Student Awareness and
Access Campaign 2014
SUSAN MANN DOLCE, PHD
AHEAD CONFERENCE 2014
Awareness and Access Campaign 2014
History:
◦ Voices of the ADA Generation (video); spring and fall UBE 496 2012 class essay
analysis and choosing sections making impact.
◦ Voices 2.0 survey completed with attendees of the Diversity in Disability
Symposium at UB (video) Spring 2013 developed from essay analysis and the
University of Hawaii at Manoa Team Access 2007 Toolkit.
◦ Used survey data to create fall 2013 Awareness and Access Print Media
Campaign.
◦ Fall 2013 class developed the Facebook and Twitter Social Media Campaign.
◦ Spring 2013 implemented the Facebook and Twitter Social Media Campaign.
Awareness and Access Print Media
Campaign fall 2013
Text and Images created by UB Visual Studies and Health
Communications Intern; selected by class fall 2013 for display on 28
Stampede Buses during February 2014.
Funded by UB Wellness Education Services.
Coordinated for display by UB Parking and Transportation (later
turned into posters).
Students in UBE 496 class were required to view and comment on
effectiveness of print media campaign.
Awareness and Access Campaign
Print Message 1
Awareness and Access Campaign
Print Message 2
Awareness and Access Campaign
Print Message 3
Awareness and Access Campaign
Print Message 4
Awareness and Access Campaign
Print Message 5
Awareness and Access
Social Media Campaign
Description:
The Awareness and Access Campaign is a movement to change how the UB community thinks
about disability and works towards creating a more universally designed and inclusive
environment.
Students in UBE 496, a 3 credit academic class, will post and tweet as part of their class
requirements.
How we will go about creating change: Using the social media websites of Facebook and Twitter
we will reach out to UB students, faculty, staff and the surrounding community by posting and
tweeting pictures, links and ideas of how to create a more inclusive environment. Focus is on
positive change.
UB Accessible Facebook Page
Student Poll for Facebook Page Name
Poll – Please circle one of each of the following possible account names. Some students
mentioned that the twitter and Facebook name should be the same. If you agree, than you can
circle only one account name.
Possible Facebook names:
UB Awareness and Access Campaign
UB Voices of Accessibility
UB: A Campus for Everyone
Limitless UB
UB Accessibility
How can UB more aware?
Student Poll for Twitter Account
Possible Twitter Names:
UBawareness
UBunlimited
UBchange
Ubaccessible *******
Student Facebook and Twitter Codes and
Days to Post and Tweet
Names
Personal Code
Day to Post
student name
1
Monday
student name
2
Monday
student name
3
Tuesday
student name
4
Tuesday
student name
5
Wednesday
student name
6
Wednesday
student name
7
Thursday
student name
8
Thursday
student name
9
Thursday
student name
10
Friday
student name
11
Friday
student name
12
Friday
student name
13
Saturday
student name
14
Saturday
student name
15
Saturday
student name
16
Sunday
student name
17
Sunday
student name
18
Sunday
Tracking Twitter Posts and Retweets
Twitter Post
Number of
Favorites
Number of
Retweets
post 1
number
number
post 2
number
number
post 3
number
number
post 4
number
number
post 5
number
number
post 6
number
number
Tracking Facebook Posts,
Likes and Shares
Facebook Post
Number of Likes
Number of
Reposts/Shares
Creating a Campus Awareness and
Access Campaign
Decide on social media to use based on your school and
accessibility.
Integrate into class or group goals and incentives.
Organize so there is new information every day or so.
Photos and videos on Facebook were most popular.
Twitter not as effective during spring 2014, considering integrating
more with Facebook for accessibility.
Student Suggestions for 2014-2015
Display print media campaign inside student union and around campuses instead on the
stampede buses. For example, put table tents on tables in all dining places, small word games,
puzzles and facts on library and classroom desks, banners in student union, digital posters on
monitors.
Create ADA 25th anniversary celebration focus for UB Accessible Facebook and twitter.; include
other student groups. Create ADA 25th anniversary calendar of events across campus.
Get UB students involved in the ratification of the Convention on Rights for Persons with
Disabilities (CRPD) through Facebook and Twitter.
Be clear so students know what to post.
Consider posting concerns about things that people do not think are accessible on campus.
Consider a Tumblr blog.
Questions and Discussion
Questions and Discussion?????
For more information: samann@buffalo.edu
Videos available at the following link
https://www.youtube.com/playlist?list=PL3216C9DE23ECB313
Thank you!