Here is the summary of our entries:
CAMPAIGNS
Community Relations
Best in West Virginia
Crystal Award
Entry Title: MVB Bank Charleston Community Outreach
Organization: MVB Bank
Award Group: Business / Industry
Summary: MVB Bank is a community-centered bank founded on the principles of
honesty, respect and accountability. As the organization expanded into the Kanawha
Valley and West Virginia’s capital city of Charleston, community engagement was
critical. From the beginning MVB engaged its new “neighbors” as the single top priority
— an estimated 75 residents who lived in close proximity to the construction site of the
new bank facility. The groundbreaking celebration was the culmination of this effort.
Entry Title: Energy Speaks
Organization: Independent Oil and Gas Association of West Virginia
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: With the continued Marcellus Shale development throughout West Virginia,
the Independent Oil and Gas Association of West Virginia tasked CRA to continue to
help spread a positive message about the industry. For 2013, CRA recommended a
grassroots approach with community speaking engagements and education initiatives
like career days and teacher programs. Similar programs in other states are adopting
Energy Speaks’ approach and utilizing the Energy Speaks tactics and information in
their own programs.
Entry Title: Septemberfest
Organization: Fairmont State University
Award Group: Not-for-Profit
Summary: Fairmont State University, Main Street Fairmont and the City of Fairmont
came together in 2013 in a collective effort to engage Fairmont State students, alumni
and community members at-large in the Downtown District. Septemberfest-- a distinctly
original and collaborative event in the heart of Downtown that provides an atmosphere
of community and connectivity--was born. It was a visible win for all involved and has
made a lasting impact Downtown and throughout the community.
Crystal Award
Entry Title: Stuff the Bus
Organization: United Way of the River Cities
Award Group: Not-for-Profit
Summary: United Way of the River Cities and its partners hosted the third-annual Stuff
the Bus event at four Walmart locations in August 2013. This event helped to provide
school supplies, food items and bedding items to students who needed them in three
counties. The community at large responded to this need, which allowed United Way of
the River Cities to reach its goals and objectives.
Honorable Mention
Entry Title: The Reaching the Summit Community Service Initiative
Organization: Citizens Conservation Corps of West Virginia
Award Group: Not-for-Profit
Summary: The Reaching the Summit Community Service Initiative was an effort of
leaders from a nine county region in southern West Virginia working to identify service
projects and community service activities. The effort was organized and managed by
the Citizens Conservation Corps of West Virginia and relied on volunteers to complete.
Community engagement was critical to the effort. The event culminated with the five
days of service completing more than 350 service projects in the region.
Honorable Mention
Entry Title: Energy Speaks
Organization: Independent Oil and Gas Association of West Virginia
Principal Agency: Charles Ryan Associates
Award Group: Political / Issue Management
Summary: With the continued Marcellus Shale development throughout West Virginia,
the Independent Oil and Gas Association of West Virginia tasked CRA to continue to
help spread a positive message about the industry. For 2013, CRA recommended a
grassroots approach with community speaking engagements and education initiatives
like career days and teacher programs. Similar programs in other states are adopting
Energy Speaks’ approach and utilizing the Energy Speaks tactics and information in
their own programs.
Crystal Award
Entry Title: Buy Local Shinnston Campaign
Organization: City of Shinnston
Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations
Award Group: Student
Campaigns Team
Summary: The student-produced, community-relations-based Buy Local Shinnston
campaign was conducted in Dr. Rita Colistra’s Public Relations Campaigns course. Six
PR seniors worked throughout the spring 2013 semester to raise awareness of the
importance and economic value of shopping at local businesses, rather than making
purchases in other communities. The campaign used an integrated approach that
involved extensive media coverage, advertising, social media, the city’s first Buy Local
Day and various promotional materials with key campaign messages.
Crisis Communication
Crystal Award
Entry Title: MVB Bank SMiSphing Scam Response & Recovery
Organization: MVB Bank
Award Group: Business / Industry
Summary: When MVB Bank was targeted as part of a broad SMiShing scam, the
response by the bank Marketing Department was strategic and immediate. The result
took a potentially damaging situation and created positive coverage for the Bank,
positioning the company as a leader in promoting awareness about protection from
scams and guarding personal financial information. While MVB was not the first
institution targeted, it was the first to take an offensive approach in its response.
External Communications
Crystal Award
Entry Title: Just Drive Campaign
Organization: WV Department of Transportation and WV Division of Motor Vehicles
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: July 1 2013 WV drivers would be fined for talking or texting while driving. The
Manahan Group was charged with creating a brand and a subsequent media campaign
to discourage WV drivers from using cell phones while driving. This brand targeted all
WV drivers, but specifically focused on teen drivers – “Just Drive”. The components of
the campaign included a kick-off event, TV, outdoor, social media, website, driving
simulators for events, as well as premium items.
Entry Title: Smokey Bear 2014 Calendar
Organization: West Virginia Division of Forestry
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: The most requested publication the West Virginia Division of Forestry
produces is the annual Smokey Bear calendar. A staple of the fire prevention program
since 2008, this calendar uses light-hearted images to address a serious issue: wildfire
prevention.
Honorable Mention
Entry Title: The Reaching the Summit Community Service Initiative
Organization: Citizens Conservation Corps of West Virginia
Award Group: Not-for-Profit
Summary: The Reaching the Summit Community Service Initiative was an effort of
leaders from a nine county region in southern West Virginia working to identify service
projects and community service activities. The effort was organized by the Citizens
Conservation Corps of West Virginia and relied on volunteers to complete. The external
campaign to promote The Initiative spanned two years and culminated with the five
days of service completing more than 350 service projects in the region.
Honorable Mention
Entry Title: Manufacturing Pathways Campaign for WVMA
Organization: West Virginia Manufacturers Association
Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team
Award Group: Student
Summary: The student-produced Manufacturing Pathways campaign was conducted in
Dr. Rita Colistra’s Public Relations Campaigns course. Ten PR seniors worked to
increase awareness of educational programs available to help foster training in the
industry and to educate key publics of the job outlook in the WV manufacturing industry
and the need for skilled workers and. The campaign used an integrated approach that
involved extensive research, media coverage, advertising, social media, website
creation, and a manufacturing event.
Crystal Award
Entry Title: Questions Campaign
Organization: River Valley Child Development Services
Principal Agency: Marshall University Public Relations Campaign Management Class
Award Group: Student
Summary: Students in Public Relations Campaign Management class in the W. Page
Pitt School of Journalism and Mass Communications at Marshall University researched,
planned, executed, and evaluated a campaign for River Valley Child Development
Services, a nonprofit early childhood education organization. The campaign raised
funding and awareness for the Tuition Investment Program Support scholarship,
benefitting children of parents who work and go to college to ensure the children
continue to attend a high-quality early childhood program.
Integrated Communications
Honorable Mention
Entry Title: BrickStreet Testimonial Campaign
Organization: BrickStreet Insurance
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: BrickStreet Insurance needed a fresh concept for their latest campaign.
Charles Ryan Associates (CRA) decided that the best way to emphasize BrickStreet’s
360° model was to create a testimonial campaign featuring some of the company’s
policyholders. The focus of these testimonials was to highlight how the BrickStreet 360°
model can assist policyholders. The campaign is still in its early stages but has proved
to be an engaging concept for the company.
Entry Title: "I'm Charlie West" Campaign
Organization: Charleston Convention & Visitors Bureau
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: The Charleston Convention and Visitors Bureau tasked Charles Ryan
Associates with creating a campaign that would both energize and promote the city. The
“I’m Charlie West” campaign was specifically designed to give Charlestonians a voice –
to show pride in their city. By capitalizing on the Charlie West airline expression, the
integrated campaign was launched across a variety of media platforms – including print,
broadcast (TV and radio), outdoor, electronic and social media.
Crystal Award
Entry Title: Raze Integrated Campaign
Organization: WVDDHR West Virginia Youth Tobacco Prevention Program
Principal Agency: Fahlgren Mortine
Award Group: Not-for-Profit
Summary: Fahlgren Mortine worked with the West Virginia Youth Tobacco Prevention
program in order to create an integrated campaign for the teen-led tobacco prevention
movement, Raze. Fahlgren conducted both online and in-home interviews to better
understand West Virginian youth’s perspective on tobacco. Ultimately, Fahlgren
developed an overarching strategy surrounding a single most important message:
REBELLION IS HEALTHY. The Rebel campaign translated across traditional and online
media, on the program’s website and throughout their events.
Honorable Mention
Entry Title: WVU Tech Recruitment Campaign
Organization: WVU Institute of Technology
Award Group: Not-for-Profit
Summary: Facing an increasingly competitive market, WVU Tech prepared an
integrated marketing communications plan to support the institution’s recruitment goals.
