Review & Analysis of BCC
Materials related with
Nutrition
Program Meeting,
February 16, 2012
SBCC Team
Purpose
The overall purpose of this activity was to
collect and review the already existing BCC
materials relevant to SUAAHARA program
- identify its strengths
- gaps
- areas of improvement and based on findings
- recommend one comprehensive BCC package
for SUAAHARA.
BCC Materials Review and Analysis
•
A total of around 80 IEC/BCC materials developed by
various governmental and non-governmental
organizations were collected and reviewed in-light of
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message comprehensiveness,
accuracy & consistency,
culturally appropriateness (both image & message)
gender and social inclusion prospective.
•
The materials primarily included Flip Chart, Poster,
Booklet, Leaflets, and Pamphlets etc.
•
A detail inventory of all the materials reviewed has
been developed highlighting purpose, strengths and
gaps of each materials along with programmatic
recommendations.
BCC Materials Review and Analysis
•
Materials review process was guided by the
following points:
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How can we make best use of already existing
materials that are relevant to SUAAHARA and save
time through revision/adaptation
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Are the materials relevant to SUAAHARA program?
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Who are the primary and secondary audience of BCC
materials and how will the material be used?
-
Are the messages consistent with ENA+ training
package of SUAAHARA program.
BCC Materials Review and Analysis
•
Materials developed by the Government Counterpart (Child
Health Division) and SUAAHARA implementing partners i.e.
Helen Keller International (HKI), Save the Children (SAVE),
Nutrition Promotion Consultancy Services (NPCS) and
Nepal Water for Health (NEWAH) on nutrition were further
reviewed in-depth, analyzed and recommendation made
for adaptation, revision and future improvement.
•
Special Consideration was given to review the materials
particularly targeted for Female Community Health
Volunteers. This included Flip Chart developed by HKI,
NPCS and CHD.
Guiding Principles for
Designing BCC
program/materials
Program Meeting , Feb 16, 2012
SBCC Team, SUAAHARA
Guiding Principles for Designing
BCC program/materials
Guiding Principles for Designing
BCC program/materials
Guiding Principles for Designing
BCC program/materials
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Audience Analysis (demographic, socio-economic,
culture, media habits etc.)
Align with National Policies and strategies
Should be consistent with SUAAHARA CAM strategy
7 Cs of Communication
Culturally appropriate and localized
Pre testing
Endorsed by BCC Technical Committee
Implementation, evaluation and redesign
7 C’s for effective Communication
 Command Attention - Get noticed, Standout in the clutter.
 Clarify the message - Keep it simple & direct.
 Cater to the Heart and Head - Offer emotional values.
 Communicate a benefit - Tell people how it helps them.
 Create Trust - Establish believability.
 Call for Action - Ask people to do something.
 Consistency Counts - Repeat to help them remembering.
Some international
BCC materials
World BF week August 20111
scorecard-strip-Amharic
Poster and leaflet
Counseling cards
IYCF Counseling Kit-Amharic
Linkages Project
The Singing Ambassador, Madagascar
When Poopy,
A popular singer in Madagascar, gave birth to her
second child, LINKAGES invited the experi- enced
breastfeeding mother to serve as the national Breastfeeding
Ambassador. She agreed and re- corded three songs on
breast- feeding and one on complemen- tary feeding.
“Proof of Love” (“Porofom – pitiavana”) was particularly
popular. The pop singer included it on one of her CDs and
on a video clip. More than 20 radio stations broadcast the
song, and all television stations showed the video clip.
Over a two-year period Poopy performed one or two of
her infant feeding songs at 24 concerts. More than 150,000
people—the majority of them young women— attended
these concerts. Besides the words of the songs, concert
goers heard Poopy talk about breastfeeding and
complementary feeding during her concert and saw
banners and posters with key messages displayed.
Periodically Poopy holds press conferences and promotes
breastfeeding on television shows. She talks about the
LAM criteria in a radio spot, and her picture appears on
cards inviting women to discuss LAM with a health promother or family planning provider. Poopy’s next song
will feature messages on maternal nutrition.
Proof of Love
Mother,
The one you waited for
Is now on earth
The one you carried in your womb so long
Mother,
Look at those eyes, staring at you with trust
Mother,
Look at those small
hands Holding tightly to
you Because he loves
you Mother,
Do not forget
That his whole life is resting
Upon you
Chorus:
Take good care of your child at birth
Give him breastmilk so he will grow well
And strong
Breastmilk is the only energy
He needs to protect him
Until his sixth month.
Spoken words:
Mother, show proof of love to your child; give
him breastmilk.
Sample
Nutrition Job Aids
shared by Pooja jee
Thank you