2705 Swiss Avenue, Suite 130B
Dallas, Texas 75204
www.eblofdallas.org
twitter.com/eblofdallas
Discover the Joy.
Read!
OUR VISION
Our vision is to be
the motivational
vehicle of choice for
encouraging children
to discover the joy of
reading...transformin
g lives.
OUR MISSION
Earning by Learning
of Dallas (EBL) is a
nationally
recognized,
research-driven
program, based on
incentives
encouraging children
to read.
The NEED: The National
Statistics are Staggering
•Among adults with low literacy skills, 43% live in poverty;
17% receive food stamps
•Nearly 2/3 of low income families own no books for their
children
•Fewer than one of eight children, who are failing to read at
grade level by the end of first grade, will ever catch up to
grade level reading
•75% of prisoners scored in the two lowest literacy levels of
National Adult Literacy Survey; this means they cannot write
a letter, explain an error on a credit card bill, or understand a
bus schedule
•PLEASE NOTE: If literacy levels in the United States were
the same as those in Sweden, the US. GDP would rise by
approximately $463 billion and tax revenues would increase
by approximately $162 billion.
(Sources Include: Alliance for excellent Education, 2003e,
Sourcebook of Criminal Justice Statistics, Center on Juvenile and
Criminal Justice, Digest of Education Statistics)
Here’s a look at TEXAS:
•Texas has the 2nd largest number of
undereducated adults in the United States
•50% of those living in poverty do not have a
high school diploma
•Texas has the 7th highest drop out rate in the
United States
•Texas has the second largest number of undereducated adults in the United States.
•Nearly 90,000 of Texas’ most serious offenders
do not have high school diplomas.
(Sources Include: Foundation for Community
Empowerment/Dallas Indicators)
Here’s what’s Happening In
Our Own Backyard:
THIS IS WHERE IT ALL STARTS: Only a little
more than 1/3 of Dallas County 3 and 4year olds are
enrolled in early childhood education.
•Dallas ISD’s dropout rate is the 7th worst in the
nation.
•As of 2005-06, Dallas ISD’s graduation rate was
68.8%.
•Five districts had a lower rate of students taking the
SAT/ACT than the state average in 2005 (Dallas,
Garland, Mesquite, Irving, and Grand Prairie), with
Grand Prairie ISD's rate ranking last at 44.8%
•In two and/or four year colleges, Dallas ISD had the
lowest percentage of graduates enrolled, at 36.7%,
followed by Irving ISD (40.2%), Carrollton-Farmers
Branch ISD (48.5%), and McKinney ISD (48.7%).
(2005 data)
(Sources Include: Texas Education Agency, Dallas Indicators, Texas
Higher Education Data Website)
IF YOU KNOW, THEN YOU
CAN ACT…
•Spending on K-12 education rose 33.4%;
spending on incarceration rose 571.4%
•The number of K-12 teachers fell 8%; the
number of guards rose 250%
•The number of K-12 schools rose 2.6%; the
number of lockups rose nearly 200%
•The number of students graduating high school
fell 2.7%; the number of people in prison and jail
rose more than 400%
(Sources Include: Sourcebook of Criminal
Justice Statistics, Center on Juvenile and
Criminal Justice, Digest of Education
Statistics)
Here’s just ONE story…about ONE
man who wanted change….
•One man, Francis Rudine,
went to Communities
Foundation of Texas with a
simple idea, tried and tested
with his own children.
•“Let’s provide an incentive
for children to read and see if
(1) their motivation changes
and (2) their academic
achievement increases,” said
Francis.
Rudine’s first premise comes true…
children seemed to be motivated.
•With the assistance of Communities Foundation
of Texas , Earning by Learning was piloted with St.
Philip’s School and Community Center and 2 Boys
& Girls of Greater Dallas locations.
•Though the pilot was small, with only 78 children
participating, it proved successful. Children
seemed motivated. The first of Mr. Rudine’s
premise had come true.
15 years later…
Earning by Learning has grown from 78 students and 3
sites to servicing thousands of children annually in the
12th largest district in the country (Dallas ISD).
Earning by Learning has helped over 77,000 children and
nearly 50 Dallas ISD elementary campuses to date.
Other collaborative partners include:
Boys & Girls Clubs of Greater Dallas
Circle of Support
Jeffries Street Learning Center
St. Anthony Community Center
St. Philip’s School & Community Center
West Dallas Community Centers, Inc.
The format is simple.
•There are one-two EBL sessions
(fall and/or spring).
