An Innovation Index Based on Knowledge Capital Investment: Definition and Results for the UK Market Sector Tony Clayton, Mariela Dal Borgo, Jonathan Haskel j.haskel@ic.ac.uk www.ceriba.org.uk Sheffield, 2008 Popular discussion: the transformation of the economy • The new/knowledge economy – Technology changes • Software, hardware, ICT – Trade changes • Move to knowledge-intensive activities • Rise of the service sector • Innovation as a key economic driver – DIUS “Innovation Nation” White Paper: commission an “innovation index” Where do we see Innov/New Economy in the macro statistics? • The New Economy – GDP growth: stable – Labour prod growth/TFP growth: stable/slowdown – Investment shares: stable • Innovation – Most think of R&D (input) or TFP (output) – Some innovation-type spending measured and capitalised e.g. software – Most treated as an intermediate • R&D • Apple – Relegated to TFP – Limits what Economists can say about innovation LPG and TFPG in the UK 4 TFP Capital deepening Human capital deepening 3 0.81 0.43 0.28 2 1.35 1.55 2.00 1 1.00 0.65 0.48 0 1990-1995 1995-2000 Note: LPG=Cap deep + human cap deep + TFPG 2000-2004 Our main claim • Innovation and the New Economy – needs better measures of innovative investment – Incorporated into National Accounts • Some new economy is about investment in tangible assets – Computer hardware – Telecoms equipment – Tangible investment: included in GDP • But some about – investment in intangible “knowledge” assets – Broader than R&D • Computerised information: software, databases • Creative property: scientific R&D, non-sci R&D (e.g. design) • Firm competencies: training, branding, organisational capital Research programme • Settle on list of intangible assets • Measure investment in them • Incorporate into National Accounts so consistent with GDP and explain growth • Hopefully gives – Better GDP measure – Better account of drivers of GDP – Better account of innovation • Current method The iPod – Inputs: Count scientific R&D only. – Output/value added: • No effect by assumption: all R&D used up in a year, no enduring asset created, so only an intermediate • Intangibles approach – Inputs: • Upstream: more than just R&D – Upstream spending also on design, software • Downstream: need associated coinvestment – Marketing, organisational change – Output/value added • Rises: spending is an enduring knowledge asset so its investment • Shows up as innovation spending on intangible assets How does the iPod show up in (US) National Accounts? • iPod: Designed in California, made in China • Apple – nominal value added = • Sales – value of imports – (design+marketing+R&D) – (Industry classification may be wholesaler) – Real value added: depends on deflators – Innovation effect of iPod: TFP growth if real value added rises • Alternative model – Apple builds knowledge capital asset by investing in R&D but also design, marketing – Real GDP rises with more investment – Innnovation measured by more knowledge investment and (maybe) increased TFPG Growth and innovation accounting, outline • • • • 1. Data on invest in intang assets 2. Deflate and build real intang asset stocks 3. Recalculate GDP and factor shares to include intang 4. Build Hall/Jorgenson capital services to add assets together • 5. Build labour quality adjustment • 6. Calculate LPG, capital and labour deepening, TFPG • 7. Innovation – accounting is spending on intang assets – Index is share-weighted knowledge capital growth plus TFPG Questions we can answer 1. 2. 3. 4. 5. 6. Is investment increasingly in know assets? Is GDP or GDP growth understated? What has happened to investment? What has happened to the capital share? What has happened to Y/L growth? What are the contributions of labour, tangible capital, knowledge/intangible capital and TFP to growth? 7. What does innovation look like 1. What intangible assets are being spend on? 2. What is the contribution to growth? Other work • Corrado, Hulten and Sichel (CHS) for the US • Findings interesting: – Increasing importance of investment in intangible assets – Y and I/Y understated – Capital share has been rising – Labour prod growth understated (although mid 90s acceleration similar) – TFP growth has accelerated, but less TFP growth than before • Giorgio Morrano, Haskel, Wallis for UK • Van Ark, Manole, Hao forEU countries Results • GHW paper, May 07 – Followed CHS method – Growth a/c for whole market sector • CDH paper, Sept 08 – 6 market sector industries – Improved design data using OECD software methodology Summary of results • Innovation accounting – 1997: Tang invest = £81bn, knwlg invest = £76bn – 2005: Tang invest = £96bn, knwlg invest = £117bn • Of which R&D = 7%, software = 14%, training = 25% • Innovation index – 2000-05 mkt sector lab prod. growth= 2.74 pppa, • Contrib of knowledge capital= 