The recruitment communications campaign, which was based on national recruitment
trends and internal market research, included multiple components – publications, direct
mail, website, social media, displays, and advertisements – all of which were created inhouse. At the time of submission, Tech’s recruitment numbers are indicating substantial
increases over the previous year's increased enrollment.
Entry Title: Health Sciences and Technology Academy (HSTA) Spring
2013
Organization: The Health Sciences and Technology Academy
Principal Agency: Dr. Rita Colistra's PR 459: PR Campaigns Team
Award Group: Student
Summary: The student-produced Health Sciences & Technology Academy campaign
was conducted in Dr. Rita Colistra’s Public Relations Campaigns course. Seven PR
seniors worked to raise awareness of the HSTA program through an event-based
campaign. The campaign used an integrated approach that involved media coverage,
advertising, social media, and two community Health Fairs in Braxton and Marshall
Counties. The campaign effectively reached key publics, which ultimately resulted in a
$250,000 budget increase for the program.
Internal Communications
Crystal Award
Entry Title: Living Learning Communities Campaign
Organization: Marshall University Department of Housing and Residence Life
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in Public Relations Campaign Management class in the W. Page
Pitt School of Journalism and Mass Communications at Marshall University researched,
planned, executed, and evaluated a campaign for the Department of Housing and
Residence Life at MU. The campaign raised awareness for the MU Living-Learning
Communities, a residence life method developed to help on-campus residents,
especially first-year college students, settle comfortably into a college environment and
provide further academic support outside of the classroom.
Special Events - Seven Days or Less
Crystal Award
Entry Title: MVB Bank Charleston Groundbreaking Celebration
Organization: MVB Bank
Award Group: Business / Industry
Summary: MVB Bank is a community-centered bank founded on the principles of
honesty, respect and accountability. As the organization expanded into the Kanawha
Valley and West Virginia’s capital city of Charleston, community engagement was
critical. From the beginning MVB engaged its new “neighbors” as the single top priority
— an estimated 75 residents who lived in close proximity to the construction site of the
new bank facility. The groundbreaking celebration was the culmination of this effort.
Honorable Mention
Entry Title: The Arthur B. Hodges Center at Edgewood Summit Grand
Opening
Organization: Edgewood Summit
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Edgewood Summit approached Charles Ryan Associates (CRA) to assist
with the grand opening of their new state-of-the-art building for memory support and
skilled nursing care – the Arthur B. Hodges Center at Edgewood Summit. Even with
unpredictable weather conditions, the event was a great success.
Crystal Award
Entry Title: “WV150: West Virginia’s 150th Birthday Celebration”
Organization: Governor's Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: Last year, the State of West Virginia celebrated its 150th birthday, marking
the historic occasion with four days of festivities at the state Capitol. Chelsea Ruby,
Director of Marketing and Communications for the West Virginia Department of
Commerce, planned and supervised the event and its marketing campaign. The
objective was to create a memorable set of events that would attract at least 20,000
people, and to set the stage for statewide publicity.
Honorable Mention
Entry Title: Raze RRKEs
Organization: WVDHHR West Virginia Youth Tobacco Prevention Program
Principal Agency: Fahlgren Mortine
Award Group: Not-for-Profit
Summary: Fahlgren Mortine worked with the teen-led tobacco-prevention movement
called Raze to plan a series of statewide events known as the Regional Raze Kick-off
Events (RRKEs). Suffering from declining registration and high attrition, Fahlgren was
challenged to increase event excitement and attendance. By recommending changes to
the location and agenda, introducing new speakers and original activities, and
expanding social media reach, Fahlgren was able to create an event series that more
teens were excited to attend.
Entry Title: The Reaching the Summit Community Service Initiative Five
Days of Service
Organization: Citizens Conservation Corps of West Virginia
Award Group: Not-for-Profit
Summary: The Reaching the Summit Community Service Initiative was an effort
comprising leaders from a nine-county region in southern West Virginia working to
identify community service activities. The effort was managed by the Citizens
Conservation Corps of West Virginia and relied on volunteers to complete the more than
350 service projects. The five-day event garnered tremendous media coverage
including daily broadcast and web coverage, more than 20 front-page articles and
seven positive editorials.
Honorable Mention
Entry Title: USCAA National Soccer Tournament
Organization: WVU Institute of Technology
Award Group: Not-for-Profit
Summary: WVU Tech Athletics has a tumultuous history, in part because of multiple
conference changes resulting in challenging public image issues. With growing success
in soccer, the University hosted the National USCAA Soccer Championships in
Charleston, W.Va. Tech’s promotional plan reinforced the University’s image as an
exceptional academic institution and a strong athletic competitor. The tournament
proved to be highly successful increasing brand awareness and positioning them as a
major economic driver for the local economy.
Entry Title: Virginia Craft Brewers Fest
Organization: Virginia Craft Brewers Guild
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: The Virginia Craft Brewers Fest features a competition for Virginia breweries
as well as hand pour tastings. In 2013, Charles Ryan Associates partnered with the
Virginia Craft Brewers Guild to increase attendance and provide event coordination and
creative services, as well as traditional media outreach and social media engagement.
Through these services, the event saw a 42 percent increase in attendance and a 45
percent increase in brewer participation.
Entry Title: A Summit of Service - The Initiative and WVU Day of Service
Organization: Citizens Conservation Corps of West Virginia
Award Group: Pro Bono
Summary: The Reaching the Summit Community Service Initiative was thrilled to
partner with the West Virginia University Football team to demonstrate the power of
collaboration and volunteerism. WVU Football stepped up to the call for volunteers by
sending the entire team to Nicholas County as part of the community service effort. The
impact garnered tremendous media coverage including 18 articles in five print
publications in a single day, in addition to coverage on all other mediums.
Crystal Award
Entry Title: Fox Trot for Parkinson's Research
Organization: The Michael J. Fox Foundation
Principal Agency: The Manahan Group
Award Group: Pro Bono
Summary: Now in its second year, the Fox Trot expanded significantly from 2013 to add
a Friday reception and a 5k run. The event met and surpassed all goals. The event
raised $31,000 for The Michael J. Fox Foundation, $11,000 above the goal. More than
420 people participated in the walk and run. And 75 people attended the Wine & Minds
kick-off reception and raised $5,000 for local support groups.
Entry Title: Event - Buy Local Shinnston
Organization: City of Shinnston
Principal Agency: Dr. Rita Colistra's PR 459: PR Campaigns Team
Award Group: Student
Summary: The Buy Local Campaign team organized Shinnston’s first Buy Local Day to
raise awareness of local businesses and drive customer traffic. The event featured free
pizza, a clown, giveaways, and a live radio remote. Media coverage, coupons and
advertising encouraged local business shopping for the week leading up to the event.
The event succeeded in attracting customers to the downtown stores, with some
businesses indicating they had the best sales they have experienced in years.
Entry Title: Event - Health Science and Technology Academy (HSTA)
Spring 2013
Organization: The Health Sciences and Technology Academy
Principal Agency: Dr. Rita Colistra's PR 459: PR Campaigns Team
Award Group: Student
Summary: The events were planned and executed for the Health Sciences &
Technology Academy as a part of Dr. Rita Colistra’s Public Relations Campaigns
course. The goal was to raise program awareness among HSTA communities and the
WV legislators. To achieve this goal and engage with key publics, two community health
fair events were held in Braxton and Marshall Counties. The events featured healthrelated businesses, speakers, HSTA student research projects, a live radio remote, and
giveaways.
Honorable Mention
Entry Title: HSTA Engineering & Technology Expos (Fall 2013)
Organization: Health Sciences & Technology Academy
Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team
Award Group: Student
Summary: The events were planned and executed for the Health Sciences &
Technology Academy as a part of Dr. Rita Colistra’s fall 2013 Public Relations
Campaigns course. The goal was to raise program awareness among parents,
teachers and students. To achieve this goal and engage with key publics, two
interactive Engineering and Technology Expos events were held in Cabell and Raleigh
counties. The events featured technology-related businesses, a student competition,
speakers, live radio remote, and giveaways.
Crystal Award
Entry Title: Massage Envy Grand Opening
Organization: Massage Envy
Principal Agency: WVSU's Charles R. Byrd Chapter of PRSSA and Tower
Communications
Award Group: Student
Summary: Massage Envy franchise owner Cardiologist Geoffrey Cousins solicited the
assistance of WVSU's PRSSA and Tower Communications to market and execute the
grand opening event for his new massage and facial spa which was originally set to
open in December 2013. We researched to determine target audiences and developed
an innovative marketing plan to increase awareness, scheduled a grand opening event
with a guest speaker and developed marketing strategies and tactics to promote the
event.
Special Events - Eight Days or More
Crystal Award
Entry Title: IGS CNG Fueling Stations
Organization: IGS CNG Services
Principal Agency: The Manahan Group
Award Group: Business / Industry
Summary: IGS CNG Services hired The Manahan Group to coordinate the
announcement of three compressed natural gas fueling stations that the company
planned to construct in West Virginia. The events were a huge success. This message
came from the client just hours after the two kickoff announcements: “Wow, where do I
begin? Today’s pressers were nothing short of outstanding – a real home run.”
