Bob the Builders Co.
Power Generating
Treadmill
12
Bob the Builders Co.
Bob the Builder Co.
By: Jeremy Ho, Daniel Chen, Jeffrey Ly
Writing 030
De Ette Silbaugh
11/20/2012
Bob the Builders Co.
Table of Contents
0.0 Executive Summary .................................................................................................................................. i
0.1 The Company ....................................................................................................................................... i
0.2 Management ........................................................................................................................................ i
0.3 Business Opportunity ........................................................................................................................... i
0.4 Finances ............................................................................................................................................... i
0.5 Market Plan ......................................................................................................................................... ii
0.6 Competition ........................................................................................................................................ ii
0.7 The Product ......................................................................................................................................... ii
1.0 Company Description .............................................................................................................................. 1
1.1 Objective ............................................................................................................................................. 1
1.2 Location ............................................................................................................................................... 1
1.3 Benefits ............................................................................................................................................... 1
1.4 Target .................................................................................................................................................. 2
1.5 Added Perks ........................................................................................................................................ 2
1.6 Long-Term Plans.................................................................................................................................. 2
1.7 Competition ........................................................................................................................................ 3
2.0 Industry and Competitive Analysis ......................................................................................................... 4
2.2 Other Similar Companies .................................................................................................................... 4
2.3 Pros and Cons...................................................................................................................................... 4
2.3.1 Pros .............................................................................................................................................. 5
2.3.2 Cons.............................................................................................................................................. 5
3.0 Market Analysis and Marketing Plan ...................................................................................................... 6
3.2 Analysis Based on Outside Research................................................................................................... 6
3.3 Significance of Marketing.................................................................................................................... 7
3.3.1Survey............................................................................................................................................ 8
4.0 Financial Risks and Opportunities ........................................................................................................... 9
4.2 Finances of the Purchaser ................................................................................................................... 9
4.3 Allocation of Savings ......................................................................................................................... 10
5.0 Management ......................................................................................................................................... 12
5.1.1 CEO ............................................................................................................................................. 12
Bob the Builders Co.
5.1.2 Head Engineer .......................................................................................................................... 13
5.1.3 Head of Finances ...................................................................................................................... 13
5.1.4 Head of Media/Publicity .......................................................................................................... 13
5.1.5 Co-Founders/Board of Strategic Advisors .................................................................................. 13
Appendix A: Resumes ................................................................................................................................. 14
References .................................................................................................................................................. 17
Bob the Builders Co.
0.0 Executive Summary
*Disclaimer* All financial values in this business plan are based on the prediction that 5,000
hours are spent on 10 treadmills every year unless otherwise indicated
0.1 The Company
Bob the Builder Co., is a private business focusing on providing green, alternative
solutions through simple and innovative way. From its initial start on October 18, 2012, to now,
our company has worked hard to insure a future environment that uses less electricity and less
fossil fuels.
0.2 Management
The company currently consists of three qualified core members: Jeremy Ho, CEO;
Jeffrey Ly, Media/Publicity Manager; and Daniel Chen, Financial Manager. As the founding
members of this company, we make sure everything runs smoothly and efficiently for the
success of this company. All products must also pass our inspections before they can be sold so
that all of our products are top notch and high-quality.
0.3 Business Opportunity
The business opportunity presented in this business plan is in regard to our latest
innovation, the Green Machine. The Green Machine is essentially a manually-driven treadmill
that generates electricity when someone decides to use it. The purpose of this product is to
transform the gym setting into a one that is energy conservative. Because the University of
California, Merced is well-known for its Zero-Policy and its green alternatives, our company has
decided to target the Joseph Edward Gallo Recreation Center. With these Green Machines, the
University of California, Merced will be able to take another step towards a fully sustainable
campus.
0.4 Finances
To begin this business, an initial start-up loan of $19,040 will be needed. This will be
used to produce 18 fully-functional Green Machines with a battery as well as a generator. Each
machine will be sold at $3,000 each, giving the company a net profit of $34,960. The parts will
be shipped to a private home where the company will spend one month of full-time labor
assembling and inspecting the final products. After the machines have been sold, the company
will distribute its earnings to its employees. The distribution of earnings will be the only form of
payment for the workers; no salary system will be used.
