ThomsonNOW
for
Business Communication
What IS ThomsonNOW?
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Available with:
– Essentials of Business Communication 7e by Guffey,
– Business Communication: Process and Product, 5e by Guffey, and
– Business Communication, 15e by Lehman/Dufrene
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
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A one-stop product with all a student needs for a course in
one location, under one access code, with one purchase
A response to student and instructor requests to SIMPLIFY
our offerings and ADDRESS THE COST OF BOOKS!
A four-part product:
–
–
–
–
Personalized Study Plan
Book
Homework Manager
Course Manager
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The Personalized Study Plan
– Pre-Test Quiz Assesses students understanding of
chapter concepts
– Based on Pre-Test Results, System Provides Directed
and Personalized Review Strategies
Review Materials to which Students Are Directed Include:
 Links to e-Book Chunks
 Links to all the review resources you might find in other web
products (electures, audio reviews, videos, text illustrations)
– After Reviewing, Students Can Take a Post-Test Quiz,
(which can be assigned for a grade), and then they
receive a new study plan based on the quiz results
Mary Ellen personally wrote feedback for each pre- and post-test
question in ThomsonNOW so that the student knows why they
got and answer right or wrong and where that answer can be
found in the text. For each question, we actual provide students
with a direct link to the exact area in the ebook where the
concept they got wrong is reviewed.
Personalized Study Plan Example
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E-Book
– Each purchase of ThomsonNOW includes
access to a FULL E-BOOK version of the printed
text! No need to buy a hard copy book!
– The Ebook Is Printable and Searchable!
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Homework Manager
– Students completed automatically graded homework
assignments online
– Scores feed to a gradebook that works with WebCT and
BlackBoard gradebooks
– Open-ended questions are available to view and grade
by the instructor
– Multiple-Choice Questions and True/False Questions
were written to be very valuable!
 Mary Ellen worked personally on the homework to make
meaningful, auto-graded questions work in a discipline where
most of the homework is not assessed with MC and TF
questions. Because TNOW can’t grade the open-ended writing
assignments that are usually used in Bus Com courses, she
tried write questions that get students to recognize correct
writing.
Example of Guffey Gradable Guffey Homework
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Homework Manager
– AACSB Learning Outcomes
 Each homework question within ThomsonNOW was
associated with the AACSB learning outcome it
assesses.
 Instructors can generate reports within the grade
book that show how students have been assessed
against certain learning outcomes.
 When setting up homework in THomsonNOW,
instructors can filter the homework bank according
to the AACSB learning outcome they wish to assess
in that assignment!
Filtering Questions for Certain AACSB
Learning Outcomes
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Course Manager
– Grades feed to a gradebook in TNOW that
syncs with WebCT, BlackBoard, eCollege, and
Sakai gradebooks
– Discussion area
– Message-posting area
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What does it all cost?
– Product can be purchased in three ways:
 Buy access code from Thomson e-commerce site =
cost is 50% of list price of hard copy book
 Buy access code bundled with hard copy book in
the bookstore = cost is an additional $10 on top of
the price of the book
 Buy an access code card in the bookstore, no
bundle with hard copy book = cost is 50% of list
price of book plus bookstore mark-up
Thank You!
Erin Joyner
513-229-1944
Erin.joyner@thomson.com