Visitengland.com content

For each of our 12 themes we have optimised our landing pages to compete in search engines on key break types and tourism related keywords
We need the best content from you to encourage our users to read further, engage and click through to find out more

Focus on users who forward plan

Plan
Season
Quarterly Focus
DMOs
Oct Nov
Autumn
Content for Summer
Dec Jan
Winter
Feb Mar Apr
Spring
May Jun Jul
Summer
Aug Sep
Autumn
Content for Autumn Content for Winter Content for Spring2015
Gather Content
Review & Publish
Submit for Inclusion Gather Content
Review and Publish
Submit for Inclusion
Review and Edit
Gather Content Submit for Inclusion Gather Content
Review and Publish
Submit for Inclusion
Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish Publish
VE Themes
VE Blog
VE Email
Last Minute (Search)
Email Email Email Email Email Email Email Email Email Email Email Email
VE Social
VE International
Consumer Mind
Early Birds (Blog/Email)
Floating Voters (Social)
Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post Post
Winter
Publish
Winter
Publish E dit & Translate Publish
Spring
Spring
Publish Publish Edit & Translate Publish
Summer
Summer
Publish Publish Edit & Translate Publish
Autumn
Autumn
Publish Publish Edit & Translate Publish
Winter
Winter
Autumn Winter Spring Summer Autummn
Thematic Content published early enough to be findable for all audiences in search at any point
Blog content published weekly and sent to weekly email members
(Early birds)
Email digest sent out once a month to all registered members (Early
Birds/Floating Voters)
Social Posts sent to social followers, designed to engage
'Floating Voters'
International content published once a month following English plan and campaigns
By the time last minute searches occur, themes, blogs and social posts are findable in search results

Autumn 2016 content requirements

Seasonality
– The content needs to be relevant for the season
– It should highlight the best ideas of things to do and stay that make the most of the season and events happening at that time
Great imagery
– Stand out imagery that has good colour contrast and doesn’t look outdated
– High-res images that showcase the sort of break or trip your copy is describing
Relevant to keywords
– Use our keywords in your copy and in your image filenames
– Include your destination name, England or UK to reinforce the place
PR’able content
– Submit the content to us that your PR team would use to sell your destination to the media

Your destination in September-October-November 2016

Key search terms that we are targeting of which your content should feature or be relevant
– Romantic weekend breaks
– Rural retreats
– Weekend Country breaks
– Romantic things to do
What we would like from you?
New romantic or luxury places to stay at a time when England looks stunning…
Snuggling under blankets for star gazing; retreating to the countryside to cosy B&Bs and woodland cabins for country walks and leaf-peeping; charming villages (which are possibly quieter at this time of year) to explore – with newly refurbished pubs and restaurant gems to stay and eat at.

Key search terms that we are targeting of which your content should feature or be relevant
– City breaks
– Sunday markets
– Cities to visit in England
– English Cities
– Neighbourhoods
•
•
•
What we would like from you?
What are the new openings in your city that would excite visitors, the places they would travel for to visit - that they could hang an autumn city break on?
New openings for places to stay, places to eat, and places for friends to hang out, enjoy a drink, see a gig or a play
New exhibitions with late night showings for the long evenings or illumination festivals

Key search terms that we are targeting of which your content should feature or be relevant
– best food
– best restaurants
– places to eat
– quirky restaurants
– Traditional English food
What we would like from you?
• What are your new openings for restaurants with interesting and appealing hooks – from menus and locations to fascinating histories? What are the new breweries, distilleries and organic farms to write about?
• Wild food foraging ideas, food course and cooking breaks in picturesque and interesting locations.
• Autumn food festivals selling the best in local, seasonal produce from home baked pies and bread to locally brewed ciders and ales.
PR stories
– Wild foraging ideas and cooking breaks
– Food festivals celebrating popular dishes such as the World Curry Festival in Bradford and the Falmouth
Oyster Festival in Cornwall

Key search terms that we are targeting of which your content should feature or be relevant
– group holidays / relaxing holidays
– indulgent escapes / luxury holidays
– working holidays / volunteering holidays
– conservation holidays
What we would like from you?
• New courses – around art & craft / learning new skills / conservation
• Newly opened spa and pampering retreats as the weather turns chilly
• Indulgent and luxurious experiences to have in autumn

Key search terms that we are targeting of which your content should feature or be relevant
• Events in September / Festivals in september
• Events in October / Festivals in october
• Events in November / Festivals in november
What we would like from you?
• Big annual foodie events – autumn food festivals which take place every year. Particularly ones which incorporate live music and kids’ activities etc
• Annual spooky events & Halloween festivals for family and friends… and more interesting Halloween events - like Bristol’s Day of the Dead!
• Bonfire nights / huge annual firework displays
PR stories
– Autumn Food festivals celebrating the best of local produce, like the Great Cornish Food Festival; literary festival like the Lincoln book Festival
– Halloween events and big (visitors would travel for) bonfire events
– New events celebrating the history of your region / city, like Hull’s Freedom Festival