The innovative Green Machine will be profitable for our company as well as the
purchaser. After financial analysis, it was concluded that a gym could save approximately
$13125 a year (the savings vary with use). The savings arise mainly from the manual feature of
Bob the Builders Co.
i
the treadmill. An average treadmill costs about 25 cents to operate an hour, depending on the
type of treadmill as well as the energy service provider. The Green Machine is manually ran,
meaning that it does not run on electricity and therefore, does not use any electricity. This feature
will help the purchaser save thousands of dollars a year that would have been spent on electricity
needed to maintain the treadmills.
0.5 Market Plan
To market and sell the Green Machine, advertising will be necessary. The target audience
for the advertisements will be the gym as well as the gym members. The gym can be considered
part of a group called the LOHAS (Ottman, 5), which stands for Lifestyle of Health and
Sustainability. Because the school has a great deal of money (compared to the normal person)
and is a supporter of greener alternatives, they will be eager to purchase our product. To
reinforce our marketing, gym members will also be targeted to produce demand. Since the gym
members will be the final users of the product, their input is very vital to the sustainability of the
gym. Our company has also taken in account the opinions of gym members through a survey.
The results of the survey point to an audience that hopes for greener alternatives as well as an
audience that regularly participates in the gym. These results were analyzed and reviewed for our
marketing strategies as well as our plans.
0.6 Competition
The market for electric-generating treadmills is really promising because there is a lack
of competition. Although some gyms have implemented greener gyms as well as electricgenerating treadmills, the idea has not become widespread. Currently, only a few gyms have
electric-generating treadmills and there are only few providers that sell electric-generating
treadmills. Because of the lack of competition in this field, there are many opportunities to invest
and start up a business.
0.7 The Product
The Green Machine is a treadmill that requires no outlet and no electricity. The treadmill
will look like a normal treadmill except it will lack certain workout features that normal
treadmills include. The Green Machine, however, will include the option of increasing the
incline through an easy manual adjustment. Each machine will cost $3,000 which includes the
treadmill, a battery, a generator, maintenance fees as well as a three-year warranty. The battery
and generator are necessary for the treadmills to produce electricity and will be assembled at the
gym by the company. A three-year warranty will be given to the purchaser which includes power
failure, broken pieces and unintentional breakage.
ii
Bob the Builders Co.
1.0 Company Description
1.1 Objective
Bob the Builders Co. is a group of individuals that want to help the environment as well
as customer’s health. Our project is to sell power generating treadmills first to the local gyms,
then if our design is sufficient enough, branch out to other gyms, if permissible. A power
generating treadmill will be used as a source of energy that will provide electricity to the
gym. Instead of taking all the energy from electric companies, the power generating treadmills
will provide electricity to the gym and even back to the electric companies. This can be
accomplished through the power of engineering. While running, treadmill users will generate
power electricity through kinetic energy and the energy will be stored in a battery for later usage
or transferred back into the power grid provided by the electric company.
1.2 Location
The company is focusing on both gyms on the University of California, Merced (UCM)
campus. UCM is striving to become a green campus by being the first UC to generate electricity
through the use of solar panels, a central plant to cool the buildings to the school, and using
water to also generate electricity. However, even with all these innovations, there can still be
further improvements to reduce the carbon footprint of the school and that is where Bob the
Builders Co. provides service. The gym currently has many treadmills that people frequently use
and none of them are power generating treadmills. Many of the treadmills are powered into the
electrical grid and are in hibernate mode. Even though this mode does reduce the use of
electricity, it is still using the electricity for a display, which, overtime, will be using a great deal
of electricity. On top of that, the gym constantly uses electricity through the use of televisions,
lights, and radio which may cause a high electric bill. Using a power generating treadmill will
greatly reduce the amount of electricity being used.
