2014 DECA STATE CONFERENCE
SHERATON BIRMINGHAM HOTEL
BIRMINGHAM, ALABAMA
Thursday, February 13, 2014
JUDGES NEEDED FOR INDIVIDUAL AND TEAM EVENTS
12:00 - 12:30 p.m. Judges’ Sign in – Location TBA
12:30 - 1:30 p.m. Judges’ Luncheon/Briefing – Location TBA
1:30 p.m. - 5:00 p.m. Judge Presentations – Location TBA
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS
(1st Year DECA Members ONLY)
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Students will demonstrate knowledge and skills from business administration core performance
indicators.
Each event has two major parts:
o
Business core exam (100 questions, multiple choice)
o
Content interview (10-minute preparation, 10-minute interview)
Roles in these events are those of clients, potential employees, employees, supervisors, managers,
and entrepreneurs.
Presentation Judging
Participants will be evaluated according to the Evaluation Form.
The participant will have a 10-minute preparation period and may make notes to use
during the interview.
After introductions, the judge will begin the 10-minute interview. During or following the
participant’s explanation of the designated concepts, the judge will ask the questions
related to the interview provided in the event. These questions will cause the student to
think and respond beyond the performance indicators provided.
Close the interview by thanking the participant for his/her work. Then complete the
Evaluation Form, making sure to record a score for all categories. The maximum score
for the evaluation is 100 points.
The presentation will be weighted at twice (2 times) the value of the exam score.
Event
Principles of Business Management and Administration (PBM)
The student is given a description of a specific situation that measures skill, knowledge and core
competencies in Business Management and Administration. The interview events will use language
associated with careers in Administrative Services, Business Information Management, General
Management, Human Resources Management, and Operations Management.
Principles of Finance (PFN)
The student is given a description of a specific situation that measures skill, knowledge, and core
competencies in Finance. The interview events will use language associated with careers in Accounting,
Banking Services, Business Finance, Insurance and Securities, and Investments.
Principles of Hospitality and Tourism (PHT)
The student is given a description of a specific situation that measures skill, knowledge and core
competencies in Hospitality and Tourism. The interview events will use language associated with careers in
Hotels, Restaurants, and Tourism and Travel.
Principles of Marketing (PMK)
The student is given a description of a specific situation that measures skill, knowledge, and core
competencies in Marketing. The interview events will use language associated with careers in Marketing
Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.
Judge
INDIVIDUAL SERIES EVENTS
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Students will demonstrate knowledge and skills from business administration core and
appropriate career cluster and pathway performance indicators.
Each event has two major parts:
o
Written Cluster Exam (100 questions, multiple choice)
o
Role-Playing Event (10-minute preparation, 10-minute role play)
Presentation Judging
Participants will be evaluated according to the Evaluation Form.
The participant will have a 10-minute preparation period and may make notes to use during
the role-play.
After introductions, the judge will begin the 10-minute role-play. During or following the
participant’s explanation of the solution to the role-play, the judge will ask the questions related
to the scenario provided in the event. These questions will cause the student to think and
respond beyond the performance indicators provided.
Close the role-play by thanking the participant for his/her work. Then complete the
Evaluation Form, making sure to record a score for all categories. The maximum score for
the evaluation is 100 points.
Event
Accounting Applications (ACT)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
accounting applications. Students will be challenged to perform management functions and tasks focusing
on the application of financial data to business planning, including collection and organization of data,
development and use of reports, and analysis of data to make business decisions. Concepts include
understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes. Roles in these events are those of
supervisors, managers or entrepreneurs. The concepts include the instructional areas in the Finance cluster
and the Accounting pathway.
Apparel & Accessories AL (AAM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
apparel and accessories marketing or marketing management. Students will be challenged to perform
marketing and management functions and tasks in retail establishments, wholesale establishments and/or
manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear
and adornment. Roles in these events are those of customers, employees, supervisors and managers. The
concepts include the instructional areas in the Marketing cluster and the Merchandising pathway.
