35%
22%
Client: BSkyB
Campaign: F1 Sports
Category: Telecoms
Format: Bespoke doordrop
“This was an exciting launch for Sky, with instant standout on the doormat”
Belinda Worrell, Senior Marketing
Manager, British Sky Broadcasting
Campaign objective
Broadcaster BSkyB was looking to publicise the launch of its brand new Sky
Sports F1™ channel, dedicated to airing all Formula One races and providing coverage of practice sessions and qualifiers. The channel would be exclusive to Sky Sports subscribers.
Intelligent doordrop solution
A Bespoke doordrop, with creative based on a racing driver’s helmet, was designed to achieve standout and bring the viewing experience to life – validated by outperforming a traditional
A4 format in sample testing. The campaign was targeted to reach sports enthusiasts across the UK.
Campaign results
The Bespoke doordrop generated a strong response – almost 50% higher than any previous Sky Sports or HD campaign. Conversion was strong, with
35% of new customers taking out a Sky
Sports subscription and 22% of existing customers upgrading to a package that included Sky Sports F1™.

Client: IKEA
Campaign: Catalogue
Category: Retail
Format: Multi-Page doordrop
IKEA has made doordrop a trusted part of its media mix for 20+ years
Campaign objective
The IKEA catalogue is an integral part of the Swedish furniture and home furnishing retailer’s marketing strategy.
As an inspiring showcase of the breadth of its offerings that consumers can refer to year-round, the catalogue helps drive footfall in the UK and Ireland. In partnership with TNT Post for over 20 years, IKEA has used doordrop media to raise brand awareness and engagement.
Intelligent doordrop solution
Our planning team works with the client’s customer data to pinpoint the most valuable households within each store’s catchment – both current high spending customers and areas rich in prospects. We distribute the catalogue on a solus basis via our Own Network to over half of UK households across the
UK over a 4 week period.
Campaign results
A sizeable majority of consumers retain the catalogue for a year, and it typically generates excellent recall, with a high proportion of consumers driven instore as a direct result of the campaign.

Client: Specsavers
Campaign: Brand awareness
Category: Retail
Format: Multi-Page doordrop
Results have consistently augmented over the last four years, driving increased volumes
Campaign objective
Intelligent doordrop is a crucial part of the local, regional and national media mix for Specsavers opticians. The use of multi-page doordrop, produced inhouse, supports brand engagement at a local, store-specific level in conjunction with national media and drives sales.
Intelligent doordrop solution
Specsavers’ intelligent doordrop is based around a well-developed, consistent multi-page creative that showcases
Specsavers’ range, quality and expertise, provides information and incentivises consumers to come in-store for an eye test. Our targeting is based on insight from a combination of customer data, geo-demographics and retail catchment.
Campaign results
Intelligent doordrop has delivered consistent results for Specsavers over recent years, establishing itself as one of the their top-performing media. Our evaluation reveals continuous opportunities for fine tuning to be incorporated into future campaigns.

Client: Kellogg’s
Campaign: All Bran Golden
Crunch
Category: FMCG
Format: Sampling doordrop
46% opt-in exceeded all expectations and drove desired sales uplift
Campaign objective
Kellogg’s All-Bran Golden Crunch was to be launched to a fanfare of TV, digital,
PR and outdoor. But core to the campaign was driving taste reappraisal through an innovative sampling doordrop. Kellogg’s was eager to ensure the product would be offered to genuine hand-raisers, to avoid wastage and maximise engagement among the target demographic.
Intelligent doordrop solution
The campaign was targeted to households with an interest in digestive health cereals and related products, based on dunnhumby data. A 2-stage inhome sampling mechanic was employed to distribute a bag that recipients could leave on display to opt in to receive a free, full-size box of All-Bran Golden
Crunch the following day.
Campaign results
Kellogg's set a target of 30% opt-in, with evaluation based on EPOS data to record sales uplift. In fact, the campaign achieved a 46.8% opt-in. More importantly, the sales uplift achieved payback ahead of schedule and benchmarked positively against other media.

Client: LOVEFiLM
Campaign: DVD & Instant
Streaming
Category: Telecoms
Format: Bespoke doordrop
Broadband speed was an effective predictor of response
Campaign objective
Entertainment provider, LOVEFiLM, was looking to grow its subscriber base for both its DVD-by-mail and Instant
Streaming services. The campaign was required to reach 16 million homes –
60% of the UK’s households.
Intelligent doordrop solution
We combined customer data with broadband data to identify a target audience with sufficient broadband speeds to benefit from instant streaming. We also used TGI and Mosaic profiling, overlaid with competitor analysis, to increase precision.
Campaign results
The LOVEFiLM intelligent doordrop reached 36 million people over a threeweek period, resulting in a high level of engagement. Broadband speed proved to be an effective predictor of response, with areas over a certain broadband speed threshold outperforming those with lower speeds by up to 20%.

