Lesson 1.1
Genesis of SEM
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History of SEM
Lesson 1.1
What is SEM?
Acronym for:
Sports and Entertainment Marketing
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History of SEM
Lesson 1.1
The Evolution of SEM
SEM is a relatively new concept
 Forms of sports marketing started as early as
1858 (first known athletic event to charge
admission took place at a baseball game)
 Entertainment as we know it today (movies,
radio, television, music) exploded from 1900
on, and as technology improved, so did the
products being offered
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Lesson 1.1
The Evolution of SEM
Many events influenced growth
 Fans willing to spend discretionary income on
sports
 Radio and TV increased exposure to sports.
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History of SEM
Lesson 1.1
The Evolution of SEM
 Corporations began to see the benefit with
sports affiliations, resulting in a sponsorship
boom
 Celebrity endorsements and naming rights
deals became common industry practice
 Advancement of technologies making it easier
to consume sports and entertainment while
more sports and entertainment properties are
introduced
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Lesson 1.1
Industry Size & Scope
 Sports business industry is one of the
largest and fastest growing industries in the
US
2014 Plunkett Research estimate
entire sports industry in the U.S. is around
$485 billion
global, the sports industry is estimated to be around
$1.5 trillion
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Lesson 1.1
Industry Size & Scope
How does the sports industry
stack up against other industries?
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History of SEM
Lesson 1.1
2014 Sports Industry Revenue Streams
Sports goods equipment
(retailers)
Racetracks, sports teams &
other spectator sports
“Big 4” U.S. sports leagues
Fitness and recreation
NCAA sports
NASCAR
0 5
10
Source: Plunkett's Sports Industry Almanac
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15
20 25
30
35
40
Overall Spending (In Billions)
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60
80
History of SEM
Lesson 1.1
Industry Size & Scope
 Entertainment industry extends from movies,
television and radio, to theatre, home
entertainment, amusement/theme parks,
gaming and much more
 Consumers have shown an insatiable
appetite for entertainment resulting in an
industry boom
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Lesson 1.1
Broadly measured, the entertainment
and media industry spans multiple sectors
 There are 9,566 FM radio stations in the
United States
 Over 1.4 billion movie tickets are sold each
year in U.S. theaters
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Lesson 1.1
Broadly measured, the entertainment and
media industry spans multiple sectors
 Of the 50 billion+ downloads sold in the
history of the iTunes store, 15 of the 25 most
downloaded apps ever are games
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Lesson 1.1
Entertainment Industry Revenue Streams
Film/theatrical/DVD
TV broadcast and
cable
Music industry
Electronic gaming
Amusement/theme
park
Theatrical productions
0
10 20
30
40 50
60
70
80
Overall Revenue (In Billions)
Source: U.S. Census
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90
Lesson 1.2
Factors Contributing to
Industry Growth
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LESSON 1.2
Factors Influencing Industry Growth
 Increase in participation
 More people following sports and entertainment
 Increase in sports/entertainment offerings
 Attendance boom
 Media coverage
 Global products
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LESSON 1.2
Evidence of Increased Participation Rates
U.S. Youth Soccer Association reports
• 100,000 registered players in 1974
• Today -- 3.2 million registered players
• Over 800,000 coaches and volunteers
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LESSON 1.2
Evidence of Increased Participation Rates
The number of U.S. golfers has risen to 12.6%
of the population vs. 3.5% 50 years ago
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History of SEM
LESSON 1.2
Evidence of Increased Participation Rates
Lacrosse has seen a 280%
increase in participation in the
last decade
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LESSON 1.2
Evidence of Increased Participation Rates
Among sports and recreation
activities that grew more than 15%
the past 10 years, skateboarding
led the way with a 74.1% growth,
according to the National Sporting
Goods Association (NSGA)
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History of SEM
LESSON 1.2
Factors Influencing Industry Growth
 Increase in participation
 More people following sports and entertainment
 Increase in sports/entertainment offerings
 Attendance boom
 Media coverage
 Global products
 Emergence of Internet and new technologies
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LESSON 1.2
Increase in Those Following Sports & Entertainment
U.S. television broadcast 800 hours of sports in
1971
NBC streamed the entire 2014 Winter Olympics in
Sochi, Russia, marking the first time that fans had a
chance to watch every Winter Olympic event live
(compared with a total of 14 total hours of coverage
