Pop Icon Quiz:
Stores Specialists Inc.
CALVIN KLEIN
BANANA REPUBLIC
GIORGIO ARMANI
DIESEL
CARTIER
GUCCI
LACOSTE
PRADA
RALPH LAUREN
SALVATORE FERRAGAMO
SAMSONITE
ECCO
SWAROVSKI
ZARA
BURBERRY
Company Background
Company Background
• Over half a century ago, Gliceria Rustia and
Bienvenido R. Tantoco would buy interesting
and elegant products on their trips abroad,
and find that their friends were excited and
willing buyers. Encouraged by the response,
the couple put up a modest gift store, simply
designed but decorated by the beauty of the
things they bought. They combined the first
syllables of their last names, and Rustan’s
born.
Company Background
• The company’s culture is anchored on the principle of
always pursuing the ‘FINEST‘ as embodied in its core
values of Focus, Integrity, Nobility of Purpose,
Excellence, Social Responsibility and Trust.
• Complemented by Rustan’s tradition of excellence in
retailing and vast first-hand knowledge of the Filipino
customer, SSI’s competency in brand management sets
it apart from other local retailers, making it the most
sought after retailer by the operators of the finest
shopping malls in the country.
Company Background
• STORES SPECIALISTS, INC. was formed as a response to
the growing desire of luxury and designer fashion
brands to not just be found in stores lumped with all
other brands, but to create their own concept stores all
over the world.
• SSI was established to acquire, manage, and develop
exclusively the world’s top lifestyle brands.
• SSI has over 50 brands and over 250 free standing and
shop in shop boutiques, totaling over 250,000 square
feet of prime retail space.
Brand Index
Company Mission
• To provide the ultimate shopping experience by sourcing out,
promoting and marketing only the FINEST world-class products
and services.
• To empower our people through constant training and
development and provide them with opportunities for personal
and professional growth in a working environment that
promotes teamwork, recognition and fulfillment.
• To forge strategic and mutually-beneficial partnerships with our
principals and suppliers.
• To increase the value of our shareholdings through continuous
utilization of innovative thinking and technologies.
• And above all else, to honor and revere God as the center and
guide in all our undertakings.
Company Vision
• To be the undisputed leader in brand
management of specialty retail concepts in
the Southeast Asian Region.
Marketing Strategies
• SSI adheres to uncompromising standards of
professionalism, excellence, marketing, research,
planning, brand management, brand development,
merchandising, public relations, advertising,
technology and all other logistical support.
• SSI is extremely responsive and aggressive, yet it is
highly selective. It chooses to represent not every
trendy or popular brand, but only a choice register of
brands that appeal to the luxury up market and have
products and brand images that will endure.
Beauty Bar Marketing Strategy
A. EVENTS
– Purpose of events:
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Launch a brand
Launch a new collection
Highlight & create buzz for the brand
Sell merchandise
– Forms of events:
• Press Event
– Wonderful world of Beauty Bar Event
• Bloggers Event
– Bloom Event
• Customer selling event
– K-Palette free makeovers
Beauty Bar Marketing Strategy
B. TIE-UPS
– Banks - Private Offsite Sale (Citibank / Metrobank, etc)
• Citibank Offsite Sale
C. MEDIA
– Print Ad
– Mobile advertising
– Magazine / Newspaper shoots
D. ONLINE
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Website / online store: http://shop.beautybar.com.ph
Facebook: https://www.facebook.com/BeautyBarPH
Instagram: http://web.stagram.com/n/beautybarph/
Twitter: https://twitter.com/BeautyBarPH
Pinterest: http://www.pinterest.com/beautybarph/
Smartphone App: SSI LIFE APP
QR codes
Beauty Bar Marketing Strategy
E. SPONSORSHIPS
– Press Gifts
• For bloggers / beauty editors
– Brand ambassadors
• Mikaela Lagdameo – Martinez for Beauty Bar
– Celebrity / model shoots
– School events (fair, talks, etc)
• BSM prizes for school fair program
– Sports events (fun run, golf tournaments, etc)
• Beauty Bar for Team Woman Run (Lactacyd Fun Run)
SWOT Analysis
STRENGTHS
• Wide-range portfolio of the finest international brands
• Chic and world-class image
• Has developed a solid customer base
• Has strong ties with the press
• Member of the RGOC (Rustans Group of Companies) family
• Continuous acquisition of new brands
• Up-to-date with new brand direction; aligned with global brand direction
• Stores are situated in areas of the high-end market in the Metro
(Greenbelt, Shangrila, etc)
• Continuous roll-out of stores to all the growing areas in the country;
provincial locations are slowly being penetrated
• Highly specialized personnel
• Continuous Innovation and research in the cosmetic field
SWOT Analysis
WEAKNESSES
• Increase in employee turnover (sales staff are
opting to go abroad)
• Some brands are not reaching the sales targets
• Brands are highly driven by global directive
• Brand plans are up for approval by the global
brand manager – store roll-outs, marketing, sales,
etc
• Marketing is still primarily very traditional
SWOT Analysis
OPPORTUNITIES
• Increase in demand from the regional locations outside of
MM (Cebu, Davao, Bacolod, etc)
• Emerging new international brands which are not yet in the
country (can still be acquired)
• The changing shopping habits of the market
• Online shopping
• Market is getting younger
• Increase in beauty-conscious and trendy individuals
• Innovation and product and services expansion
• Improvements in the economy and the increase in
purchasing power
SWOT Analysis
THREATS
• Competitors such as SM and Robinsons has
been aggressive in acquiring international
brands.
• Increase in the number of industry players
• Global financial crisis affects the buying power
of the market
• Cheaper airfare – market can easily shop
elsewhere (HK, Singapore, etc)
SWOT Analysis
STRENGTH – OPPORTUNITY STRATEGIES
• Increase market visibility by opening more branches
nationwide.
• Increase market share by acquiring more international
brands and strategic tie-up with these international brands.
• Increase sales/consumption by opening an online site via
multi-media tools like a website or Facebook, Instagram
and Twitter.
• Create marketing strategies that focus on the younger
generation.
• Promote beauty products usage to the youth so that
market share is not only focused in the workplace but also
at home and school
SWOT Analysis
WEAKNESS – OPPORTUNITY STRATEGIES
• To increase market awareness by using unique
marketing strategies (e-marketing) rather than
traditional marketing.
• To decrease items that does not reach sales
targets by creating market researches and studies
to be able to test market response/reaction to a
specific product.
• Let go of unsuccessful investments and shift their
focus on the successful products.
SWOT Analysis
STRENGTH – THREAT STRATEGIES
• Provide sales bundles to encourage spending
even though there is the financial crisis.
• Diversify brands/products that caters to the
changing consumer needs and habits.
• Continuous improvement of their product
variability, customer relations and service to
maintain their competitive advantage
compared to its competitors.
SWOT Analysis
WEAKNESS – THREAT STRATEGIES
• Create process improvements and suggestions
to make approval by the global brand
manager – store roll-outs, marketing, sales, -easier and faster.
• Be more aggressive in nontraditional
marketing strategies (e-marketing, social
media)
THE END!