1.24 pppa. • Contrib of mfring knowledge capital = 0.75pppa Algebra of including intangibles Excluding intang: Expenditure : V C I TAN Income : pV V wL pKTAN K TAN Growth a / c : ln V sL ln L sK TAN ln K TAN ln TFP Innovation : II ln TFP Including intang: Expenditure : V INTAN C I TAN I INTAN Income : pV V INTAN wL pKTAN K TAN pKINTAN K INTAN Growth a / c : ln V INTAN sL ln L sK TAN ln K TAN sK INTAN ln K INTAN ln TFP INTAN Innovation : II sK INTAN ln K INTAN ln TFP INTAN Details of g a/c method 1. Collect nominal investment in intangibles time series • • • What investment measures? Availability of data over time e.g. training Measures for market sector only: some interp needed 2. Deflate to get real investment series • • Choice of deflator. Use mkt sector deflator Software and hardware: • • Soft: purchased and own account (own a/c pro’y adjust) Hardware Method contd 3. Build real capital stock using perpetual invent method • • • • Starting point (1970=0) Depreciation rates: use CHS rates. Experiment. Adjustment for annual data (assumes investment comes on stream in mid-point of year) Assets: – Tang: buildings, plant, vehicles, computers – Intang: see below, main are software, R&D, advertising, training Method contd 4. Re-calculate market sector GVA to include intangibles • Adjusted Nominal GVA – • Unadjusted nominal m.sector GVA + nominal investment Adjusted Real GVA growth – – Weighted growth in real market sector GVA + weighted growth in real investment Weights are shares of nominal market sector GVA and nominal investment in unadjusted market sector GVA 5. Adjust operating surplus of m.sector GVA – – Adj op surpl =adjusted GVA – m.sector labour compensation Mixed income: allocated prorata (note BofEng, to wages) Method contd 6. Build Hall/Jorgenson VICS measures • Rental rates and rate of return assume: – equalised rates of return across all assets – rental rates times stock = – Tax adjustment • • Generate VICS for each asset as share of asset in payments in times real asset growth rate Generate economy-wide VICS summing VICS for each asset Method,contd. 7. Build quality-adjusted labour index • BofE index adjusts hours for – Education – Gender – Age 8. Do growth accounting Types of intangible, details A. Computerized information • Computer software (bought in, own account) • Computer databases B. Scientific and creative property • Science and Eng R&D spending, usually leading to a patent/licence • Mineral exploration (mostly R&D in oil and minerals) • Artistic originals (mostly R&D in creating artistic originals) • Other product development, design, research, usually not leading to a patent/licence (I.e. non-scientific R&D spend) – product devel costs in fin svcs – architect and eng design – R&D in soc sci and humanities C. Economic competencies • Brand equity (to develop reputation capital via branding or trademarks) • Firm-specific human capital • Organizational structure (organisational capital) A. Computerized information Method and data sources Computerized information Computer software Purchased: via surveys. Own account: labour force data on software professionals. Source: National Accounts Computerized databases Included B. Scientific and creative property Innovative property Scientific R&D Current expenditure on R&D from BERD. R&D in computer industry subtracted Mineral exploration Mainly R&D in mining and spending on mineral exploration. National Accounts Copyright and license costs Spending on creation of originals e.g. TV, movies, books. National Accounts Other product development, design and research 20% of all intermediate purchase by Financial Services New product development costs in the industry, ONS data. Intermediate purchases reduced by financial industry purchases of adv, software, consulting and design. New architectural and engineering designs Sales of architecture and design industry SIC 742, ABI data. Own account using labour costs data. R&D in social science and humanities No broad statistical information. Estimated as twice industry revenues of social science and humanities R&D industry C. Economic competencies Brand equity Advertising expenditure Total spending on advertising as reported by Advertising Association, less expenditure on classified ads Market research Twice revenues of the market and consumer research industry as reported in ABI. Firm-specific human capital NESS05, survey of employer provided training. Includes: A) Direct firm expenses (in-house trainers, outside trainers, tuition reimbursement, and outside training funds) B) Wage and salary costs of employee time in training. Organizational structure Purchased Data on revenues of managment consulting industry from Management Consulting Assocation. Own account No broad statistical information. Estimated as 20% of value of executive time using ASHE