•Suggested grade level is 2nd.
•100 children may participate per
session.
•Children read pre-approved books
at their readability level. Book
selections include fiction and nonfiction.
•Through computerized software
book quizzes such as Accelerated
Reader, mentoring, and cash
incentives, student reading habits
and skills are enhanced.
THE RESULTS ARE PROVEN
Number of Books Read
In 2005, EBL began to service only Dallas ISD thus the
book and incentive decrease. In 2009, Earning by
Learning began to provide $1 per book to most
participants and conducted the EBL model in the fall
only.
80,000
70,000
60,000
50,000
Books Read
40,000
In 9-15 weeks
30,000
20,000
10,000
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
IT DOES WORK
Incentives Given
In 2005, EBL began to service only Dallas ISD thus the book and
incentive decrease. In 2009, incentives were reduced to $1 per
book with most participants.
Money Given
160,000
140,000
120,000
100,000
80,000
Money Given
60,000
40,000
20,000
0
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
The Evidence is Clear
Average Books Read Per Student
Avg Books Read
14
12
10
8
Avg Books Read
6
4
2
0
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Program Success in the Dallas
Independent School District
• Earning by Learning currently services nearly 50 schools
within the Dallas Independent School District.
• Earning by Learning students have read over 726,000
books with over 67,000 books above the 20 book limit.
EBL OVERALL STATISTICS
1996 - 2010
Participants
77,613
Books Read
726,638(67,676)
Cash Incentives
1,433,876
Avg. Book / Per Child 11
Overall Participation
Rate
72%
PROGRAM success
Harvard Universtiy /EBL findings
• Earning by Learning has just completed a two year Harvard
University research study. The principal investigator is
renowned Economic Professor, Dr. Roland G. Fryer. The
study’s purpose was to look at incentives and its effect, if
any, on academic achievement.
• All of the participating schools and students selected for the
study were newcomers to the Earning by Learning program.
PROGRAM success
Harvard Universtiy /EBL findings (2 of 3)
• Students who participate in Earning by Learning show substantial increase in
reading comprehension, overall language development, report card grades and test
scores versus non-EBL students. In just 15 weeks of Earning by Learning’s
program implementation, students gained nearly 4 months in academic growth.
• Earning by Learning Latino and African American male students showed an even
higher gain than their female counterparts.
• EBL students also received the Intrinsic Motivation Inventory and the results
showed that incentivizing students does not ruin a child’s love for learning. The
intense argument/ anxiety by some educators and social psychologists seems
unwarranted. A year after paying students to read and pass a comprehension test,
EBL students are still significantly outperforming the students in the control group.
PROGRAM success
Harvard Universtiy /EBL findings (3 of 3)
• There was almost a 2 point standard deviation in the study. There
have been only three research studies in the last 3 decades with this
type of gain: Headstart, Classroom Size Reduction, and Incentives
for Quality Teachers to go into Urban Districts. Now Earning by
Learning stands alongside those groundbreaking studies. This type
of EBL gain comes at a much lower cost.
• Our qualitative and quantitative research puts Earning by Learning
on a tremendous path to sustainability. To learn more about the
study read Dr. Fryer's published paper. Log onto
www.edlabs.harvard.edu and click onto the link “in the news.”
Dallas ISD research studies on EBL
• EBL students read more
outside of class.
• Although the cash reward
was welcome, it was not the
primary motivator for
students to read.
• The program was appropriate
for ESL students.
• Increased reading
comprehension.
• TAAS results were very
favorable where the EBL
program was implemented.
.
100
90
80
70
60
50
40
30
20
10
0
EBL
Non-EBL
5th grade
READING
EBL Reading Celebrations
HISTORY
The true success of
Earning by Learning
lies in a community
that cares.
A SOCIAL return
Earning by Learning
partners with key
stakeholders who desire
a social return on their
investment.
Our stakeholders
understand that helping
children read is a shortterm investment with
long-term dividends for
our city.