Client: Scottish Wildlife
Trust
Campaign: Red Squirrel
Category: Charity
Format: Bespoke doordrop
“The TNT team were perceptive, quick to respond and full of useful recommendations to make the most of our limited budget.”
Oliver Davies, Marketing Projects
Officer
Campaign objective
New to doordrop, the Scottish Wildlife
Trust was looking to expand its membership and drive donations by raising awareness of its efforts to protect the red squirrel population in
Scotland.
Intelligent doordrop solution
Our analysis of the client’s data allowed us to build Mosaic profiles of existing donors and identify potential new ones.
The innovative use of doordrop media, combined with the incentive of a cute toy squirrel for new sign-ups, served to increase engagement and recall.
Campaign results
The campaign exceeded all expectations, with a response rate of
0.27% and an ROI of £3.28 per £1 spent.

3,500
Client: BSkyB
Campaign: Sky Atlantic
Category: Entertainment
Format: Bespoke doordrop
“The response indicates the combined appeal of the creative and the QR code are giving the piece longevity, which is having a positive impact on the response curve.”
Belinda Worrell, Senior Marketing Manager,
British Sky Broadcasting
Campaign objective
Following the launch of Sky Atlantic,
BSkyB was looking to engage with existing customers to promote awareness of the channel, and attract new subscribers.
Intelligent doordrop solution
We worked with the client to develop a model to pinpoint households with high propensity to purchase or upgrade
Sky services. Used to complement a TV campaign, the bespoke doordrop creative used a QR code to allow the audience to view a showreel and fully engage with the brand.
Campaign results
The QR code generated over 3,500 unique views of the show reel over a 6week period, with an average dwell time of 3 minutes – achieving the same level of engagement as Pay-Per-Click at less than 10% of the set-up costs.

Client: Acxiom
Campaign: Research
Category: Market Research
Format: Sampling doordrop
Strong 9% response generated quality of completes
Campaign objective
Marketing technology and services provider, Acxiom, was looking to deploy an online consumer survey with the objective of expanding its database, and wanted to be sure of reaching its completion targets.
Intelligent doordrop solution
We created an audience profile based on a combination of in-house data, geodemographic tools and broadband penetration to ensure an optimum campaign distribution. Our unique twostage in-home sampling format incentivised consumers to participate with a bag of Thornton’s chocolates upon completion of the survey.
Campaign results
The incentive compelled consumers to take the time to complete the survey accurately, driving quality as well as quantity of responses. The 9% response rate meant that 80% of the names added to the database were net new.

Client: The Salvation Army
Campaign: Christmas Appeal
Category: Charity
Format: Envelope doordrop
Year-on-year donation volumes +42%, ROI +38%
Campaign objective
The Salvation Army trusts doordrop media to boost awareness of the charity’s activities in the lead-up to
Christmas and raise donations.
Intelligent doordrop solution
We profiled and scored the prior year's donors throughout the UK, to understand the best performing areas, and used Mosaic types to target new areas and donors.
Campaign results
The number of donations increased year-on-year by 42%, with a campaign
ROI of £2.12 per £1 spent – a 38% increase on the previous year.

Client: SCA Hygiene
Campaign: Velvet Tissue
Category: FMCG
Format: Bespoke doordrop
Across-the-board uplift in brand metrics
Campaign objective
Global hygiene and forest products group, SCA, was looking to position its
Velvet toilet tissue brand favourably among ethically-minded consumers.
Intelligent doordrop solution
Following Dunnhumby consumer behaviour research, we overlaid the segment data with Clubcard data to maximise relevance and awareness. The
Trees for Cities creative highlighted the impact of tree planting in local communities. A Campaign for Trees
Facebook page provided topical insights.
Campaign results
All brand metrics increased, from customer acquisition to lapse prevention and upselling. The Trees for
Cities poll attracted almost 7,000 votes.
With an ROI of £2.86 per £1 spent, this was SCA’s most successful doordrop to date.

