WAN Optimization
Brand Leader Report
February 2012
Brand201203- Copyright © 2012 IT Brand Pulse
Table of Contents
1.
WAN Optimization Brand Leader Survey Methodology
Page 3
2.
WAN Optimization Brand Leader Summary Analysis
Page 4
3.
WAN Optimization 2012 Market Leader Bar Chart
Page 7
4.
WAN Optimization 2012 Price Leader Bar Chart
Page 9
5.
WAN Optimization 2012 Performance Leader Bar Chart
Page 11
6.
WAN Optimization 2012 Reliability Leader Bar Chart
Page 13
7.
WAN Optimization 2012 Service and Support Leader Bar Chart
Page 15
8.
WAN Optimization 2012 Innovation Leader Bar Chart
Page 17
9.
WAN Optimization 2011/2012 Market Leader Bar Chart
Page 19
10. WAN Optimization 2011/2012 Price Leader Bar Chart
Page 20
11. WAN Optimization 2011/2012 Performance Leader Bar Chart
Page 21
12. WAN Optimization 2011/2012 Reliability Leader Bar Chart
Page 22
13. WAN Optimization 2011/2012 Service and Support Leader Bar Chart
Page 23
14. WAN Optimization 2011/2012 Innovation Leader Bar Chart
Page 24
15. WAN Optimization 2012 Brand Leader Survey Data
Page 25
2
WAN Optimization
Brand Leader Survey Methodology
•
Brand Leader Reports are designed to measure the pulse of
brand leadership in specific product categories using surveys
with at least 100 respondents.
•
The WAN Optimization Brand Leader Survey was conducted in
February, 2012 and published in February, 2012.
– Respondents were solicited from approximately 1 million members of
100 on-line IT groups, and from the IT Brand Pulse end-user database.
– One hundred seventy-two IT Pros completed this survey.
– Responses were collected using an on-line survey engine.
•
In each part respondents were provided with a list of vendors
and asked six questions:
1.
2.
3.
4.
5.
6.
Who
Who
Who
Who
Who
Who
do
do
do
do
do
do
you
you
you
you
you
you
perceive
perceive
perceive
perceive
perceive
perceive
as
as
as
as
as
as
the
the
the
the
the
the
WAN
WAN
WAN
WAN
WAN
WAN
Optimization
Optimization
Optimization
Optimization
Optimization
Optimization
market leader?
price leader?
performance leader?
reliability leader?
service & support leader?
innovation leader?
3
Summary Analysis
•
Cisco captures WAN Optimization Market Leader Award for 2nd Consecutive
Year
–
•
Cisco sweeps all six brand leader categories
–
•
Cisco introduced a major refresh of their WAAS product line in November 2011, including new
router blades, appliances and virtual WAAS software. Apparently IT professionals have taken
notice as Cisco unseated Riverbed as the WAN Optimization Innovation Leader in 2012.
Riverbed is clear runner-up; placing 2nd in five categories
–
•
In the 2011 survey, Cisco won five of six categories, with Riverbed walking away with the
Innovation award. In 2012, Cisco captured all six awards by being selected as the WAN
Optimization Market, Price, Performance, Reliability, Service & Support, and Innovation Leader.
Cisco seizes Innovation Leader Award from 2011 Award Winner, Riverbed
–
•
Cisco dominated voting with almost twice as many respondents choosing the company as the
WAN Optimization Market Leader over second place Riverbed. In turn, Riverbed was chosen by
over twice as many respondents who selected third place F5.
While Riverbed is still the market share leader, Cisco stalled Riverbed market share growth in
the second half of 2011, and is winning the battle for brand leadership. Riverbed placed second
in every category of brand leadership, except price.
Juniper picked Second for Price Leadership and Citrix in Third for Innovation
–
It is notable that Juniper ran second for WAN Optimization Price Leadership as they overtook
Riverbed, who tied for first with Cisco last year. IT professionals also recognized the innovative
products Citrix has recently delivered with Cisco, by selecting the company third in the race for
Innovation leader.