In order to advertise our product to the campus, we would present the product to the
board of the Joseph Edward Gallo Recreation Center. We should describe to them the benefits
of purchasing our product. The main idea we would explain to the recreation center is that our
power generating treadmills would help further the idea of the campus being a green
campus. Using kinetic energy provided by the treadmill user, the energy would be used to power
the recreation centers, therefore, reducing the amount of energy used from electric companies
and leaving a smaller carbon footprint.
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1.3 Benefits
Bob the Builders Co.
The major benefit of having a power generating tread mill will be reducing the cost of
electricity. After thorough research, each machine will cost roughly $3000. This may seem like
a great amount to be paid for a machine, but on average, the gym will save around $13,125 per
year using 10 machines. While this may not seem like much now, the University will be one of
the firsts to obtain cleaner machines, which will help with the schools image of keeping
everything green.
1.4 Target
Bob the Builders Co. is trying to tailor towards the drifters, a group of individuals that are
trendier rather than care for the environment, as well as the LOHAS, a group of individuals that
have purchasing power and aim towards greener alternative. The drifters love to stay ahead in
the new styles; if buying an item will help their image, then a drifter would purchase the item.
We are aiming towards the drifters because this population is the second amongst the five
different groups striving to build a better world. In addition, our other audience is the group of
people that want a healthier lifestyle through exercising. Keeping both of these groups in mind,
our treadmill will not only make them look great on our campus, but also keep people fit and
healthy.
The LOHAS are also a very important group because they represent the part of the
population that has purchasing power as well as a green mindset. They represent the initial
buyers of the Green Machines since the average people do not carry $3000 in their pockets. The
LOHAS include the owners of the gyms that wish to make their gyms more sustainable. Because
of this, the LOHAS must first be advertised to as well as convinced so that they can make the
initial investment in our products.
1.5 Added Perks
Over time and extended use, all machines need repair from the stress and strain put on
machines from users. After we sell machines to the gym, there will be a two year warranty for
our mechanics to fix and repair the machine. We have specialized individuals that are trained to
repair the machines if there are malfunctions and their service will be free of charge for the first
two years. In addition, if the gym does purchase our product, then the school will obtain a
discount on the next model that we create, as a token of our appreciation of the school’s support.
1.6 Long-Term Plans
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As of right now, the major goal Bob the Builders Co. needs to focus on is trying to
persuade the school to purchase our product. If we are able to convince the recreation center of
purchasing our product, then that would help put one foot in the door of beginning our
business. After presenting the power generating treadmill to the UCM Recreation Center, the
Bob the Builders Co.
company plans to expand to local Merced gyms and slowly expand that way. However, this may
take a while to expand our company’s buyers.
In the distant future, the company hopes to increase the efficiency of the treadmills. With
technology constantly increasing, if a product is obsolete or not as efficient, people will not be
interested in the product. Therefore, if Bob the Builders Co. hopes to continue selling and
expanding the business of power generating treadmills, constant research will need to be done in
order to increase the electricity generated by the treadmills.
1.7 Competition
Currently, some companies are in the process of building power generating treadmills,
but are still in the initial phases of expansion. Our goal is to allow UCM to obtain the first look
at our design possibly endorse our project since the partners of Bob the Builders Co. are or will
be alumni of the university. We would like to show our appreciation towards the school that
helped us grow as individuals and allow us to obtain this great and distinguished privilege. In
addition, we would be able to obtain feedback from the school since we understand the rules and
regulations of the university.
Other competition to consider is the companies that sell regular treadmills. The pricing
for treadmills that need to be plugged into the power grid and uses electricity are significantly
cheaper than having one of our treadmills. Treadmills normally cost around $300, which costs
ten times less than the power generating treadmills. As mentioned later, even though regular
treadmills are expensive currently, in the long run, the treadmills will reduce the electricity bills
for gyms, which in turn will reduce a carbon footprint of the gym.
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Bob the Builders Co.