from the 1964 Tokyo games)
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History of SEM
LESSON 1.2
Factors Influencing Industry Growth
 Increase in participation
 More people following sports and entertainment
 Increase in sports/entertainment offerings
 Attendance boom
 Media coverage
 Global products
 Emergence of Internet and new technologies
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History of SEM
LESSON 1.2
Increase in Sports/Entertainment Offerings
More options for sports as
participants:
Disc golf
• 560 courses nationwide by 1995
• doubled that number by 2000
• Today-- more than 4,000 courses globally
• played in more than 40 countries
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LESSON 1.2
Increase in Sports/Entertainment Offerings
More options for sports
as participants:
In 2013, Hawaii became the
first state to sanction surfing
as an officially recognized
high school sport
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History of SEM
LESSON 1.2
Increase in Sports/Entertainment Offerings
More options for sports as
participants:
Also in 2013, the state of Missouri bass fishing
became an officially sanctioned high school
sport
(joining the states of Illinois, Kentucky and
Tennessee as states sanctioning fishing as a
recognized sport)
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LESSON 1.2
Increase in Sports/Entertainment Offerings
More options for sports
as participants:
One school in Florida is attempting
to legitimize Go Kart racing as an
official varsity sport
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LESSON 1.2
Increase in Sports/Entertainment Offerings
More options for sports as
participants:
A new sport called Spikeball burst on the
scene two years ago
• Today- over 125,000 participants, and
is the fastest growing sport in the U.S.
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LESSON 1.2
Increase in Sports/Entertainment Offerings
ESPN’s coverage features more than 65
sports including MLB, NBA, NFL’s
Monday Night Football, NASCAR, MLS,
FIFA World Cup, WNBA, college football,
men's and women's college basketball,
golf, Little League World Series, fishing,
spelling, billiards, poker, arena football,
eating championships, and the X Games
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History of SEM
LESSON 1.2
Factors Influencing Industry Growth
 Increase in participation
 More people following sports and entertainment
 Increase in sports/entertainment offerings
 Attendance boom
 Media coverage
 Global products
 Emergence of Internet and new technologies
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LESSON 1.2
Attendance Increases
NHL Attendance:
2012-13 NHL season attendance (lockout shortened season)
21,470,155
1978-79 NHL season total attendance
7,758,05
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LESSON 1.2
Attendance Increases
Over 75% of movies in the top 50 all-time highestgrossing films (before inflation) were released after
the year 2000. The highest grossing film in the 70s
was Star Wars, at just under $800 million and in the
80s was E.T., at just $750 million.
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History of SEM
LESSON 1.2
Attendance Increases
Later in 2013, Disney’s holiday blockbuster Frozen
would become the highest grossing animated film
of all-time and pass Iron Man 3 as the 5th highest
grossing film ever
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History of SEM
LESSON 1.2
Factors Influencing Industry Growth
 Increase in participation
 More people following sports and entertainment
 Increase in sports/entertainment offerings
 Attendance boom
 Media coverage
 Global products
 Emergence of Internet and new technologies
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History of SEM
LESSON 1.2
Media Coverage
Introduction of Internet makes information
available “on demand” with increased
frequency and accessibility
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History of SEM
LESSON 1.2
Factors Influencing Industry Growth
 Increase in participation
 More people following sports and entertainment
 Increase in sports/entertainment offerings
 Attendance boom
 Media coverage
 Global products
 Emergence of Internet and new technologies
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LESSON 1.2
Global Marketplace
International marketplace = more $$$
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LESSON 1.2
Global Marketplace
• Global events like Wimbledon, the Tour de France,
FIFA World Cup, Olympic Games, the Iditarod and
Cannes Film Festival attract world-wide attention
• awesome marketing opportunity
• major economic impact for host cities
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LESSON 1.2
Global Marketplace
Global demand for footwear and sports apparel
continues to grow
International brands like China’s Li Ning and
Germany’s Adidas and Puma fiercely competing with
American brands like Nike and Under Armour for
market share
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LESSON 1.2
Global Marketplace
NBA All-Stars left American brands to pursue deals with
Chinese sportswear brands:
• Dwyane Wade who left Jordan Brand for Li-Ning
• Steve Nash who left Nike to sign with Luyou
• Kevin Garnett left Adidas to sign with Anta
• Kevin Love wears a new Chinese shoe brand, 361
Degrees.