Entry Title: 150th Birthday Kids Art Contest
Organization: West Virginia Department of Commerce
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: The Department of Commerce developed a special 150th birthday statewide
art contest for students in kindergarten through 12th grade. Children in grades K-5
created a birthday card for West Virginia’s special celebration. Students in grades 6-8
and 9-12 created short videos by themselves or in teams of two. The contest was a
huge success and received more than 1,000 entries from students around the state.
Entry Title: 2013 Reunions Celebrate West Virginia's 150th Birthday
Organization: Department of Commerce
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: Wanting to make as many folks as possible aware of this sesquicentennial
birthday while marketing the state as a great place to work, live and raise a family, West
Virginia Department of Commerce looked to reunion planners hosting family and school
reunions. Included in the kits was everything you needed to celebrate the state’s
birthday! The result was 1000 planners sharing information with more than 80,000
guests.
Honorable Mention
Entry Title: Marco Campaign
Organization: Marshall University
Award Group: Not-for-Profit
Summary: Marshall University’s mascot has undergone major changes over the years
including the 2008 transformation that left fans a little unhappy. When it became
apparent that Marco’s costume needed to be replaced, we knew we needed to consult
the fans to find out if they wanted Marco to stay the same or return to his classic look.
We also wanted to include our fans and continue the excitement throughout the process
until the big reveal.
Crystal Award
Entry Title: SMART529 "When I Grow Up" Contest
Organization: West Virginia's State Treasurer’s Office
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: In an effort to raise brand awareness and increase the number of accounts
opened by parents with kids in elementary schools, the agency created a campaign that
asked students in kindergarten through fifth grade, “What do you want to be when you
grow up?” The contest proved to be a success from all standpoints. Overall sales for
SMART529 were up 3.5 percent over 2012 and new accounts increased by 7.5 percent
over the previous year. A record number of entries, 5,000, were submitted for the
contest and over 10,000 inquiries were made for SMART529 materials during the
contest time-period.
PROGRAMS
Annual Reports
Crystal Award
Entry Title: BrickStreet Annual Report
Organization: BrickStreet Insurance
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: BrickStreet Insurance is required to produce a yearly annual report detailing the company’s
financial data. In addition to the financial data, BrickStreet provides updates from the company over the
past year and expands on their future vision. Charles Ryan Associates (CRA) was in charge of all aspects
of production, including writing, design and distribution. The annual report is sent to policyholders,
agents and other interested parties.
Honorable Mention
Entry Title: MVB Financial 2012 Annual Report
Organization: MVB Financial Corp.
Award Group: Business / Industry
Summary: In 2012, MVB enjoyed a fourth consecutive year of record-setting financial performances
while also enjoying five-star ratings for safety and security. The report content needed to capture the
benefit of the MVB business model, as well as the impact of its outstanding client satisfaction and
talented team. The cover artwork of thoroughbred racing in Charles Town, was a unique way to
demonstrate spirited competitiveness, emblematic of MVB’s focus on profitable quality growth and
forward progress.
Crystal Award
Entry Title: Greenbrier County Convention & Visitors Bureau Annual Report
Organization: Greenbrier County Convention & Visitors Bureau
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: After numerous unforgettable events and notable accomplishments throughout the
Greenbrier Valley for Fiscal Year 2012/13, the Greenbrier County Convention & Visitors Bureau and its
agency of record, Charles Ryan Associates, worked to develop an annual report that displayed not only
the fiscal successes, but also the outreach and marketing accomplishments for the area.
Honorable Mention
Entry Title: Honoring Service, Empowering Health
Organization: VA Medical Center, Huntington, WV
Award Group: Not-for-Profit
Summary: The Huntington VA Medical Center's (VAMC) Honoring Service, Empowering Health annual
report is a compilation of accomplishments and statistics in a year that marked the beginning of a huge
cultural transformation to patient-centered care. In 2013 there were great strides made in shifting the
VAMC culture to be more proactive, personalized and Veteran-centered. The focus is no longer on
disease, but instead on what is important to the Veteran for his or her health and wellness.
Entry Title: Legal Aid Annual Report
Organization: Legal Aid of West Virginia
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: Legal Aid of West Virginia hired The Manahan Group to design its 2013 annual report. Legal
Aid was gearing up for a legislative initiative that could help solve some financial problems. The annual
report was a great success. Not because the client liked it: “You all did a fantastic job,” but because it
played a supporting role in the passage of new legislation that would add needed funds to Legal Aid’s
budget.
Entry Title: United Way of the River Cities' 2013 Annual Report
Organization: United Way of the River Cities
Award Group: Not-for-Profit
Summary: United Way of the River Cities, Inc., employed a different approach to its 2013 Annual Report.
The organization used its Focus Areas, localized photographs, attention to branding detail and other
tactics to achieve its goals and objectives.
Audiovisual Presentations
Honorable Mention
Entry Title: The Appalachian Way
Organization: Appalachian Power
Award Group: Business / Industry
Summary: Appalachian Power had two goals for employee communications in 2013: • Share company’s
priorities and goals • Draw on strong company culture and traditions to boost morale and improve
employee engagement. The corporate communications team planned face-to-face meetings in the
spring of 2013 to reach all 3,500 employees in West Virginia, Virginia and Tennessee. “The Appalachian
Way” video was created to share company messages quickly and succinctly and to build company
culture and loyalty.
Entry Title: CRA SloMoHoHo
Organization: Charles Ryan Associates
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Charles Ryan Associates (CRA) did not want to create a typical holiday greeting for 2013.
Instead of going the traditional route with a printed card, CRA decided to make a unique video
highlighting their individuality and creativity. The slow motion video is more visually engaging than the
usual card and showcases the skills of CRA’s creative team.
Entry Title: Huntington In Bloom
Organization: Cabell-Huntington Convention & Visitors Bureau
Award Group: Business / Industry
Summary: This video was created to highlight the beautification efforts of the city of Huntington, during
participation in the America In Bloom program. One of the judging criteria included the number of views
that the video had once it was published through the judging period. This video had over 2000 YouTube
views in a 2 month period and currently has 4,120 YouTube views. This video won the national
competition and received a $500 award.
Entry Title: West Virginia - The Premier Fly Fishing Destination on East Coast
Organization: State of West Virginia
Principal Agency: Fly Rod Chronicles with Curtis Fleming
Award Group: Business / Industry
Summary: As 2013 kicked off, so did the season of Fly Rod Chronicles with Curtis Fleming with intent to
inform the world of the perfect destination for all outdoor enthusiasts – West Virginia! In planning the
project, the collaborative efforts of the tourism, commerce, and natural resources state departments
worked with the staff of FRC. The objectives were to provide visual, real experiences about the vast
opportunities the Mountain State offers with a national audience of millions.
Crystal Award
Entry Title: WV Power TV
Organization: West Virginia Power
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: The West Virginia Power, a single-An affiliate of the Pittsburgh Pirates, wanted to increase
attendance numbers by advertising the Power Park field as an evening destination for fun. The Power
Park worked with CRA on television spots advertising the idea: “Some things are just better at the
ballpark.” Three humorous spots were developed that aired throughout the season, and attendance for
2013 increased by more than 5,000 over 2012’s numbers.
Entry Title: 150th 3-D Video
Organization: WV Governor's Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: 150 in 3-D: A Century and a Half of West Virginia Pride We set out to plan an event with more
than the traditional fireworks and cake found at an ordinary birthday celebration—we were looking for
something with a real “wow” factor. When we stumbled upon the idea of a 3-D film, we knew we would
found just the thing to make the celebration unforgettable. We set out to bring the first-ever 3-D film to
West Virginia to be projected on the State Capitol.
Crystal Award
Entry Title: Best. Decision. Ever.
Organization: Marshall University
Award Group: Not-for-Profit
Summary: The Best. Decision. Ever. commercial was produced in August 2013 to increase awareness of
Marshall University and portray the university as the best decision for potential students. It also allowed
alumni and donors to recognize the importance of their decision to become a part of Marshall
University. The commercial was used locally and nationally on television and during Marshall athletic
events. It was part of the institutional marketing for Marshall University.
Entry Title: Energy Speaks Opportunities for Life Video
Organization: Independent Oil and Gas Association of West Virginia
Principal Agony: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: The Independent Oil & Gas Association of West Virginia tasked CRA to include education in
the overall Energy Speaks initiative. In order to capture the attention of West Virginia high school
students, CRA Films created a five-minute video highlighting the many benefits of working in the oil and
natural gas industry. The video relied on eye-catching graphics and upbeat music to relay the
information in a fun manner. Thus far, the video has been seen by more than 2,000 students.