data on wages in executive occupations, excluding software occupations. Industries TABLE 1 Assignment of SIC codes and NACE1 sections to our 6 industries Proposed sector categories SIC code 1 Agriculture, Fishing and Mining 1 - 14 2 3 4 Manufacturing Electricity, Gas and Water Supply Construction 15 - 37 40 - 41 45 5 Wholesale and Retail Trade, Hotels and Restaurants, Transport and Communications 50 t- 64 Financial Services 65 - 74 6 Intermediation and Business A B C D E F G H I J K NACE1 sections Agriculture, hunting and forestry Fishing Mining and quarrying Total manufacturing Electricity, gas and water supply Construction Wholesale and retail trade Hotels and restaurants Transport and storage and communication Financial intermediation Real estate, renting and business activities Tan and intang invest by ind T ot al t angible and int angible invest ment by indust ry, 1997-2005 (£ bn). Agricult ure, F isihing & Mining Manufact uring Elect ricit y, Gas & Wat er Const ruct ion T rade, Hot els & Rest ., T ransport & Comm. F inancial & Business Services T ot al Market Sect or T angibles Int angibles T angibles Int angibles T angibles Int angibles T angibles Int angibles T angibles Int angibles T angibles Int angibles T angibles 1997 7.2 2.5 19.8 26.1 5.3 1.1 1.9 3.2 30.8 17.6 16.1 25.1 81.0 Int angibles 75.6 2005 6.5 1.8 13.0 31.4 5.4 1.5 2.5 6.4 37.0 31.2 31.9 45.0 96.3 117.3 Intan investment by type (% total) Software 14.3 Scientific R&D 7.9 9.6 0.4 Mineral exploration Copyright licenses 16.0 0.3 0.2 0.2 Financial services innovation 5.2 6.4 6.3 Purchased architectural & engineering design 6.1 2000 11.1 Own-account architectural & engineering design 2004 12.0 0.4 R&D in social sciences and humanities 0.3 Advertising 9.1 10.4 1.8 Market research 2.6 22.4 Firm-specific human capital 15.0 Organizational structure 0.0 5.0 10.0 15.0 24.3 17.8 20.0 25.0 30.0 % Intan investment by ind (% indVA) 20 18 16 14 % 12 10 8 6 4 2 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 Agricult ure, Fishing & Mining Manufact uring Elect ricit y, Gas & Wat er Const ruct ion Trade, Hot els & Rest ., Transp. & Comm. Financial & Business Services Mkt sector intang invest, by asset type 30 Soft ware R&D 25 Mining Copyright 20 £ bn Finance Design (purch.) 15 Design (ownacc.) Non-scient ific 10 R&D Advert ising 5 Market research Training 0 Org. St ruct ure 1997 1998 1999 2000 2001 2002 2003 2004 2005 Decomposition of ALP Excluding Soft ware Including All Int angibles Growth Rates 2.81 2.80 Average labour product ivit y 2.74 2.74 Hours 0.08 0.07 Aggregat e Value-Added Contributions Average labour product ivit y 2.74 2.74 Capital Deepening 1.15 2.23 ICT T angible Capital Deepening 0.52 0.47 Non-ICT T angible Capital Deepening 0.63 0.58 - 1.19 Labour Qualit y 0.52 0.45 Aggregat e TF P 1.07 0.05 Int angible Capit al Deepening Innovation index All industries Cont ribut ion of Int angible Capit al Deepening 1.19 Cont ribut ion of Aggregat e T F P 0.05 T ot al 1.24 1 2 3 4 5 6 Agricult ure, F ishing and Mining Manufact uring Elect ricit y, Gas and Wat er Su pply Const ruct ion T rade, Hot els & Rest ., T ransport & Comm. F inancial Int ermediat ion and Business Services 0.01 0.54 0.02 0.08 0.29 0.25 -0.19 0.18 -0.02 -0.02 0.18 -0.08 -0.18 0.72 0.00 0.06 0.47 0.17 1 % o f co lum n t o t a ls A griculture, Fishing and Mining 1% -15% 2 Manufacturing 45% 58% 3 Electricity, Gas and W ater Supply 2% 0% 4 Construction 7% 5% 5 T rade, Hotels & R est., T ransport & Comm. 24% 38% 6 Financial Intermediation and Business Services 21% 14% 6 T otal 100% 100% Future work: extended survey Intangible investment type Computerised information Innovative property Includes the following intangibles (1) Computer software (2) Computer databases (1) Scientific R&D (2) Mineral exploration (3) Copyright and license costs (4) New product development costs in the financial industry (5) New architectural and engineering designs (6) R&D in social science and humanities Economic (1) Brand Equity competencies (2) Firm-specific human capital (3) Organisational structure Status √ √ √ √ √ X Part √ Part Part X Initial feedback from summer pilot • ‘Extended R&D’ survey – Firms understand technical/non-technical innovation input – Important who we talk to, need more than one contact – ‘Boundary of firm’ issues – with MNEs – Some industry differences in approach – Hard areas • Own account organisational capital • Training – including ‘opportunity cost’ Extra slides GHW Results for 2004 Innov spend category Intangible goods Software Scientific and non-sci R&D Patents, copyrights, mineral exploration Design Intangible competencies Product reputation Human competencies Organisational competencies Total Measurement Amount 2004, £bn % tot intan invest ONS surveys Sci R&D:ONS surveys. Non-sci R&D, guesstimate ONS 22 18 