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LESSON 1.2
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LESSON 1.2
Global Marketplace
Prominent american sport are making a push to
expand their presence overseas by hosting regular
season games (not exhibition games) outside of the
United States
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LESSON 1.2
Global Marketplace
Major League Baseball continued its recent history
of internationally hosting season openers when
the Arizona Diamondbacks and Los Angeles
Dodgers played in Sydney, Australia to kick off
the 2014 MLB regular season
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LESSON 1.2
Signs of Continued Industry Growth
The worldwide video game industry is poised
to reach $70.1 billion by 2015, thanks to the
combined growth of console, portable, PC,
and online video games, according to market
researcher DFC Intelligence
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LESSON 1.2
Signs of Continued Industry Growth
Global total digital recorded music revenue will exceed
physical recorded music revenue for the first time in
2014, according to analysts at PWC
Pandora radio now
boasts over 250 million
users
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LESSON 1.2
Signs of Continued Industry Growth
The global theme parks market is projected to
reach $29.5 billion by 2015, according to a
report by Global Industry Analysts, Inc.
Also according to Global Industry Analysts,
Inc., the global footwear market is expected to
reach $195 billion by 2015
For the first time in history, ebook sales
generated more revenue than hardcover
books in 2012 while overall ebook sales have
increased 4,456% since 2008
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LESSON 1.2
Signs of Continued Industry Growth
Centerplate, the leading hospitality partner to
North America's premier sports, convention and
entertainment venues, is now also the fastest
growing restaurant chain in America, according to
Nation's Restaurant News.
Centerplate serves over 115 million guests per year.
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LESSON 1.2
Signs of Continued Industry Growth
In 2013, Forbes
suggested that ESPN
had grown to a
valuation of $40 billion
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LESSON 1.2
Signs of Continued Industry Growth
Television audiences continue to grow in
size while sports and entertainment
properties expand the various means for
distributing content (social media,
streaming etc)
The 2014 NBA Finals on ABC between
the Miami Heat and San Antonio
Spurs was broadcast in 215 countries
and 47 languages
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LESSON 1.2
Signs of Continued Industry Growth
The value of major league sport franchises
continues to grow at a furious pace.
New York Yankees:
1973- $9 million
2014- $2.5 billion
Dallas Cowboys franchise was the most
valuable in the NFL at $2.3 billion.
The average MLS franchise is now worth over
$100 million, an increase of more than 175%
over the last five years
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LESSON 1.2
Signs of Continued Industry Growth
Fandom is a term used to refer to a
subculture composed of fans characterized
by a feeling of sympathy and camaraderie
with others who share a common interest
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LESSON 1.2
Signs of Continued Industry Growth
The term fandom can be used to describe
all types of fan groupings or “subcultures”
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LESSON 1.2
Signs of Continued Industry Growth
--ESPN’s annual “SportsNation Survey” found that
a whopping 90% of male respondents claimed to
be sports fans on some level
--Over 50% of respondents claimed to more of a
sports fan than they were five years ago
--58% of respondents would prefer to receive free
season tickets to their favorite sports team than be
promoted at work.