Automotive Services (ASM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
automotive services marketing. Students will be challenged to perform marketing and management functions
and tasks related to auto dealers, service stations and related businesses or auto parts stores. Roles in these
events are those of customers, employees, supervisors, managers and entrepreneurs. The concepts include
the instructional areas in the Marketing cluster and the Marketing Management pathway.
Business Finance (BFS)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
business finance. Students will be challenged to perform management functions and tasks focusing on highlevel financial and business planning, including collection and organization of data, development and use of
reports, and analysis of data to make business decisions. Concepts include understanding the source and
purpose of financial statements, the impact of management decisions on statements, and the analysis and
interpretation of data for corporate planning purposes. Roles in these events are those of supervisors,
managers, financial experts or entrepreneurs. The concepts include the instructional areas in the Finance
cluster and the Corporate Finance pathway.
Business Services Marketing (BSM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
business services marketing. Students will be challenged to perform marketing functions and tasks involved
in providing services to businesses on a fee or contract basis or providing services to consumers. Roles in
these events are those of customers, employees, supervisors, managers and entrepreneurs. The concepts
include the instructional areas in the Marketing cluster and the Marketing Management pathway.
Judge
INDIVIDUAL SERIES EVENTS


Students will demonstrate knowledge and skills from business administration core and
appropriate career cluster and pathway performance indicators.
Each event has two major parts:
o
Written Cluster Exam (100 questions, multiple choice)
o
Role-Playing Event (10-minute preparation, 10-minute role play)
Presentation Judging
Participants will be evaluated according to the Evaluation Form.
The participant will have a 10-minute preparation period and may make notes to use during
the role-play.
After introductions, the judge will begin the 10-minute role-play. During or following the
participant’s explanation of the solution to the role-play, the judge will ask the questions related
to the scenario provided in the event. These questions will cause the student to think and
respond beyond the performance indicators provided.
Close the role-play by thanking the participant for his/her work. Then complete the
Evaluation Form, making sure to record a score for all categories. The maximum score for
the evaluation is 100 points.
Event
Food Marketing (FMS)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
food marketing or marketing management. Students will be challenged to perform marketing and
management functions and tasks in retail establishments, wholesale establishments and manufacturing firms
resulting in the sale of food. Roles in these events are those of customers, employees, supervisors and
managers. The concepts include the instructional areas in the Marketing cluster and the Marketing
Management pathway.
Hotel & Lodging Management (HLM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
hotel and lodging marketing or marketing management. Students will be challenged to perform marketing
and management functions and tasks in hotels, motels, lodging services, convention services, and food and
beverage services. Roles in these events are those of customers, employees, supervisors and managers. The
concepts include the instructional areas in the Hospitality and Tourism cluster and the Lodging pathway.
Human Resources Management (HRM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
human resources management. Students will be challenged to perform management functions and tasks
focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety
training. Roles in these events are those of supervisors, managers, human resource experts or
entrepreneurs. The concepts include the instructional areas of the Business Management and Administration
cluster and Human Resources Management pathway.
Marketing Management (MMS)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
marketing management. Students will be challenged to perform marketing and management functions and
tasks that can be applied broadly in a non-retail marketing environment. Roles in these events are those of
clients, employees, supervisors, managers and entrepreneurs. The concepts include the instructional areas
in the Marketing cluster and the Marketing Management pathway.
Quick Serve Restaurant Mgmt (QSRM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
quick-service restaurant management. Students will be challenged to perform marketing and management
functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily
engaged in the quick-serve restaurant industry. Roles in these events are those of customers, employees,
supervisors, managers and entrepreneurs. The concepts include the instructional areas in the Hospitality
and Tourism cluster and the Restaurants and Food and Beverage Services pathway.
Restaurant & Food Service Mgmt (RFSM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
restaurant and food service management. Students will be challenged to perform marketing and
management functions and tasks in a full-service restaurant or a food-service business. Roles in these events
Judge
are those of supervisors, managers and entrepreneurs. The concepts include the instructional areas in the
Hospitality and Tourism cluster and the Restaurants and Food and Beverage Services Pathway.
