eXtrapola.com
online media monitoring and clipping
Entry dossier for
e-Week 2002 award
Summary
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Short description
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Behind eXtrapola.com
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Web interface
Resources
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Province of Milan
Detailed description
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Corporate clients
Public sector clients
Best practices
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Monitoring companies
Monitoring markets
Monitoring communities
Outsourcing the complexity
Achievements
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Why move to net clippings
Benefits and advantages
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Who will benefit
Objectives
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The company
The people
Targets
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Net clipping services
Demo account
Short description
Net clipping services
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eXtrapola.com is the Internet monitoring and clipping service for
public relations, market intelligence, competitive intelligence, customer
service, investor relations and much more.
An advanced tool far more effective and far less expensive than assigning
staff to find news and messages on the Internet about companies,
products, services, market sectors, ...
eXtrapola.com is proving itself as the newest, most complete and effective
tool for companies and institutions that intend to find out what is being
said on the Internet about specific topics.
"Critical, unfounded or inaccurate information can turn up almost
anywhere on the Internet, spread rapidly and cause serious financial
damage and tarnish the image of company", says Stefano Marioni,
marketing and sales director of eXtrapola.com.
eXtrapola.com has an innovative approach based both on a team of
trained netclippers and on cutting edge technological tools. A set of
proprietary web based application enable our skilled professionals to find,
evaluate and rate only information meeting the needs of the clients.
eXtrapola.com counts among its customers Accenture, Citibank, Fiat,
Ericsson, Ferrari, Italian Stock Exchange, Ducati Motor, Vodafone and
Citroen and several public institutions such as Turin Municipality, Province
of Milan, Emilia Romagna Region, Olympic Committee.
For further information www.extrapola.com
Behind eXtrapola.com
The company
• eXtrapola.com is a service of Internet Business News Srl
• Fact sheet
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Founded:
Headquarters:
R&D Department:
Employees:
Customers:
1998
Cattolica (Rimini) – Italy
Bagnacavallo (Ravenna) – Italy
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80+ companies served in the past 4 years
• Milestones
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1999:
2000:
2001:
2002:
eXtrapola.com launches in October
A group of private investor seeds the company
Release of the new web interface
Enter local government and healthcare market
Behind eXtrapola.com
The people
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Marco Barulli, CEO
– Member of the board of Uniturim foundation, supporting the University of
Bologna in Rimini
– Member of the board of Rimini Fiera, large trade fair corporation (2000)
– Cofounder of Internet Business News (1998)
– MCI WorldCom, Milan - Senior Network Engineer (1996-98)
– Loughborough University, UK - Parallel Computing researcher (1995-96)
– Graduated in Computer Science at University of Bologna (1993)
Contacts: marco.barulli@ibn-italy.com, +39 348 2476 970
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Stefano Marioni, Sales and Marketing Director
– Co-Head of Repo Desk - Unicredito Italiano, Milan (1998-99)
– Senior Repo Trader - Salomon Brothers International Ltd, London (1995-98)
– Jr. Salesman - Banca Commerciale Italiana, London (1994-95)
– Graduated in Economics - La Sapienza University, Rome (1993)
Contacts: stefano.marioni@ibn-italy.com, +39 348 2476 978
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Giulio Cesare Solaroli, CTO
– Imola Informatica SpA - Senior IT consultant for Olivetti, ENEL, … (1997 -99)
– Etnoteam SpA - Senior Consultant (1996-1997)
– Graduated in Computer Science at University of Bologna (1994)
Contacts: gc.solaroli@ibn-italy.com, +39 348 2476 976
Targets
Who will benefit
• Private corporations and industries
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Investor relation office
Marketing and communication office
Public relation
Customer care department
Antifraud units
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• Public sector
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Local governments, mayors, politicians
Central governments and ministries
Local healthcare authorities
Cultural and educational institutions
Event committees
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Objectives
Why move to net clippings
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eXtrapola.com changes the very nature and use of clipping services.
