Reno Aces Sport Marketing Plan
West Virginia University- IMC 630 Sport Marketing
Taylor C. Haas
1
Reno Aces: Part I. Planning Project Objectives
2



The Reno Aces are a minor league baseball
team located in Reno, Nevada.
The Aces are a Triple-A affiliate team of the
Arizona Diamond Backs and are a member of
the Pacific Coast League (Wikipedia, 2014).
Today, the team franchise is owned by SK
Baseball, LLC and has made the Aces Ballpark
in Reno their home since 2009.
3
History of Aces
Ballpark has a
great deal to
with the team’s
permanency in
Reno.
 Originally a
project created
by Sierra Nevada
Baseball that fell
through due to
financing issues
(Wikipedia,
2014).

4
SK Baseball,
LLC proposed
to purchase the
project in 2007.
 The endeavor
was created to
redevelop an
aging section of
downtown
Reno called the
“Freight House
District” (Fine,
2014).

5



First pitch “crosses the plate” on April 17,
2009 (Fine, 2014).
The ballpark has already enriched the Reno
community by having hosted the 26th Annual
Triple-A All-Star Game in 2013 (Fine, 2014).
The Aces have been active in creating and
preserving “a dedicated focus on making a
positive impact in Reno and the surrounding
Northern Nevada region” (MiLB, 2014).
6
The Ace’s presence has created a positive impact
on the local community as well as the economic
prosperity.
 In a University of Nevada study, if baseball left
the Reno area, the region would lose (University
of Nevada, 2012):





472 direct jobs
119 indirect jobs
143 induced jobs
$28.8 million annually in economic impact
7

In conclusion, the
Reno Aces have
had a
TREMENDOUS
impact on the
local community.
8

“The Reno
Aces Baseball
Club is a highvalue
community
asset, offering
a great in-park
experience and
the notion of
being a kid
again” (Hill,
2015).
9

The core product is a quality & memorable
entertainment experience for fans and
visitors by meeting and exceeding
community and fan needs to create return
visits. The Aces Ballpark experience
promises fun and excitement for people of
all ages.
10

2015 Goal: to sell out 22 Friday and
Saturday night games on the Aces’ home
schedule by targeting and engaging
members of the Reno community that are
most likely to respond and attend games
(Hill, 2015).
11






Engage the community through positive
ballpark experiences.
Create greater top of mind awareness for the
Reno Aces.
Assist ticket office and sales staff to increase
ticket sales.
Generate a positive buzz.
Build game attendance and frequency.
Reach tourists.
12



Build the brand image and persona of the
Reno Aces within the area.
Create awareness of baseball games as an
alternative entertainment option in the Reno
area.
Generate more interest in attending
ballgames among younger generations by
creating a viable entertainment opportunity.
13



Minor League Baseball fans have a different fan
base than Major League Baseball.
The biggest difference in the games is the
money, due to the amount of media coverage
Major League Baseball receives (Electro-Mech,
2009).
Having made this distinction, consumer needs
also vary greatly because of the level of
involvement of minor league baseball fans
versus those who follow major league baseball.
14

In a study conducted by California State
University at San Bernardino (Newman, 2005):
 76% of fans that attend minor league baseball
games go to the ballpark to be entertained
 “Fans are not as interested in the baseball game as
they are to the entertainment experience associated
with the game… Many fans don’t actually watch and
completely understand the baseball game; they come
for the whole entertainment experience”
15

In a study conducted by California State University at
San Bernardino (Newman, 2005):
 The desired entertainment experience entails gaining a
sense of belonging, the food and drink experience, and to
be social among friends and other people.
 The study also concludes that fans expect to enjoy
themselves in a “fun, clean, and hassle-free environment”,
and do not really care who wins the game, so long as it
was a good experience.
 The most critical finding in the study was that most
ballpark visitors, who do attend a game, do not come
back; suggesting that customer service needs are not
being met.
16
In an interview with the Aces Marketing and
Community Relations Senior Manager, Audrey Hill,
“Fans attend Reno Aces games because of the
ballpark experience. Our ballpark is easy, laid back
and wholesome for fans to enjoy with family and
friends. Aces games are a fun, easy way to escape
from reality for the night” (Hill, 2015).
 This resonates perfectly with the findings of the
California State University study; that fans attend
minor league baseball games to be entertained by the
whole ballgame experience, regardless of the actual
game that’s taking place in front of them.

