Make A
Difference
TEAM 5
Christopher Walker
Connie Lane
Jocelyn Harris
Sue Danke
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Jocelyn Harris
Jocelyn Harris
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Presented by Jocelyn
Jocelyn Harris
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Getting Employees Engaged and Informed
About Sustainability Should
Be
A
Priority
).
Of Any CSR Leader (Weinreb, 2011).
Jocelyn Harris
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 1)
Reach employees where they are.
 2) Integrate sustainability into a career from the get go.
 3) Show progress by updating your employees.
 4) Use technology effectively and appropriately.
 5) Align with HR/Internal Communications/PR to be
sure all messaging (internal and external) is consistent.
Jocelyn Harris
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 6)
Inspire competition between peer companies and even
between departments to generate enthusiasm.
 7) Provide meaningful incentives to encourage interest,
participation and feedback.
 8) Recognize engagement and creativity.
 9) Recognize the key messengers and thought-leaders.
 10) Make it fun and social and always say thank you
(Weinreb, 2011).
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Presented by
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 Focus
on Underrepresented Groups: Opportunities
for women, girls, and minorities.
 Exposing girls and Young Women to STEM
Fields: Through NASA/Girls Scouts of the USA
 Setting the Standards with Exceptional Role
Models: Recognize the need for more women
champion and role models in STEM.
 Promoting Tech Inclusion: January 2013, the White
House issued a call to innovators to work together
and participate in the technology sector
(www.whitehouse.gov/administration, 2012).
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REPORT TO THE PRESIDENT
 Engage
to excel
 Produce one million
additional college
graduates with degree
in science, technology,
engineering and
mathematics (STEM)
(Educate to Innovate,
2012)
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Non-Profit
Organization
that empowers
students to
achieve their
dream of a
college
education.
Jocelyn Harris
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Presented by
Jocelyn Harris
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Lead by example
Create the right environment
Repair the environment , if needed
Ensure employees have the correct working tools (Menon,
2010, p.1)
Connie Lane
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Know the day to day operations of the business
Develop long term relationships
Have aspirations (Belyea, 2000, p. 93)
Connie Lane
13
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Define the problem
Think about who to invite
Have a schedule
Have an idea toolbox, games to initiate thoughts (Idea strategy,
2003, p. 35)
Connie Lane
14

Menon, R. (2010, Feb 17). How to be a leader. DNA : Daily News &
Analysis. Retrieved from
http://search.proquest.com.proxy.lib.umich.edu/docview/241853492?accou
ntid=14667
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Belyea, K. (2000). Gene richter: How to be a leader. Purchasing, 129(4),
92-94. Retrieved from
http://search.proquest.com.proxy.lib.umich.edu/docview/214459531?accou
ntid=14667
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Idea generation. (2003). Brand Strategy, , 0-P. 35. Retrieved from
http://search.proquest.com.proxy.lib.umich.edu/docview/224190180?accou
ntid=14667
Jocelyn Harris
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
16

Sue Danke
“No Organization Will Rise Above
the Passion of it’s Leader”
Sue Danke
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 Personal
experiences has revealed that, if
the leader is not enthusiastic, and
passionate about a new vision, no one else
will be either.
 “Effective
leaders pose strategic questions
and challenge their staffs to pursue the
answers” (Duncan & Warden, 1999, p. 225)
Sue Danke
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# 2. Incite The Wish to Create a Different
Future
Storytelling can speak to the heart and is
becoming more widely accepted with
leadership change.
It can set the stage for a positive future that
can add value and encouragement for an
organization .(Denning, 2008)
Sue Danke
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#3. Support the Change With Reason
Denning cites “when we encounter strange
new ideas, psychological studies show that
we seek to preserve our existing viewpoints”
(p.14).
Thus, the importance to support the change
with reason and logical arguments to make
towards a new way of doing things.
Sue Danke
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
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Brady, C., & Woodward, O. (2012). Lauching a leaderhip
revolution: Mastering the five levels of influence. Flint, MI:
Obstacles Press.
Denning, S. (2008). How leaders can use powerful narratives as
change catalysts. Strategy & Leadership, 36(2), 11-15.
doi:http://dx.doi.org/10.1108/10878570810857528
Duncan, E. A., & Warden, G. L. (1999). Influential leadership and
change environment: The role leaders play in the growth and
development of the people they lead. Journal of Healthcare
Management, 44(4), 225-6. Retrieved from
http://search.proquest.com/docview/206732525?accountid=2
8644
Schwartz, D. (1959). The magic of thinking big. New York, NY:
Simon & Schuster
Jocelyn Harris
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
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Presented by
Chris Walker
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Encourage
professional development
o High potential employees to highly
engaged
o Move all employees up in the “X model of
engagement”(Blessing White, 2012)
Create
a development plan aligned with
strengths
o Step by step roadmap to your goal
Chris Walker
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Employee/Mentor
program
o OJT
o Be aware of tribal knowledge
Promote
from within/Reward
o Provides objectives and goals
o Public praise increases visibility
Chris Walker
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Challenge
employees to expand comfort
zone
o Offer challenges/safe learning
environment
NYU
70:20:10 (New York University)
o 70% OTJ
o 20% Coaching and Feedback
o 10% Formal courses and training
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Hire
a coach or consultant
o Outside source of expertise
o Operating experience
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
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Blessing White. (2012). The 'x' model of employee engagement . Retrieved
from http://www.youtube.com/watch?v=gZ3wxgog4nc
Frank, J. (n.d.). Six tips for developing your employees. Retrieved from
http://www.evancarmichael.com/Human-Resources/807/Six-Tips-forDeveloping-Your-Employees.html
Kruse, K. (2012, June 12). What is employee engagement. Forbes,
Retrieved from
http://www.forbes.com/sites/kevinkruse/2012/06/22/employeeengagement-what-and-why/
Levine, L. (2012). Strengthen your business by developing your employees.
Retrieved from http://www.allbusiness.com/human-resources/employeedevelopment/1240-1.html
New York University. (n.d.). Developing employees. Retrieved from
http://www.nyu.edu/employees/hr-at-your-service/manager-stoolkit/developing-employees.html
Chris Walker
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www.whitehouse.gov. (2012, February). Retrieved September 4, 2013, from
http://www.whitehouse.gov/sites/default/files/microsites/ostp/pcast-engage-to-excel-v11.pdf.
www.whitehouse.gov/administration. (2012). Retrieved September 4, 2013, from
http://www.whitehouse.gov/administration/eop/ostp/pcast.
Weinreb, E. (2011, October 12). www.grennbiz.com. Retrieved September 4, 2013, from http://www.greenbiz.com/blog/2011/10/12/10communication-strategies-engage-employees-sustainability?page=0%2C1.
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