Press clipping
Net clipping
Covers only traditional media on paper.
(newspaper, magazines, journals, …)
Covers all pure online media and most of the
traditional media through their online version
(paper, radio, tv, …)
Delivered by mail, fax and web
(heavy formats like tiff, pdf, …)
Notified by email, accessed on the web (standard
html files)
Digital access through software application like
image viewers, proprietary clients, …
Access through standard email clients and web
browsers.
Delivered on paper to a small group of people
(top management, press office, …)
Delivered by email to any number of users.
Usually delivered only within an organization.
Widespread users. (remote offices, external
consultants, community’s members, …)
Often only document titles are indexed. Very
basic search capabilities.
Index of the full text of documents always
available. Standard and power search engines.
Keyword based.
No feedback.
Topic based.
Intense dialogue with the customers.
No customization.
Project based on customer needs.
Benefits and advantages
Monitoring companies
• Listen to your clients online and...
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check their satisfaction
have an insight into their future expectations
discover faults and frauds
provide a better customer care service
answer their complains
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• Listen to the online media and...
– measure the results of your communications efforts
– understand the sentiment of the financial community
about your company
– protect your company copyright assets
– catch the online buzz before it becomes a crisis
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Benefits and advantages
Monitoring your market
• The quickest way to:
– receive constant updates about your niche market, no
matter how narrow and vertical it is
– have a global understanding of your business on a global
scale
• Highly customizable, define your:
– geographical scope
– languages of online sources
– mix of topics
• Comprehensive and timely coverage
– research and mapping of Internet resources valuable
and interesting for your business
– multiple language coverage
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Benefits and advantages
Monitoring your community
• Citizens or Netizens?
Your community has something to say
– debates and opinions in web forums, newsgroups,
mailing lists and now weblogs
– news from local online publishers (newspapers,
webzines, ...)
– news from national and international online
publishers
– web sites of social associations, leagues, unions,
guilds, ...
• Listen to your community
– understand sentiment on specific topics like
healthcare services, traffic and environment, social
issues, ...
– measure the results of local governments actions
– verify the online media coverage of local events
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Benefits and advantages
Outsourcing the complexity
Q: Can you have interesting insights into the
packaging industry of a specific geographic
area monitoring the top 100.000 news sites?
A: Definitely not!
You need to discover and constantly monitor:
- local news sites
- online niche magazines
- web sites of companies of the same sector
- field experts debating in online forums
- ...
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Can you tell the citizen’s sentiment
about healtcare services in a specific
county just monitoring the top 100.000
news sites?
A: Definitely not!
You need to discover and constantly
monitor:
- local newsgroups
- local government web sites
- local online forums
- local news sites and newsletters
- local health services web sites
- ...
Cumbersome?
eXtrapola.com does
all this for you!
Overwhelming?
Relax! eXtrapola.com
can handle this for you!
Detailed description
Web interface (1)
The actual clip
Results of
your query
from the
internal
search engine
The netclipping
archive
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Detailed description
Web interface (2)
Browse the
clips within the
structured
menu
Full text
serch engine
Archive, the
repository of
previous
reports
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Utilities
- link to the original
URL of the clip
- print this clip
- send this clip via email
- add this clip to your
browser favorites
Detailed description
People and technology
• An innovative approach based on:
– a team of trained netclippers
– cutting edge technological tools
• eXtrapola.com is not based on:
People
the netclippers
Proprietary web based tools
enable these professionals to
find, evaluate and rate only
information meeting the needs
of the clients.
– customer provided keywords
– customer built queries
Technology
WebObjects, Oracle, Sun,
Autonomy, XML, …
Pillars and bricks of eXtrapola.com
proprietary platform. In-house
development guarantees quality
and constant upgrades.
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skilled
professionals
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cutting edge
Detailed description
Make it permanent
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Permanent or temporary?