Honorable Mention
Entry Title: Frank: Making a Choice to Read
Organization: United Way of the River Cities
Principal Agency: Trifecta Productions
Award Group: Not-for-Profit
Summary: United Way of the River Cities and Trifecta Productions created the “Frank: Making a Choice
to Read” video series in December 2013. This is the first: 30 spot and long-form video combination of
several, showcasing United Way of the River Cities’ focus areas and the work the organization does in
the community.
Honorable Mention
Entry Title: Lincoln
Organization: Charleston Convention & Visitors Bureau
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: June 2013 marked West Virginia’s 150th year of statehood. Many events were planned to
celebrate this milestone. To garner interest as well as increase visitors to Charleston for the events, the
Charleston Convention and Visitors Bureau tasked CRA with creating a unique, fun video that could be
distributed through traditional and social media. It received media coverage both during and post
production, and helped drive people to the CCVB website for more information.
Entry Title: Marshall University Homecoming Video
Organization: Marshall University
Award Group: Not-for-Profit
Summary: The Marshall University Homecoming Video was created in-house by university videographers
during Homecoming 2014. The purpose of the video was to allow students, alumni and Herd fans from
near and far to see the work before, during and after a major university function. From the parade, to
the halftime show to the teardown after the football game, Marshall fans are given a front-row seat to
how it all comes together.
Entry Title: Signs Commercial Spot
Organization: United Way of the River Cities
Principal Agency: Trifecta Productions
Award Group: Not-for-Profit
Summary: United Way of the River Cities and Trifecta Productions partnered to create a :30 commercial
spot to help raise awareness and funds during the holiday season. The "Signs" commercial spot aired
starting in December 2013, and it sparked interest and online donations.
Crystal Award
Entry Title: Kanawha Kordsmen Promotional
Organization: Kanawha Kordsmen
Principal Agency: West Virginia State University's Charles R. Byrd PRSSA
Award Group: Student
Summary: West Virginia State University's Charles R. Byrd Chapter of PRSSA and Tower
Communications, a student-run public relations firm, worked with representatives of the Kanawha
Kordsmen to produce a promotional video for use in both recruitment and for marketing purposes. The
finished product includes interviews, performances and re-enactments in order to make the viewer
aware of services available as well as how to become a member of the all men’s chorus.
Honorable Mention
Entry Title: The Civil War: Battle for the 'Burg
Organization: WOUB Public Media
Award Group: Student
Summary: Parkersburg High School in Parkersburg, West Virginia was opened in 1867 and from that
time was known for its excellence in athletics. Exactly 100 years later, Parkersburg High became too big,
and thus Parkersburg South High School was created. With Parkersburg South's creation the greatest
rivalry in the state of West Virginia was also born. This half hour documentary talks to former players
and coaches, and follows this year's teams up to and following their game.
Articles
Honorable Mention
Entry Title: Cool or Hot - The Business Climate is Great in West Virginia's Cities featuring Morgantown
and Fayetteville
Organization: West Virginia Development Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: “Cool or Hot - The Business Climate is Great in West Virginia's Cities featuring Morgantown
and Fayetteville” Each issue of West Virginia Edge magazine offers profiles of two geographically and
economically diverse cities highlighting both booming businesses and chic small-town living. Fayetteville
was chosen for its designation as “One of the Nation’s Coolest Small Towns,” by Budget Travel
magazine, a theme that contrasted with Morgantown’s reputation for being one of the nation’s
“hottest” cities, as designated by Forbes magazine. 20,000 printed copies were distributed and 1,200
online views were recorded.
Entry Title: Benefits of Being Green
Organization: West Virginia Development Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: “Benefits of Being Green” shows that West Virginia’s forest resources are used wisely by the
state’s forest industry. The article showcases companies that use as much of the tree as possible,
thereby reducing the overall number of trees harvested and keeping wood waste out of landfills. This
“green” way of doing business is in line with the Boy Scouts of America’s Leave No Trace principles that
guided the construction of The Summit: Bechtel Scout Reserve.
Entry Title: Big Bad Big Oil
Organization: Independent Oil & Gas Association of West Virginia
Principal Agency: Homestead Communications
Award Group: Not-for-Profit
Summary: The goal for “From the Burd’s Nest: Big Bad Big Oil” was to highlight the direct and indirect
economic impact of the oil and gas industry on the economy of West Virginia and the nation at a time
when many are only criticizing this field. Written by Charlie Burd and edited by Diane Slaughter, the
article was direct, concise and informative and met its goal successfully.
Crystal Award
Entry Title: Economic Evolution
Organization: West Virginia Development Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: The West Virginia Department of Commerce commissioned an article featuring the state’s
successes in the “new economy,” driven by research and innovation. Economic Evolution focused on
biosciences, reflecting the industry’s key stages: research, capital, startup and commercial growth. The
article appeared in Commerce quarterly magazine West Virginia Edge. The magazine targets business
executives inside and outside the state to raise awareness of the state’s growing economic diversity and
attractive business environment.
Books
Crystal Award
Entry Title: Saving Energy in WV Public Buildings
Organization: WV Division of Energy
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: In 2013, Commerce Communications was asked by the West Virginia Division of Energy to
produce a publication that would review all of the projects funded through the American Recovery and
Reinvestment Act (ARRA) of 2009 in the state. The result was a book that provided a record of West
Virginia’s involvement in the largest energy efficiency and renewable energy deployment in U.S. history.
A total of 145 EECBG and 113 SEP/ARRA facilities were documented.
Brochures
Crystal Award
Entry Title: E&H Brochure
Organization: E&H Manufacturing
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Charles Ryan Associates worked closely with E&H Manufacturing, Inc. to create a costefficient, yet effective sales brochure. The goals for the sales brochure were to brand E&H as a leading
manufacturer of oilfield production equipment and creatively showcase the company’s product lines.
This brochure became an instant favorite among the company’s sales team and customers, and
continues to be E&H’s primary sales and marketing tool.
Honorable Mention
Entry Title: Eagle Product Catalog
Organization: Eagle Manufacturing
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Charles Ryan Associates was tasked to redesign Eagle Manufacturing Company’s product
catalog – a publication that includes more than 750 industrial and material handling products and the
company’s only merchandise sales material. As a part of Eagle’s brand campaign, which launched in
early 2013, CRA redesigned the 60-page catalog by adding new product descriptions, large photographs
of the company’s best-selling products and action shots of employees, and overall flair with brand colors
and creative elements.
Entry Title: Huntington, West Virginia Film Brochure
Organization: Cabell-Huntington Convention & Visitors Bureau
Award Group: Business / Industry
Summary: The Huntington Film Brochure ties the benefits offered by the state film office together with
those offered by the city of Huntington in order to highlight both the potential for filming in Huntington
and the availability of incentives and a very high tax rebate for qualified productions. The piece was
geared to potential film/TV producers and was released at the American Film Market in LA in November
2013.
Entry Title: Reptiles and Amphibians Regulations Brochure
Organization: WV DNR Wildlife
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: Reptiles and amphibians are a valuable and abundant wildlife resource. They provide us with
opportunities to study, appreciate and use our natural heritage. In 2013, the WVDNR established these
regulations to enable these activities without harming reptile and amphibian populations.
Entry Title: Alpha Xi Delta: Brochure
Organization: Bethany PRSSA, Alpha Xi Delta
Award Group: Student
Summary: The Alpha Xi Delta brochure was refurbished this past year. The old brochure was out of date
and needed a modern look. The Brochure is for Alpha Xi Delta: Delta Chapter at Bethany College, The
project was to make a brochure that would appeal to independent and freshman women on campus
and inform them about the Delta Chapter.
Crystal Award
Entry Title: Buy Local Shinnston
Organization: City of Shinnston
Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team
Award Group: Student
Summary: Based upon primary research for the campaign, it was determined that the best way of
reaching target publics and providing them with the needed information was through an informative
brochure. The infographic was a map of all the downtown businesses, numbered to correspond with
descriptions of the businesses on the following pages. The team also included reasons why it is
important to shop locally. 1,000 brochures were distributed.
Honorable Mention
Entry Title: LLC Brochure
Organization: Department of Housing and Residence Life at Marshall University
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for the Department of
Housing and Residence Life at MU. The goal of the campaign was to raise awareness for the
department’s Living Learning Communities. One tactic created to aid in attaining this goal was a
brochure to highlight the benefits of joining an LLC at MU. The campaign’s result is a doubling of the
number of students in the LLC’s and an increase in the department’s budget to serve the students in the
Living Learning Communities at MU.
Direct Mail
Crystal Award
Entry Title: SMART529 Holiday Direct Mail
Organization: West Virginia's State Treasurer’s Office
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: The SMART529 plan is West Virginia’s college savings plan. The Manahan Group designed a
holiday direct mail piece that targeted both non-account and account holders of children birth to ten
years of age. The piece needed to stand out from other pieces of mail that people would be receiving
around the holidays – eye catching and informative in a whimsical way.