STRATEGIC partners
Richard A.(Ricky) Rudine Memorial Fund
of the Communities Foundation of Texas
New Car Dealers Association
Harvard University
Inwood Bank
OTHER STRATEGIC partners
Vickery Meadow Youth Development Foundation
Esping Family Foundation
MORE great EBL stakeholders
Smith Richardson Foundation (in collaboration with Harvard University)
Minyard/Carnival/Sack-n-Save
University of North Texas Dallas Campus
WFAA
The Lightner Sams Foundation
Alliance Data
The Dallas Foundation
BBVA Compass
Dallas Chocolates
Cadbury Schweppes Americas Beverages
The Harold Simmons Foundation
The Dallas Morning News
Don Herring Mitsubishi
Foundation for Community Empowerment
OTHER partners
The Freeman Companies
Northrop Grumman
Don Herring Mitsubishi North and South Dealerships
Meadows Foundation
UnitedHealthcare
OTHER key stakeholders
Jupiter Chevrolet Oldsmobile
Prestige Ford
American Transfers & Tours
KSTR -TV
Barnes & Noble Bookstores
DFW Book Bank
Dallas Arboretum
96.3 KSCS
Bank of America
American Airlines
Dallas Public Library
Goodson AcuraToyota of Irving
What’s happened…
2 Round Table Discussions
Chamberlain’s, our official EBL restaurant, hosted two
roundtable discussions and lunch with EBL students,
coordinators and other prominent citizens within our
communities. The roundtable discussions focused on
making reading a top priority in Dallas. Keeping children
and literacy first!
Earning by Learning promotes
healthy savings habits to students.
READ AND SAVE
Earning by Learning has partnered
with financial institutions and the
Dallas Independent School District
in order to assist EBL students in
the importance of saving.
Washington Mutual/Chase
Inwood Bank
BBVA Compass
Earning by Learning encourages its
students to be contributors
to the community
READ AND GIVE BACK
It is a novel way to teach children
the power of reading and the
gratification of helping others.
• All proceeds earned by the
students
are donated to the library.
• EBL students help the librarian to select
the books purchased.
• Their name is recorded on the inside of
each book donated.
Setting our goals high…
Earning by Learning introduces
Read and Graduate…from College
Each semester, many of the area's
most successful college graduates
are invited to discuss all aspects
of attaining a college degree, from
initial challenges to life-long
benefits.
Ultimately, Earning by Learning
students walk away with a real-life
association between current
reading and long-term success.
READING EVENTS
DFW BOOK Bank at
Dallas Public Library
READING
events
An educationalentertainment program
combining the art of
ventriloquism, song and
an important message
about reading.
Interactive novel study in the
DeGolyer Estate Library with a nationally
acclaimed children’s author.
Author shares literary perspectives and the process of
research, development and publication of stories.
Entertainment, food, and a tour of the botanical gardens of the
Dallas Arboretum.
City Wide
Effort
EBL allows corporate, foundations, school, non-profit and
civic organizations to partner in a city wide effort to
promote literacy.
VOLUNTEER opportunities
Mentoring
Guest Speakers
Advisory Board
Young Professional Donor
Committee
HOW CAN you help?
•
•
•
•
•
•
•
•
•
Financial Contributions
Volunteer Opportunities
Become a Guest Speaker
Sponsor a Reading Event or
Celebration
Be a Program Intern
Adopt a School
Be a Prominent Sponsor at
our annual Fairway to
Literacy Golf Tournament
Sponsor the EBL bookmobile
Sponsor a Teacher
Appreciation Event
In the
end…
Earning by Learning believes that reading is a
right and not a privilege.
A New
Day
The Stand for Children and Literacy is an ever evolving
process. Today simply marks the beginning of a new
moment in time to refocus and recommit.
It’s a new day, not yet promised,
to get it right.
Thank you to our board, advisory
council, reading /operation advisors,
and staff that make it all possible.
Board of Directors
Sammy and Kristen Bickham
Bickham & Bickham
Sha Butler
Civic Volunteer
Jane Didear
Dallas ISD
Scott Flannery
UnitedHealthcare
Scott Gibbs-President
McGriff, Seibels and Williams of TX
Joseph Hardeman
BBVA Compass
Raul Hinojosa
University of Dallas
Lucy Livingston
Civic Volunteer
Rosemary Morice
Civic Volunteer
David Shaw
Logizu
Ex Officio
Drew Campbell
New Car Dealers Assoc.
Ed Fjordbak
Texas Capital Bank
J. Cook
Communities Foundation of Texas
Advisory Council
The Honorable Ron Kirk
The Honorable Royce West
Carolyn Green
Dr. Mary Morris
Carol Reed
Andy Siegel
Benjamin Turk
Reading and Operations Advisors
Leslie Beatty
Peggy Marrin
William Toles
Founding Director
Thelma Morris-Lindsey
All rights reserved. No part of this
presentation may be reproduced without
written permission from the Earning by
Learning of Dallas.
Copyrights 2003 Earning by Learning of Dallas