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Advantages
- Permanent information
- Maintain “look & feel” of clips
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Most of the web pages are available
only for few days and then they
disappear or move from front pages
to archives.
Mailing list messages and newsletters
are often not archived on the web and
available only in subscriber
mailboxes.
Messages posted on web forums and
weblogs usually shift downward and
then disappear when more new
messages are posted.
URLs are not enough!
eXtrapola.com solution
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Freeze clips in their original format
Store them forever in our servers
Detailed description
Full index, full search
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Full text or just titles?
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eXtrapola.com solution
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Select
- data range
- source type
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Clip titles are often non very
meaningful or related to the real
content of the body text (especially
for messages from forums and
newsgroups).
Working on title does not enable a
deep analysis of what is being said on
the Internet.
Titles indexing is not enough!
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Since all the clips are stored in our
server, they are fully indexed.
Basic and advanced search can be
performed on the whole archive of
reports.
Doing your communication
analysis is a breeze!
Detailed description
Endless improvements
Client
- Public relations
- Customer care
- Investor relations
- Marketing
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Let us know about
events and initiatives
you are involved in
Send us your
press releases
Tell us about your
priorities
Ask for technical support
Redefine topics,
languages and frequencies
Customize graphics
and layout
Alert of new/potential crisis
Propose new IT
implementation
Verify your satisfaction
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eXtrapola.com
- Account manager
- Chief netclipper
- IT specialist
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Achievements
Corporate clients
Accenture
Albacom
Citroen
Citibank
Ducati Motor
Ericsson
ENEL
Ferrari F1
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FIAT
Findomestic
Italian Stock Exchange
Monte dei Paschi di Siena
Peugeot
Telecom Italia
Vodafone
Wind
Achievements
Public sector clients
Local governments
Turin Municipality
Province of Milan
Emilia-Romagna Region
Turin Mayor
Other
Olympic Committee
Winter Games – Turin 2006
Rimini Fair
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Best practices
Province of Milan (1)
eXtrapola.c om
provide the
Province of Milan
with 5 weekly
reports focused
on core activities
of the local
government.
- Traffic and
transportation
- Environmental
services
- Cultural services
- Services for
citizens and
companies
- Sports and
entertainment
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www.provincia.milano.it
Best practices
Province of Milan (2)
Every week an email
notification is sent to
more than 1500 public
servants of the 188
municipalities of the
province of Milan.
Each user can access
the full report with just
a clic from the email
message or logging in
from the Province
Internet/Intranet web
site.
eXtrapola.com is a
new and effective
way to connect the
centre with the
whole territory of
the province.
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Best practices
Province of Milan (3)
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Resources
Demo account
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Have a look at some real netclippings with our demo account.
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Just point to www.extrapola.com and enter the “Client area”
For corporate clients
– email: guest@extrapola.com
– password: guest
Will give you access to: Accenture, Italian Stock Exchange, Citibank,
Ericsson, Ferrari F1, Peugeot, Telecom Italia, Vodafone
For public sector clients
– email: guestPA@extrapola.com
– password: guestPA
Will give you access to: Turin Municipality, Rimini Fair, Province of Milan,
Emilia-Romagna Region, Olympic Committee Turin 2006
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Contacts
Marco Barulli
marco.barulli@ibn-italy.com
Phone. +39 0541 831 973
Fax. + 39 0541 821 941
Internet Business News srl
Legal address: Via Prampolini, 16 - 47841 Cattolica (Rimini) – Italy
Operation address: Via Torconca, 1600 - 47842 San Giovanni in M. (Rimini) – Italy
Phone +39 0541 831973 – Fax +39 0541 821941
R&D address: Via Mazzini, 38 – 48012 Bagnacavallo (Ravenna) – Italy
Phone +39 0545 936031 - Fax +39 0545 937102
Email info@ibn-italy.com
Web http://www.ibn-italy.com
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