17

Entertainment needs
don’t include what’s
happening on the field,
or whether or not the
Aces actually win, but
rather that food and
drink expectations are
fulfilled, ticket prices
are affordable and
advantageous, and that
there are plenty of
incentives for attending
the games that cater to
the social and
entertainment
experience.
18


The most important aspect of the Reno
Aces’ games is the fan experience.
The core product and positioning is to create
a memorable and exciting entertainment
experience by meeting and exceeding the
entertainment needs of the Aces fan in order
to create returns to the ballpark.
19
Reno Aces: Part II. Current Market Analysis
20

State Economic Trends
 The state of Nevada is making a
come back from the epic housing
slump and accompanying severe
recession.
 Today the pace of recovery is
accelerating, unemployment rate
of 6.5% (December 2014), up from
13.9% in 2010.
 Recent improvement in economic
standing can be attributed to
region’s important hospitality and
tourism industry, which employs
28% of workers in the Silver State.
Source
21




Reno’s economy is based in trade and service
sector, 65% of work force are employed in these
occupations.
Gaming (gambling) represents a significant
portion of the growing economy and assessed
valuation.
Reno is experiencing gradual diversification of
business with expansion of distribution,
warehousing, and manufacturing facilities.
Reno’s economic future is bright, cited by
Kauffman foundation as the country’s “most
consistent standout” for startup business.
Source
22
Reno was #1 on Inc. Magazine’s “Best Places to Do
Business in America” based on job growth figures.
 Nevada has no corporate or personal income tax and
is a “right-to-work” state, making it ideal for business
development and growth
 Reno’s recovery showing promise for sizable
economic boost with new technology sectors.

Source
23



Population in Washoe County continues to
grow, projected to grow by 147,422 people
over the next 20 years (Shearer, 2014).
Washoe County’s most significant
racial/ethnic groups are 64.7% white, 23.3%
Hispanic, and 5.7% Asian. (US Census Bureau,
2015).
Reno consists of generally White Collar
employees (53%). (Onboard Informatics,
2014).
24
Reno is currently evolving from a gambling and
tourism town into a technological hub.
 Apple is building a large data center in Reno, Tesla is
currently building a manufacturing plant in the area,
and Amazon, eBay, Zulily and Urban outfitters have
relocated their distribution centers to Reno (Respaut,
2015).
 With more professional and technological industry
opportunities, Reno is attracting top young
professionals to the area (EDAWN, 2014).

25

In regards to the ‘changing
face of Reno’, CEO of the
Economic Development
Authority of Western
Nevada (EDAWN), Mike
Kazmierski stated that the
population could grow to
over 500,000 “sooner than
later” and that within five
years, he sees Reno with a
“vibrant downtown, college
town feel, and high tech
hub”. (Fehrenbacher, 2014).
26
The Aces Ballpark is the only
baseball game
entertainment experience in
town, but there is an
abundance of
entertainment options that
create competition.
 Other entertainment
options include casinos and
gambling, dining, UNR
sports, shopping, museums,
the circus, outdoor
recreational activities,
concerts and nightclubs.

27

Events that compete with the
Aces Ballpark experience are:



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
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 Reno Tahoe Open
 Tour de Nez-Vada
 Grand Venture Sports Festival
Cinco De Mayo
Reno River Festival
Reno-Tahoe Odyssey
Rock N Roll Revival
Street Vibrations
Reno Rodeo
Wanderlust and Burning Man
NV Chamber Music Festival
Reno Air Races
Rib Cook Off
Hot August Nights
Lake Tahoe Summerfest
28
Ability to host 9,100 individuals
through general admission
(Wikipedia, 2014).
 Weekly games and low cost
tickets.
 Freight House District: a yearround entertainment complex
attached to the Aces Ballpark
that routinely features concerts,
and festivals in conjunction with
ballgames (Downtown Makeover,
2015).