Entry Title: LLC Postcard
Organization: Department of Housing and Residence Life at Marshall University
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, PR Campaign Management, at Marshall University
researched, planned, executed, and evaluated a campaign for the Department of Housing and Residence
Life at MU. The goal of the campaign was to raise awareness for the department’s Living Learning
Communities. One tactic to attain this goal was a postcard targeted at freshmen, highlighting the
registration deadline. The campaign’s result is a doubling of the number of students in the LLC’s and an
increase in the department’s budget to serve the students in the Living Learning Communities at MU.
Holiday Cards
Honorable Mention
Entry Title: BrickStreet Holiday Card
Organization: BrickStreet Insurance
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Charles Ryan Associates has been designing holiday cards for BrickStreet for the past several
years. This card is sent out to policyholders, companies and various other individuals associated with the
company. The purpose of the card is to show BrickStreet’s appreciation during the holiday season. This
year, it featured a new winter themed design on the front cover and a warm, friendly greeting inside.
Honorable Mention
Entry Title: CRA SloMoHoHo
Organization: Charles Ryan Associates
Award Group: Business / Industry
Summary: The 2013 CRA Holiday Card needed to be different than those from previous years. Instead of
a traditional card, CRA decided to produce a holiday themed video. The video was shot in slow motion,
with visually entertaining props and attire, to incorporate the CRA brand theme of individuality. The
result was a truly unique holiday “card” which was distributed to CRA’s clients, friends, families and
other interested parties and drove nearly 800 viewers to the website.
Crystal Award
Entry Title: 2013 Holiday Card "Holiday Celebration"
Organization: WVU Institute of Technology
Award Group: Not-for-Profit
Summary: In celebration of the University’s recent growth and progress, the Office of Relations &
Communications wanted to create an uplifting, holiday card highlighting the University’s successes. The
creative concept included a print card illustrating a holiday celebration at the home of the University
president, along with a unique website featuring the six success stories. Email and social media were
used as supporting tactics in the messaging strategy.
Invitations
Honorable Mention
Entry Title: MVB Bank Charleston Groundbreaking Celebration Invitation
Organization: MVB Bank
Award Group: Business / Industry
Summary: The groundbreaking celebration for the new MVB Bank facility in Charleston, West Virginia.,
was planned to complement the community relations initiatives in the area to engage neighbors
impacted by the construction, as well as elected officials and key opinion leaders. The key objective for
the invitation was to showcase the new building rendering and build on the momentum of excitement
for the new construction.
Crystal Award
Entry Title: Governor and First Lady Holiday Invitations
Organization: WV Governor's Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: The Governor’s Office planned two holiday parties at the West Virginia Culture Center on
Dec. 6 and 7, 2013. The Governor’s Office asked Commerce Communications staff to produce the
invitations, envelopes and entrance tickets for both celebrations. Several designs were submitted to the
Office for discussion and approval. The chosen design featured an image of the State Capitol building on
a winter’s night. Once approved, Commerce Communications was responsible for coordinating the
printing and mailing of the invitations.
Logos
Crystal Award
Entry Title: Pooling Together Logo
Organization: Pooling Together
Principal Agency: The Manahan Group
Award Group: Business / Industry
Summary: The West Virginia Chamber of Commerce hired The Manahan Group and Brown
Communications to organize an outreach campaign to allow “pooling” in natural gas-rich shale
formations. The Manahan Group’s goal was to create a logo that complimented the name “Pooling
Together” and gave a friendly, warm and modern look. Secondarily, we wanted to emphasize that
pooling was good for the state’s future.
Entry Title: Women in Balance Logo
Organization: Women in Balance
Principal Agency: Asayo Creative, Inc.
Award Group: Business / Industry
Summary: A Morgantown based woman-owned company, Women in Balance is a counseling practice
with a complete focus on women’s health and wellness. When Women in Balance approached Asayo,
the company was looking for a unique logo to help integrate the company’s brand identity. To do this,
Asayo took the direction of a “tree of life” concept, symbolizing feminine strength and perseverance,
and highlighting it with a natural, calm color scheme.
Crystal Award
Entry Title: Brewers Fest Logo
Organization: Virginia Craft Brewers Guild
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: The Virginia Craft Brewers Guild hosts an annual event for Virginia craft beer brewers -- the
Virginia Craft Brewers Fest. The event showcases several brewers and a wide variety of beer. For this
event, the Virginia Craft Brewers Guild and the Virginia Manufacturers Association tasked CRA to create
a new logo to coincide with the new look and feel of the Virginia Craft Brewers Guild website.
Honorable Mention
Entry Title: Home Visitation Conference Logo
Organization: WVDHHR Office of Maternal Child and Family Health / Home Visitation Program
Principal Agency: Fahlgren Mortine
Award Group: Not-for-Profit
Summary: Fahlgren Mortine worked with the WVDHHR’s Office of Maternal Child and Family Health to
plan the first Home Visitation Conference. This included development of the conference logo. We
discovered many of the participants worked with difficult issues affecting at-risk pregnant women and
mothers of at-risk young children, leaving them feeling isolated. Fahlgren developed a logo that helped
emphasize that the home visitation network was part of a larger team that is strengthening West
Virginia’s families.
Entry Title: Integrated Behavioral Health Conference Logo
Organization: WVDHHR Bureau for Behavioral Health and Health Facilities
Principal Agency: Fahlgren Mortine
Award Group: Not-for-Profit
Summary: The Fahlgren Mortine worked with WVDHHR’s Resources’ Bureau for Behavioral Health and
Health Facilities to implement the first Integrated Behavioral Health Conference including logo
development. The conference attracted a wide range of individuals involved in behavioral health, who
experienced frustration with a system that felt splintered. We determined the most important goal was
for participants to understand that integration is key to positively changing behavioral health. The logo
emphasized through collaboration new opportunities are created.
Crystal Award
Entry Title: Huntington Ale House Logo
Organization: JMC 383 Advertising Layout and Design / Huntington Ale House
Principal Agency: Sean Kraft
Award Group: Student
Summary: The Huntington Ale House knows their customers crave variety, relaxation and sophistication.
With 17 different draft beers and 58 brands of bottle beer, beer is The Huntington Ale House! Street
light utensils say; dig into some good food too! Goudy Old Style, a humanistic and refined typeface, is
selected for is ability to say sophisticated but relaxing. Red and yellow bring youthfulness and a touch of
hunger. Black, white and silver add polish.
Entry Title: LLC Logo
Organization: Department of Housing and Residence Life at Marshall University
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in JMC 439/539, PR Campaign Management, at Marshall University researched,
planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU.
The goal was to raise awareness for the department’s Living Learning Communities. One tactic to attain
this was a logo. Their goal was to ensure students had a sense of belonging within their residence halls.
The campaign’s result is a doubling of the number of students in the LLC’s and an increase in the
department’s budget to serve the students in the Living Learning Communities at MU.
Crystal Award
Entry Title: Logo - Buy Local Shinnston
Organization: City of Shinnston
Principal Agency: P.I. Reed School of Journalism
Award Group: Student
Summary: This logo was designed for the Buy Local Shinnston campaign as a part of Dr. Rita Colistra’s
Public Relations Campaigns course. The creative director designed the logo to fit with the City of
Shinnston’s current branding scheme, and it served as a visual reminder to Buy Local. The logo design
featured a cityscape that resembled a small town like Shinnston. It was used on all promotional
materials for the campaign.
Entry Title: Logo - Manufacturing Pathways for WVMA
Organization: West Virginia Manufacturers Association (WVMA)
Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaigns Team
Award Group: Student
Summary: This logo was designed for the Manufacturing Pathways campaign for the WVMA as a part of
Dr. Rita Colistra’s Public Relations Campaigns course. After deciding the Manufacturing Pathways
program would be referred to as ManuPath, a logo to fit the campaign. The highways extending from
the title represent the variety of opportunities ManuPath provides. The “M” mirrors the official WVMA
logo's block font, while the “path” text depicts a curvy design, representing a winding route.
Entry Title: Mary Beth Trout Scholarship Logo
Organization: PRSSA, Relay for Life, Bethany College Equine Program
Principal Agency: Bethany College PRSSA
Award Group: Student
Summary: This logo represents the scholarship fund named after an inspirational woman who was taken
from the Bethany College Equine program too soon due to breast cancer. Mary Beth Trout was the
mother of 2012 graduate Margaret Hilinski. The logo is a of a horse jumping with butterfly wings,
symbolizing the Equine Club that she loved and supported so dearly, and a Butterfly to represent her
love for gardening and as a reminder to equine members.
