PRESS INFORMATION
Date:
26 August 2015
Contact:
Emma Simms / Nadia Rafique
Tel.: +44 161 925 4700
SYNERGY FLAVOURS SWEETENS ITS VANILLA OFFERING
Leading flavours and ingredients manufacturer, Synergy Flavours, has enhanced its range of vanilla
flavours with a new variant of its core Madagascan vanilla extract. The new addition to the vanilla
extract range possesses a sweet and creamy taste profile whilst also retaining an authentic beany
flavour. Part of a wide range of extracts, flavourings and pastes, the new addition opens up broader
application and taste opportunities for Synergy Flavours’ customers in the dairy, bakery and beverage
sectors.
Synergy Flavours’ entire vanilla range is based on Madagascan vanilla which is a global benchmark
for quality and is renowned for its rich, luxurious flavour and aromatic qualities. The new extract, which
is ideally suited to dairy desserts, such as trifles, and baked goods, such as cupcakes offers creamy
top-notes with sweet, beany tones. Offering an extract label declaration, the product has been
developed using Synergy Flavours’ 100 years of vanilla expertise, which combines technology with
artistry to create the most authentic vanilla solutions using the finest pods and beans.
Using sensory analysis, Synergy Flavours provides customisable solutions for a multitude of
applications from cheesecakes and muffins to ice cream and yoghurts. As well as delivering innovative
vanilla profiles including creamy, smokey and caramellic varieties, Synergy Flavours’ high impact
vanilla range comprises clean label, natural and organic options.
The range includes vanilla pastes that offer a luscious, buttery profile and mouthfeel, ideal for bakery
applications and frosting, as well as liquid top-notes which enable bespoke profiles for specific
customer requirements.
Hugh Evans, marketing manager Europe and Asia at Synergy Flavours, commented: “We have fused
our analytical and sensory capabilities with modern extraction techniques to produce an unrivalled
range of smooth, rich vanilla flavours. This latest addition to our portfolio ensures that we have the
profile and format needed for the widest range of applications. Our technical experts assist customers
in selecting the right vanilla or combination of profiles to develop winning recipes. With provenance
and clean label key considerations for many target applications, our Madagascan vanilla range
includes natural liquid top-notes that permit a natural vanilla flavouring declaration.”
With extensive technical knowledge and a vast portfolio of flavour solutions, Synergy Flavours offers
the application know-how, sensory science and market insight to meet the exacting needs of
customers in a wide range of markets and sectors.
ENDS
Editor’s note:
Synergy Flavours is a leading global manufacturer and supplier of flavourings, extracts and essences,
with a truly global footprint. With extensive experience across the food and beverage industry, we
develop high quality taste solutions which inspire innovation and can help you stay one step ahead of
the competition.
Our flavour creation and application capabilities span the globe – with manufacturing and technical
support facilities in Ireland, the UK, the US, Brazil and Thailand. As a result, we have the market
understanding to work collaboratively with customers worldwide to develop flavour solutions which
respond to and anticipate the expectations of local consumers.
Combining a long heritage of flavour development with proprietary extraction technology, we blend art
and science to create an exceptional array of tastes. Investing continuously in our R&D and technical
capabilities, our commitment to analytical and sensory innovation ensures we are always on hand to
deliver the latest market insights and flavour breakthroughs.
For further information about Synergy, please contact: Hugh Evans, Synergy, Synergy House,
Hillbottom Road, Sand’s Industrial Estate, High Wycombe, Bucks, HP12 4HJ, UK. Tel.: +44 (0)1494
492 222 Fax: +44 (0)1494 492 111
E-mail: hevans@synergytaste.com or visit: www.synergytaste.com
For press information, please contact Emma Simms / Nadia Rafique, Barrett Dixon Bell, Craig Court,
25 Hale Road, Altrincham, Cheshire WA14 2EY, UK. Tel.: +44 (0)161 925 4700 Fax: +44 (0)161 925
4701 E-mail: emma@bdb.co.uk / nadia@bdb.co.uk