 Offers a variety of restaurants with
extensive dining options.
29



Growing diversified economy means
increasing discretionary income within Reno
Area population.
With Tesla and Apple moving into Reno,
young professionals are relocating into the
area creating an opportunity to attract a
younger and more vibrant crowd.
The Aces Ballpark experience offers an all
inclusive entertainment option, unlike many
other entertainment options in Reno.
30
STRENGTHS:
WEAKNESSES:
• The Aces are the only professional
ballgame experience “product” in Reno
Area.
• Brand new facility
• Freight House District offers many
entertainment and dining experiences
that can suit a variety of consumers’
tastes and preferences.
• Ability to host over 9,000 fans at each
ballgame.
• The Aces are still considered new to area.
• Residents possess a lack of awareness of
the ballgames each week.
• There is a lack of awareness about the
entertainment options within ballpark
beyond the ballgame itself.
• Fans currently consist of “emptynesters”, not young and active
community members that have the
ability to share experiences with other
31
OPPORTUNITIES:
THREATS:
• Growing, young economy.
• There are other entertainment options in
• Introduction of higher paying,
Reno Area that compete with the
professional jobs in area.
ballgame experience.
• New and emerging media create
• Weather affects game attendance unlike
platforms to draw the community closer
competitors.
to share and promote the Aces
• Possibility of new entertainment
experience.
experiences entering blossoming
• Social media allows younger generations
community.
to share their experiences prompting
peers to join in or experience the games
themselves.
32
Reno Aces: Part III. Consumer & Market Analysis
33
•
•
Minor League Baseball Fans (Secondary Data)
• 43 Million Fans Nation Wide.
• 2/3 of fans are 18-44 years of age.
• 50% of fans have at least one child in the
household.
• Hispanics make up 12% of fans
nationally.
• 56% Male, 44% Female
• Median Household Income of $73K, 40%
higher than the National Average.
(Scarborough, 2012).
The Current Aces Fan (Primary Data)
• The majority of Reno Aces fans (35.8%) are empty nesters, aged 45-69 years
old (Hill, 2015).
• They possess above average discretionary income, leisure time, and above
average interest in Minor League Baseball.
• Highly motivated by ticket and food discounts.
(Hill, 2015).
34

The Aces Ballpark’s market includes residents
of the Reno-Sparks-Tahoe greater
area.(Secondary Data)



49.6% Female, 50.4 % male
2012 Population of 437,330.
Age percentages of key market segments:
▪ 20-24, 7.9%
25-29, 7.1%
▪ 30-34, 6.4%
35-39, 6.2%
▪ 40-44, 6.6%
45-49, 7.0%
▪ 50-54, 7.2%
55-59, 6.8%
▪ 60-64, 6.2%
65-69, 4.9%

Education:

High school graduate or higher, percent of
persons aged 25+: 86.9%

Bachelor’s degree or higher, percent of persons
aged 25+: 27.3%

Reno Greater Area Median Household Income,
2009-2013: $53,040

64.7% Caucasian, 23.3% Hispanic or Latino, 5.7%
Asian
(U.S. Census Bureau, 2015)
(EDAWN, n.d.)
35

Greater Reno Area Psychographic Information:
 Active lifestyle, young at heart (RSCVA, n.d.).
 Recreational lifestyle, area citizens enjoy cultural
events, excellent public services (Washoe County,
n.d.).
36

Land Area of 6,302.37 square miles (U.S. Census
Bureau, 2015).
• Zip Code Information (Onboard
Informatics, 2015):
89431, 89433, 89501, 89502,
89503, 89509, 89519, 89521,
89431,89432, 89434, 89435,
89436, 89441
• Secondary Market Radius
(Outer Rims): Carson City,
Truckee, Incline Village, Mount
Rose Area, South Lake Tahoe
37

First Market Segment:
 Current Aces Fan:
▪ Aligns mostly with the 80/20
Rule, where 80% of the
product is consumed by 20%
of fan base (Reed College of
Media, 2014).
▪ Empty nesters aged 45-69.
▪ Geographic: Living in greater
Reno area.
▪ Income: $50,000+ per year.
▪ Without children in the house
under the age of 18
 Psychographic Information:
▪ Possesses extra leisure time
▪ Above average discretionary
income
▪ Highly motivated by ticket
deals and food discounts.
▪ Values savings, perceived
“deals”
▪ Interests in minor league
baseball are above average
▪ Attitudes and opinions about
ballgame experiences are
positive.
▪ Values the entertainment
provided by the baseball
game.
38

Second Target
Segment:
 Potential Aces Fans:
▪ Millennial's, men
and women aged 1834
▪ 21.4% of area
population.
▪ Geographic: Living
in the Reno-Tahoe
area.
 Psychographic
Information:
▪ “The Social
Generation” Value
authenticity,
creativity and
community.
▪ Have open opinions
▪
▪
▪
▪
and attitudes about
new experiences.
Savvy with new and
emerging social
media. Founders of
social media
movement.
College students or
professional careers
High level of interest
in quality
entertainment
options.
Care about families,
friends and
philanthropic
causes.
(Nielsen, 2014)
39

