REPORT
TOPIC:
PIZZA HUT
PRESENTED TO:
MADAM AMMARA
PRESENTED BY:
NIMRA IRSHAD
SADIA RASHEED
QUDSIA ZAFAR
RAZINA
IRUM MUMTAZ
Pizza Hut
History of Pizza Hut
• We started our life in 1958 when Frank and Dan
Carney opened the first Hut
• The first Pizza Hut restaurant was only small,
with enough room for 25 seats
• the building looked like a hut... Pizza Hut was
born
• Fifteen years later, the first UK restaurant
opened. Since then we have grown to become
the biggest Pizza Company on the planet.
• Here is a Quick Bite History for you
• From 1999 to 2008
• 1999
•
Pizza Hut has over 400 restaurants, employing
14000 people. The Italian Pizza is launched in the UK
•
2004
Pizza Hut launches The Big New Yorker.
• In 2005
The 4forALL is launched - The biggest new
product launch in the history of Pizza Hut. Over
600 restaurants now open in the UK. 70 of them
are Franchise units.
• In 2008
Thick ‘n’ thin, Pizza Hut’s ‘best of both’ offering is
launched
Pizza Hut's Vision
Pizza Hut's vision is to be the world's best quick
service restaurant experience. Being the best
means providing outstanding quality, service,
cleanliness and value, so that they make every
customer in every restaurant smile. To achieve
their vision, they are focused on three worldwide
strategies:
OUR VISION
• Be the Best Employer
• Deliver operational excellence
• Achieve Enduring Profitable
Growth
Pizza Hut's Mission Statement
• Pizza Hut serves millions of pizzas
everyday to millions of customers
worldwide. But our plans are like our
pizzas - BIG!
Our Mission
• To be the most lover n trusted
restaurants of the world
Our Passion
• Great People Great Pizza & Great Time
Pizza Hut in Pakistan
• Pizza Hut starts its business from Karachi in
1992 and there are sever stores of pizza hut
operating in Karachi.
• The second time pizza hut introduced in
Lahore and there are sever stores of pizza hut
operating in Lahore.
• Islamabad, the third city of Pakistan where
pizza hut open its stores and five stores of
pizza hut operation in Islamabad.
• Multan, the fourth city of Pakistan where
pizza hut open its stores and only one
• store of pizza hut operation in Multan.
• Currently Pizza hut is planning to expand its
business to other cities by following
preferences:
• Sialkot
• Faisalabad
• Gujranwala
• Peshawar
SADIA RASHEED
PRODUCT LINE
n
PRODUCT
DIFFERENTIATION
Product Line
PIZZA:
astas
Ice creams
GARLIC BREAD
Product Differentiation
• Pizza Hut products can be
differentiated on the basis of
following attributes.
• Reliability of product
• Features of product
(presentation packaging etc.)
• Style (product’s look and feel to
buyer)
• Symbols or trade mark of Pizza
Hut
Seasonally
•
•
•
•
There is very little seasonally is present in
the product of Pizza Hut. If you analyze
the trend of sales for Pizza Hut, it will be
clear that that sale have been increased
during
Summer vacation.
At week ends
After mid night
At special events e.g. Eids,
Independence Day etc.
Product line and Branding for
Pizza Hut
• Crusts:
Three crusts are there
• Pan Pizza
• Stuffed Crust
• Thin n crispy
Pizza
• Two types of
Supremes
• Supreme
• Chicken supreme
Chicken Feast
• Chicken Tikka
• Chicken Fajita
• Fajita sacilian
Beefy Treats
• Hot & Spicy
• Tandoori
Classic Pizza
• Cheese lover
• Veggie Lovers
NUTRITIONAL INFORMATION
• At Pizza Hut we are proud of
the quality of our food and
passionate about providing a
vast selection for our
customers to choose from. We
have put together all the
nutritional information you
could need so that you can
balance your menu choices
and have the full picture of
what's in your Pizza Hut
favourites!
COMPETITORS:
• KFC
• Mcdonald’s
• INDULGE
• SMART CHICKS
• PIZZA TRACK
THANKS
FOR
LISTENING!!!!!!!!