John W. O’Bier
3 August Walk
Long Beach, NY 11561
Cell: (516) 662-1413
PROFILE:
jobier1@aol.com
SALES  MARKETING  BUSINESS DEVELOPMENT  RELATIONSHIP MANAGEMENT
Accomplished solutions-oriented marketing executive with dynamic track record in direct marketing, brand
marketing, sales & sponsorships, client relationships, database management and personnel management.
Proven record of planning and leading comprehensive marketing strategies that provide competitive
advantage, produce additional revenue streams and deliver measurable return on investment.
PROFESSIONAL EXPERIENCE:
Jan. ’09 – Present
Elite Marketing Group  New Hyde Park, New York
Director of Client Relationships
 Created and implemented the “Direct Sales” Division as a new line of revenue for new business
opportunities.
 Own the relationship of a $5 billion energy company, managing sales of Electricity & Natural Gas in 11
counties of Northern New Jersey.
 Oversee all aspects of sales and marketing with a staff of 15+, selling via D2D and Telemarketing.
 Sold more than 4,000 accounts and over 100MM kilowatts of natural energy, generating over $1MM in
revenue.
 Create strategic alliances with Fortune 500 companies through cold calling and relationship building.
Oct. ’08 – Jan. ’09
Coca-Cola Enterprises  Maspeth, New York
Sales Manager
 Responsible for all commercial product sales inside designated territories of Brooklyn and Queens NY.
 Consistently exceeded sales expectations by 10%.
 Achieved goal each of the three months eligible.
Aug. ’06 – Jan. ’08
Global Affinity Media  New York, New York
Regional Director
 Responsible for account generation resulting in increased revenue of 75% while reducing expenses by
10% across all domestic regions.
 Surpassed account goals by 5% through event marketing programs for all NFL, MLB and College &
University markets.
 Created and launched a “Point of Sale” program at MLB Spring Training increasing activation by 15% at
each stadium.
 Developed strategic alliances for Fortune 100 companies to grow brand awareness.
Jan. ’06 – Jul. ’06
Barclaycard US  Philadelphia, Pennsylvania
Director of Quality Assurance
 Managed the Quality Assurance and Operations for all airport marketing of the US Airways Dividend Miles
MasterCard program throughout the United States.
 Increased application generation by 10% and the approval rate by 5% in each airport.
Jan. ’05 – Jan. ’06
G&G Outfitters  Wilmington, Delaware / Lanham, Maryland
Account Executive, Sales
 Generated $250,000 in incremental revenue.
 Increased lead generation of new business relationships by 25%.
 Established promotional products and apparel programs for American Express, NASCAR and The Pro
Football Hall of Fame.
Nov. ’02 – Dec. ’04
Approved Promotions  Baltimore, Maryland / Wilmington, Delaware
Executive Vice President
 Managed a staff of 150+ Sales Representatives at over 200 events per year.
 Cultivated new event marketing opportunities for Fortune 500 companies.
 Managed the Event Marketing/Sampling efforts for Coca-Cola in the Mid-Atlantic Region.
 Launched Coca-Cola’s marketing efforts throughout the Northeast Region.
Jun. ’94 – Oct. ‘02
MBNA America  Newark, Delaware / San Francisco, California / New York, New York
Personal Banking Officer – Customer Assistance – Marketing and Group Admin.
 Managed and executed all Event Marketing efforts in the New York Metro area for affinity credit card
marketing, increasing application generation by 10% for all programs, such as the Yankees, Mets, Jets,
Giants and Islanders.
 Owned Golf Digest relationship, successfully growing the portfolio through Direct Mail, Telemarketing,
Event Marketing and Internet Campaigns by more than 5%.
 Staffed and managed teams of sales representatives in the Western Region at sporting events with the
NFL, NHL, MLB, NBA, as well as Colleges & Universities.
 Reduced expenses by $3.5MM while achieving an event record of 42,000 applications at Super Bowl
XXXII.
 Reviewed applications for credit worthiness, achieving a lending authority up to $25,000.00.
 Achieved Top Performer of the department six times by consistently exceeding goal.
 Managed customer accounts within call center environment by providing payment solutions that met
customer’s short and long-term needs in order to decrease company delinquency under 4% while
maintaining the integrity of customer service throughout the process.
 Sold advantages of participating in balance transfer offers in order to increase customer activation.
EDUCATION:
1993 - 1996  Criminal Justice  University of Delaware  Newark, Delaware
VOLUNTEER EFFORTS:
Make a Wish Foundation  Leukemia Lymphoma Society  The UFA Widow’s and Children’s Fund
BRAND MANAGEMENT:
National Football League  Major League Baseball  National Basketball Association  National Hockey
League  Golf Digest  US Airways  Spirit Airlines  Alaskan Airlines  Hawaiian Airlines  Delta Airlines
 MBNA America  Bank of America  Barclaycard US  American Express  US Bank  Citibank  Chase