Third Target Segment


Potential Aces Fans
“Full-Nesters”- have at least one child in the home.
▪
▪
▪
▪
▪
Single parents, married or unmarried with children.
Primarily White, Hispanic or Asian Families
Income: $40k or higher
Geographic: Greater Reno Area (Washoe County, Truckee
Meadows Area)
Family household sizes in Washoe County:
▪ 42,963- 2 persons
▪ 22,694 3- persons
▪ 19,906 4-persons

9,726 5-persons
4,239 6-persons
3,240 7-or-more
Psychographic Information:
▪
▪
▪
▪
Values time with family and friends.
Finds fulfillment in career and family.
Enjoys family entertainment options and affordable pricing.
Makes time for family on weekends.
(City-Data, n.d.)
40
Reno Aces: Part IV. The Marketing Plan
41
The Core Product: the Ace’s
baseball game.
 The Game or Event Product- is a
quality & memorable
entertainment experience for fans
and visitors that promises fun and
excitement for fans of all ages.

42


The Aces Ballpark Experience offers a
wide range of entertaining product
extensions beyond the game itself
(the core product).
Venue Amenities:

Freight House District- a year-round
entertainment complex located within
the Aces Ballpark that features a variety
of restaurants and bars, and routinely
features concerts and other attractions
(Downtown Makeover, 2015).
▪
▪
▪
▪
▪



Duffy’s Ale House- offering pizza and beer
Bugsy’s Sports Bar and Restauranttraditional sports bar menu with full views
of the Ace’s field
Arroyo Mexican Grill
250 Lounge/Night Club- late night
entertainment, DJ’s, private meeting space.
Center Bar- features the Heineken Stage
Children’s Play Zone
Event Plaza- Large grass area located in
front of the ballpark- good for bbq’s,
tailgating, festivals, concerts, beer gardens
(Freight
House Reno, 2015).
and
shows.
Ace’s & Visitor’s Clubhouse



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


Fantasy Baseball
Party Decks- Open party decks above left
and center field, private bar, panoramic
views of Reno
Batting Tunnels
The Aces Team Store
Parking- metered parking, Aces Parking
Pass and Valet
Concessions- traditional ballpark
concession stands located within the ball
park.
Archie- The Ace’s Mascot
43


Single Game Tickets:
 General Admission: $7-$8 (Kids under 12, Seniors
62+), $8-$9 Tier 2-4
 Right Field Reserved: $12-$13 (Kids under 12,
Seniors 62+), $13-$14 Tier 2-4
 Left Field Reserved: $13-$14 (Kids under 12,
Seniors 62+), $14-$15 Tier 2-4
 Infield Reserved: $16-$17 (Kids under 12, Seniors
62+), $17-$18 Tier 2-4
 Infield Premium: $24-$25 (Kids under 12, Seniors
62+), $25-$26 Tier 2-4
 Home Plate Premium: $30-$31 (Kids under 12,
Seniors 62+), $31-$32 Tier 2-4
 Sports Bar Patio: $21 (Kids under 12, Seniors
62+), $22 Tier 3
 Bugsy’s Seats: $26 (Kids under 12, Seniors 62+),
$27 Tier 3
Extra Game Experience Costs:




Metered Parking
Concessions
Food and Beverage
Aces Memorabilia and Merchandise
•
The average cost for a family of four to
attend a Reno Aces Ballgame is
estimated to cost nearly $211.68
• This includes 4 non-premium
tickets, two beers, four soft drinks,
four hot dogs, parking and two adult
sized hats. (This estimation is based
on The Fan Cost Index for
MLB).(Team Marketing Report, 2015.
44

2015 Ticket Plans
 Full Season & 36 Game
Ticket Plans
 Partial Season Ticket
Plans
▪ 21, 14 or 7 game plans
•
•
•
•
Dugout Club: $2,160 (Full Season)
Home Plate Premium: $1,800 (Full Season)
Infield Premium: $1,368 (Full Season), $720 (36 Game Plan), $441 (21 Game Plan)
Infield Reserve: $864 (Full Season), $468 (36 Game Plan), $294 (21 Game Plan),
$196 (14 Game plan), $98 (7 Game Plan)
• Left Field Reserve: $720 (Full Season), $360 (36 Game Plan), $231 (21 Game Plan),
$154 (14 Game Plan), $77 (7 Game Plan)
45

Ticket Benefits
 Season Ticket Holder Promotions
▪
▪
▪
▪
▪
Free give-aways for ticket plan holders
Tickets received in Aces backpack
Aces Season Ticket Holder hat
Special-Edition Bobblehead
Replica Aces jersey for full-season ticket
holders
 Archie’s Kids Club:
▪ Opportunity to meet Aces player and win
prizes
▪ Free T-Shirt
▪ 10% Discount at Reno Aces Team Store
every Sunday
▪ Official Membership Card
▪ Sunday Raffles
▪ E-mails regarding upcoming Archie events
▪ Exclusive entry to Archie’s Kids Club- only
events
46
The Reno Aces Ballpark Experience
offers a number of different
promotions for each game held at
the ballpark.