18% 15% 3 2% Turnover of design ind 18 15% Adv and mkt research spending 19 8% Employer-training 29 24% Purchased: management consultancy. Own-account: 20% of value of management time 22 18% 130.7 100% Intangible investment by asset type, % of MGVA 15 Brand Equity 12 Firm-specific resources UK 9 Scientific R&D 6 Nonscientific R&D Computerised information 3 0 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 US Invest share of MGVA 28 26 24 Including intangibles 22 20 18 Including software UK 16 14 Excluding software 12 10 8 1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 US LPG and TFPG 4 TFP Capital deepening Human capital deepening 0.38 3 0.81 0.73 0.43 0.28 0.25 2 2.27 1.35 1.55 2.00 1.71 1.90 1 1.00 0.65 0.48 0.46 0.57 0.65 1990-1995 1995-2000 2000-2004 0 1990-1995 1995-2000 2000-2004 Existing National Accounts Including all intangibles Spares Output concepts in the National Accounts Elect Cars Output Value added Firm A (Electricity provider) £ 100 100 100 Firm B (Car producer) £ 100 200 200 100 Output with different treatment of intangibles Advertising Cars Output Value added Firm A (Advertising services provider) £ Firm B (Car producer) with advertising treated as intermediate consumption £ Firm B (Car producer) with part of advertising treated as investment £ 100 100 200 200 100 50 200 200 150 100 Treatment of intangibles in national accounts Category Type of knowledge capital Computerized information •Computer software •Computer databases Scientific and creative property •R&D •Mineral exploration •Copyright and license costs •Other product development Economic competencies •Brand equity •Firm-specific human capital •Organizational structure Knowledge embedded in computer programs and computerized database Treatment in accounts Major component, computer software, mostly expensed Knowledge acquired through scientific R&D and non-scientific inventive and creative activities Most scientfic and non-scientific R&D is expensed Knowledge embedded in firmNo items recognised as assets of the specific human and structural resources, including brand names firm Should intangibles/knowledge assets be included in investment? • Definition of investment: – Spending today to create an asset that generates income in the future • Examples: – R&D: creates scientific knowledge stock, future returns – Software: creates computerised knowledge, future returns – Training: creates knowledge in workforce, future returns Practical problems • Definitions: do intangibles generate an asset for the firm? – Brands, yes – Workforce training, belongs to workers • Measurement of intangible expenditure – Own account/purchased e.g. software – Valuation of intangibles e.g. brand names, organisational capita • How much expenditure is investment? – Advertising: long term brand building versus short term publicity • Redefining national accounts – Intangible investment is income to firms – So labour share of output changes Our key argument to measure innovation • Imagine an economy with no innovation • How could we get more output? – Lay on another plane and another crew – Deepening physical capital and labour = duplication • How would we get more output from innovation? – Faster boarding, turnaround: better software – Deepening knowledge capital = innovation • Summary: innovation is – extra output over and above that from use of additional physical capital and labour – Or, the extra output from use of new knowledge capital – Implications for measurement • Measure growth in output (GDP), and in inputs: physical capital, knowledge capital, labour • Innovation accounts are data on knowledge investment • Innovation index is contribution of knowledge investment to output growth What our measure is and is not • Output – output of more goods and services. – Not number of inventions or ideas – GDP as currently measured does not fully capture this • Inputs – knowledge capital • Needs investment e.g. R&D • Comes for free e.g. imitating – knowledge capital investment is more than just R&D • R&D, software, design, firm-funded training, organisational capital • Investment is not just purchases from the “creative inds” since in house too. So covers hidden innovation • Inputs to outputs – Needs assumptions on life lengths of knowledge stock, deflators • Relation to other innovation definitions, see paper Intangibles and innovation • Axioms – Innovation is the implementation of something new – It needs investment (unless pure spillover) • Consistent framework: accounting for intangibles – Activity • Innovation needs investment in knowledge • Knowledge investment is more than just R&D, the creative industries, an intermediate input • Knowledge investment produces knowledge or “intangible” assets – Impact • Investment raises value added • Service flow from kn assets contributes to growth