Hindi Linguistic Web portal &
Buzz Monitoring
At
Digital Media Convergence
Ltd.
By
Satyajeet Darak (07030241030)
Deepak Mehta (07030241039)
Agenda
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About Company
Phase I – Hindi Linguistic Web portal
Phase II – Buzz Monitoring
Knowledge Gained
Recommendation
Essel Group
India’s well known power house with diverse
portfolio.
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Technology
Entertainment
Interactive
Media
Social Science
Packaging
• Chief architect is Subhash Chandra.
DMCL (Digital Media Convergence
Ltd.)
• Comes under Technology vertical
• Core business – facilitate end-to-end products
& services related to digital content.
• Line of business
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ISEE Web
ISEE Mobile
Suno Zee
MEDAS (Media Asset Management Services)
Knowledge Services
Phase I – Hindi Linguistic Web portal
Module I - Market Analysis
Module II – Presentation & future
work assignment
Module III – Browsing & feature
listing
Module IV – Designing & flow of
web portal
Module V – Submission of work
Business Scope
Viewed under 3 perspective
– Traffic audience
– Advertisers
– Administration
SWOT Analysis
• Market analysis of various Hindi web portals
to name a few
– www.webdunia.com
– www.hindimedia.in
– www.bbc/hindi.com
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Due to Confidentiality SWOT presentation is not presented
Technical Details
• Technology used is LAMP or WAMP
– LAMP (Linux, Apache, MySQL, php/PERL)
– WAMP (Windows, Apache, MySQL, php/PERL)
• 3 – tier architecture is used.
3 – Tier Architecture
User
HTML
Application client
php/PERL
Application server
My SQL
Database
Advantage of 3 - Tier
• In the 3 – tier the business logic is offloaded from the database
server which improves performance of the whole system.
• Any changes can be easily carried out in 3 – tier without disturbing
the whole system.
• The application server logic is portable to other database server
platforms which is not possible in a 2 – tier architecture.
• 3 – Tier architecture is capable of handling large amount of traffic as
compared to 2 – tier. As we are developing a web portal which will
have enormous amount of traffic 3 – tier is the most favorable
architecture.
Wire frame Design
• It is a microscopic level design of all the tags
and their internal landing pages.
• It also contains the detail feature write up
showing the functionality of the tags and sub
tags.
• Design and Functional listing is called ‘Wire
frame design’.
‘Glamour World’ wire frame design
• Homepage of
‘Glamour world’
with there sub tags
Landing page Design
• This is the
design of
‘Hot & Spicy’
a sub – tag in
Glamour
World.
‘Blog’ page Design
• Main page of
‘Blog’.
• 3 categories
provided
Blog’s Sub - tag page Design
• Design of sub –
tag page ‘Tell
me your Goal’.
Landing page of sub - tag
• This is the
landing page
design of sub
– tag ‘Tell me
your Goal’.
Wire frame Flow
User
selects ‘Tell
me your
goal’
Allow user to add
Blogs or add
comments to the
blogs. Also capture
the username and
Email ID.
Registered
User
User view: Blogs,
Comments, date of
publication, author, no. of
views, rating.
Flow of Blog -> Tell me your
Goal
Thank you
message ‘Thank
you very much for
blogging. It will be
reviewed by the
Blog
editor/Moderator
and you will be
notified on the
email Address
specified.’
Moderator can
categorize a blog as
comment and vice versa
depending on the
content and size of the
blog/comment.
Notify the user about
publication/ withholding
of publication (with
reason)
Pre Condition:
• Blogs revolve
around the user’s
goal and the path
he/she will be
following to
achieve that goal.
• Any user can be
the first to create a
blog. Others can
create
additional/more
blogs or add
comments.
Phase II – Buzz Monitoring
Collecting data
from different
blog, review,
report portals.
Accumulating the
gathered data in
the prescribed
format.
Analyzing the data
by scaling them
on the parameters
set by the client.
Client Details
• Project was carried out in a group of 6 members.
• Company name : CEC (Career Education Corp.)
• Distinct business units:
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Visual Communication & design technology schools
Culinary Arts schools
Healthcare schools
Information Technology
Business Studies
• Major Competitors
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University of Phoenix
The Art Institute
DeVry University
Culinary Institute of America
• Constraint – 1yr old data
CEC’s Deliverables
requirement
documents given for
study
Buzz Monitoring Work
Review of data at end of
day
Data gathering started
Client meeting with the scaling
parameter document provided
for study
Work assigned to all the
members, Analysis phase
began
Review of
analysis
carried out by
client at end
of day
Blogs, reviews, reports
arranged in the desired format
and parameters were scaled
accordingly.
Final Analyzed data
submitted to client (CEC).
Scaling Parameters
Page No. 61
Knowledge Gained
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Pre – requirement phase in web portal development.
New presentation tips.
Designing and Flow tool learned.
Introduced to technology used in web portal
development.
Creative and imaginative thinking enhanced while
designing and making the flow of portal.
Working under strict deadlines.
New market research tool ‘Buzz Monitoring’
understanding.
Exposure to client interaction.
Recommendation
• Online games act as maker of Market Research report
in picture recognition area.
• Online games to improvise the look and feel of the
portal.
• Obsolete data is a no-no on the portal.
• Stay in contact with our customers
• Target advertisements on many pages of the portal.
• New kind of advertisments like Peel – off and In-line
text advertisements were bought into notice.
• Buzz analysis represented in Graphical format.
Thanks
DMCL Management
Mr. Shashank Sathe (CTO) Mentor
Mr. Kumar Dawada (Market Research Head)