CAMPUS FARMERS MARKET
AN INNOVATIVE PARTNERSHIP APPROACH TO
BUILDING CONSENSUS AND GAINING APPROVAL
Michael J. Gulich, AIA, LEED
Director of University Sustainability
mgulich@purdue.edu
PURDUE UNIVERSITY
WEST LAFAYETTE CAMPUS
 Approximately 40,000 students and over 15,000 faculty and staff
 381 buildings on campus in West Lafayette, IN
 Land grant college founded in 1869
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HISTORY OF FARMERS MARKET
BACKGROUND
 Started as a wellness initiative for Physical Facilities
 Original location for market was in a parking lot behind the Dauch
Alumni Center
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HISTORY OF FARMERS MARKET
WEST LAFAYETTE CAMPUS
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HISTORY OF FARMERS MARKET
WEST LAFAYETTE CAMPUS
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HISTORY OF FARMERS MARKET
WEST LAFAYETTE CAMPUS
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2012 FARMERS MARKET
GOALS
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Increase foot traffic
Increase vendor participation
Increase customer base
Increase success of the market
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2012 FARMERS MARKET
STRATEGIES TO ACHIEVE GOALS
 Relocate market to a central location
 Make the market a destination
 Provide access to green space and benches
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2012 FARMERS MARKET
DATE, HOURS, & LOCATION
 Date:
 Hours:
 Location:
Thursdays from May thru October
11:00 AM to 3:00 PM
Centennial Mall
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HISTORY OF FARMERS MARKET
WEST LAFAYETTE CAMPUS
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2012 FARMERS MARKET
BENEFITS OF CENTENNIAL MALL LOCATION
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High foot traffic area
Central to the academic core
Near Stewart Center for summer conferences
Near short-term parking spaces
 20 minute parking for Farmer’s Market
 Hardscape for vehicular parking
 Near green spaces and bench seating
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GREATER LAFAYETTE COMMERCE
ORGANIZATIONAL STRUCTURE
 In 2006, a number of autonomous, local community-based, economic
development organizations came together to form Greater Lafayette
Commerce (GLC). GLC is built on five council pillars:
 Economic Development Council
 Downtown Development Council
 Capital Resource Council
 Chamber of Commerce Council
 Workforce Development Council
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MARKET MANAGEMENT
CONTRACT BETWEEN PURDUE AND GLC
 GLC manages the market for Purdue and provides the following:
 Screens and contracts directly with vendors
 Hires Market Master
 Handles community advertising
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VENDOR CONTRACT
HTTP://WWW.LAFAYETTEFARMERSMARKET.COM/BECOMEAVENDOR.HTML
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SPACE MANAGEMENT & ACADEMIC SCHEDULING
PEDESTRIAN SAFETY IS #1 PRIORITY!!!
Time for Set-up
 Critical class change from 10:15 to 10:30
 Have vehicles in location between 9:30 and 10:15
Time for Tear Down
 Critical class change from 2:20 to 2:30, 2:45 to 3:00, and 3:20 to 3:30
 Have vehicles off Centennial Mall between 3:30 and 4:15
Conflicts for Centennial Mall
 August 23, 2012 – Art Print Sale
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SPACE MANAGEMENT & ACADEMIC SCHEDULING
STUDENT UNION
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PURDUE MEMORIAL UNION
STUDENT UNION
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PARKING
STUDENT UNION
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GROUNDS DEPARTMENT
STUDENT UNION
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FOOD STORES
POURING RIGHTS CONTRACT
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PUBLIC HEALTH INSPECTOR
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PUBLIC HEALTH INSPECTOR
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PUBLIC HEALTH INSPECTOR
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CAMPUS SAFETY AND SECURITY
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PURDUE STUDENT FARM
BIKE TENT INITIATIVE
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PURDUE CYCLING CLUB
BIKE TENT INITIATIVE
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PURDUE CYCLING CLUB
BIKE TENT INITIATIVE
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PURDUE CYCLING CLUB
BIKE TENT INITIATIVE
Stats for 4 Weeks
Description
#
People Served
221
Bikes Repaired
199
Maps Handed Out
86
Flats
5
Adjust Derailleurs
58
Adjust Brakes
55
True Wheel
26
Lube
32
Other
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Referral
15
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ENTERTAINMENT
TOWN SQUARE
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ENTERTAINMENT
TOWN SQUARE
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COMMUNITY SPACE
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COMMUNITY SPACE
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COMMUNITY SPACE
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COMMUNITY SPACE
TOWN SQUARE
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COMMUNITY SPACE
TOWN SQUARE
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PURDUE FARMERS MARKET
GOALS AND REPORTING
Purdue Sustainability Strategic Plan Short Term Goal
 Expand the on-campus Farmers Market and publicize its presence
and food selection.
AASHE STARS Public Engagement Tier Two Credit 12
 Criteria: Institution hosts a farmers’ market for the community
 0.25 points
 Applicability: This credit applies to all institutions located in areas that
are not otherwise served by an existing farmers market.
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