and why people
are fighting to make the next generation
tobacco-free.
How are YOU kicking butts?
Why are YOU kicking butts?
Share Your Story
#iKickButts because…
#iKickButts in memory of…
#iKickButts by…
#iKickButts for…
Share Your Story
• Use the hashtag #iKickButts on all of your Kick
Butts Day posts
• Get creative – post videos and images
• Integrate the campaign into your event
• Use our generator to create a statement
Make a Statement
• Caption with
how or why you
are kicking butts
• Use the hashtag
#iKickButts
• Post to Twitter,
Facebook or
Instagram
Getting Started
Step 1: Plan It
Step 2: Register It
Step 3: Supercharge It
Register It
Have you registered your
Kick Butts Day event yet?
Get on the map and become one of the thousands of great
events that happen on March 16th, 2016.
Media
What do we
do to
promote your
event to the
media?
Statewide News Releases
• A statewide news
release highlights a
handful of events
and links to the
map.
• You can also alert
local reporters on
your own.
What can you do?
What can you do?
Craft media messages, write
news releases, work with
reporters
Media Toolkit
• Media advisory
overview & sample
• Letter to the Editor
overview & sample
• Sample consent form
Visuals
• Looking for extra punch for your
event?
–
–
–
–
–
Cups in a Fence
Flash Mob
Fatal Figures
Body Bag Display
Tombstones
• Great addition to a substantive
event, great for media attention
Working with Reporters
• Always be prompt
• Keep reporter in the loop
• Be prepared with facts and
figures
• Be professional and personable
Never pick a fight with people who buy ink by
the barrel.
– Mark Twain
Media “Messages”
• Focus on 2-3 key “messages”
• Emphasize the impact on people, the role
of youth advocates
• Use anecdotes & facts to show meaning
and importance
• Identify & prep youth and for interviews
Some people have a way with words, and other
people … oh, uh, not have way. – Steve Martin
Planning Media Outreach
• Consider all types of media, and the right contacts:
– Radio: News directors, on-air DJs
– TV: News directors, assignment editors
– Daily newspapers: Community editors/reporters,
assignment editors, education/health reporters
– Weekly newspapers: Editors, reporters
• If a reporter can’t attend, offer to take photos and
email them within a day, and/or a phone interview
with the leader and/or a student.
Media Outreach
• Alert reporters about your event
• Invite them to attend—or offer a telephone interview
– If security prohibits media from attending, say so explicitly
• Use simple, everyday language
• Keep it SHORT—no more than two paragraphs
• Send 2-3 days ahead of time
The 5 Ws:
Who, What, When, Where and Why
Example Email
Subject: Mar 16: Milford Kids ‘Kick Butts’!
Hi Chris -- Kids in Milford are taking a stand against tobacco and organizing activities on
Wednesday for national Kick Butts Day, sponsored by the Campaign for Tobacco-Free Kids. The
event will provide good visuals. Let me know if you plan to cover, send a photographer, or
want to speak with someone. I can provide photos after the event if that would be helpful.
On March 16, students at Delaware Valley High School in Milford will participate in a variety of
activities, including placing anti-tobacco messages on drink containers during lunchtime and
displaying posters throughout school. A costumed “Ciggy Butts” will also be at the school
throughout the day. Time: 11:30 AM. Location: 252 Route 6 and 209, Milford.
Thanks – Will Walters
Cell: (202) 745-5068
Additional events in Pennsylvania and across the country can be found
at www.kickbuttsday.org/map. Kick Butts Day is an annual celebration of youth leadership and
activism in the fight against tobacco use.
Letters to the Editor
• Express an opinion
• Use facts for context
• Consider timing
(before or after
event)
• Check submission
guidelines
Staying Connected
• Create an account at www.kickbuttsday.org
to receive e-mail updates
• Follow us on Facebook, Twitter and Instagram
@KickButtsDay
• Check out the Kick Butts Blog
Please ask your questions via the phone or in the chat
box to the right side of your screen.
Q&A
@KickButtsDay
kbdinfo@kickbuttsday.org