--40% of those participating in the 2012
SportsNation Survey said they had traveled 250
miles or more to attend a sporting event
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LESSON 1.2
Signs of Continued Industry Growth
Fans have, in a limited number of occasions,
successfully organized on behalf of a cancelled
television series to lobby networks to bring back
their favorite show (examples include Chuck in
2010 and Community in 2012 while prompting
Netflix to resurrect cult hit series Arrested
Development)
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LESSON 1.2
Signs of Continued Industry Growth
The intensity levels of
fandom vary, ranging
from a casual sports fan
who might take in one
NBA game per year to
those fans that put the
“fan” in “fanatic” (and
otherwise engage in
behavior that other fans
might otherwise find to
be irrational)
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History of SEM
LESSON 1.2
Signs of Continued Industry Growth
Fans who go to extremes
to show their loyalty to
their favorite team, band,
actor or other celebrity
are often referred to as
“superfans”
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History of SEM
LESSON 1.2
Signs of Continued Industry Growth
In 2013, an Alabama football superfan passed
away at the age of 91 but had attended 781
straight games
Also in 2013, a lifelong Cleveland Browns
superfan passed away (his family even
encouraged everyone attending his funeral wear
clothes supporting the team) but requested that
the pallbearers be Cleveland Browns players,
stating: "He respectfully requests six Cleveland
Browns pall bearers so the Browns can let him
down one last time."
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LESSON 1.2
Signs of Continued Industry Growth
On opening night, Activision says that approximately
1.5 million gamers lined up outside 13,000 stores to
buy a copy of Modern Warfare 3 at midnight
USA Today published a story suggesting the number
of people calling in to work sick the day after Call of
Duty is released results in a significant increase
University of Kentucky fans paid between $7,500 to
$12,500 for the opportunity to attend a basketball
camp (called John Calipari Basketball Fantasy
Experience) and “essentially experience what it’s like
to be a Kentucky basketball player”
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LESSON 1.2
Signs of Continued Industry Growth
While many media pundits publicly chastised LeBron
James’ decision to announce which team he would be
joining in a one hour ESPN special, the show (aptly
named “The Decision”) drew very high ratings as
nearly 10 million people tuned in to watch
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LESSON 1.2
Signs of Continued Industry Growth
Despite all the scrutiny surrounding singer Chris
Brown (including his widely publicized assault of
then-girlfriend Rihanna, a disturbance in a nightclub
with rapper Drake, and poor album reviews), his
2013 release of “Fortune” managed to debut at the
top of the Billboard 200 chart
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LESSON 1.2
Signs of Continued Industry Growth
Because of the strong
emotional connection
fans maintain with their
favorite sports teams,
wins and losses on the
grandest of stages can
yield incredible influence
(both positive and
negative) on a
community at large
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Lesson 1.3
Media Impact on Industry Growth
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LESSON 1.3
Media Impact on Industry Growth
Media refers to a means of
communicating a message to large
numbers of people
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LESSON 1.3
Media Impact on Industry Growth
It was not until the 1936
Olympics (broadcast by ABC
radio) that Americans were
truly exposed to the amazing
talents of Jesse Owens, one of
America’s greatest athletes of
all time
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LESSON 1.3
Media Impact on Industry Growth
Now, fans can follow athlete
performances live through
television, radio, Internet as
well getting information
through national papers,
local papers, magazines, and
industry specific journals
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LESSON 1.3
Media Impact on Industry Growth
Media rights (or broadcast rights) are fees
paid by broadcast companies to sports or
entertainment properties for the opportunity to
provide live coverage of the property’s games
and events on television, the radio or the
Internet
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LESSON 1.3
Media Rights
Many media rights deals provide exclusive
coverage rights
Because of the NFL’s deal with
DirecTV, no other television
network can broadcast out of
market games in their respective
geographic markets. In other
words, if you are a Green Bay
Packers fan living in Virginia, you
would need to order DirecTV for
the opportunity to watch Packers
games in your home each week.
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LESSON 1.3
Media Rights
According to ESPN.com, Time Warner Cable (which
operates SportsNet LA, the team-owned all-Dodgers
station that launched in February of 2014), has not
come to agreements with many of the area broadcast
companies, making televised games available to less
than 40% of Los Angeles residents.
