APPENDIX 6 - CDG
Programme Specification Template
UNIVERSITY OF CENTRAL LANCASHIRE, CYPRUS
Programme Specification
This Programme Specification provides a concise summary of the main features of the programme
and the learning outcomes that a typical student might reasonably be expected to achieve and
demonstrate if he/she takes full advantage of the learning opportunities that are provided.
Sources of information on the programme can be found in Section 17.
1. Awarding Institution / Body
University of Central Lancashire /
University of Central Lancashire Cyprus
2. Teaching Institution and Location
of Delivery
University of Central Lancashire, Cyprus
Cyprus Campus (Larnaka)
Preston Campus
3. University School/Centre
School of International Business and Management /
Business School
4. External Accreditation
Evaluation Committee for Private Universities (ECPU)
5. Title of Final Award
MSc Marketing Management
6. Modes of Attendance offered
Full-time or part-time
7. UCAS Code
N/A
8. Relevant Subject Benchmarking
Group(s)
Business and Management (General)
9. Other external influences
N/A
10. Date of production/revision of
this form
March 2012/updated June 2014
11. Aims of the Programme





To equip students without a first degree in marketing, or experience working in
marketing with a rigorous grounding in the marketing discipline
To provide students with both academic and practical industry-based challenges
enabling them to deal with similar situations in their future careers
To develop research and study skills necessary to confront marketing management
problems.
To support students in their development of postgraduate research within the field of
Marketing Management, with relevance to their future careers.
To support students in the development of critical, analytical and communication skills
which will enhance their employability
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APPENDIX 6 - CDG
Programme Specification Template
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
A1. to communicate a knowledge, understanding and critical evaluation of the body of knowledge
and research relating to Marketing Management, including an examination of contemporary
marketing management, market screening, strategic marketing management, international marketing
management, contemporary communications issues and digital marketing, cultural differences, and
new venture development.
A2. to communicate a knowledge, understanding and critical evaluation of marketing management
related research methodologies and approaches set within a marketing management context
Teaching and Learning Methods
Lectures, plenary and small group discussion and seminars; DVD and video materials; on-line
research and evaluation; case study analysis; background reading and research; guest speakers,
group research tasks, dissertation
Assessment methods
Essays, reports, portfolio, individual/group research and analytical tasks, web/non-web
presentations, seminars, dissertation proposal and dissertation.
B. Subject-specific skills
B1. to collect and analyse information in order to synthesise it into a form that enables complex
business and marketing management situations to be evaluated and addressed.
B2. to understand and be able apply appropriate techniques and skills to allow detailed investigation
into relevant marketing and business management issues
B3. to analyse and reinforce the value of effective communication across different medium.
Teaching and Learning Methods
Case studies, practical evaluation of real marketing campaigns/markets/strategies/web presence
through group discussion and assignments. Live projects will be incorporated to modules when
possible.
Assessment methods
Essays, reports, portfolio, individual/group research and analytical tasks, web/non-web
presentations, seminars, dissertation proposal and dissertation.
C. Thinking Skills
C1. to engage in postgraduate level academic study and learning within the field of marketing
management.
C2. : to plan. implement and report on an extended programme of individual research into a
contemporary marketing management issue, problem or field of study
Teaching and Learning Methods
Workshops covering student’s own academic writing will enhance critical abilities for students
analysing contemporary journal articles for assignments. Practical experience of data requirement
analysis, research instrument design, and evaluation.
Assessment methods
Essays, reports, portfolio, individual/group research and analytical tasks, web/non-web
presentations, seminars, dissertation proposal and dissertation.
D. Other skills relevant to employability and personal development
D1. to apply key personal, social, technical and other transferable skills relevant to employment
within a financial management context, including communication, team-working, ICT and critical
and creative thinking.
D2. to be able to learn through reflection on your experiences on the programme in order to
facilitate your personal and professional development.
Teaching and Learning Methods
Lectures, workshops, plenary and small group discussions, group presentations and investigative
tasks
Assessment methods
Essays, individual and group reports and oral presentations, case study analyses, project plans,
dissertation proposal, dissertation.