4
2012 Survey Results
Storage Virtualization
November 2010
6
Market Leader
WAN Optimization Brand Leader Survey: February 2012
50.0%
45.0%
40.0%
Who do you
perceive as the
market leader in
WAN Optimization?
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Market Leader
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
4.7%
1.2%
45.3%
6.4%
0.0%
0.0%
9.3%
0.0%
5.2%
25.0%
1.2%
1.7%
7
BladeServers
Server
Blade
October 2010
2010
October
8
Price Leader
WAN Optimization Brand Leader Survey: February 2012
25.0%
20.0%
Who do you
perceive as
the price
leader in WAN
Optimization?
15.0%
10.0%
5.0%
0.0%
Price Leader
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
9.3%
1.7%
21.6%
12.8%
1.2%
1.7%
8.1%
0.6%
17.4%
15.7%
4.1%
5.8%
9
Blade Servers
October 2010
10
Performance Leader
WAN Optimization Brand Leader Survey: February 2012
45.0%
40.0%
35.0%
Who do you
perceive as the
performance
leader in WAN
Optimization?
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Performance Leader
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
4.1%
0.0%
40.1%
8.7%
0.0%
0.6%
8.7%
0.0%
9.9%
23.3%
1.7%
2.9%
11
Storage
BladeVirtualization
Servers
November 2010
November 2010
12
Reliability Leader
WAN Optimization Brand Leader Survey: February 2012
50.0%
45.0%
40.0%
Who do you
perceive as the
reliability leader in
WAN Optimization?
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Reliability Leader
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
3.5%
0.6%
46.0%
8.1%
0.0%
1.2%
12.2%
0.0%
8.1%
17.4%
1.2%
1.7%
13
Blade Servers
Blade Servers
October 2010
November 2010
14
Service and Support Leader
WAN Optimization Brand Leader Survey: February 2012
60.0%
50.0%
40.0%
Who do you
perceive as the
service and support
leader in WAN
Optimization?
30.0%
20.0%
10.0%
0.0%
Service & Support Leader
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
1.2%
0.6%
51.2%
7.0%
0.0%
0.6%
8.1%
0.0%
8.7%
18.0%
1.2%
3.4%
15
Blade Servers
October 2010
16
Innovation Leader
WAN Optimization Brand Leader Survey: February 2012
30.0%
25.0%
Who do you
perceive as the
innovation leader in
WAN Optimization?
20.0%
15.0%
10.0%
5.0%
0.0%
Innovation Leader
Blue Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
5.8%
0.6%
27.4%
11.6%
2.3%
1.2%
8.1%
1.7%
7.6%
23.8%
5.8%
4.1%
17
2011 versus 2012
Market Leader
WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Blue Coat Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
2011
6.5%
0.0%
42.3%
5.7%
0.8%
0.0%
7.3%
0.0%
6.5%
28.5%
0.8%
1.6%
2012
4.7%
1.2%
45.3%
6.4%
0.0%
0.0%
9.3%
0.0%
5.2%
25.0%
1.2%
1.7%
19
Price Leader
WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Blue Coat Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
2011
8.9%
1.6%
22.8%
4.1%
0.8%
0.8%
13.8%
0.8%
17.1%
22.8%
3.3%
3.2%
2012
9.3%
1.7%
21.6%
12.8%
1.2%
1.7%
8.1%
0.6%
17.4%
15.7%
4.1%
5.8%
20
Performance Leader
WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
2011
4.9%
0.0%
32.5%
3.3%
0.0%
0.8%
14.6%
0.8%
9.8%
28.5%
1.6%
3.2%
2012
4.1%
0.0%
40.1%
8.7%
0.0%
0.6%