Key search terms that we are targeting of which your content should feature or be relevant
– cultural holidays
– cultural activities
– theatre trips
– weekend theatre breaks
– museums
– best nights out in UK
– public art
– sculpture gardens
– Film locations / TV locations
What we would like from you?
• New film locations: ‘new’ movies that have been filmed in your area.
• Film festivals showcasing local and international filmmakers such as the Encounters Film Festival in
Bristol
• New public art installations
• New museums and galleries / exhibitions with late showings for adults such as the Brown at Croome exhibition, in Worcestershire
PR Stories
– Festivals celebrating the written word or graphic novels such as the Lakes International Comic Art
Festival, in Kendal and the Lincoln Book Festival in Lincoln.

Key search terms that we are targeting of which your content should feature or be relevant
– English countryside or England countryside
– Best villages in UK, places to visit in UK
– canal boat holidays or boating holidays
– English wildlife
– national nature reserves
– country parks
– English gardens
What we would like from you?
• Ideas that celebrate how fantastic the English countryside looks in autumn – that incorporate newly opened or revamped inns, country pubs, country house hotels
• Arboretums brought to life at night with light shows… Enchanted woodlands!
• Nocturnal tours - for owl and bat spotters
• Compelling reasons for visiting the countryside at this time of year!
PR stories
– Best autumn walks (places to go leaf peeping - and new and cosy places to stay at in the country

Key search terms that we are targeting of which your content should feature or be relevant
– Seaside
– seaside holidays or coastal holidays
– beaches in England or English beaches
– sandy beaches in England
– English islands
– coastal towns or English coastal towns
– coastal villages
– fishing villages in England
– seaside resorts or seaside resorts in England or English seaside resorts
What we would like from you?
• What’s new for 2016 in your coastal destinations?
• Your revamped galleries and new museums and engaging visitor centres.
• Or maybe there’s a particular coastal path walk that magnificently captures the autumn sunlight on the sea – and a new seaside hotel or inn to stay at?
PR stories
• What’s new on England’s coast for 2016?

Key search terms that we are targeting of which your content should feature or be relevant
– activity holidays
– adventure holidays
– outdoor activities
– boating holidays or narrowboat holidays
– Hiking, walking holidays
– mountain biking, cycling holidays or cycle touring
– horse riding holidays
– country pursuits or country sports
– water sports, kitesurfing, water sports holidays
– rock climbing, extreme sports, indoor activities for kids, rainy day activities, wet weather activities
What we would like from you?
• What new and exciting activity breaks can be taken in your destination? Remember this could be adrenaline-fuelled or of a gentler nature – from white-water rafting to a cycling break.
• Is there a new climbing centre, outdoor sports activities or water-sports venue to visit?

Key search terms that we are targeting of which your content should feature or be relevant
– cheap weekend breaks
– cheap holidays in uk
– cheap uk breaks
– free things to do
– free museums
– cheap things to do
What we would like from you?
• Free and cheap (under a tenner) arts, heritage attractions and culture, in the countryside, in the city and on the coast that have just opened or been launched.
• Woodlands to go for free autumn walks
• Any new created cycling or walking tours that won’t hit your pocket?

Key search terms that we are targeting of which your content should feature or be relevant
– heritage attractions / historic england / historic towns in england
– steam railways / transport museums / industrial heritage
– myths and legends / famous myths
– english castles / historic houses / castle breaks
– royal family / military museums / english cathedrals
– monasteries / archaeological sites / roman sites in england
– famous monuments / national treasures / historic sites
– world heritage sites / unesco sites in england
What we would like from you?
• Have any of your heritage attractions had a facelift or a new section recently opened to the public?
• New places to eat and stay in reconvened historical buildings – such as Manchester’s Hotel Gotham, in an Edwin Lutyens’ designed art deco building
PR Stories
• Gothic England – Gothic ruins and neo-gothic landmarks or hotels / Abandoned historical building tours!
• Events the 950th anniversary of the Battle of Hastings such as the Battle of Hastings Re-enactment in
East Sussex

Key search terms that we are targeting of which your content should feature or be relevant
• family holidays / days out with the kids
• child friendly holidays / theme parks in England
• theme park breaks / theme park holidays
• things to do with kids / places to go with kids
• attractions in England / zoos in England
• safari parks in England / city farms
• dog friendly holidays /
What we would like from you?
• Recently opened or newly launched family attractions, particularly of a spooky
Halloween nature. (These attractions should to be open-for-business through the autumn until December).
PR Stories
• New Halloween attractions for the family