Presentation
on
pizza hut environment and its
pricing
Presented to:
Mam Ammara
Presented by:
Razeena Ameen
Micro environment
• Competitors
• Suppliers
• customers
competitors
• Domino’s pizza
• Caesar's pizza
suppliers
• Pizza Hut is supplied by a corporation
called "Yum!," which uses many different
suppliers from around the world, and does
business with several restaurant chains
worldwide
Customers
• Pizza hut attracts its customers by
evolving its menu according to the needs
of its customers
• Pizza hut has introduced a range of
products which are suited to the pakistani
people palate
• Beside offering vegetarian pizzas it also
offers non-vegetarian pizza.
Macro environment
•
•
•
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Political factors
Economic factors
Social factors
Technological factors
Political factors
• As we know that political factors consists
of laws government agencies and
pressure groups that influence and limit
various organizations and individuals in a
given society
• There are not many political factors in
Pakistan affecting Pizza Hut as is lack of
competition.
Economic factors
• As we know economic factors are those factors
that affect consumer buying power and spending
pattern
. In our survey we came to know that most of the
people in the beginning of the months spend
more and they visit pizza hut very often. When
the inflation rate increases the cost of raw
material also increases and this leads towards
high prices of the products and vice versa
Social factors
• Pizza hut is a multinational and it is
basically originated from America so the
organization is overwhelmed by western
culture. Every country has cultural norms,
values, beliefs and religion which can
affect the organization.
Technological factors
• Baking and heating oven have improved
our service efficiency
• People can order pizzas online through
internet
• organization can advertise their products
with much more faster pace
• New vehicles have made their service
more efficient
pricing
• the pricing strategy adopted by Pizza Hut
is 'market skimming'. because there are no
competitors and hence, Pizza Hut is free
to charge any price they want. Due to the
uniqueness of the product they satisfy the
target market as the food quality is worth
the price paid.