Entry Title: Questions Logo
Organization: River Valley Child Development Services
Principal Agency: Public Relations Campaign Management Class at Marshall University
Entry Title: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child
Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the
campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these
goals was a Questions logo used to continue solidifying the branding campaign started the previous
year. Most all campaign tactics featured the logo. The campaign raised nearly $8,000 to benefit children
in the region.
Entry Title: T-Shirt Logo
Organization: Marshall University Department of Housing and Residence Life
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in JMC 439/539 class, PR Campaign Management, at Marshall University researched,
planned, executed, and evaluated a campaign for the Department of Housing and Residence Life at MU.
The goal was to raise awareness for the Living Learning Communities. One tactic created to aid in
attaining this goal was a t-shirt logo, to create a sense of belonging within residence halls. The
campaign’s result is a doubling of the number of students in the LLC’s and an increase in the DHRL
budget to serve the students in the Living Learning Communities at MU.
Honorable Mention
Entry Title: WVAO Logo
Organization: WV Academy of Otolaryngology
Principal Agency: Alexis Bramer for Homestead Communications
Award Group: Student
Summary: Otolaryngology. Most people can’t pronounce it, spell it or define it. According to the
dictionary, it is “a medical specialty concerned especially with the ear, nose, and throat.” Under the
guidance of Homestead Communications, WVU intern Alexis Bramer created a logo for the West Virginia
Academy of Otolaryngology – Head and Neck Surgery, Inc. (WVAO) that visually represented the ears,
nose and throat, physical structures addressed by WVAO members, while still providing a geographic
identity for the academy’s members.
Magazine or Newsletter
Honorable Mention
Entry Title: IOGA News
Organization: Independent Oil & Gas Association of West Virginia
Principal Agency: Homestead Communications
Award Group: Not-for-Profit
Summary: IOGA News is the monthly magazine of the Independent Oil and Gas Association of West
Virginia (IOGAWV). Our primary goal for 2013 was to maintain our editorial content quality and
percentage of publication, while maintaining a positive net income for the nonprofit association. Based
on the quality and quantity of content, as well as financial outcomes, Homestead Communications
exceeded the goals set for IOGA News.
Crystal Award
Entry Title: Members Magazine
Organization: Huntington Museum of Art
Award Group: Not-for-Profit
Summary: The Huntington Museum of Art Members Magazine is published twice a year. Its purpose is
twofold. The first goal is to inform Members of the Huntington Museum of Art about the wide variety of
programs, classes, lectures, and exhibitions taking place at HMA. The second objective is to serve as a
marketing tool to attract new members. HMA’s membership increased 7 percent from the previous year
with 1,483 members as of January 2014.
Magazine or Newsletter (Primary audience is external.)
Honorable Mention
Entry Title: BrickStreet Magazine
Organization: BrickStreet Insurance
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: The InSide BrickStreet magazine was created in 2006 as part of BrickStreet’s external
communication strategy. Its primary focus is to inform agents and policyholders and keep them up-todate on company events and successes. It contains several features including a message from the
president and CEO, a cover story focused on a specific policyholder and other topics of interest. The
magazine continues to be a successful tool for BrickStreet.
Entry Title: WVU Children's Hospital Winter/Spring Newsletter
Organization: WVU Children's Hospital
Principal Agency: Asayo Creative, Inc.
Award Group: Business / Industry
Summary: Located in Morgantown, West Virginia, WVU Children’s Hospital provides specialty maternal,
infant and pediatric care to West Virginia families. For the WVU Children’s Hospital Winter/Spring
Newsletter, Asayo Creative created a brand consistent newsletter featuring a minimalist cover, highimpact imagery and powerful content.
Honorable Mention
Entry Title: 2013 Winter Smart Family News Newsletter
Organization: West Virginia's State Treasurer’s Office
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: The Smart Family News Newsletter is WV’s college savings newsletter for WV Families. The
stories introduce students and parents to SMART529, West Virginia’s College Savings Plan. It also
contains information for the SMART529 “When I Group Up” essay contest. The newsletter assisted in
the creation of nearly 400 new SMART529 accounts in 2013 and more than 4,500 “When I Grow Up”
entries – making 2013 the largest year for entries since the contest began.
Crystal Award
Entry Title: B&E Magazine - Fall 2013
Organization: West Virginia University College of Business and Economics
Award Group: Not-for-Profit
Summary: This entry is the WVU College of Business and Economics Fall 2013 magazine, targeted toward
audiences that include alumni, donors, parents, domestic and international contacts, and friends of the
College. The cover story features the College’s numerous national rankings during 2013, significantly
increasing our recognition and visibility. Our content supports strategic priorities to advance the College.
Outstanding design by Erica Lindsay, written by Rachel Nieman and Executive Editor Patrick Gregg.
Entry Title: B&E Magazine - Spring 2013
Organization: West Virginia University College of Business and Economics
Award Group: Not-for-Profit
Summary: This entry is the WVU College of Business and Economics Spring 2013 magazine, targeted
toward audiences that include alumni, donors, parents, domestic and international contacts, and friends
of the College. The cover story features a $3 million gift by the BrickStreet Foundation, markedly
increasing the impact we can make in our state. Our content supports strategic priorities to advance the
College. Outstanding design by Erica Lindsay, written by Rachel Nieman and Executive Editor Patrick
Gregg.
Entry Title: EDGE Magazine Boy Scout Edition
Organization: West Virginia Development Office
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: “WV Edge, Issue 3” With the Bechtel Summit hosting hundreds of Boy Scouts and leaders
from around the country during July 2013, the staff dedicated Issue 3 of the Edge to the history and
development of the Summit, as well as how the event would benefit the state both now and in the
future. Each staff writer was assigned an article that fit with the overall theme of “Building Tomorrow’s
Leaders Today: Youth Learn Skills in West Virginia.”
Entry Title: Marshall Magazine
Organization: Marshall University
Award Group: Not-for-Profit
Summary: Marshall Magazine is published three times a year by Marshall University for active alumni
and selected friends of the university. Its purposes are to continue the contact that alumni have with the
university and to keep them advised of news concerning the university, such as major staff changes,
construction projects, alumni profiles and departmental profiles.
Crystal Award
Entry Title: Health Care Highlights
Organization: Government Relations Specialists, LLC
Principal Agency: Sterling Communications of WV, LLC
Award Group: Political / Issue Management
Summary: Health Care Highlights reaches more than 5,000 professionals and policymakers weekly
during the regular session of the WV Legislature, and monthly following interim committee
meetings. HCH focuses on health topics and legislative deliberations. A bill tracking section features the
history and status of all health care bills introduced in the state Senate and House of Delegates. It's
simple design allows readers to follow individual pieces of legislation or seek more in-depth coverage on
specific issues.
Media Kit
Crystal Award
Entry Title: Allevard Sogefi Announcement
Organization: West Virginia Development Office-International Office
Principal Agency: Commerce Communications
Award Group Not-for-Profit
Summary: Automotive component manufacturer Allevard Sogefi and West Virginia Governor Earl Ray
Tomblin jointly announced the company would add a new product line and up to 250 jobs in Prichard,
W.Va. The West Virginia Department of Commerce, Communications, planned a news event to
announce the expansion, emphasizing the new jobs, the tie-in to the European mission and the success
of international businesses in the state.
News Releases
Honorable Mention
Entry Title: The Reaching the Summit Community Service Initiative Kick Off Release
Organization: Citizens Conservation Corps of West Virginia
Award Group: Not-for-Profit
Summary: To announce the largest community service initiative in our nation’s history required strategic
planning, effective messaging and tactical outreach. The communications team for the Reaching the
Summit Community Service Initiative wrote the kick off press release announcement as a vehicle to raise
awareness of the significant community service effort. In response to the release, more than 15 million
impressions were garnered and it spurred national, regional and local media engaged in coverage for the
effort.
Honorable Mention
Entry Title: Alpha Xi Delta: Wild Things Press Release
Organization: PRSSA, Alpha Xi Delta, The Old Main Journal
Award Group: Student
Summary: Alpha Xi Delta: Delta Chapter at Bethany College, WV wrote a press release depicting their
fundraising achievement at a Washington Wild Things game. The Washington Wild Things are a baseball
team in Washington, Pennsylvania. The group along with others sponsored the trip for freshmen women
and men to attend a baseball game free. The trip was a recruitment tool and an opportunity for Alpha Xi
Delta to raise money and awareness for Autism Speaks.
Crystal Award
Entry Title: LLC News Release
Organization: Department of Housing and Residence Life at Marshall University
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in JMC 439/539, PR Campaign Management, at Marshall researched, planned,
executed, and evaluated a campaign for the Department of Housing and Residence Life. The goal was to
raise awareness for the Living Learning Communities. One tactic created to attain this was a news
release about the LLC’s iPhone app. The release was placed in the MU student newspaper—The
Parthenon—as well as on the university’s student radio station—WMUL. The campaign’s result is a
doubling of the number of students in the LLC’s and an increase in the department’s budget to serve the
students in the Living Learning Communities at MU.