2.0 Industry and Competitive Analysis
2.1 Technological Competition
Two major milestones the company will need to complete are production rate and
efficiency of the power generating treadmills. After beginning to expand the company’s
customers, there will need to be a way to mass produce treadmills in order to keep up with the
demand from the different gyms. Therefore, we would need to hire more people for the
production and the repair of equipment. The second issue is going to be our main focus for the
future. In today’s society, technology is constantly increasing at an exponential rate; therefore,
to keep up with the standards, the company will need to constantly keep increasing the amount of
energy that a power generating treadmill will provide to the environment. Currently, power
generating treadmills average about 32% energy reduction than regular treadmills, which is a
good start. However, in the future drifters will begin to lean more towards more efficient
methods because it will be the brand new thing that catches people’s interest.
2.2 Other Similar Companies
Competition will also be another major problem in the future. There are already
companies that are implementing power generating treadmills in gyms. A couple companies that
are using power generating treadmills are The Green Microgym in Portland, Surry Hills Boxing
Gym in Australia, and a California Fitness in California. The Green Microgym was established
in 2008 and since then, reduced its carbon emissions by 60% and they are continuing to grow as
a company. Some perks to joining this gym is that the equipment contains Apple’s iPad,
possibly attracting customers to use the ellipticals.This company is using a tactic to catch
consumer’s interests to allow them to exercise.
Another company that is currently using power generating technology is called
Motorwave. The company was started by a French inventor named Lucien Gambarota. His first
design was to use wind power to generate electricity to help power buildings. After developing
his idea of using the wind power, Gambarota continued to research and develop methods to
increase power generation in gym through the use of ellipticals and bicycles. After completing
power generating ellipticals and bicycles, Gambarota and other investors helped start the
California Fitness gym in Hong Kong. From the invention, the treadmills are able to generate 50
Watt-hour (Wh) worth of energy which save roughly 200 Wh worth of electricity. In Hong
Kong, gyms are implementing the design to reduce the amount of electricity used coming from a
local electric company.
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2.3 Pros and Cons
Normally investors determine the pros and cons of a product before purchasing the
item. Therefore, in order to help our company with gain the advantage in the market, this section
will be dedicated to the pros and cons of the power generating treadmill.
Bob the Builders Co.
2.3.1 Pros
Using the power generating treadmill will help protect the environment as well as reduce
costs for the gym. When users are running on the treadmill, the kinetic energy from belt will be
converted and stored in a battery for future uses. The energy in the battery will be used to help
power the gym. If there is more electricity being generated than can be consumed, then the
excess electricity will be transferred into the power grid, which will reduce the cost of the utilites
electric companies are charging. Since UCM is currently using more power generating systems
such as solar panels, this will increase the school’s image of being the largest green campus in
California.
2.3.2 Cons
The product is expensive in comparison to regular treadmills costing ten times the
amount. In addition, the payoff will take twelve years when purchasing twelve treadmills. A
power generating treadmill will cost $3000, but when saving money, it will take 12 treadmills to
pay off one treadmill after a year. However, to help with future buyers of our product, we hope
to increase the efficiencies of the power generating treadmill and give the gyms a 2 year
warranty for the product. Also, when we have increase the efficiency of a power generating
treadmill, we will give the gym a discount for being the first to support our project. We hope
this incentive will be enough for the gym to consider purchasing our product.
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Bob the Builders Co.
3.0 Market Analysis and Marketing Plan
3.1 Introduction
This market research report was written to communicate the ideas revolving around the
idea of electrical-sustainability in the gym. Our team of three people, under the name Bob the
Builder Co., was created to research as well as potentially market this idea in the form of a
product. To research how marketable the idea was, a survey was given out to the students of UC
Merced. The students were asked to fill out the survey and answer questions pertaining to their
gym usage as well as the appeal of power-generating gym equipment. After all of the surveys
were collected, the data was analyzed to see how many students in the gym find sustainability
appealing.
Our team composed of three college students by the name of Jeremy, Jeffrey and Daniel.
Each one having similar ambitions, we collaborated to design a product that is both electricallysustainable as well as profitable. Sharing ideas and opinions, we decided that electricalsustainability can easily be achieved in the gym setting. Starting from this foundation, we set out
to research the opinions of current and future gym users.