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LESSON 1.3
Media Rights
Media rights contracts are not reserved for national
broadcasting companies as sports franchises work to
maximize revenues by selling regional broadcasting
rights
Time Warner Cable paid a reported $3 billion for
exclusive rights to broadcasts Los Angeles Lakers
games in the L.A. market for the next twenty years,
starting with the 2012-13 season
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LESSON 1.3
Media Rights
Rights fees are growing at a rapid rate
Media rights fees for the Rose Bowl (per year) were
$2 million in 1974. By 2015, they are expected
command $80 million per year.
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LESSON 1.3
Media Rights
Why are media rights
important to sports and
entertainment properties?
In a word…
REVENUE!
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LESSON 1.3
Media Rights
NASCAR generates a reported $820 million
annually in media rights for television broadcasts
from Fox, a 46% increase from the previous
deal.
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LESSON 1.3
Media Rights
According to the Chicago Tribune, a
dispute over the value of the
Chicago Cubs’ broadcast contracts
complicated efforts to sell the
iconic franchise.
Because media rights are such an
important piece to any major
league sports organization’s bottom
line, negotiations to sell the
franchise momentarily fell apart
until the issue could be resolved.
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LESSON 1.3
Media Rights
According to Nielsen (a company who measures
ratings): "Ratings are used like currency in the
marketplace of advertiser-supported TV. When
advertisers want a commercial to reach an audience,
they need to place it in TV programs which deliver an
audience. The more audience a program delivers, the
more the commercial time is worth to advertisers."
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LESSON 1.3
Media Rights
Why are media rights important to
broadcast companies?
Companies want to invest in advertising
that will reach as many consumers as
possible and sports and entertainment
events provide an effective platform for
advertisers to do that
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LESSON 1.3
Media Rights
In 2014, the Super Bowl set a record for American television
viewing when the Nielsen Co. estimated 111.5 million people
watched the Seattle Seahawks’ 43-8 blowout of the Denver
Broncos (the 2013 Super Bowl between the Baltimore Ravens
and San Francisco 49ers clocks in as the third most watched
program in US history)
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LESSON 1.3
Media Rights
According to figures released by FIFA in 2011,
the 2010 FIFA Men’s World Cup Final in South
Africa was broadcast in every single country and
territory on Earth, including Antarctica and the
Arctic Circle, generating record-breaking viewing
figures in many TV markets around the world.
The in-home television coverage of the
competition reached over 3.2 billion people
around the world, or an astonishing 46.4
percent of the global population.
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LESSON 1.3
Media Rights
According to the research firm Kantar Media,
advertisers have spent $4.55B during CBS'
coverage of the men's NCAA basketball
tournament over the past decade
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LESSON 1.3
Media rights examples
Network/Cable TV
In 2007 the NBA extended its
deals with TNT, ESPN and ABC
through the 2015-16 season,
generating over $930 million
per year in revenue for
television broadcast rights
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LESSON 1.3
Media rights examples
Network/Cable TV
In 2011, NBC won a bidding war to
retain its rights to broadcast the
Olympic Games through 2020 for
$4.38 billion
Also in 2011, ESPN signed a deal
reportedly worth nearly $500
million over the next 12 years for
the exclusive broadcast rights of
Wimbledon
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History of SEM
LESSON 1.3
Media rights examples
Satellite TV
DirecTV’s exclusive agreement
for broadcast rights for out of
market NFL games was
extended in 2010 for four years
at a reported $1 billion per year
(a 43% increase on an annual
basis over the previous deal)
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LESSON 1.3
Media rights examples
Satellite Radio
XM radio’s deal for MLB
broadcast rights was signed in
2005 for $650 million
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LESSON 1.3
Media rights examples
Network Radio
In 2009, the NFL extended its
deal with Westwood One as its
exclusive network radio partner
in a deal worth over $30 million
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LESSON 1.3
Media rights examples
Multimedia rights
Within the 17 months of acquiring Host
Communications and folding it into its college
division, IMG invested more than $700 million in
multimedia rights fees
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LESSON 1.3
Media Impact on Industry Growth
Radio, cable and broadcast television
programming measure their effectiveness
through ratings, which are expressed as a
percentage of the potential TV audience
viewing at any given time
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LESSON 1.3
Media Rights
Basically, a rating refers to the number of
households or people tuned into a particular radio
or television program at a specific time
ESPN’s telecast of the United States’ 2-2 tie against Portugal
in the 2014 FIFA World Cup on Sunday, June 22, was the
most-viewed soccer match in the United States ever, across
all networks, averaging 18,220,000 viewers based on a 9.6
HH US rating. It surpassed the previous high of 17,975,000
viewers for the 1999 Women’s World Cup final (USA vs.
