Project IMPULSEC
- Goals, Contents, Strategy Presentation Moscow January 2004
Prof. Dr. Christoph Lattemann
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Agenda
1.
Impuls EC-Project
1. Goal and Aim of the Impuls EC Projects
2.
Project Partner and Tasks
3.
Strategy – The five Columns of the IMPULSEC-Concept
4.

Educational Contents

Technical Aspects

Educational Organization

Evaluation and Quality Insurance

Didactical Aspects
Economical Transfer
2. Experiences in e-Learning

Classes (E-Finance/E-Business)

Collaborative, Blended and Distance Learning
3. Discussion and joint projects
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Goal and Aim (Overview)
 Web-based classes for the research subject of Electronic
Commerce (EC)
 modular multimedia complex learning arrangements via
Internet:
• Virtual Classroom
• Tutorial Systems
• Case based hypermedia Systems
• Knowledge Portal
• Simulation of Enterprise Applications in EC
 total learning time of on average 1200 hours
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Aim (Overview)
 Addition program for traditional face-to-face lectures
 Flexible use concerning time and place
 Contents for academic and professional education
 Reduce didactical deficits in the existing programs
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Osnabrück
Leipzig
6 Project Partner
out of 5 Federal
States
Potsdam
Dresden
Würzburg
Karlsruhe
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Prof. Dr. U. Hoppe
University of Osnabrück
Chair for
Business/Organization and
Information Management
and Systems
Tasks:
Project Coordination and management
Content:
E-Organization
E-Logistics
E-Production
Technical Aspects of the EC
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Prof. Dr. Ch. Weinhardt
University of Karlsruhe
Chair for Information
Management
Tasks:
Knowledge Portal
Content:
E-Finance
E-Markets
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Prof. Dr. R. Bogaschewsky
University of Würzburg
Chair for Business
Management and Industrial
Management
Tasks:
Technical Aspects:
Simulation of Business
Applications for E-Markets
Content:
E-Procurement
E-Markets
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Prof. Dr. F. Klauser
University of Leipzig
Chair for Pedagogic and
Didactics
Tasks:
Evaluation, didactical concept
Content:
E-Learning
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Prof. Dr. E. Schoop
University Dresden
Chair for Information
Management and Systems
Tasks:
Technical Aspects:
LMS, CMS
Content:
Information Management
Knowledge Management
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Project Partner and Tasks
Prof. Dr. Ch. Lattemann
University of Potsdam
Chair for E-Commerce and
Corporate Governance
Content:
E-Commerce/E-Business
E-Finance
E-Markets
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Strategy
Goals of IMPULSEC
Edu
cationalContents
Technical
Aspects
Organization
Evaluation
and
Quality
Insurance
Didactical
Aspects
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Strategy
Goals of IMPULSEC
Edu
cationalContents
Technical
Aspects
Organization
Evaluation
and
Quality
Insurance
Didactical
Aspects
Interdisciplinary Content in the research field of EC (Open
Content)
Business Management /Information Management and Systems
Economics
Legal Aspects
Social Sciences
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Contents
Legal framework
Economical Conditions
E-Finance
Distribution
Production
Procurement
Company
Branches
EC-Systems
EC-Systeme
Government
Company
Cash-Systems
Security Aspects
Internet-Technology
Costumers
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Strategy
Goals of IMPULSEC
Edu
cationalContents
Technical
Aspects
Organization
Evaluation
and
Quality
Insurance
Didactical
Aspects
Internet-based
Two-tier-Architecture:
Learning Management System (Stud.IP/Lotus)
Content-Management-System (Eidon X-Base)
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Architektur
Content Production
PO
OS
WÜ
L
Central
compilation
KA
LMS
DD
Collection
Production
unstructured
Contents
Editing
Montage
structured
Contents
Forma- Publiting
cation
Interface
DD
LayoutDefinitions
Repository
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Strategy
Goals of IMPULSEC
Edu
cationalContents
Technical
Aspects
Organization
Evaluation
and
Quality
Insurance
Didactical
Aspects
complex learning arrangements
• additional program for face-to-face lectures in educational programs
• Distance Learning
• Synchronically and synchronically teaching (time)
For students and practitioner
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Strategy
Goals of IMPULSEC
Edu
cationalContents
Technical
Aspects
Organization
Evaluation
and
Quality
Insurance
Didactical
Aspects
Continuous Evaluation (formative, summative)
Use results for implementation and further
development
Focus: Learning Processes
Focus: cognitive/motivational Dimension
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Strategy
Goals of IMPULSEC
Edu
cationalContents
Technical
Aspects
Organization
Evaluation
and
Quality
Insurance
Didactical
Aspects
instructional approaches and the newest understandings in
instructional design.