To research the opinions of the prospective audience a survey was created. The survey
itself was straightforward, asking questions like “Do you go to the gym?” and “Would you find
power-generating equipment appealing?” This helped give the team easy responses to organize
and analyze as well as make surveys quick and painless. Surveys were distributed online through
social websites such as Facebook. Since Facebook has specific groups for UC Merced students,
responses came from only UC Merced students. The team also went out to distribute the survey
among their individual communities.
The results of the survey gave an idea of the campus’ green mentality. Approximately
76% of students use the gym on a regular basis with 66% of students spending at least 2 hours a
week working out. Among the cardio equipment, treadmills were used the most, averaging at
1.95 hours a week while ellipticals and bicycles were 1.29 and 0.7 hours respectively. Pertaining
to the sustainability aspect, 87% of students responded that power-generating gym equipment
would be more appealing than regular gym equipment, clearly advocating the greener alternative.
3.2 Analysis Based on Outside Research
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The group that would purchase our product would be the LOHAS (Lifestyles of Health
and Sustanibility). The LOHAS are one of the most environmentally conscious groups out there
and are also very active in their morals of sustainability (Ottman, 5). People in the LOHAS also
have a big purchasing power because they are not sensitive to price, especially for greener
products (Ottman, 5). LOHAS consumers are willing to exchange anything that they have with
an alternative as long as it provides a greener environment.
Bob the Builders Co.
Our survey aimed at researching the popularity of sustainability among consumers in the
gym. By asking gym members whether or not power-generating equipment is appealing, the
team was able to analyze the feasibility and success of the proposed product. The reason why
gym members were researched is due to the fact that profits depend on the consumers that will
eventually use the product. Since LOHAS already have a very green mentality and are most
likely purchasing power-generating equipment for profit, the perspectives of the gym members is
more important. Because the data received from the survey shows that most gym members find
power-generating equipment appealing, the power-generating equipment will be easier to sell
since it is favored by gym members. This will also be an incentive for the LOHAS to purchase
our equipment; in addition to the sustainability of the machines, profit and savings from our
machines will motivate investments in our product. As stated above, LOHAS are willing to
replace anything that is more eco-friendly; our power generating treadmill generates its own
power and could be used for other resources.
3.3 Significance of Marketing
From the data, the group can conclude that the majority of the students that use the gym
tend to use the treadmills more than any of the other machines. Keeping this in mind, we may
want to focus on treadmills rather than splitting the work into three separate groups to limit costs
for the project. In addition, many of the students would like to use these power generating
machines in the gyms. In the survey, we did not specify the benefits the machines would have
on the environment and we can advertise this more to the population which may sway the
interest of more students to be in favor of these "green machines". To advertise to the gym and
have them buy our product, our target is the LOHAS group and we can provide evidence to the
gym that people are willing to use our product while saving the gym money, causing a win-win
situation.
In terms of future marketing purposes, fliers should aim at both the gym members and
gym managers. Since gym managers are essentially the ones purchasing the equipment, they are
the prime audience for profits. By researching and using data collected from our survey, we can
make the treadmills most appealing to the gym managers due to its popularity and green appeal,
both financially and sustainability. The gym members will also be targeted to increase the
machines popularity and maybe even causing some members to ask for the option of a powergenerating treadmill in their local gym.
Data from the survey also suggests the thirst for a greener alternative. Because electricalsustainability is a green option, many responders stated that it would be more appealing to have
electric generating equipment in the gym. Due to the green mindset of potential customers, we
are more assured that our product will sell because of the money it can save as well as the
amount of energy it can save.
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Bob the Builders Co.
3.3.1Survey
1. Do you use the gym at UC Merced?
o Yes
o No
2. How many hours weekly on average do you workout in the gym at UC Merced?
o Less than 1 hour
o 1 hour
o 2 hours
o 3 hours
o More than 4 hours
3. During your visit to the gym, on a weekly average, how many hours do you spend on
these machines? (Answer by typing in a positive numerical value)



Treadmills ______
Bicycles ______
Ellipticals ______
4. Would it be appealing if the UC Merced gym provided equipment such as treadmills, bicycles,
or ellipticals that generates power upon usage?
o Yes
o No
5. Do you use the additional features on the workout machiens? (i.e. fat burn, cardio, long
distance, training, etc.)
o Yes
o No
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Bob the Builders Co.
4.0 Financial Risks and Opportunities
4.1 Financial Risks of Bob the Builder, Co.
The financial risks and opportunities for the company, Bob the Builder Co., are simple
due to the short-term investment. Since the Green Machines will only be marketed towards the
University of California, Merced Joseph Edward Gallo recreation center, the profit gained from
this innovation is a one-time business deal. By engineering and producing approximately
eighteen Green Machines with a start-up cost of $19,040, a profit of about $34,960 can be made
with only one months of work (assuming that the treadmills and accessories are sold at $3,000
each). There is little risk in this investment due to its one-time nature, however, since it is only a
one-time transaction, the company will only produce a fixed amount.
Figure 4.1.1 Start-up Costs Breakdown (Shipping costs are included)
$900
4.2 Finances of the Purchaser
$3,600
$9,000
The University of California, Merced gym, however,
$1,800
will have to be convinced to purchase the Green Machines
$540
from our company. To do so, the financial risks and
$200
opportunities must be assessed for our product. The projected
$2,000
financial net gain is projected in figure 4.2.1. It can be observed
$1,000
that there is a positive gain in money around the three year
$19,040 mark for each of the lines. This indicates a gain in savings as
Figure 4.1.2 Resources Needed well as finances for the purchaser of our product. There is, however, a
risk for this product as illustrated by the three different lines. Each line
indicates a possible scenario (there are more scenarios but these are our projected scenarios). The
success of the Green Machines depends on how many people use them and how long they use
Inverter
Treadmill
Electric Generator
Battery
Wiring
Supplies
Rent (1mon)
Transfer Switch
Total
Bob the Builders Co.
9
them each day. Obviously, as shown by the figure, the more the treadmills are used, the faster
money is saved.
Figure 4.2.1
4.3 Allocation of Savings
A question may be asked about how a bunch of electric-generating treadmills can
produce so much money for the gym. The profit from the Green Machines comes mainly from
the fact that it only generates electricity but does not use any electricity. The Green Machines
require no power source because it will not rely on electricity; the treadmill will be manually
driven by the user.
The average treadmill uses about 1 kW/h, which is about 25 cents an hour (depending on
the energy service). This may not seem that much but when these treadmills are running
throughout the years, it becomes really costly. If the gym decides to purchase the Green
Machines, it will save approximately $12,500 a year in energy bills from just not using electric
treadmills. Instead of spending so much money annually on plain electricity, the gym can use it
to provide more athletic programs and other new equipment.
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In addition to the savings of manually driven treadmills, the Green Machines also
includes a power generator as well as a battery. The gym is a common place where kinetic
energy is being converted entirely into heat. By taking advantage of this kinetic energy, each
treadmill will contribute in providing electricity to the gym in the form of electrical energy.
When a person runs on the Green Machine, he or she is generating electricity with each step. The
output for this process is small, however; the amount of electricity an average person can
generate is approximately 60 W/h, which is about 1 cent an hour. This, however, is definitely a
Bob the Builders Co.
good extra benefit to complement the savings from the manual feature of the treadmill
Figure 4.3.1
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Bob the Builders Co.
5.0 Management
5.1 Management Team
Bob the Builder Co. was founded by three people. These three people are Daniel Chen,
Jeremy Ho, and Jeffrey Ly. Bob the Builder Co. currently consist of four hired positions, CEO,
Head Engineer, Head of Finances, and Head of Media/Publicity. These four main hired positions
were appointed by the three co-founders of the company. The co-founders are also the Board of
Strategic Advisors.
Figure 5.1 Flow chart of the bureaucracy
5.1.1 CEO
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The CEO represents the company. They are considered to be the face of the company.
