Smarter Analytics with IBM Power Systems
Zarina Stanford
Vice President, IBM Power Systems Marketing
©2012 IBM Corporation
2012
IBM Systems Technical Conference
Five mega-trends are accelerating the new era of IT

The rapid adoption of cloud computing

Business advantages created through
data and analytics

Increased focus on security

Emergence of social and mobile
 Consolidation and integration of IT
infrastructure
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
Big Data: This is Just the Beginning
Sensors
& Devices
9000
Volume in Exabytes
Percentage of
uncertain data
80
7000
60
6000
Social
Media
40
5000
4000
We are here
3000
VoIP
20
Enterprise
Data
0
2010
2015
Source: IBM Global Technology Outlook - 2012
©2012
IBM Corporation
Percent of uncertain data
8000
100
2012
IBM Systems Technical Conference
Big Data: More Than Just Volume
Volume
Terabytes to
exabytes of
existing data
to process
Velocity
Streaming data,
milliseconds to
seconds to
respond
Variety
Structured,
unstructured,
text and
multimedia
Veracity
Uncertainty from
inconsistency,
ambiguities, etc.
©2012
IBM Corporation
2012
IBM Systems Technical Conference
A Data ready infrastructure delivers more actionable insight
A Data ready infrastructure enables…
83%
of CIOs ranked
business
intelligence and
analytics as high
priority in their
visionary plans1
Actionable insights on
operational data
Maximum availability of
business insight
48%
The estimated
increase in digital
content from 2011
to 20122
Managed risk for business
operations
1 Source: 2011 IBM CIO Study
2 Source: IDC Predictions 2012: Competing for 2020
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
You know Power Systems as the ultimate system for
compute intensive workloads
high performance analytics, high performance computing & high performance UNIX
IBM Watson
LLNL Sequoia
Winner against 2 Jeopardy!
Champions
World’s Fastest Supercomputer
1.7X
more database
performance per core
6
80%
consolidation
reduction in floor space
reduction in energy
reduction in licensed cores

Performance

Scalability

Virtualization

Availability

Security
16petaflops
125%
LLNL Sequoia
more SAP SD Users
than best Intel
©2012
IBM Corporation
2012
IBM Systems Technical Conference
IBM Power Systems is uniquely positioned to address
clients big data infrastructure challenges
40%
Better performance with POWER7+, ideal for
business analytics
3 seconds
To process 200 million pages of structured &
unstructured data
2
20 billion
Defeated Jeopardy! world champions by IBM Watson
Raw transactions turned into actionable insights*
*Fiserv (case study)
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
Guangdong Hospital (Southern China)
Healthcare
Analyzing patient data to compare efficacy of
traditional versus western medicines
Need
Results
• Wanted to capture, share and perform
empirical studies on outcomes information
from its use of traditional Chinese
treatments and compare these with
Western treatments used to explore
alternative or complementary therapies.
• Simplified integrating, storing and analyzing
large amounts of data
• Provide the full context for all clinical data,
facilitating more meaningful aggregation as
well as better understanding of each case
• Enable the hospital to use accepted
standards for managing clinical and
business data, with full support for its data
warehouse model and standard BI tools
Solution
•
•
•
•
IBM Power Systems servers
IBM DB2
IBM Cognos Business Intelligence
IBM InfoSphere Data Warehouse
Click here for Case Study
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
Grupo Martins (Brazil)
Consumer Products
Boosts telesales revenue by deploying IBM analytics
on Power Systems
Need
Results
• Increase sales and revenue for its 13,000
different products a month to more than
750,000 customers including supermarkets,
pharmacies, veterinary supply stores,
building supply stores and other retailers
across Brazil.
• Increased revenue by 17 percent as a result
of accurate and speedy predictive analytics
• Raised telesales revenue by 14 percent and
increased sales contracts by 13 percent by
through cross-sales opportunities
• Accelerated the decision-making process by
enabling its staff to instantly collaborate on
the BI information
Solution
•
•
•
•
IBM Power 780 (POWER7) running AIX
IBM System Storage DS8800
IBM Cognos Business Intelligence
IBM Software Services – Cognos Lab
Services
Click here for Grupo Martin w3 Client Reference
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
Guarantee Fund (Bulgaria)
Insurance
Raises
barforfor
fraud
prevention
and
pricing
Raisesthe
the bar
fraud
prevention
and pricing
accuracy
withaccuracy
IBM business analytics
with IBM business analytics
Need
Results
• Improve services and control costs for its 3.3
million clients
• Tackling an alarming 25% rate of duplicate
and falsified insurance policies
• Gain access to a wider range of
information sources to aid insurers in
decision-making and risk management
• Reduce duplication of records to virtually
0%, while steadily reducing the incidence of
fraudulent claims
• Reduced by 12% the number of drivers that
where violating the mandatory insurance
coverage law
• Faster and more accurate decisions
regarding risk and pricing
Solution
•
•
•
•
•
IBM Power Systems running AIX
IBM Cognos Business Intelligence
IBM DB2
IBM InfoSphere Data Warehouse
IBM Global Services
Click here for GF w3 Client Reference
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©2012
IBM Corporation
10
2012
IBM Systems Technical Conference
Sui Southern Gas Company Limited (Pakistan)
Energy and Utility
Mitigates business risk through better insight
into supply and demand
Need
Results
• Real time tracking & predicting of changing
patterns of supply and demand for natural gas to
its 2.2 million customers
• Enables quick identification of leaks and pilferage
• Automatic and instantaneous refresh of reports
• Replaced monthly time-consuming
creation of static reports with userdriven reporting with real-time updates
• Gained a single trusted version of
information
• Improved speed and clarity of insight
into supply and demand issues
Solution
•
•
•
•
•
•
IBM Power Systems running AIX
IBM System Storage DS5300
IBM Cognos Business Intelligence and TM1
IBM InfoSphere Data Warehouse
IBM DB2 and IBM WebSphere
IBM General Parallel File System
Click here for SSGC Case Study
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
These clients are using all types of analytics
against all types of data on IBM Power Systems
Operational reports
Transactional &
Application Data
Analytic reports
Alerts
Power
Systems
Documents
Statistical Analysis
Spatial Analysis
Enterprise
Content
Cognitive Analysis
Forecasting
Predictive Modeling
Machine &
Sensor Data
Optimization
Social Data
Social Analytics
Web Analytics
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Web Data
©2012
IBM Corporation
2012
IBM Systems Technical Conference
Business analytics for real time insights
Power takes analytics performance to a new level for better
decision-making to improve the customer experience.
POWER7+ processors &
architecture
AIX Solution Editions
for Cognos and SPSS
deliver up to 40% more
enable rapid
performance, ideal for data
and advanced analytics
workloads
performance of
4x more
business and predictive
analytics
PowerHA HyperSwap
for continuous data
access in the event of
storage failures and enables
storage maintenance and
migration without downtime
throughput compared to Oracle Exadata on x86
©2012
IBM Corporation
2012
IBM Systems Technical Conference
POWER7+ Processors & Architecture
Deliver up to 40% more performance, ideal for data
and business analytics workloads
Greater Scalability and Flexibility
• 20 Virtual Machines per core
• Elastic Capacity on Demand
Detect patterns
…stop crime before it happens
Faster Performance
•
•
•
•
•
•
10 MB L3 Cache
up to 4.4 GHz POWER7+ processors
Memory Compression Accelerator
Random number generator
Enhanced Single Precision Floating Point performance
Enhanced GX system bus
Better Availability & Security
•
•
•
•
Self-healing capability for L3 Cache functions
Dynamic processor fabric bus repair
Processor re-initialization
Hardware encryption support for AIX
More Energy Efficient
• Delivering 5x more performance per watt
• Enhanced energy / power gating
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Real-time analytics enables:
 Higher case closings
 Improved officer safety
and resource allocation
NYPD Case Study
©2012
IBM Corporation
2012
IBM Systems Technical Conference
AIX Solution Edition For Cognos and SPSS
Leveraging IBM business and predictive analytics
software Optimization on IBM Power Systems
Delivering Faster Insights
•
•
•
•
AIX Standard or Enterprise Edition
PowerVM Std or Ent Edition
Power 710, 720, 730, 740
WebSphere
Hardware incentives:
• ½ processor activations at no-charge
• 50% discount on AIX licenses
40% better performance
with Cognos BI V10.1.1
on POWER7/AIX 7.1,
over Windows 2008 on x86
Predicting Outcomes Faster
22% better performance
with SPSS Collaboration and
Deployment Services V4.2
on POWER7/AIX 7.1,
over Windows 2008 on x86
For more information: http://www.ibm.com/systems/power/hardware/solutioneditions/aix/index.html
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
Elastic Capacity (CoD) for Power System Pools
A smarter approach to meeting the growing
data challenges that improves IT economics
Pool-wide capacity
on demand for
improved flexibility
For Business Analytics, enables sharing of
resources across pooled systems improving
availability & ensuring access to data during
planned and unplanned maintenance.
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
PowerHA HyperSwap
Continuous data access in the event of storage outages,
storage maintenance and migration without downtime
 Multi-Site PowerHA cluster with
continuous storage availability
 Non-disruptive…applications keep
running in the event of a storage outage
 Storage maintenance without downtime
 Storage migration without downtime
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
IBM Power Systems Smarter Analytics Solutions
The ultimate system for high performance analytics
Custom Designed
Business Analytics
Solutions
PowerLinux
Hadoop-based
Analytics Solution
Expert Integrated
Operational
Analytics Solution
Delivered through superior performance and scale
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
IBM PowerLinux Big Data Solutions
IBM InfoSphere Streams
for Low-Latency
Analytics
Data-at-motion
 Analyze streaming data with
multiple data types
 Respond to millions of events
per second as they happen
IBM InfoSphere BigInsights
for Hadoop-based Analytics
Data-at-rest
Data-at-rest
 Enterprise-ready, out-of-the-box
Hadoop-based solution
 Analyze massive variety &
volume of all data types
 Explore data to understand
potential value to business
 Open source framework for
distributed processing of
large data sets across
clusters of computers
 Updated to run on
PowerLinux and leverage
Power7 architecture
 Used in Watson
PowerLinux rack servers
OR
Flex System Compute Node
Open Source
Apache Hadoop
Data Nodes
PowerLinux
rack servers
Management Node
©2012
IBM Corporation
2012
IBM Systems Technical Conference
Linux Community along with Analysts,
Press and Clients Welcome PowerLinux
Watch the Community Video – IBM and partner experts
discuss IBM and PowerLinux contributions to Linux
Read report from Laura Didio: IBMers BPs
Jim Zemlin, Exec. Director
The Linux Foundation
Read the Forbes article by Roger Kay
Jim Totton, VP and GM of
Platform Business Unit
Learn why clients are choosing PowerLinux
Michael Miller, VP Global Alliances and
Marketing
©2012
IBM Corporation
2012
IBM Systems Technical Conference
IBM PureData System for Operational Analytics
Optimized exclusively for operational analytic data workloads
Delivering data services
for operational analytics
Speed
 Designed for 1000+ concurrent operational
queries
 Continuous ingest of operational data
 MPP analytics (Massively Parallel Processing)
Simplicity
 Fast time-to-value
 Automatic workload management
 Integrated backup on the system
 Integrated management and support
Scalability

