Who killed e-learning? Prof Johannes Cronje http://hagar.up.ac.za/catts/abchome.html +27 82 558 5311 ”Who killed Cock Robin?” "I," said the Sparrow, "With my bow and arrow, I killed Cock Robin." Romizowski identifies 4 approaches to studying success or failure of technological innovation in education and training: E (Technological) Learning Management Needs http://hagar.up.ac.za/catts/abchome.html “Who saw him die?” "I," said the Fly, "With my little eye, I saw him die." During 1998 –2002 During 2000 -2003 Harcourt Higher Education was launched as a college in 2000 and confidently predicted “50,000 to 100,000 enrolments within five years.” Harcourt closed down after enrolling 32 students in 2001 UNext created Cardean University with Columbia, London School of Economics, Carnegie Mellon, Stanford and Chicago Universities. Cardean laid off over half of its work force due to “restructuring” Temple University formed Virtual Temple The Temple University closed Virtual Temple. Source: Cardinali, 2004, cited by Le Roux, 2006 http://hagar.up.ac.za/catts/abchome.html “Who saw him die?” "I," said the Fly, "With my little eye, I saw him die." In 2000 Higher Education Funding Council for England, launched UK e-Universities Worldwide (UKeU) - government budget of over £60M. It was forecast that 75,000 students would be enrolled by 2005 in UKeU alone. By November 2003 UkeU had spent some £50M but signed up a mere 900 students. In Spring 2004, amid great embarrassment, UKeU was wound up. In a fire-sale, not a single serious bid was received for the VLE engine. (Le Roux, 2006) http://hagar.up.ac.za/catts/abchome.html “Who caught his blood?” "I," said the Fish, "With my little dish, I caught his blood." E - Over-emphasis of technology as “life blood” of e-learning (Clark 2002): Design the E-Learning Product. LMS platform; Content Delivery System (CDS) & content as HTML, Multimedia & simulation Build the infrastructure integrate with inhouse technical people. Create comprehensive student support Sell it!!! http://hagar.up.ac.za/catts/abchome.html Problems with overemphasis of E Concentrate on Tech – not my problem Lack of integration and coherence http://hagar.up.ac.za/catts/abchome.html “Who'll make the shroud?” "I," said the Beetle, "With my thread and needle, I'll make the shroud." Khan’s (1997) framework for e-learning http://hagar.up.ac.za/catts/abchome.html “Who'll dig his grave?” "I," said the Owl, "With my pick and shovel, I'll dig his grave." Learning (Greenagel, 2002) “Presentation” models – push technology – ppt and pdf Too much text Granular; “puerile”; “CBT” Flawed ROI models. Keeping costs low leads to poor programmes and low retention rate SCORM Lack of individualisation http://hagar.up.ac.za/catts/abchome.html “Who'll be the parson?” "I," said the Rook, "With my little book, I'll be the parson." Management Lack of ongoing support No clear e-learning strategy that integrates learning and business needs No maintenance of commitment No formative evaluation Focus on project deliverables and technology rather than people growth http://hagar.up.ac.za/catts/abchome.html “Who'll be the clerk?” "I," said the Lark, "If it's not in the dark, I'll be the clerk." Needs (McGraw, 2001) Business-based approaches Business strategy and architecture Delivery, presentation and management Learning strategies (Content & presentation) Learner identities, needs and issues http://hagar.up.ac.za/catts/abchome.html “Who'll carry the link?” "I," said the Linnet, "I'll fetch it in a minute, I'll carry the link." INTERNET madness New training technology has not delivered the goods in the past. Audio cassettes never had a great market. Video-based training did not set the world on fire. And programmed instruction became the pet rock of the training world….In the New Economy, today’s jewels become tomorrow’s jetsam. But e-learning can endure. The Internet makes the difference…. (Broadbent, 2001) http://hagar.up.ac.za/catts/abchome.html “Who'll be chief mourner?” "I," said the Dove, "I mourn for my love, I'll be chief mourner." NOBODY http://hagar.up.ac.za/catts/abchome.html “Who'll carry the coffin?” "I," said the Kite, "If it's not through the night, I'll carry the coffin." Vastly increased teacher workload, and very little increased learner workload Strong competition for “easy options” “the death of open education is here. It does not matter whether you are close by or on the other side of the world. Your competitors are cherry-picking easy-to-deliver, highdemand and lower-cost courses” (Zastrocky, 2000). http://hagar.up.ac.za/catts/abchome.html “Who'll bear the pall? "We," said the Wren, "Both the cock and the hen, we'll bear the pall." ADDIE Analysis Design Development Implementation Evaluation Balanced Scorecard Financial Business processes Learning & growth Customer http://hagar.up.ac.za/catts/abchome.html The training cycle Evaluation Development and Implementation Analysis Design http://hagar.up.ac.za/catts/abchome.html The balanced scorecard Financial Customer Vision and strategy Internal perspectives Learning and growth http://hagar.up.ac.za/catts/abchome.html “Who'll sing a psalm?” "I," said the Thrush, "As she sat on a bush, I'll sing a psalm.“ - The learning scorecard Financial (ROI) Evaluation Analysis Vision and strategy Customer Development and Implementation Learning and growth Internal perspectives Design http://hagar.up.ac.za/catts/abchome.html “Who'll toll the bell?” "I," said the bull, "Because I can pull, I'll toll the bell." a systematic design approach/model led to more effective and consistent courses and programs (Kessels, 1997) ensure that all who are involved in the project are appropriately oriented, trained, motivated, and managed to ensure full cooperation at all times “A successful project is just 20% technique and 80% tactics.” (Romizowski, 2004) http://hagar.up.ac.za/catts/abchome.html All the birds of the air fell a-sighing and asobbing, When they heard the bell toll for poor Cock Robin. Moore’s law http://hagar.up.ac.za/catts/abchome.html References Broadbent, B. (2001). How to fail at e-learning. E-learning magazine; http://www.elearninghub.com/articles/ How_to_fail_elearning.html Cardinali, F. (2004) Publishing for Mass Individualization: Research Oxymoron or Market Reality? Emerging Trends, Models and Case Studies. Conference paper at the European Association of Distance Teaching Universities in Heerlen, The Netherlands, 21 –23 October 2004. Clarke, D. J. (2002). E-learning: Big bang or steady evolution? Learning Technologies; http://www.logilent.com/company/ bigbang.pdf Greenagel, F. L. (2002). The illusion of e-learning: Why we are missing out on the promise of technology. Phoenix: League for Innovation in the Community College, white papers; http://www.league.org/publication/whitepapers/ 0802.html Kessels, J., & Plomp, T. (1997). The importance of relational aspects in the systems approach. In C. Dills & A. J. Romiszowski (Eds.), Instructional development paradigms. Englewood Cliffs: Educational Technology Publications. Le Roux, I. (2006) E-Learning: Thwarted or Adopted Innovation? Lecture presented to the MUTI society, University of Pretoria, 21 July Khan, B. H. (Ed.). (1997). Web-based instruction. Englewood Cliffs: Educational Technology Publications. McGraw, K. L. (2001). E-learning strategy equals infrastructure. Learning Circuits, ASTD; http://www. learningcircuits.org/2001/jun2001/mcgraw.html Romizovski, A. (2004). How’s the E-learning Baby? Factors Leading to Success or Failure of an Educational Technology InnovationEducational Technology, 44(1) 5-27 Zastrocky, M. (2000). Address to the UCISA 2000 Conference, Glasgow, UK. http://hagar.up.ac.za/catts/abchome.html