Their responsibilities are to oversee the entire company and manage all of the managers in each
department. They will lead the workers to success and help the company thrive. In our company,
we have elected Jeremy Ho as our CEO because of his records of leadership in the past. Jeremy
has held multiple chair positions in different organizations and we believe he has the experience
to run this company.
Bob the Builders Co.
5.1.2 Head Engineer
The Head Engineer is in charge of the employee who manufactures our products. This
position deals with all the theory and physics behind how the product functions. The Head
Engineer will be in charge of putting together his own team to manufacture the products. At Bob
the Builder Co, we have elected Jeremy Ho as our Head Engineer because of his experiences in
engineer. In the past Jeremy has had experiences with engineering through inspecting blueprints
and designing project. We believe that with these past experiences Jeremy is the right fit for this
position.
5.1.3 Head of Finances
The Head of Finances main responsibility is to oversee the spending and profits of the
company. He/She is responsible for maintaining the all the finances of the company. They are in
charge of their own group of employees who will help provide alternative or new ideas to alter
the product to bring in more revenue. For our company, we have elected Daniel Chen as our
Head of Finances because of his experiences in accounting. Daniel Chen has interned in an office
in the past as an accountant and is familiar with numbers whether it be expenses or profit. It is
crucial to have someone who has some background in finances so we believe that Daniel is the
perfect choice between Jeffrey and Jeremy for this position.
5.1.4 Head of Media/Publicity
The Head of Media/Publicity is in charge of advertisements and informing the public of
our product. He/She will present our product to other companies or business trying to sell our
product to them. The Head of Media/Publicity will select their own employees who will help
them spread our product around the world. Here in Bob The Builder Co. we have selected to hire
Jeffrey Ly as our Head of Media/Publicity because of his previous work experiences of dealing
with customer services. Jeffrey’s previous occupation involved working with different types of
customers and we believe that throughout those experiences, Jeffrey is a proper fit for this
position to spread our product.
5.1.5 Co-Founders/Board of Strategic Advisors
The Board of Strategic Advisors makes the final decisions of the company. The CEO,
Head Engineer, Head of Finances, and Head of Media/Publicity all come together to make the
final executive decision. There must be a 2/3 vote in order to pass a project or suggestion. The
Board of Strategic Advisors of Bob the Builder Co. is the Co-Founders of the company. These
three individuals are Jeremy Ho, Daniel Chen, and Jeffrey Ly.
Bob the Builders Co.
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Appendix A: Resumes
Jeremy Ho
125 22nd Avenue
San Francisco, Ca, 94121
(415) 939-7149
Jeremy.ho25@yahoo.com
Objective:____________________________________________________________________________________
I would like to use my knowledge in the transportation field to help in designing a vehicle to run on alternative fuel
or improve the fuel efficiency of current vehicles
Education:____________________________________________________________________________________
University of California, Merced
Expected Graduation: May 2013
Bachelor of Science - Mechanical Engineering
Related Experience____________________________________________________________________________
Project Pull, San Francisco, CA
June 2008 – August 2008
Internship at Port of San Francisco
 Surveyed structures near the port to determine safety
 Worked in structural engineer department inspecting blue prints
 Designed a project to create a safe environment for San Francisco youth
Community Activity___________________________________________________________________________
Theta Tau Fraternity, Merced, CA
November 2011- present
Gamma Class
 Started engineering competition for high schools in city of Merced
 Community Service
o Habitat for Humanity
o Merced Clean-up
Kappa Sigma Fraternity, Merced, CA
Founding Member, President
 Developed Kappa Sigma at University California Merced
 Chair Positions
o Intramural
o Recruitment
o Alumni Relations
 Community Service
o Habitat for Humanity
o Relay for Life
o Court Appointed Special Advocate
May 2009 – present
o
o
Public relations
Finance and Fundraising
o
Making Strides Against Breast
Cancer
Annual Thanksgiving Canned Food
Drive
June 2009-August 2009
o
Cameron House, San Francisco, CA
Christian Summer Youth Camp Coordinator
 Supervised participants and volunteers
 Trained, supervised, and supported 12 volunteers to supervise, lead and teach participants
 Communicated weekly program information to parents/guardians of participants and volunteers
Skills______________________________________________________________________________________ _
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Matlab
Microsoft Office (Word, Excel)
Communication
Bob the Builders Co.
