Prapt Limkatunyoo
Kevin Scofield
Nanut Sittniphong
Wannaporn Srinives
Blaine Yamamoto
Denise Yeh

Red Robins Overview
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Albany location was established on
September 13 th , 2001
Casual Dining Restaurant
Target market is “soccer mom’s” with a couple of kids
 Sports is shown on televisions situated around the restaurant and in the restrooms in an effort to target father’s
– 60% of weekly business occurs between Friday evening and Sunday afternoon

SWOT Analysis
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Strengths
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People
1 st Casual Diner
Bottomless Fries
Location
– Customer Service
Weaknesses
– Small Patio Seating
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Small Commercial Group
Store Layout
Higher prices compared to fast food establishments

SWOT Analysis
 Opportunities
– Special Events
– Open Another Location
 Threats
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Wyatt’s
– Other Competitors
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Applebee’s
– Will be opening a store in Albany next year
 Olive Garden

Target Overview
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Second Largest General Merchandise Retailer
Over 1,250 Stores in 47 States
Albany Target – Opened 1989
Business Hours
– Monday to Saturday 8a.m. – 10p.m.
– Sunday 8a.m. to 9p.m.
Busy During Afternoons and Weekends

SWOT Analysis
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Strengths
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Experienced Team
Employees Have Good Relationships
Anchor Store of The Mall
Target Name
Weaknesses
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Resistance To Change
Location
Remodeling
Company Controlled

SWOT Analysis
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Opportunities
– Remodel Finish in October
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A New Pharmacy
Renovating Food Area
New Racks
Threats
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Competition
Individual Bias

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Ross Stores, Inc. began in 1982 -six stores in the San Francisco Bay Area
In 2003, there were 568 Ross
‘Dress For Less’ Stores in 25 states and Guam
Acquires excess merchandises from manufacturers dd’s DISCOUNTSSM, a new off-price concept targeting the needs of lower-income households
30,000 gross square feet in a self-service, easy-to-shop format
Focus group: value-conscious 25-54 years old
Middle to upper-middle income level

SWOT Analysis
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– Low operation costs
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Low price clothing, accessories, home applies -
20-60% saving
Wide rage of products
Convenient location- neighborhood shopping center

SWOT Analysis
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– Unorganized
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No guarantee of the product availability
Poor customer service
Too few employees: about 4

SWOT Analysis
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– Utilize the website
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 Click-and-mortar
Better economic conditions
– Americans spend most of their time shopping (not include time at work and at home)

SWOT Analysis
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– Poor image – only for low income customers
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Online retailers
Greater size and efficiency retailers: Wal*Mart,
Target

 Bath & Body Works was founded in New Albany,
Ohio in the fall of 1990.
 A division of Limited Brands, Inc., Bath & Body
Works now has more than 1,700 stores nationwide.
 Aim to bring innovation, quality and performance of its products to customers.

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Store Manager: Joanna
Have been in the Heritage Mall for 5 years.
Hours: Same with the Mall
Busiest Hours: Depends.
Customer: Loyal customer.
Mother’s day big promotion.
Best Seller: New Items

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Strengths
- Strong loyal customer base.
- No similar store in the mall.
- Recognized brand name.
- Distinct store image in the mall.
- Good store atmosphere.
- Friendly employees.
- Clean in-store sample.
- Mall brings the traffic flow.
- Click and mortar retailer.

 SWOT Analysis
Weaknesses
- High-end product not match Albany’s profile.
- Most of the mall traffic is not their customers.
- Inflexible operation hours.
Opportunities
- Old Navy opened in end of
August may bring the consumer traffic they want.
- More local promotions.
- Same promotion timing with the anchor stores.
Threads
- Beauty products in Target, hair salon, Ross, Sears, and Gottschalk’s

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Since 1969, Coach House Gifts has offered Hallmark products and fine gifts across the country, and now it is the nation's premier retailer of greeting cards, collectibles, upscale gifts and items for the home.
Good reputation of service, selection and convenience.
Many Coach House Gifts stores are also
Hallmark Gold Crown.
In Oregon, there are two Coach House
Gifts store (Heritage Mall and Getaway
Mall)

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As the #1 producer of warm fuzzies, Hallmark Cards is the
Goliath of greeting cards.
The company's cards are sold under brand names such as
Hallmark, Shoebox, and Ambassador and can be found in more than 42,000 US retail stores (about 4,200 of these stores bear the Hallmark Gold Crown name; the majority of these stores are franchised).
Hallmark also owns Binney & Smith (maker of Crayola brand crayons) and portrait studio chain The Picture People.
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It offers electronic greeting cards and flowers through its Web site, Hallmark.com
‧ Produces television movies through
Hallmark Entertainment and the Crown
Media unit.