Situated Learning environment
• Problem based learning is the main didactical principle.
• Video-based Presentation
• Hyperlinks to contents in the Curriculums
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Economical transfer
 Own Master of Science for E-Commerce (Osnabrück)
 Dedicated Courses for external Master Programs
(WinfoLine)
 Courses for other education and training (Sparkassen
Finanzgruppe)
 Certificate Courses Shared Master Program
 MESI-Potsdam/Impuls
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Economical transfer - Master Curriculum
Credits
Master Thesis
15
Module
Applications
Module
Module
cross sectionals
Interdisciplinary
E-Procurement
E-Logistics
E-Procurement
B2M
E-Finance
B2M
Marketing
Knowledge- and
Info Management
Marketing
40
E-Learning
Basics
Basics
Information
Management and
Systems
Business
Management
Key Qualifications
20
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Economical transfer – Own Master
 Blended Learning
 12 + 3 Month (full-time) or 36 + 3 month
 12 courses + thesis (learning time: around 1700 hours)
 Price for each student: 12.000 Euro
 Price for one course: 1.000 Euro
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Economical transfer - Dedicated Courses for
external education and trainings (Sparkasse)
 Internal training center of Sparkassen Finanzgruppe
 Start: End 2004
 Classes:
 Internet Economy
 Strategic Opportunities of the EC/EB
 Basic in E-Commerce
 Financial model
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Economical transfer - Courses for external
Master Programs (WinfoLine)
 Master of Science for Information Management and
Systems
 Start: August 2003
 Classes:
 Business to Machine
 E-Finance
 Basic in E-Commerce
 E-Learning Modules with weekly support via E-Mail
 Final work: case study or class exercise
 Financial model
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Economical transfer
MESI - Uni-Potsdam -
Impuls
?
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Experiences with e-Learning
at the University of Potsdam
Lectures (examples):
 E-Finance
 E-Business
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
E-Business
E-Learning-Module
E-Commerce/E-Business/ an Overview
•Definitions E-Commerce/
E-Business/New
Economy/
•Internet-Economy and
Importance of E-Business/
E-Commerce in Economy
•Net-Economy
•Models /Reference Models
•Business Models
Basic Technologies
Practioneer: hier.com (H. Zwicker) Internet: Trends, Koncepts, Structures
B2C-Commerce
 Online Shops/Online Malls
 E-Cash
 E-Markets
Practioneer : eBay
(Dr.IMPULS
S. Gerdes)
EC  c/o University Potsdam 
E-Business
Technologies
 Operative E-Business
(E-Proc, E-Production,
E-Distribution)
 Security
 Costumer Relation
Management
 Actual Topics (P2P,
UbiComp)
14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
E-Finance
Theoretical
Basics
E-Finance
- EC/EB/MC
E-Learning
- Basics in
Information Management
Existence of Financial Intermediaries
- traditional View
- NIE: Principal Agent/ Prop Rights/TAK-Theory
Development of the IT in the financial Sector
- Hierarchy vs. Market
- Functions of IT
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
E-Finance
Information
Informationsystems
Routing
Online
Brokerage
Settlement
Agreement
ExchangeSystems
 Service Provider
 Capital Market
Authority
OTC-Systems
 Internalization
 ECN /ATS in Europe
 Clearing
and
Settlement in
Europe
 Regional Exhanges  ECN /ATS in den
USA
 Risks
 The global
security trading
 Costs
 Innovative ECNs
 New
Structures
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
E-Learning
• Blended Learning
(Impuls EC- Modules)
• Collaborative Learning
(e-Mail; Net-Meeting /MS; Video Conferencing )
• Distance Learning
(Video-Conferencing)
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
E-Learning
• Blended Learning
(Impuls- Modules)
• Collaborative Learning
(e-Mail; Net-Meeting /MS; Video Conferencing )
• Distance Learning
(Video-Conferencing)
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Example: E-Finance
Business Game
 Blended Learning in eFinance
- 8 Face-to-Face Lectures (starting with
Business Game)
8 Face2face
- 3 Modules INPULS EC
(No Face-to Face Lectures)
- 1 Excursion to Exchange Stuttgart
- 1 shared Event – practitioner
Videoconferencing with Discussion
- Group work with 50 Students:
Differentiation by gender (mail/female;
PO/KA) and place
(Videoconferencing with net.Meeting)
3 Online
Module
1 Excursion
1 Online
Event
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Group work
Building 10 Groups a 4 Person
KA
Coached Groups








PO



10 Groups present their Results via net.meeting
+ Discussion
IMPULSEC




 c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Advantages
 Independent in regards of time and space
Different Holidays in Brandenburg and Baden Wurttemberg
 Practical Experience of different e-Learning Concepts
 Survey: empirical data for evaluation
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Questions ?
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Questions ?
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce
Thank you !
IMPULSEC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce