Power point Presentation by Group 3
Maria Vargas
Illsse Rodriguez
Meagan Gonzalez
Video-Introduction
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http://www.youtube.com/watch?v=Fdy1AgO6Fp4
Roots of McDonaldization
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 Max Weber
Rationalization
Process (1900’s)
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Dominance of
 Efficiency
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 George Ritzer
McDonaldization
(1993)
Fast Food
Restaurants
Predictability
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Bureaucracy
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No surprises/No
Change/No
individualism
Calculability
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Process/Routine
Time=Money
Control
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No option just
guidelines or rules
The “Iron Cage” of
Rationality
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 Dehumanizing
 Control
 Example: Recreation
 Does not break routine
 “Needless to say; the Holocaust represented the
ultimate in the irrationality of rationality. After all
what could be more dehumanizing than
murdering millions of people in such a mechanical
way.” –Yum! Brands 2006 National Report
Process of
McDonaldization

 Scientific Management
 Assembly Line
 Suburbs
 Shopping Malls
 Fast Food Restaurants
HIGHER PROFITS LOWER
COSTS
Negative and Positive
Effects

Education
Healthcare
Effects
More goods and
services available
Instantaneous
acquiring of services
More affordable
Comfort
Controlled System
More innovations
Against McDonaldization

McLibel Support
Campaign
National Heart
Savers Association
Slow Foods
Sprawl Busters
Local Protests
Resist corporate
organizations
Choose quality
Stray from Routine
Be Individualistic
Social Stand-Point

 Blogging-Connectivity
 Major Demographics
 Instantaneous
 Conflicts Inflamed
Society At Large

 Cultural Changes
 General Contrast of Societies
 Positive Examples of Cultural Change
 Negative Example of China
Political Contrast

 TNC-Transnational Corporations
 Regulations on Global scale
 Sometimes also coined as Coca-Colanization, or
Americanization
 Implementation and Enforcement of Regulations on
Universal scale
Political Outlook

 Opposing Views of Countries
 Stereotypes
 Negative Aspects –Paranoia
 Positive Interviews
Powerful symbol of America’s
economy

 McDonald’s is responsible for 90% of the countries new jobs.
 Today it has about 28 thousand restaurants worldwide and opens almost 2
thousand each year.
 1 out of 8 workers in the U.S. has at some point worked for McDonald’s.
 Hires about one million people annually, more than any other company
(private or public)
 Largest buyer of beef, pork, and potatoes.
 Largest retail owner in the world - Earns majority of profits from collecting
rent.
 Spends more money on advertising than any other brand.
 A generation ago, ¾ of the money was used to buy food to prepare meals. Now,
½ the money is used to buy food, mainly at fast food restaurants.
Control of American
Agriculture

 Have gained control of American agriculture
 Farmers and ranchers are losing their independence
and becoming hired hand for the giant business.
 Immigrant worker injuries go unrecorded and
uncompensated.
Purchasing Power

 Vast purchasing power because of demand
 Have changed how cattle is raised, killed and
processed.
 Made a once highly skilled and highly paid job into
the most dangerous job in the U.S.
Local Companies

 Presents itself as a local company aims to
incorporate local taste and local dishes. ex. Curry
potato pie in Hong Kong
 The basic thinking behind fast food has become the
operating system of today's retail economy, wiping
out small businesses, obliterating regional
differences, and spreading identical stores
throughout the country like a self-replicating code
Discussion Questions

 What do you think about this movie clip?
 http://www.youtube.com/watch?v=MkKwcJaf6_k
 How do You think McDonaldization effects your
everyday life?
 What do You think are the positive and negative
effects of McDonaldization to you as an individual?
References
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Video May191. (2007). Mcdonaldization [Web]. Retrieved from
http://www.youtube.com/watch?v=Fdy1AgO6Fp4
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Ilsse’s References:
 N.p.: Youtube, 2007. Web. 18 Sept. 2011. <http://www.youtube.com/watch?v=Fdy1AgO6Fp4>.
 Ritzer, George. The McDonladization of Society 5. Los Angeles: Pine Forge Press, 2008. 23-201. Print.
 Smart, Barry. Resisting McDonaldization. Thousand Oaks: Sage Publications, 1999. 93-95. Print.
 Alfino, Mark, John S. Caputo, and Robin Wynyard. McDonaldization Revisited. Westport: Praeger,
1998. 23-203. Print.
 Ritzer, G. (n.d.). The McDonaldization of Society (pp. 46-58). Retrieved September 25, 2011, from
http://www.corwin.com/upm-data/16567_Chapter_2_pdf
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Meg’s References
Salman, A. (2009). Regulating transnational corporations. Pakistan Daily, Retrieved from
http://www.globalpolicy.org/component/content/article/220-trade/48379-regulatingtransnationalcorporations.html
Buckman, R. (2003). Let them eat cheese. Far Eastern Economic Review, Retrieved from
http://www.globalpolicy.org/component/content/article/162/27632.html
Havrilesky, H. (2003). Besieged by "friends". Saigon, Retrieved from Buckman, R. (2003). Let them eat
cheese. Far Eastern Economic Review, Retrieved from
http://www.globalpolicy.org/component/content/article/162/27632.html
Bennett, J. (2003). United press international. Saigon, Retrieved from
http://www.globalpolicy.org/component/content/article/162/27618.html
References Continued…
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Maria’s References
APA:
Schlosser, E. (2001). Fast food nation. Boston: Houghton Mifflin. Retrieved from
http://www.sabatinomangini.com/uploads/4/5/9/6/4596832/fast_food_nation.pdf
Turner, B. S. (2007). McDonalization: Linearity and Liquidity in Consumer Cultures. American Behavioral
Scientist 2003; 47; 137. doi: 10.1177/0002764203256180
Kolodko, G. W., Globalization and Its Impact on Economic Development ( 2006). TIGER - Transformation,
Integration and Globalization Economic Research, Warsaw,
Poland; University of Rochester - Department of
Political Science. Retrieved from http://ssrn.com/abstract=961479
Photos:
Clip Art Version 2010
Viklund, A. (Artist). (2008). International american companies in the arab world : signboards realia. [Web Photo].
Retrieved from http://varabic.wordpress.com/category/signs/shop-signs/
Becking, J. (Artist). (2010). Mcdonaldization of society by george ritzer. [Web Photo]. Retrieved from
http://jeffbeckinc.wordpress.com/2010/09/08/mcdonaldization-of-society-by-george-ritzer/
Find the Best.com. (Photographer). (2011). Mc donald's hamburger. [Web Graphic]. Retrieved from
http://fast-food-nutrition.findthebest.com/compare/1-32-142-2604/McDonald-s-Hamburger-vsMcDonald-s-Medium-French-Fries-vs-Burger-King-Hamburger-vs-Burger-King-French-Friesmedium-Salted