Online Publications
Honorable Mention
Entry Title: BrickStreet InSights
Organization: BrickStreet Insurance
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Since its inception, BrickStreet has provided policyholders and other target audiences with
resources so they can stay up-to-date on issues related to the workers’ compensation industry. This
includes their electronic newsletter, BrickStreet InSights, which is disseminated via email every month. It
has been a successful component of the company’s commitment to communications.
Honorable Mention
Entry Title: maroonwhite.com Enhances Alumni Experience
Organization: Fairmont State University
Award Group: Not-for-Profit
Summary: 15 months after the transition from a printed publication to an online publication,
maroonwhite.com is saving months of employee time, interacting with more alumni than ever before
and being read in more than 9 languages in 62 countries.
Crystal Award
Entry Title: LLC iPhone App
Organization: Department of Housing and Residence Life at Marshall University
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for the Department of
Housing and Residence Life at MU. The goal of the campaign was to raise awareness for the
department’s Living Learning Communities. One tactic created to aid in attaining this goal was an iPhone
app to highlight the LLC’s at MU.The campaign’s overall result is a doubling of the number of students in
the LLC’s and an increase in the department’s budget to serve the students in the Living Learning
Communities at MU.
Honorable Mention
Entry Title: WVPA Beacon
Organization: WV Psychological Association
Principal Agency: Alexis Bramer with Homestead Communications
Award Group: Student
Summary: The West Virginia Psychological Association (WVPA) completely revamped its branding in
2013 with the goal of creating a new sense of unity and vibrancy within the organization. Using the new
logo and web site as a guideline, WVU intern Alexis Bramer redesigned and named the online
publication, now known as “WVPA Beacon.” She met all three objectives set for her at no cost to the
nonprofit association for which the work was done.
Posters
Crystal Award
Entry Title: SMART529 "When I Grow Up" Poster
Organization: West Virginia State Treasurer's Office
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: The SMART529 “When I Grow Up” essay contest poster was delivered to elementary schools
around the state to help gain the interest in students to enter the contest, and also serve as a calendar
so the teachers would be able to help with entry deadlines. In 2013 there were more than 4,500 “When
I Grow Up” entries – making it the largest year for entries since the contest began.
Entry Title: Benefit Concert Poster
Organization: River Valley Child Development Services
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child
Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the
campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these
goals was a poster for a benefit concert—targeted at Marshall University students over 21. The event
drew enough students to raise $200 and a great number of impressions with regard to the students’
work to raise money to benefit children in the region.
Entry Title: Game Night Poster
Organization: PRSSA, Alpha Xi Delta
Award Group: Student
Summary: This poster was designed for an informal recruitment party for Alpha Xi Delta: Delta Chapter
of Bethany College, WV. The theme of the party was board games, card games, video games, and any
other kind of game you could think of. The target audience was college age independent and freshman
women on Bethany College campus. The competition included the other two sororities at Bethany, Zeta
and Phi Mu, who also have informal recruitment parties.
Entry Title: Paula Vega Poster
Organization: River Valley Child Development Services
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child
Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the
campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these
goals was a poster for a “Funfetti” cupcake promotion with Paula Vega Cakes—targeted at business
people in downtown Huntington and other customers. The promotion raised $384 and a great number
of impressions regarding the Questions Trivia event to benefit children in the region.
Entry Title: Penny Drive Poster
Organization: River Valley Child Development Services
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child
Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the
campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these
goals was a poster for a penny drive—targeted at Marshall University students who live in two residence
halls on campus. The promotion raised nearly $200 as well impressions with regard to the Questions
Trivia event to benefit children in the region.
Honorable Mention
Entry Title: Poster - Manufacturing Pathways for WVMA
Organization: West Virginia Manufacturers Association (WVMA)
Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaign Team
Award Group: Student
Summary: This poster/post-card design was created to encourage West Virginia middle and high school
students to attend the Manufacturing Extravaganza event as a part of the Manufacturing Pathways
campaign for the West Virginia Manufacturing Association. Posters were distributed to Kanawha and
Putnam County middle schools to alert them of the event.
Crystal Award
Entry Title: Poster (Bag Insert) - Buy Local Shinnston
Organization: City of Shinnston
Principal Agency: Dr. Rita Colistra's WVU PR 459: PR Campaigns Team
Award Group: Student
Summary: This design was created as a shopping-bag insert for the Buy Local Shinnston campaign as a
part of Dr. Rita Colistra’s Public Relations Campaigns course. It was designed to look like a postcard with
a picture of downtown Shinnston on the front with the slogan. The back gave statistics about the
importance of buying local. The city’s logo was placed in the corner to imitate a stamp. And 3,000 items
were distributed to Shinnston shoppers.
Entry Title: Questions Trivia Poster
Organization: River Valley Child Development Services
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child
Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the
campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these
goals was a poster for the Questions Trivia event—targeted at Marshall University students, faculty, and
members of the business community in Huntington. The Questions Trivia campaign raised nearly $8,000
to benefit children in the region.
Research
Crystal Award
Entry Title: Raze Research
Organization: West Virginia Department of Health and Human Resources - West Virginia Youth Tobacco
Prevention Program - Raze
Principal Agency: Fahlgren Mortine
Award Group: Not-for-Profit
Summary: Fahlgren Mortine conducted qualitative primary research on behalf of Raze, an initiative
created by the West Virginia Youth Tobacco Prevention program that aims to prevent West Virginia’s
youth from using tobacco. The main research objective was to better understand the role tobacco plays
in the lives of adolescent West Virginians. Fahlgren used online and in-home interviews with
respondents from a mix of urban and rural locations. Key findings helped structure a strategic campaign
promoting Raze.
Entry Title: Audience Risk Perception and Local News Coverage of the Hydraulic Fracking Industry: An
Ethnographic Study
Organization: Bethany PRSSA
Award Group: Student
Summary: This study examines the influence of local media coverage on audience risk perceptions of the
hydraulic fracking process in the Marcellus Shale Region of West Virginia. Focus group interviews were
conducted at Bethany College and in Clarksburg, West Virginia in order to observe the two communities
and to compare their perceptions of risks associated with hydraulic fracking as portrayed by local press.
Crystal Award
Entry Title: Research - Buy Local Shinnston
Organization: City of Shinnston
Principal Agency: Dr. Rita Colistra's WVU PR 459: PR Campaigns Team
Award Group: Student
Summary: The research was conducted for the Buy Local Shinnston campaign as a part of Dr. Rita
Colistra’s Public Relations Campaigns course. After conducting secondary research, primary research
was gathered to gauge awareness levels, perceptions and behaviors of Shinnston-area residents and
businesses. The research involved an online community survey, a paper business survey, a community
focus group, and a business roundtable. The research results were used to establish the campaign’s
goals, objectives, strategies and tactics.
Entry Title: Research - West Virginia Manufacturers Association (WVMA) Campaign
Organization: West Virginia Manufacturers Association (WVMA)
Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaigns Team
Award Group: Student
Summary: This research was conducted for the WVMA, as a part of Dr. Rita Colistra's PR 459: Public
Relations Campaigns course. It included pre- and post- campaign surveys of eighth-grade students,
teachers, and parents surveys. Findings from the pre-campaign and post-campaign research provided
necessary information to better the WVMA’s efforts and to guide the campaign. Conducted as a part of
the Manufacturing Pathways campaign for the West Virginia Manufacturers Association. It included
eighth-grade student, teacher, and parent surveys in both Kanawha and Putnam counties, as a part of
Dr. Rita Colistra's PR 459: Public Relations Campaigns course.
Single Issue Newsletters / Booklets
Crystal Award
Entry Title: Our Story
Organization: AMFM Nursing & Rehabilitation Centers
Award Group: Business / Industry
Summary: The public have many perceptions about “the old folk’s,” or “nursing home.” From morning
television or newspaper ads, the public hear words like “abuse,” “neglect,” or even “death” in relation
to nursing centers. AMFM used the 2014 calendar as a way to tell “Our Story.” The story of a family
owned chain of skilled nursing and rehabilitation centers, providing care to hundreds of people,
employing more than 1,000 people and being a community partner.
Crystal Award
Entry Title: Falcon Country Passport
Organization: Fairmont State University
Award Group: Not-for-Profit
Summary: Fairmont State University takes every opportunity to inspire Future Falcons. The “Falcon
Country Passport” was produced for the Office of Admissions and Recruitment as an activity book for
children in area schools and those who visit campus with their families. The piece encourages young
children to explore FSU and collect passport stamps at the library, athletic events, and special programs.
Freddie, the Falcon mascot, guides children as they color, and learn — they are “Junior Falcons.”
