Z MOBILE MARKETING SOLUTION
A PROPOSAL TO
[COMPANY NAME]
[DATE]
Mobile Marketing Trends
Why Mobile Marketing?
There's no doubt that the world is becoming more social. Facebook has more than 750
million active users, and people spend 700 billion minutes per month using its service to
connect with each other. Even more telling, more than 250 million active users are currently
accessing Facebook through their mobile devices. And, those who do are twice as active on
Facebook than non-mobile users (Facebook). With new technology, people are connected
in more ways than ever before.
This is groundbreaking in media to think of media interaction not on the individual level (a
subscriber enjoying media one to many), but if one views it from the community's point of
view there's something very different taking place. Through media convergence, we're
seeing sweeping changes occurring in consumption communities, not just in individuals.
Today, people want more. They don't just consume the media; they create their own
parodies, develop additional storylines, and interact with those who release the media.
So, what does this mean for companies trying to get their message to the consumer?
Traditional forms of media are not cutting it. The most successful companies are utilizing
multiple media platforms and engaging the consumer. And, people are responding to
corporations, each other, and even the 44th President of the United States. Just look at a
couple of examples.
One of the first truly successful social media campaigns came from Old Spice. They urged
consumers to submit their questions, and their spokesperson answered them. This spurred
many YouTube videos imitating the Old Spice Campaigns, and Old Spice through
successful engagement and interaction increased sales 107% for the company in July 2010
(The Nielsen Company as cited in Axon, 2010). Can you imagine if they had utilized a
mobile solution?
Regardless of your political beliefs, we witnessed history as a Senator from Illinois utilized
mobile marketing to mobilize an entire nation, which as you know, carried him on to victory
as the 44th President of the United States. It was President Obama's combination of SMS
text messaging, mobile websites, interactive voice response, mobile video and mobile
banner ads that kept U.S. voters engaged. It was personal, which is something only the
mobile phone can truly provide.
Spend a few minutes getting to know more about the mobile media landscape, which
companies should utilize this same strategy, and why Z Mobile is the right platform for your
next mobile marketing campaign.
Mobile Marketing and its Landscape
Mobile Marketing Defined:
Mobile Marketing in its simplest definition is marketing on or with a mobile device.
Mobile Subscribers Worldwide:
5.3 billion, or 77% of the world population (estimated by The International
Telecommunication Union)
Mobile Advertising and Marketing:
It's predicted that mobile ad revenue will be $3.3 billion in 2011, and this will explode to
$20.6 billion in 2015. That's more than doubling each year!
While other gadgets are becoming more and more popular, the mobile phone has become
ubiquitous in the lives of Americans. A recent survey from TeleNav revealed that 55% of
those surveyed would rather give up caffeine than be without their phone, and 66% of users
said they sleep with their phone next to them at night. The Mobile Revolution is happening
right now.
The Numbers don't lie...Traditional Media Advertising is Down
Radio Advertising: Down 11%
Newspaper Circulation: Down 18.7%
TV Advertising: Down 10.1%
Magazines: Down 14.8%
Digital and Mobile Marketing are both UP!
Digital Marketing: Up 9.2%
Mobile Marketing: Up 18%
Z Mobile – The Ultimate Business Weapon
Why Z Mobile?
The key in growing your business is in communication. How are your customers and prospective
customers learning about what you do? And more importantly, what are they saying about your
brand? Z Mobile is the low-cost solution that will help you attract, engage and even keep your
customers and prospective customers fascinated with your business.
Just look at the facts. There are 303 million cell phone users in the United States alone, and text
messaging is one of the fastest ways to communicate with individuals. In fact, 98% of all texts are
read within four minutes of receiving it. Currently, with only 15% market penetration, the timing is
perfect to implement a mobile business solution to help grow your business more effectively. Just
take a look at a few of the benefits and opportunity available with this product.
Instant Marketing:
Auto-drip campaign functionality saves you time
Warms up your prospect, providing a more focused follow-up for those interested in what you offer
Removes the feeling of pestering (They opt in to your campaign!)
All automated, which saves you time
Delivers info with pinpoint accuracy
Assured that 98% of all texts will be read
Increase show rate at local events
Increased customer loyalty
Works with and supports your existing marketing strategies
You can measure the results quickly and easily
If you've been playing around with print campaigns, emails that aren't working, or other traditional
forms of advertising, it's time to take your business to the next level. Print ad coupons have a
redemption percentage of less than 1%. Mobile coupons on the other hand average 17-30%
redemption! Step into the future of marketing and discover the ultimate business weapon... Z
Mobile!
How Z Mobile Works
Text message marketing is all about simplicity. It's short messages that contain pertinent
info for your clientele. That's it! With Z Mobile, you can grow your business in three easy
steps!
1. Promote your keyword
To truly maximize your Z Mobile solution, go all out. Make sure every staff member is
promoting your mobile club, include your keyword on your signage and promotional
materials, and consider using a promotion or contest as an incentive for joining. With
mobile coupon redemption rates being between 17-30%, you could be looking at 17
to 30 new customers for every 100 people that join your mobile club.
Once people opt-in, Z Mobile will populate your database and you're ready to start
marketing!
2. Text your database
Plan on texting your mobile club 4-6 times per month with coupons, polls, text-to-win
campaigns, contests, or even about upcoming events or new products and services
that you offer. You can even program them in advance! Plus, have something come
up during the month, text your club the news right away.
3. Enjoy the improvement in your business
With our complete tracking system included in your Z Mobile Solution, you'll be able
to easily track and measure the results of your mobile efforts. That way you can
better gauge how your messages are received and tweak as you see fit to continue
improving and growing your business. Get started today and discover the endless
possibilities with mobile marketing and Z Mobile.
Month Day Year
Purchase YOUR Z Mobile Business Solution
You're making a really great choice! This business solution will help you take your
message to the most effective modern day marketing vehicle - the mobile phone! In
fact, you can create auto-drip campaigns to your customers in seconds, promote an
upcoming event or special savings, and deliver product and training links quickly and
easily, and so much more! Everything you need to grow your business faster,
stronger, and more effectively is included with Z Mobile. To get started right away,
simply choose from the options below that will best fit your needs (You can purchase
a package or simply pay monthly).
Monthly Options:
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$59.95 per month
Includes 2 Key Words and 1,000 Text Credits per month. No contract.
$99.95 per month
Includes 2 Key Words and 3,000 Text Credits per month. No contract.
*A one-time activation fee of $ 50.00 will be added to all monthly orders.
6 Month Subscription: Best Value! $49.99/mo. and no activation fee.

$299.95 for a 6 month subscription. Includes 2 Keywords and 1,000 Text
Credits per month. This reduces your cost to $49.99/month and you save
on the activation fee. Save $110 with this package! *This pricing is only available to
those who also enroll in our referral program. It is free to participate in the referral program
and you get paid for each person/business you refer to z mobile when they purchase the
application for business/personal use. *The one-time activation fee of $ 50.00 is
waived with subscription service.
Z Mobile Add-Ons**
Non-Expire Text Credits
Should you use all of your text credits in a particular month, you can purchase
additional credits. They never expire and can be used at any time.
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1,000 Credits: $50
2,500 Credits: $100
10,000 Credits: $300
One Additional Keyword: $9.95 per month
Keywords are used in conjunction with a short code to allow users to connect with
your business. A keyword is typically a word or abbreviation that is sent to a short
code and is connected with a campaign.
Example: Text KEYWORD to SHORT CODE.
Multi-Location: $24.95 per month
Multi-Location is perfect for the business owner with more than one business
location. Instead of having to purchase multiple packages for each location, the
business owner can simply buy one package and add on multi-location for $24.95
per month. This allows the owner to control and view campaigns per location all in
one back office.
**Please Note: You must be purchasing or have previously purchased a
monthly texting package in order to purchase non-expiring text credits,
additional keywords or multi-location. Those purchasing without a monthly
texting package will not be activated.
Mobile Advertising Campaign Options
Pick your Package:

Bronze: 1,000 Text Credits + 2 Keywords for $59.95/month + $50
activation for a total of $109.95. There is no contract and you can
cancel anytime.

Silver: 3,000 Text Credits + 2 Keywords for $99.95 +$50 activation for a
total of $149.95. There is no contract and you can cancel anytime.

Gold: 1,000 Text Credits + 2 keywords for $299.95 for 6 months
subscription. There is no activation fee at all so my monthly total is approx.
$49.99. I can cancel after 6 months or continue on a monthly basis of
$59.95. I will save $110 with a subscription package. I will also save 50% on
all additional text credits purchases.
Add On’s:
Non-Expire Text Credits
 1,000 Credits: $50
 2,500 Credits: $100
 10,000 Credits: $300
 One Additional Keyword: $9.95 per month
 Multi-Location: $24.95 per month
Please Note: You must be purchasing or have previously purchased a monthly texting package in
order to purchase non-expiring text credits, additional keywords or multi-location. Those purchasing
without a monthly texting package will not be activated.
Training & Support
Start Experiencing The Benefits Of Your Z Mobile Marketing Solution
Immediately!
Z Mobile will help your business engage, attract, and retain your customers and
new customers using the most fascinating, state of the art mobile technology in the
industry.
Includes:
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Business Quick Start Guide
In-Depth Training Guide
Frequently Asked Questions And Definitions
Z Mobile Training Videos
U.S. Consumer Best Practices Guide
MMA Smartbrief: daily email newsletter that provides the latest
industry news, trends, technologies and innovations.
Z Mobile Product Purchase
We make it convenient to buy!
Simply complete an online application to activate your customized
Z Mobile Business Solution.
Contact your Z Mobile Representative: [NAME, CONTACT NUMBER]
Please allow 2 business days for your account to become active. We will send you an email
notification with your username and password information once your account is ready. Thanks again
for purchasing from Z Mobile!
Z Mobile Marketing Solutions
Z Mobile Account Representative:
[NAME]
[CONTACT NUMBER]
[EMAI]
Z Mobile is the answer you’re looking for…