8.7%
0.0%
9.9%
23.3%
1.7%
2.9%
21
Reliability Leader
WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
2011
3.3%
0.0%
48.8%
0.8%
0.0%
0.8%
13.0%
0.0%
8.1%
22.8%
0.8%
1.6%
2012
3.5%
0.6%
46.0%
8.1%
0.0%
1.2%
12.2%
0.0%
8.1%
17.4%
1.2%
1.7%
22
Service and Support Leader
WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Blue Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
2011
4.1%
0.0%
49.7%
4.9%
0.0%
0.0%
7.3%
0.8%
8.1%
21.1%
1.6%
2.4%
2012
1.2%
0.6%
51.2%
7.0%
0.0%
0.6%
8.1%
0.0%
8.7%
18.0%
1.2%
3.4%
23
Innovation Leader
WAN Optimization Brand Leader Survey: February 2011 vs. February 2012
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Citrix
Exinda
Expand
F5
Ipanema
Juniper
Riverbed
Silver
Peak
Other
22.0%
7.3%
0.0%
0.8%
15.4%
0.0%
12.2%
31.0%
0.8%
2.4%
27.4%
11.6%
2.3%
1.2%
8.1%
1.7%
7.6%
23.8%
5.8%
4.1%
Blue Coat
Certeon
Cisco
2011
6.5%
1.6%
2012
5.8%
0.6%
24
WAN Optimization
Brand Leader Survey Data February 2011 vs. February 2012
Silver
Peak
Other
Total
25.0%
1.2%
1.7%
100%
17.4%
15.7%
4.1%
5.8%
100%
0.0%
9.9%
23.3%
1.7%
2.9%
100%
12.2%
0.0%
8.1%
17.4%
1.2%
1.7%
100%
0.6%
8.1%
0.0%
8.7%
18.0%
1.2%
3.4%
100%
2.3%
1.2%
8.1%
1.7%
7.6%
23.8%
5.8%
4.1%
100%
5.7%
0.8%
0.0%
7.3%
0.0%
6.5%
28.5%
0.8%
1.6%
100%
22.8%
4.1%
0.8%
0.8%
13.8%
0.8%
17.1%
22.8%
3.3%
3.2%
100%
0.0%
32.5%
3.3%
0.0%
0.8%
14.6%
0.8%
9.8%
28.5%
1.6%
3.2%
100%
3.3%
0.0%
48.8%
0.8%
0.0%
0.8%
13.0%
0.0%
8.1%
22.8%
0.8%
1.6%
100%
Service &
Support Leader
4.1%
0.0%
49.7%
4.9%
0.0%
0.0%
7.3%
0.8%
8.1%
21.1%
1.6%
2.4%
100%
Innovation Leader
6.5%
1.6%
22.0%
7.3%
0.0%
0.8%
15.4%
0.0%
12.2%
31%
0.8%
2.4%
100%
Blue
Coat
Certeon
Cisco
Citrix
Exinda
Expand
F5
Market Leader
4.7%
1.2%
45.3%
6.4%
0.0%
0.0%
9.3%
0.0%
5.2%
Price Leader
9.3%
1.7%
21.6%
12.8%
1.2%
1.7%
8.1%
0.6%
Performance
Leader
4.1%
0.0%
40.1%
8.7%
0.0%
0.6%
8.7%
Reliability Leader
3.5%
0.6%
46.0%
8.1%
0.0%
1.2%
Service &
Support Leader
1.2%
0.6%
51.2%
7.0%
0.0%
Innovation Leader
5.8%
0.6%
27.4%
11.6%
Market Leader
6.5%
0.0%
42.3%
Price Leader
8.9%
1.6%
Performance
Leader
4.9%
Reliability Leader
WAN Optimization
Ipanema Juniper Riverbed
February 2012
February 2011
25
About the Authors
Cheryl Parker
Director and Senior Analyst, End User Research
Cheryl Parker oversees the End User Research practice for IT Brand
Pulse. Cheryl and her team conduct IT Brand Leader surveys, custom
research, focus groups, and technical product/ customer satisfaction
surveys, as well as compile product databases. Cheryl has spent more
than 20 years in sales/marketing/research, and is a former
reporter/sportswriter for the Los Angeles Times.
cheryl.parker@itbrandpulse.com
Tom Hammel
Analyst, End User Research
With a dynamic background in writing, academic research, and online
publishing and services, Tom serves as an analyst on IT Brand Pulse's
End User Research team. While closely tracking developments in the IT
industry, Tom produces Brand Leader Survey reports and commentary on
game-changing shifts in the market.
Tom.Hammel@itbrandpulse.com
26