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
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Kids Eat Free: First 500 kids 12 and under
through the gates receive a voucher for
free hot dog and bag of candy.
Kids Run The Bases: All children under 12
run the bases after the game every Friday,
Saturday and Sunday home game.
Circus Circus Family Sunday: Play Circus
Circus baseball bingo and follow the onfield action to win prizes.
Dollar Menu Monday: $1 Hot dogs all
game long.
2-For-$22 Tuesday: Get 2 general
admission tickets, 2 hot dogs and 2 sodas.
Seniors Eat Free: The first 250 fans over 50
receive a free hot dog.




Coors Light Thirsty Thursday: $2 Coors
beer specials and $2 sodas
Adult Run the Bases: All ages run around
the bases after the game.
St. Mary’s Fireworks Friday: Post game
fireworks every Friday
Girl Scout Night/Scout Night: Discounted
tickets
Super Saturdays: post game fireworks,
give-aways for first 1,000 fans
Bad Songs for a Good Cause: Supports
Ronald McDonald House, fans buy a bad
song to be played at a visiting team at bat
Dog Days of Summer: Bring a friend to the
park for discounted tickets
Bully’s Sports Bar & Grill Friends and
Family Deal: For $17, receive right field
seat, Reno Aces hat and Bully’s wing
voucher for an order of wings.
47




The Ace’s Ballpark is located in downtown
Reno, Nevada, also known as “The Biggest
Little City in The World”.
Triple-A Baseball’s most popular venue,
with more tickets sold per capita than any
other host city (Reno Freight House
District, 2015).
Opened in 2009, the ballpark can
comfortably hold 9,013 fans, with 6,500
premiere seats.
Ticket Purchase locations:




Aces Ballpark Box Office
RenoAces.com
Stubhub.com, Ticketmaster.com, Excite.com
El Dorado Resort & Casino
48
2014 Media Partners:
MiLB.tv
MiLB.com
My21TV- 15 Games all
season.
 Reno Aces YouTube Channel
 Fox Sports Radio 630 AM
 Social Media



 Facebook: Reno Aces, Freight
House District in Reno, Nevada
 Twitter: @aces,
@freighthouseRNO,
@renoaces_pr
 Blog: http://reno.mlblogs.com/
 Instagram: #AcesMemories
49
Reno Aces: Part V. Evaluation & Modification in Plan (Future Direction)
50

Is the Product Position/Concept viable?
Are the goals and objectives realistic?
 The Ace’s Ballpark experience is a
practical product position/concept that is
easily understood by the greater Reno
community as a viable entertainment
experience option.
 The 2015 Goal is “to sell out 22 Friday
and Saturday night games on the Aces’
home schedule by targeting and
engaging members of the Reno
community that are most likely to
respond and attend games (Hill, 2015).”
▪ The 2015 Goal is
realistic…HOWEVER: there are two
major target segments that are not
currently engaged in the marketing
strategy that would assist in
reaching the set goal and objectives.
51
 Product Position
▪ The Ace’s Ballpark experience is
positioned correctly to the
majority of current customers
(Empty-Nesters), but is missing
the mark in reaching Reno’s
socially active Millennial's and FullNester Families.
▪ More effort is needed to position
the Aces Ballpark experience in the
target segments’ mind as a unique,
viable, memorable and exciting
entertainment option in the Reno
area.
52

Are the promotional efforts reaching the intended
audiences?





