Study Phone A conceptual captology design by Bo Barfield Peggy Monahan Muki Hansteen-Izora Design Challenge To assist students and parents in achieving academic goals Time limit:12 Hours Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #1 StudyPhone Persuasive Purpose To increase academic success and support effective study habits based on student/parent achievement goals Industrial Design Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #2 User Description • High school teens ages 14 - 18 – Familiar with mobile technology – Have sincere academic goals and a moderate level of intrinsic motivation Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #3 Prototype of StudyPhone Study Phone Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Back Phone Study Planner Rewards Study Tools Academic Progress StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #4 Features/Functionality • Rewards – online gift certificates, movie tickets, BestBuy, Tower Records, McDonalds, other name brands. – Entry into drawings for big ticket items - concert tickets, new Allen Iverson Nikes • Restrictions – Can't place phone calls to friends until homework is complete, – Fewer "friend minutes" unless you build up a pattern of accomplishing your goals – Parental control of phone access – Must earn friend minutes through academic success • Academic planning – – – – – Study planning/schedule Grade tracking Download assignments Set study meetings with other phone users Send study messages to teachers Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #5 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress Over the past month, you have received 6 study rewards and earned 60 bonus minutes. Keep up the good work! Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #6 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress This week’s study schedule Monday - Math 60min, English 30min Tuesday - Physics 45min, History 90min Wednesday - Math 60min, History 60min Thursday - History Exam!, Physics 30min Friday - Good work! Enjoy your weekend! Download Assignments Study Messages - Mia Suggest Study Schedule Grade Booster! Homework Due - Math, Physics Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #7 Study Phone Back Phone Study Planner - Study Messages Rewards Study Tools Academic Progress Mia would like to study for the history exam with you today at 3pm. Do you accept? Yes Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org No StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #8 Study Phone Back Phone Study Planner – Grade Booster! Rewards Study Tools Academic Progress English is your lowest grade Grade Improvement Plan - Increase study time. See revised study schedule in study studyplanner. planner - Study with Yun. His grade is currently an A in english. -Work after school with Ms.Tyson. Send her a now. study message Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #9 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress Congratulations!! You’ve just earned 2 free Movie passes to any Century Theatre®. Keep up the Great Work! Continue Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #10 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress Current Rewards Movie Tickets - 2 Amazon® Dollars - $50 Blockbuster® Rentals - 4 Get an A on your history exam and you’ll be entered in a drawing for tickets to the Eminem concert on November 21! Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #11 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress Math - B English - C Physics - B History - A Spanish - B Art - B Current GPA - 3.00 Current Bonus Minutes - 35 View Class History : English Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #12 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress – Class History English, 8/02 – 10/02 Test / Assign ment Study Time Difficult y Grade Homewor k1 2 hours Hard C+ Quiz 1 1 hour Easy B- Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Quiz 2 2 hours Medium StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #13 B Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress Calculator Thesaurus Spanish-English Dictionary Download New Tool Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #14 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress Standard Access Bonus Access Mom Dad Ms. Tyson - Math Mr. Chow - Physics Mr. Jackson - Tutor Shahin Mia Aaron Yun Paul Voice Mail - 4 Messages Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #15 Study Phone Back Phone Study Planner Rewards Study Tools Academic Progress I’m sorry, but you can’t place that call until your math homework is complete. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #16 Parent Set-Up Parental Controls phone # 650-555-2658 password ******* Downloading Assignments Progress Reports Rewards Allowance Set-up Phone Restrictions Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #17 Set-up: Assignment links Downloading Assignments Math - http://www.schoolnotes.com/chow.html English – http://www.schoolnotes.com/chow.html Progress Reports Rewards Allowance Set-up Phone Restrictions Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #18 Set-Up: Progress reports Downloading Assignments Progress Reports X Weekly X Test grades Upcoming Test Monthly X Missed work 0% tasks complete Rewards Allowance Set-up Phone Restrictions Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #19 Set-Up: Reward system Downloading Assignments Progress Reports Rewards X Movie Tickets Fast Food Soda and Candy X X X MP3’s Concert Tickets Video/Game Rental Allowance Set-up Phone Restrictions Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #20 Set-Up: Allowance option Downloading Assignments Progress Reports Rewards Allowance Set-up Paid through www.Paypal.com for 70% of tasks $15.00 weekly $15.00 bonus monthly $30.00 bonus quarter end for 95% of tasks for B+ average Phone Restrictions Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #21 Set-up: Phone restrictions Downloading Assignments Progress Reports Rewards Allowance Set-up Phone Restrictions Restrictions: on Earn 15 min for 80% Unrestricted numbers: Home Mom’s work Dad’s work Mr. Chow Ms. P Mr. Jackson Mrs. Tyson Aunt Karen Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #22 Theoretical Justifications Persuasive Strategies • Reciprocity - do well and receive rewards • Rewards - cash, brands, food, clothes, music • Pop Culture - privileged access to what’s cool and in • Scarcity - do well or miss the opportunity for special prizes • Positive Feedback • Consequences • Peer Pressure • Authority - parental control Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #23 Results of User Testing • • • We interviewed 2 teens midway through our design process and 3 at the final stage. Final stage test - Mina, Michelle and Mike – Enjoyed mock-up liked visual scenario – Felt they would be motivated by peer pressure - others have access and they would not. – Liked idea of parents distributing allowance through phone – Strongly re-emphasized need for small sleek phone design - otherwise kids won’t use it. – Recommended voice recognition features – Recommended more prizes - sports tickets, clothes, Mid stage test - Jamila and Jimmy – Liked overall concept of phone assisting them with academic goals – Preferred parent monitoring. Though it would “keep it honest” – Thought movie tickets, gift certificates, concerts, etc… would be highly motivating – Liked idea of parents distributing allowance through phone – Emphasized physical phone design - sleek, modern Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #24 Shortcomings of Design • Lack of physical design mockup to show teens • Lack of parent input • Difficulty of actually tracking homework completion • Questionable how motivating prizes will be in real life • Limited market - motivated students, those who could afford service • Overly complicated • Featuritis - too many features • Amount of extra work for teacher Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #25 Expansion - What else is possible? • Other form factors or ID possibilities – Smaller simplified versions on sleek and tiny phones • Other features and interactions – Grade forecasting – College information and prep services – Links to online homework help services – Rewards based on customer profiles – Access to tutoring through the phone. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #26 Next Steps in Design Process • Create a physical design to test on teens • Find out if companies would subsidize service for marketing opportunities • Test with parents • Investigate ways to connect to student tracking systems • Links to tutoring services • Expand and test motivation level of rewards Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #27 Evaluation of Captology Design Project How well does the design idea fit into the realm of captology? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org 2 3 4 5 6 7 StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #28 Evaluation continued… How clever/insightful is the proposed solution? 0 1 2 3 4 5 6 7 How effectively did the presentation communicate? 0 1 2 3 4 5 6 7 How well does the document communicate? 0 1 2 3 4 5 6 7 Bonus Points Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #29 Additional Comments: Overall remarks or additional comments here Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #30 Use this text box as a default text box. You may need to copy and paste this to other slides. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org StudyPhone Bo Barfield, Peggy Monahan, Muki Hnasteen-Izora Slide #31