Honorable Mention
Entry Title: Questions Trivia Program
Organization: River Valley Child Development Services
Principal Agency: Public Relations Campaign Management Class at Marshall University
Award Group: Student
Summary: Students in the JMC 439/539 class, Public Relations Campaign Management, at Marshall
University (MU) researched, planned, executed, and evaluated a campaign for River Valley Child
Development Services (RVCDS), a nonprofit early childhood education organization. The goal of the
campaign was to raise funding and awareness for RVCDS. One tactic created to aid in attaining these
goals was a program—passed out to the 250 people in attendance, showcasing specifics of the event,
including sponsors and the client, RVCDS. The campaign raised nearly $8,000 to benefit children in the
region.
Honorable Mention
Entry Title: The Deltaness
Organization: PRSSA, Alpha Xi Delta
Principal Agency: Bethany PRSSA
Award Group: Student
Summary: The Deltaness is the annual alumnae newsletter of Alpha Xi Delta: Delta Chapter at Bethany
College. Each year a new Public Relations Chair is elected, and a new format is created for the Deltaness.
This keeps the image fresh, and shows how the chapter has changed over the last year. This entry is the
newsletter for the 2012 to 2013 academic year at Bethany College.
Social Media
Honorable Mention
Entry Title: Carol for Ca$h Facebook Contest
Organization: DC Lottery
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: In December 2013, the DC Lottery tasked Charles Ryan Associates with increasing
engagement of the DC Lottery Facebook posts by 15 percent in a final push toward the end of the year
during the holiday season. In the end, CRA planned and launched a two-week contest titled “Carol for
Ca$h” that increased Likes (by 500 users) and engagement (by more than 3,000 percent). In addition,
website visitors increased 20 percent during the two-week contest.
Entry Title: Electronic Patch Wildlife
Organization: WV DNR Wildlife
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: The West Virginia Division of Natural Resources set up an educational booth for the National
Boy Scout Jamboree held in West Virginia in July 2013. Cloth patches are the preferred reward for
participating, but they are expensive to produce. An alternative was devised: an electronic patch QR
code that Scouts or their leaders could scan into their smart phones, and then later print out on paper.
More than 700 scans were recorded.
Entry Title: Forestry BSA Display
Organization: WV Division of Forestry
Principal Agency: Commerce Communications
Award Group: Not-for-Profit
Summary: The West Virginia Division of Forestry asked the Department of Commerce Communications
and Marketing Division to create an interactive display showcasing careers in forestry for the 2013 Boy
Scouts of America Jamboree. The display used Quick Response Codes to show Scouts and members of
the BSA Venturing program, including females, there are many different careers within the field of
forestry, including firefighting, disaster assistance, urban forestry, logging enforcement and training, and
landowner assistance.
Award Group: Not-for-Profit
Crystal Award
Entry Title: Just Drive Social Media
Organization: WV DOT and WV DMV
Principal Agency: The Manahan Group
Summary: On July 1, 2013 WV state law regarding use of a cell phone while driving changed. Drivers
would be fined for talking or texting while driving. The Manahan Group conducted research and
developed a brand that not only targeted all WV drivers, but also focused on teens. Using a variety of
images, The Manahan Group posts compelling anti-texting messages such as, “Texting Makes a Crash Up
To 23 Times More Likely”.
Crystal Award
Entry Title: "Dare To Be A Duck"
Organization: Youth Commission International
Principal Agency: The Manahan Group
Summary: Youth Commission International (YCI) assists middle and high school students in starting and
maintaining Christian clubs that meet on middle school and high school campuses. Through an existing
client, YCI came to The Manahan Group to provide advertising, PR and social media coordination for an
upcoming fundraiser. The Facebook page, “Dare to be a Duck Coming to Charleston, WV,” was
established and in just over six weeks recorded over 2,900 “likes” and helped to sell more than 6,500
tickets and led to a successful fundraiser for YCI.
Entry Title: Manufacturing Pathways for WVMA
Organization: West Virginia Manufacturers Association (WVMA)
Principal Agency: Dr. Rita Colistra's WVU PR 459: Public Relations Campaigns Team
Award Group: Student
Summary: The campaign team for Dr. Rita Colistra's PR 459: Public Relations Campaigns course
attempted to build and maintain a social media presence in order to engage the core publics for the
educational programs. They were successful. Let them show you the way.
Web Sites
Honorable Mention
Entry Title: Crossroads Property Rescue Website
Organization: Crossroads Property Rescue
Principal Agency: Asayo Creative, Inc.
Award Group: Business / Industry
Summary: A Morgantown based property restoration company; Crossroads Property Rescue needed a
fresh new website that carried through the visual concepts of its design materials. To accomplish this,
Asayo created a fully responsive, user-friendly site utilizing bold icons to represent each service
provided. Video testimonials highlighting employees and donated Crossroads’ projects showcase the
authentic, community-oriented personality of the Crossroads brand.
Crystal Award
Entry Title: Eagle Website
Organization: Eagle Manufacturing
Principal Agency: Charles Ryan Associates
Award Group: Business / Industry
Summary: Charles Ryan Associates worked with Eagle Manufacturing Company to create a productbased website to allow Eagle’s customers worldwide to search and find the company’s 750+ products.
CRA’s customized products module and Content Management System for Eagle allows for the easy
addition of products, a photo gallery, certifications and more. These features allow Eagle to better
position and market its industrial safety and hazardous material handling products to its customers.
Entry Title: Pooling Together Website
Organization: Pooling Together
Principal Agency: The Manahan Group
Award Group: Business / Industry
Summary: The West Virginia Chamber of Commerce hired The Manahan Group and Brown
Communications to organize an outreach campaign to allow “pooling” in natural gas-rich shale
formations. The Manahan Group’s goal was to create a website – www.poolingtogether – that
complimented the name “Pooling Together” and logo, giving the site a friendly, warm and modern look.
Honorable Mention
Entry Title: CAMC Intranet Redesign
Organization: Charleston Area Medical Center
Award Group: Not-for-Profit
Summary: CAMC’s Marketing and Public Affairs department, along with other members of an
interdisciplinary project team, completed a comprehensive redesign of the company’s intranet. The
project consisted of: the transition to a new content management platform, building a new web-based
communication system to prioritize internal messaging, a standardized page design for all departments
and a workforce engagement strategy to create a functional, efficient site for the company’s 7,000
employees.
Honorable Mention
Entry Title: Just Drive Website
Organization: WV Division of Highways/Department of Transportation
Principal Agency: The Manahan Group
Award Group: Not-for-Profit
Summary: July 1 2013 WV state law regarding use of a cell phone while driving changed. You would be
fined now for using a cell phone while driving. The Manahan Group created the “Just Drive” brand to
discourage WV drivers from using cell phones while driving. The “Just Drive” website is a place where
drivers can sign the Governor’s Safe Driver Pledge and have an opportunity to share their texting and
driving story.
Crystal Award
Entry Title: Raze Website
Organization: West Virginia Department of Health and Human Resources - West Virginia Youth Tobacco
Prevention Program – Raze
Principal Agency: Fahlgren Mortine
Award Group: Not-for-Profit
Summary: The West Virginia Youth Tobacco Prevention program and its teen-led movement, Raze were
challenged with a dated website that was difficult to update and even more difficult to navigate from a
user perspective. The website is the main tool for communicating with its members. Fahlgren Mortine
worked with the Raze program to completely redesign and re-launch the website (www.RazeWV.com) in
2013.
Entry Title: The DEAL Website
Organization: The EdVenture Group
Principal Agency: Charles Ryan Associates
Award Group: Not-for-Profit
Summary: Charles Ryan Associates worked with The EdVenture Group in 2013 to create an engaging
(and fun!) website to help generate awareness about digital education and literacy to West Virginia
students, teachers and parents. Primarily targeted to middle and high school students, this website,
later branded as “The DEAL,” (which stands for “Digital Education and Literacy”) offers current and
entrusted information to assist users in their daily use of digital tools and resources.
Crystal Award
Entry Title: WVU Children's Hospital Development Office Website
Organization: WVU Children's Hospital Development Hospital
Principal Agency: Asayo Creative, Inc.
Award Group: Pro Bono
Summary: Located in Morgantown, West Virginia, WVU Children’s Hospital provides specialty maternal,
infant and pediatric care to West Virginia families. Serving as a key aspect of the hospital’s fundraising,
the development office website is where all hospital donors are driven through several fundraisers,
including the annual Gala. To show appreciation to the hospital, Asayo Creative donated an interactive,
user-friendly website to the WVU Children’s Hospital Development Office.
Entry Title: Website - Manufacturing Pathways for WVMA
Organization: West Virginia Manufacturers Association (WVMA)
Principal Agency: Dr. Rita Colistra's PR 459: Public Relations Campaign Team
Award Group: Student
Summary: The newly created Manufacturing Pathways, or ManuPath, website was created in order to
reach key publics to educate them about the opportunities available in the manufacturing fields.