China) on ABC (according to espnmediazone.com).
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LESSON 1.3
Media Rights
Nielsen can identify peak hours in which the most
people are tuned in to watch or listen
Nielsen can identify peak hours in which the most
people are tuned in to watch or listen; viewing of
the US vs. Portugal World Cup match peaked from
7:30 to 8 p.m. ET with an average of 22,961,000
viewers and an 11.9 HH US rating.
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LESSON 1.3
Media Rights
Nielsen can also identify specific markets in which
ratings were the highest
Nielsen can also identify specific markets in which
ratings were the highest; Washington, D.C., led all
markets for ESPN’s USA vs. Portugal telecast with
a 13.3 rating, followed by Columbus (12.6), New
York (12.5), Boston (11.5), Hartford/New Haven
(11.3), Providence (11.2), Atlanta (11.1),
Baltimore (11.0), Norfolk (10.5), Orlando (10.5)
and Sacramento (10.5).
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LESSON 1.3
Media Rights
Why are ratings important?
Without ratings, broadcast companies would have a
difficult time selling advertising and
sports/entertainment programs would not be able to
command million dollar rights fees
Ratings will fluctuate from year to year, but a ratings
increase or decrease will have an impact on the
sports property and broadcast company
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History of SEM
LESSON 1.3
Media Rights
NBC renewed hockey deal in 2011
(worth nearly triple the previous
rights deal) largely because
overall NHL television ratings in
the United States increased by 84
percent over the last four years
(the 2011 Winter Classic was the
most-watched regular season
hockey game in the U.S. in 36
years)
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.3
Media Rights
According to Nielsen, the 2014 FIFA Men’s
World Cup match between the United States
and Portugal was the most-watched and
highest-rated soccer telecast on an ESPN
network and was seen by an estimated 23
million viewers, providing more incentive for
ESPN to spend more on World Cup rights when
it is time to negotiate a new deal
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.3
Media Rights
After the previous year’s July 4th telecast of the
Nathan’s Famous Fourth of July International Hot Dog
Eating Contest set a viewership record with nearly 2
million live viewers, ESPN announced in the summer
of 2012 that they extended the broadcast rights deal
through 2017
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.3
Media Impact on Industry Growth
In the early days of team
sports, revenue came from:
Ticket Sales
Concessions
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History of SEM
LESSON 1.3
Media Impact on Industry Growth
Today, media provides alternate
revenue sources
National Television Contracts
Local Television Contracts
Cable Television Contracts
Sale of Radio Rights
Streaming Internet Audio
Online Revenue
Team Specific Publications
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Lesson 1.4
Industry Pioneers
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Lesson 1.5
Important Milestones in SEM
History
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Lesson 1.6
Where Are We Now?
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History of SEM
LESSON 1.6
Where Are We Now?

200 million Americans, or 7 of every 8
adults, consider themselves sports fans

American fans spend an average of 8
hours per week consuming sports
content
 According to Sports Business Daily, in
the month of January alone (in 2014),
the Yahoo Sports website had 55 million
visitors, while 38.6 million visited the Fox
Sports website and 38.2 million visitors
to espn.com.
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History of SEM
LESSON 1.6
Where Are We Now?
 The fantasy sports industry has an estimated total
market impact of $4.48 billion dollars annually
 Fantasy sports have grown to include everything
from Premier League soccer to fantasy bass fishing
leagues
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History of SEM
LESSON 1.6
Where Are We Now?