Multiple sizes with data capacity up to a Petabyte
Smart
 In-database analytics for leading applications
 Supports DB2 applications unchanged and
Oracle Database apps with minimal change
 Clients have experienced cases of 10x storage
space savings via Adaptive Compression
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
PureData System for Operational Analytics
Built-in expertise, integrated by design for a simplified experience
Servers

IBM Power 730 & 740
16 Core servers @ 3.55GHz
Storage


IBM Storwize V7000 with 900GB drives
Ultra SSD I/O Drawers,
each with six 387GB SSD
Scales to
PB+
capacity*
Networking


Blade Network Technologies 10G & 1G Ethernet switches
Brocade SAN switches (SAN48B-5)
Scalable to PB+*
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Extra Small
Small
Medium
Large
64.8 TB*
151.2 TB*
237.6 TB*
324 TB*
*Unformatted raw disk capacity
©2012
IBM Corporation
2012
IBM Systems Technical Conference
Clients need an IT infrastructure that is…
Smarter Computing is the IT infrastructure that enables a smarter planet.
Cloud
A secure cloud infrastructure enabling utmost efficiency for
the delivery of critical business services
Data
Making critical data and actionable insights available and
accessible in real time across the enterprise
Security
23
Providing ultimate security for critical data, risk mitigation and
enhanced compliance
©2012
IBM Corporation
2012
IBM Systems Technical Conference
See what Power Systems can do for you
• View the October 3rd Smarter Computing
announcement webcast – available in replay
• Hear how IBM Power Systems is Data Ready
YouTube, and what clients are saying YouTube
• See the new IBM PureData System for
Operational Analytics
• Learn more about Power Systems through
Power Systems education and training
www.ibm.com/power
• Visit Power Systems at an event near you
• Find a local Business Partner
Click icons to join us
• Continue the conversation with Power
experts through social media & hear more
Power client transformations on YouTube
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©2012
IBM Corporation
2012
IBM Systems Technical Conference
We can help you along the journey
Lab Services
Cloud Ready
• Comprehensive, interactive assessments and training
• Proofs-of-concept, Architecture, Implementation & Testing
• For IT Administrators, IT Architects, Database Administrators
Global Technology & Infrastructure Services
Data Ready
• System migration assessments
• Business continuity and resiliency services
• Data center facility services
Security Ready
Global Financing
• 0% lease program
• Deferred payment program for 6 months
• Financing and asset buyback / disposal
©2012
IBM Corporation
2012
IBM Systems Technical Conference
www.ibm.com/power
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©2012
IBM Corporation