Coach House Gifts in Heritage Mall
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Store Manager: Desiree Whither
Have been in the Heritage Mall for 5 years.
Female 18-65+ customer base
Recruiting continually
Busiest Hours: 3-4 pm
High-end store

Coach House Gifts in Heritage Mall
 SWOT Analysis
Strengths
- No other Hallmark or similar store in Albany.
- Distinct store image in the mall.
- Well-known brand name (Hallmark).
Gottschalk’s brings them customers.
- Friendly employee.
- Destination store.

Coach House Gifts in Heritage Mall
 SWOT Analysis
Weaknesses
- Heritage mall is not a busy mall.
- Most of the mall traffic is not their customers.
- Inflexible open hours.
Opportunities
- The coming of Old Navy will bring desirable customer base.
- More direct marketing to
Albany area.
Threads
- No immediate thread right now.
- Cards and gifts in Target,
Ross in the mall, and
Fred Myer and other stores out of the Mall
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Gottschalks
– One-time responsive manager said:
“ I received your message you left here in the store. Please give me more information as to what you are looking for? Thank you. Lawrence LaJoie Store
Manager Albany ”
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Regional department store chain headquartered in
Fresno, California
Selling housewares, clothing, fragrances, jewelry.
Celebrating 100 th year of business

Gottschalks
Strengths
- Plenty of parking
- Visible, adjacent to major streets& intersection
- Heritage Plaza located just opposite
- Good customer service
- Nice and spacious store layout
- Proper ventilation
- Special events
Weaknesses
- Low brand awareness
- No remarkable or outstanding reputation for values they brings to customers

Gottschalks
Opportunities
- More advertising to create brand awareness
- Spread the news of upcoming events
- OSU students or students from other schools/universities nearby.
- Strengthen their private label brands – allowing them to be competitive by distinguishing themselves from competitors.
- Online shopping and a better website

Gottschalks
Threats
- Ross
- Woodburn
- Other retailers in that area
- Advertising

Heritage Shopping Mall
Donna R. Green ( General manager of Heritage Mall )
Name “Heritage” comes from the name of the oak tree nearby the mall
Heritage Mall first opened November 2 1988 , relationship with Target
,Emporium , Sears and JC Penny
Currently Department Stores : Target , Ross , Sears and Gottschalks
Target Groups : mainly 35, senior and younger ( mixture of all three)
Mall has 85 % occupancy
Old Navy is coming September 6
Future plan is replace bad performing stores to have larger and well known name stores ex. Pac Sun, AE.
Key periods for Ad : Back to school , Valentine , Dad&Mom’s day ,
Christmas

Map and Directory
Department Stores Health & Beauty
Accessories Jewelry
Apparel
Cards, Gifts & Books
Services
Special shops
Food & Restaurants
Footwear
Music, Electric & Cameras

Heritage Shopping Mall SWOT
Good location: close to I-5 , highway 34 and Corvallis
Parking lots are big enough and concern about senior group
Various kinds of store for everybody
New store is coming : Old navy
Clean place for shopping

SWOT Analysis
Construction makes inconvenience
Parking lots are too big
Customer service
Small food court
Customers need more entertainment ex. Ice skating

SWOT Analysis
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- Place for community : a lot of senior people ( discussion group)
- Easy to come ( signs along the road)
- Advertising : Cable , newspaper , radio , billboard
- Special events all year long : because it can bring people, and built customer loyalty by these events
- No competitors in Albany ( according to Donna)
“Even it rains or hot outside , people still visit the mall”
(Heritage Mall customer)

Threats
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Mall name “ Heritage” feel like sell old stuff or antique
 Competitors are not in Albany but outside
Albany are Salem Center , Lancaster Mall ,
Gateway Eugene , VRC
 K mart is also competitor

 Visit Heritage Mall Website @ www.heritagemall.com
 Mall Hour : Mon-Fri 10.00-9.00
Sat 10.00 - 7.00
Sun 10.00 – 6.00