30%
Client: BSkyB
Campaign: Brilliant Packages
Category: Entertainment
Format: Prime doordrop
“As a tactical campaign the doordrop showed a strong level of response for the call centre to convert to sales in a short timeframe.”
Belinda Worrell, Senior Marketing
Manager, British Sky Broadcasting
Campaign objective
Broadcaster, BSkyB, was looking to reach families using competitors’ TV and broadband services, based on price and perceived value. This was a tactical drive to showcase a standalone broadband offer at a competitive £10 price point.
Intelligent doordrop solution
We applied a combination of TGI,
Mosaic and learnings from previous doordrop campaigns, fused with customer data. A prime doordrop was created as part of an integrated campaign that also used press and online.
Campaign results
The doordrop drove strong incremental sales for the leading broadband offer, with 78% uptake among total sales.
Overall, the campaign generated a 30% uplift over previous campaigns, resulting in the acquisition of new customers and prompting existing customers to upgrade. Further analysis showed the campaign delivered growth through its secondary messaging: 40% took a premium package (Sky Sports or
Movies), 15% added Multi-room and
20% opted for an HD package.

Client: The Fostering
Solutions
Campaign: Glasgow Carers
Category: Charity
Format: Classic doordrop
73% uplift in enquiries and
250% uplift in web traffic
Campaign objective
Independent foster care agency was using intelligent doordrop for the first time to raise awareness of its brand and the need for more foster carers, especially those that could look after siblings.
Intelligent doordrop solution
We created a mosaic profile based on previous enquiries to the organisation, which was then overlaid with households with 2+ bedrooms located within a 20-mile radius of central
Glasgow. A trial volume of 100,000 items were distributed, supplemented by an information day held in a Glasgow retail centre.
Campaign results
The charity saw a 73% uplift in enquiries over the prior month, with over 57% of those generated as a direct result of the mailer or subsequent online search. The website experienced an uplift in traffic of 250% on the prior month, with 86% consisting of new visitors.

Client: Hillarys
Campaign: Brand Awareness
Category: Retail
Format: Multi-Page doordrop
Targeting refinement delivers sustained performance
Campaign objective
Hillarys, the UK’s leading supplier of made-to-measure blinds and shutters, has been partnering with TNT Post for over 15 years to use doordrop media to raise awareness year-round of its bespoke, in-home service and fuel acquisition.
Intelligent doordrop solution
Our planning team has developed a complex audience model to target households with the appropriate income. We limit wastage and saturation of message by optimising the distribution frequency, and track the customer journey from campaign exposure to order.
Campaign results
The ability to accurately measure return on doordrop campaigns allows Hillarys to truly understand their impact on average order value and overall business performance. Our accountability, transparency and continuous refinement on targeting delivers sustained performance and repeat investment.

Client: Royal British Legion
Campaign: Remembrance Day
Category: Charity
Format: Envelope doordrop
£2.5m raised in donations and 28,000 new supporters recruited
Campaign objective
Remembrance Day is mature as a campaign, so the Royal British Legion have to work creatively to recruit new supporters, particularly among younger age groups. The 11-11-11-11 campaign was designed to reflect on past and modern-day conflicts to resonate with a broad spectrum of consumers.
Intelligent doordrop solution
We developed an intelligent doordrop model that overlaid existing supporter data to pinpoint the best-performing postcodes by penetration and donation level. The stunning creative, featuring arresting imagery and interviews with injured servicemen, brought the campaign to life, and included a card poppy on which recipients could write messages of support and add it to a giant 11-11-11-11
Field of Remembrance display at Royal
Wootton Bassett.
Campaign results
This momentous and highly targeted campaign recruited more than 28,700 new supporters, generating income totalling £2.5 million. Post-campaign analysis revealed that a high proportion of new supporters were in their 50s or younger, answering one of the Royal
British Legion’s key objectives. Cold activity was profitable from the outset, with an ROI of £1.15, while warm activity achieved a return of almost £6 per £1 spent. Over 80,000 card poppies were contributed to the display field.

Client: Fred Olsen
Campaign: Brand Awareness
Category: Travel
Format: Multi-Page doordrop
Targeting refinement delivers sustained performance
Campaign objective
Leisure operator, Fred Olsen, uses doordrop media to raise brand awareness, drive short-term acquisition and promote cruise holidays from multiple ports across the UK.
Intelligent doordrop solution
As drive time to ports is a key factor in targeting, our planning team works with client data to identify their current customer base and areas rich in prospects.
Campaign results
Over the last 18 months, Fred Olsen has significantly increased its doordrop spend due to the consistent high performance of the channel as part of its media mix. Targeting and creative optimisation have resulted in sales uplifts of over 200%, while our continuous refinement of the audience model drives efficiency.