Welcome
Course name
Faculty name
YOUR COURSE MATERIALS
Boone/Kurtz
Contemporary Marketing,
13e
You will…
— be tested
— receive homework
assignments
— have reading assignments
…from these materials
WHY DO I NEED THE BOOK?
— Nine in ten professors (90%)
say that students would do
better if they made greater user
of the assigned textbook.
— Students’ pass rates, retention
rates and grades improve when
they employ supplemental
materials in addition to their
textbooks.
Zogby International, 2006
WHAT’S SO DIFFERENT ABOUT THE NEW
EDITION?
— New "Evolution of a Brand"
element gives you an in-depth
look at the success stories of
brands that have effectively
maintained their position as
market leaders through the
course of time.
—With the Second City Video
Cases, students will examine the
history of the theater company
and the successful marketing
practices that spelled success.
— New end-of-chapter selfquizzes called "Assurance of
Learning Reviews."
GET THE GRADE RESOURCES!
Learning Resources
available with this
textbook…
– ThomsonNOW
– Business & Company
Resource Center
– Companion Website
WHAT IS THOMSONNOW?
ThomsonNOW is an easy-to-use
online resource that helps you
study in less time to get the
grade you want-NOW!
– Personalized Study Plan
– E-Lectures with narration
– Interactive E-book
– Chapter Video Application
– Audio Review
– Access to Business & Company
Resource Center
WILL THOMSONNOW HELP ME GET A BETTER
GRADE?
87.3% of students agree using
ThomsonNOW regularly helped them
perform better on exams.
83.9% of students agree that
Personalized Study was a valuable
study tool.
95% of students responded that
using ThomsonNOW on a regular
basis helped them get a better grade
82.7% of students are likely to tell a
friend about ThomsonNOW
STUDENT HOMEPAGE
PRE-TESTS & POST-TESTS
PERSONALIZED STUDY PLAN
E-BOOK
E-LECTURES
BUSINESS & COMPANY RESOURCE CENTER
Whether you are completing a
case analysis, preparing for a
presentation or discussion,
creating a business plan, or
writing a reaction paper…
…the BCRC is a powerful and
time saving research tool for
you.
BUSINESS & COMPANY RESOURCE CENTER
– This is the company
search.
– Select this option to
search for a company by
name, industry code,
product/brand, or location.
– Type in the company name
and then click on the green
search button.
BUSINESS & COMPANY RESOURCE CENTER
– Results are promptly
returned for each retrieval
to the company profile tab.
– Click on the source type
desired to locate needed
information.
TECHNICAL SUPPORT
http://www.thomsonedu.com/support
FREE COMPANION WEBSITE!
YOU HAVE CHOICES OF HOW TO BUY THE BOOK!
Purchase textbooks in the format and at
the price that is right for you.
Print Options
NEW print textbooks at up to 25% off,
shipped free!
Digital Options
Electronic texts up to 50% off
Individual chapters for as little as $1.99
Study Tools
Study Guides, Online Homework
Assistance, Audio Content, and more!
STUDENTS…PLEASE READ
If your textbook doesn’t already
come with the helpful study
aids we’ve discussed, go to
your local college bookstore or
go on-line to iChapters.com.