 An estimated 3 million American workers spent one to
three hours a day during work watching the 2013 NCAA
men’s basketball championship tournament, according to a
study from outplacement firm Challenger, Gray &
Christmas. American companies lost an estimated $134
million in “lost wages” in the first two days of the
tournament alone. At $122 billion, the amount of spending
the NCAA's annual basketball tournament generates is
equal to Iceland's GDP.
 A study conducted by the European Central Bank
suggests that the soccer World Cup (played every four
years) significantly slows down activity in the world’s stock
exchanges
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History of SEM
LESSON 1.6
Where Are We Now?
MOVIES
 The top 10 biggest combined grossing movies in a single
weekend at the box office ever were movies released within
the last five years.
 Actors and actresses are being paid more now than ever,
particularly those with proven “star power” who can draw a
crowd (Robert Downey Jr. earned a reported $75 million
between June 2012 and June 2013)
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History of SEM
LESSON 1.6
Where Are We Now?
MUSIC

Over 25 billion songs have been downloaded from
Apple’s iTunes store

By contrast, 2006 was the first year to see over 1
billion digital download tracks sold
 Streaming music is the fastest-growing segment of the recordedmusic industry according to the Recording Industry Association
of America with companies like Spotify reaching 40 million active
users each month while Beats Music already had 525,000
paying subscribers within five months of the service launch date
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History of SEM
LESSON 1.6
Where Are We Now?
BOOKS
 The wild popularity of Author Veronica Roth’s Divergent series of
books shows the crossover appeal books have with other forms
of entertainment, spawning a box office smash and successful
soundtrack sales
 Amazon reported that the final book in the trilogy, Allegiant,
surpassed sales of The Hunger Games book three, Mockingjay
at a pace of nearly five to one
 First-day sales for Allegiant surpassed 455,000 — a company
record for publisher HarperCollins
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History of SEM
LESSON 1.6
Where Are We Now?
BOOKS
 Divergent opened with a $54 million weekend at
the box office and took just 14 days to surpass $100
million in sales
 The film soundtrack debuted in the top 30 on the
Billboard charts in its first week despite being
release well before the film hit the theaters
 As of August of 2014 (at the time this text was
published), Divergent has crossed the $250 million
plateau globally
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
BOOKS
 In 2011, author John Locke became the first self
published writer to sell over one million copies of
books in Amazon’s kindle digital bookstore
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History of SEM
LESSON 1.6
Where Are We Now?
VIDEO GAMES
According to guinessworldrecords.com, last year’s
launch of the video game Grand Theft Auto V broke
six world records, including the highest revenue
generated by an entertainment product in 24 hours
and the fastest entertainment property to gross $1
billion.
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History of SEM
LESSON 1.6
Where Are We Now?
VIDEO GAMES
 Following the success of Nintendo’s wildly popular
“motion sensor” technology introduced with its Wii
platform, Microsoft launched a controller-free
gaming system to rave reviews. The Kinect system
sold 1 million units in its first ten days in the
marketplace.
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History of SEM
LESSON 1.6
Where Are We Now?
VIDEO GAMES
 EA Sports announced that its
popular college football video game
NCAA Football 12 sold 700,000 copies
during its first two weeks on store
shelves, a franchise record (sales were
up 17% compared with last year's
NCAA Football 11)
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History of SEM
LESSON 1.6
Where Are We Now?
VIDEO GAMES
In 2012, it took just
2.5 hours for Angry
Birds Star Wars to hit
No. 1 in the iTunes App
Store.
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History of SEM
LESSON 1.6
Where Are We Now?
THEATRE
 By the summer of 2012,
Broadway smash Wicked had
already grossed over $2
million in ticket sales while
The Book of Mormon, which
has been on Broadway for
over three years, is still
performing to crowds of
103% capacity
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History of SEM
LESSON 1.6
Where Are We Now?
THEATRE
 Broadway raked in
nearly $1.3 billion during
its 2013-2014, 53-week
season, making it the
highest grossing season in
Broadway's history
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