Current promotions like Dollar Menu Monday, Two-For-$22 Tuesday,
Seniors Eat Free Wednesdays and Bully’s Sports Bar & Grill Friends and
Family Deal are reaching the intended audiences and do cater to the
needs of the Empty Nesters.
However, better promotions need to be created to meet the highly social
entertainment needs of Millennial's. More appropriate promotions for
families would also create return visits to the Aces Ballpark.
Promotions on the weekend that intend to reach families include Kids Run
the Bases, Bully’s Sports Bar & Grill Friends and Family Deal, Circus Circus
Sundays and fireworks shows, but may not be effectively meeting the
needs of families with limited discretionary income.
The Good: There are currently a variety of promotions to get people to
the Aces Ballpark on each day of the week.
Needs Improvement: The Aces could benefit from creating new pricing
programs for families and different promotions for active Millennials.
53

Based on market analysis of the greater Reno-Tahoe area in
addition to Minor League Baseball data, two market segments
were identified and created to meet the Aces’ 2015 goal and
objectives.
Millennials: With more professional and
technological industry opportunities, Reno is
attracting top young professionals to the area
(EDAWN, 2014).
• With the growing young professional
population in Reno, it makes sense to
engage this non-pattern/light user market
segment to move them up the “frequency
escalator”.
• 21.4% of area population. (City-Data, n.d.)
• 2/3 of MiLb fans are 18-44 (Scarborough,
2012)
Full-Nester Families:
• 50% of MiLB fans have at least one
child in the household (Scarborough,
2012).
• 56.2% of households in Reno greater
areas are “family households” with 2 or
more people(City-Data, n.d.),
• Another non-pattern/light user
segment that could be moved up the
“frequency escalator”
The Escalator Concept is a graphic
representation of consumer movement to
higher levels of involvement in a sport, as a
player or a fan (Mullin, Hardy & Sutton, 2014).
54

The Aces and The Escalator
 Current Aces fans occupy the
“Heavy Users” portion of the
escalator.
▪ Retain: “The escalator concept
suggests that sport organizations
should first and foremost invest in
nurturing existing relationships”
(Mullin, Hardy & Sutton, 2014).
 New Segments (Millenials &
Families)
▪ Grow & Acquire: The second and third
steps of the Escalator Concept are to
focus on casual fans as to make them
more avid fans, and to try to create
new fans (Mullin, Hardy & Sutton,
2014).
55

Changes to the Marketing Mix
as indicated by the market
and consumer analysis are a
result of who was identified:
▪ Core consumers: empty nesters
▪ Fulfill the 80/20 Rule, where 80% of
business is produced by 20% of
consumers.
▪ Potential segments:
▪ Millennials- growing population in
greater Reno area
▪ Full-Nesters- families in Reno with at
least one child
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 How to better serve the identified target market
segments:
▪ Better pricing programs for Families
▪ Family pricing packages
 Season packages, multigame packages, multifamily member packages.
▪ Ticket promotions for families
 Bring a Family Night (Ticket deals on two
families).
 Family Four and Five Packs
▪ More social media outreach
▪ Less about food, more about community and real
ballpark experiences.
▪ Creating the “Aces Story” through the fans.
▪ More contests.
▪ More engaging content pertinent to the Reno
community.
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
Better promotions to suit needs of Millennials and families
 Families:
▪ $1 Family Feast Nights- $1 Hot dogs, drinks and ice cream
▪ Aces T-shirt Give-away nights
▪ Bring Your Grandparent Night- $1 hot dogs and drinks for grandparents
▪ Disney Movie Night- Meet a Disney character in the stands
▪ Family Four and Five Packs-4 or 5 ticket packages with vouchers for 4 hot dogs, 4 drinks
and 4 ice creams
▪ Movie Nights- Show a movie after the game is finished
 Millennials:
▪ Date nights- bring a date and get $2 hot dogs and $2 beverages all night
▪ Singles Night- $1 beers for happy hour in the Freight House District
▪ Beer Voucher Nights- Buy a ticket and get a free beer
▪ Aces Beer Mug Give Away Night
▪ Thirsty Thursdays
▪ More fun and exciting promotions to get the light user interested in coming back and
bringing friends.
▪ Reno 911 Night- Dress like your favorite character from the Reno 911 television show
▪ Themed Costume Nights- Zombie Night, 80s and 90s Nights, Pajama Night
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
What should the Aces be doing?

•
Creating better promotions and pricing packages for a variety of different fans.
Research, research, research!
• Taking an information-based approach to the creation of promotion, price and public
relations strategies to foster success and avoid losing fans.
• More knowledge about which promotions were successful, what fans want and dislike about
the Aces experience, ideas to make the experience better.
• Primary Research through personal interviews during games, surveys and focus groups to
improve ROI in marketing endeavors (Product, Pricing, Promotion, Place, Public Relations).
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
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