Daniel Chen
1511 E. Bear Creek, Merced, CA 95340
(510) 386-7892
dchen42@ucmerced.edu
Education:____________________________________________________________________________________
University of California Merced, Merced, CA.
Candidate for B.S. in Biological Sciences, Overall GPA 3.26
Concentration: Human Biology, Major GPA 3.4
Minor in Writing
Pre-Health. Expected to graduate in May 2014
Experience:___________________________________________________________________________________
Home of Christ 6, Newark 2011. Internship

Worked on projects with other interns in an office setting to help with planning events and community
service
Ledgent, California 2010. Internship

Interned an accountant and learned how to deal with company finances such as profits and expenses
Honors and Activites:__________________________________________________________________________
Small Group Leader in InterVarsity Christian Fellowship in Merced, 2012-2013

Lead a group of about 10-20 college students in a weekly Bible study
Worship Team in IVCF in Merced, 2012-2013

Worked with a team of about 12 college students in musical worship, playing songs in front of a large
group
Skills:______________________________________________________________________________________
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Operating systems: Windows NT/XP
o Software: Microsoft Office Word, Excel, PowerPoint; R, Internet Explorer, Google
Paint
Research, familiar with databases and library resources
Cooperative listening and communication skills, able to follow directions
Leadership and organizational skills
Bilingual in English and Chinese
15
Bob the Builders Co.
Jeffrey Ly_____________________________________________________________
Address:
1923 Pinehurst Drive
Merced, CA 95340
(408) 603-5163
Jly22@ucmerced.edu
Education
University of California, Merced
Bachelor of Natural Science, Biological Science
Major: Human Biology Emphasis
Minor: Writing
GPA: Major 3.4
Overall GPA: 3.43
Chancellor’s Honor List – Fall 2011 to Spring 2012
Employment Experience
UC Merced Information Technology – Special Events Liaison

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Expected Graduation May 2014
November 2011 - Present
Work with Inter Club Council setting up events
Supporting and monitoring Events
Lighting and Digital sound Board
Setting up projectors, wireless audio systems, portable sound systems
Work with IT Student Technology Consultants
Dental Assistant – Summer Intern

Learned dental office procedures under Doctor Beverly Presley-Nelson
o Set up dental procedures
o sterilization
o Tray setup
o instrument and supply maintenance and organization
o Chair-side assistant to Doctor Beverly Presley-Nelson
Sunnyvale Materials Recovery and Transfer Station – Receptionist

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Customer Service
Filed Papers
Supply maintenance and Organization
Scheduled Appointments
Cashier
Skills
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May 2011 – August 2011
Communication skills
Computer (Word, Excel, Internet, Photoshop)
Fluent in English, conversant in Cantonese
Fixing computers
Bob the Builders Co.
June 2010 – August 2010
References
Bisson, J., Gallo, A. (n.d.). Retrieved November 19, 2012 from Appropedia:
http://www.appropedia.org/Treadmill-a-volt_treadmill_powered_charging
Cho, V. (2012). Human-Powered Gyms for Your Health-and the Earth’s. EcoHearth. Retrieved
from http://ecohearth.com/eco-zine/travel-and-leisure/930-human-powered-gyms-oneworkout-at-a-time.html
Gamborata, L. (2007). MotorWave Gym Exercise and Equipments. Retrieved from
http://www.motorwavegroup.com/Motorgym/index.html
Levesque, T. (2007, March 8). Human-Powered Gyms in Hong Kong. Retrieved from
http://inhabitat.com/human-powered-gyms-in-hong-kong/
Michael Bluejay, Inc. (2012). How Much Electricity Costs and How Much They Charge You.
Retrieved from http://michaelbluejay.com/electricity/cost.html
Ottman, J. A. (2011). The New Rules of Green Marketing. San Francisco, CA: Berret-Koehler
Publishers, Inc.
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Bob the Builders Co.