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APPENDIX 21 - CDG
13. Programme Structures*
MSc in Marketing Management in Preston Campus
Level
Module
Code
Module Title
Credit
rating
MK4114
Strategic Marketing
Management
20
MK4011
Market Screening, Selection
and Entry
10
MK4010
Contemporary Marketing
Communications Issues
20
MK4023
Digital Marketing
10
MK4116
Principles on International
Marketing
10
MK4992
Marketing Dissertation
60
Level 7
Compulsory modules for
Preston Campus
MK4020
Research Methods for
Marketing Dissertations
20
MK4117
Thinking and writing for
Postgraduate study
20
MK4024
Contemporary Marketing
10
Compulsory modules for
Cyprus Campus
MD4064
Design a Research project
10
Contemporary Marketing
MK4024
10
Managing Across Cultures
MD4021
10
New Venture Development
MD4060
Optional modules for
Cyprus Campus
MD4051
Postgraduate study and
learning
10
10
Applied Client Project
MK4021
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10
14. Awards and Credits*
Masters Degree
Requires 180 credits (90ECTS) at
Level 6 or above with a minimum
of 160 credits at Level 7
Postgraduate Diploma
Requires 120 credits (60ECTS) at
Level 6 or above with a minimum
of 100 credits at Level
7.(excluding dissertation)
Postgraduate Certificate
Requires 60 credits (30ECTS) at
Level 6 or above with a minimum
of 40 credits at Level 7. (Only
from taught modules)
APPENDIX 21 - CDG
15. Personal Development Planning
A supported PDP process commences with a briefing during the MSc induction programme. Students
are expected to utilise the University Learning Development Unit’s ‘Skills Learning Resources’ website;
discussions with their personal tutor; draw on modules in terms of curriculum,
teaching/learning/assessment strategies ;the dissertation process; University careers advice service
and Futures.
A ‘bolt-on’ Futures award that will be offered to students at no extra cost. If they complete it they receive
a Futures award - assessment for this is not linked to their main award. This can be positioned as an
optional extra offered to those students who want to undertake it.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications,
together with appropriate experience and skills required for entry to study. These criteria may be
expressed as a range rather than a specific grade. Amendments to entry requirements may have
been made after these documents were published and you should consult the University’s website for
the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
UK honours degree or its international equivalent (at least Lower Second Class)
Or professional qualification deemed to be honours degree (2/2) equivalent
For students where English is not their first language or where their degree has not been studied in
the English language , a score of at least 6.5 on IELTS (or equivalent) is required.
17. Key sources of information about the programme


LBS full-time and part-time postgraduate brochures and web-site
UCLan Cyprus web-site
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18a.
Curriculum Skills Map
MSc in Marketing Management in Preston Campus
Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed
Programme Learning Outcomes
Core (C),
Other skills relevant
Compulsory
to employability and
Module
(COMP) or
Knowledge and
personal
Level Code
Module Title
Option (O)
understanding
Subject-specific Skills
Thinking Skills
development
LEVEL 7
A1
Principles and Practice of
MK4022 Marketing Management *
Strategic Marketing
MK4114 Management
Contemporary Marketing
MK4010 Communications Issues
Perspectives on International
MK4116 Marketing
Thinking and Writing for
MK4117 Postgraduate Study *
MK4023 Digital Marketing
Market Screening, Selection
MK4011 and Entry
Research Methods for
MK4020 Marketing Dissertations
MK4992 Dissertation
MK4024 Contemporary Marketing **
Postgraduate Study and
MD 4051 Learning ***
MD4021 Managing Across Cultures**
Comp
Comp
B1
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MD4060 New Venture Development**
MK4021 Applied Client Project***
O
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Mapping to other external frameworks, e.g. professional/statutory bodies, will be included within Student Course Handbooks
*compulsory for Preston Campus
** compulsory for Cyprus Campus
***optional for Cyprus Campus