Retail Merchandising Series (RMS)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
retail merchandising management. Students will be challenged to perform marketing and management
functions and tasks that can be applied in any retail establishment. Roles in these events are those of
customers, employees, supervisors and managers. The concepts include the instructional areas in the
Marketing cluster and the Merchandising pathway.
Sports & Entertainment Marketing (SEM)
The student is given a description of a specific situation that measures skills, knowledge and attitudes in
sports and entertainment marketing. Students will be challenged to perform marketing and management
functions and tasks related to amateur or professional sports or sporting events, entertainment or
entertainment events, selling or renting of supplies and equipment (other than vehicles) used for
recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses
primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time. Roles in these
events are those of supervisors and managers. The concepts include the instructional areas in the Marketing
cluster and the Marketing Management pathway.
MANAGEMENT TEAM DECISION MAKING EVENTS
(Each team must be composed of TWO members of the DECA chapter.)
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Students will demonstrate knowledge and skills from business administration core and
appropriate career cluster performance indicators.
Each event has two major parts:
o
Written Cluster Exam (100 questions, multiple choice). Scores are averaged for each
team member to produce a single team score.
o
Case Study Situation (30-minute study period, 15-minute interview). Case involves
solving a problem in a business in the career area.
Presentation Judging
Participants will be evaluated according to the Evaluation Form.
Participants will have a 30-minute preparation period and may make notes to use during
the interview.
During the first 10 minutes of the presentation (after introductions), the team will present
their analysis, their decisions and the rationale behind the decisions. Allow the teams to
complete this portion without interruption, unless you are asked to respond.
During the next 5 minutes, you may ask questions of the team to determine their
understanding of the situation presented. Each member of each team should respond to
at least one question. To ensure fairness, you must ask each team the same questions.
After asking the standard questions, you may ask additional questions for clarification
specific to the current team.
After the questioning period, close the interview by thanking the team for their work.
Then complete the Evaluation Form, making sure to record a score for all categories.
The maximum score for the evaluation is 100 points. The presentation will be weighted
at twice (2 times) the value of the exam scores.
Event
Business Law & Ethics Team (BLTDM)
For the purposes of this event, business law is U.S. law and will include contracts, product liability,
employment and types of business ownership. The ethics component involves evaluating competing social
values that may reasonably be argued from either side. The concepts include the instructional areas in the
Business Management and Administration cluster.
Buying & Merchandising Management Team (BTDM)
Employees in buying and merchandising positions get the product into the hands of the customer. This
process includes forecasting, planning, buying, displaying, selling and providing customer service. The
concepts include the instructional areas in the Marketing cluster.
Financial Services Team (FTDM)
Financial services refer to services offered in the finance industry by financial institutions. Concepts include
understanding the source and purpose of financial statements, the impact of management decisions on
statements, and the analysis and interpretation of data for planning purposes. The concepts include the
instructional areas in the Finance cluster.
Hospitality Services Management Team (HTDM)
Marketing and management functions and tasks that can be applied in hotels, motels, lodging services,
related convention services, and related food and beverage services. The concepts include the instructional
areas in the Hospitality and Tourism cluster.
Marketing Communications (MTDM)
Marketing and management functions and tasks that can be applied in hotels, motels, lodging services,
related convention services, and related food and beverage services. The concepts include the instructional
areas in the Hospitality and Tourism cluster.
Sports & Entertainment Management Team (STDM)
Marketing functions and tasks that can be applied in amateur or professional sports or sporting events,
entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles)
used for recreational or sporting purposes, products and services related to hobbies or cultural events, or
businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
The concepts include the instructional areas in the Marketing cluster.
Travel & Tourism Management Team (TTDM)
Marketing and management functions and tasks that can be applied in enterprises engaged in passenger
transportation, travel service, attracting and serving the traveling public, arranging tours or acting as
Judge
independent ticket agencies, and other services incidental to the travel or tourism industry. The concepts
include the instructional areas in the Hospitality and Tourism cluster.
TOTAL JUDGES NEEDED =