JOB DESCRIPTION
Job Title:
Date:
Department:
Marketing & Public Relations Officer
July 2013
Head of Business Support and Development
Policy, Research and Communications Manager Line Manager:
Grade/Pay Scale
Location:
Status:
£22,000 pa
The Haven Wolverhampton
35 hours per week.
This is a permanent position, although as a voluntary organisation every employee is advised that their employment continues only as long as The Haven
Wolverhampton remains able to fund it.
Job Purpose
To lead and maintain The Haven’s Public Relations Strategy whilst promoting a positive image and ensuring a clear message is conveyed to the public in all forms of communication.
To raise awareness of the work of The Haven Wolverhampton to the public, donors, funders, partners and stakeholders by event co-ordination, speaking directly to the public and using effective forms of media and communication to build and maintain the identity of The Haven Wolverhampton.
Support to Service Leads in the effective Marketing and Public Relations development of existing and new services.
To ensure Public Relations and Marketing materials are accessible in reaching women and children.
Scope of Job – main tasks, duties and responsibilities

To write, edit and distribute press releases and articles.

To develop, edit and distribute annual reports.
 To maintain and update information on the organisation’s website and other social media.
 To use corporate advertising to maintain the organisation’s identity, name and reputation.

To oversee the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs and other publicity resources.

To respond to publicity and/or marketing related queries from individuals and
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other organisations.
 To manage and be the main point of contact for The Haven’s general email account.

Where appropriate, and as directed, to present The Haven in public as talks, presentations, meetings, seminars and conferences, including staff and volunteer inductions.

As directed, to be responsible for the production of events from start through to completion. Events can include: exhibitions and fairs, conferences, promotions and launches, fundraising and social events.

To develop and maintain good working relations with the media, including local and national newspapers, magazines, radio and television and to respond to enquiries from news agencies for interviews, statements, press releases or marketing materials.

To organise and be the key lead on special events, such as conferences, exhibitions, open days etc.

To work with and support Haven staff, as directed, on service specific events.

To network with local partners and stakeholders through events and through involvement in community initiatives.

To audit and maintain the general upkeep of Haven display boards and publicity materials.

To attend meetings as appropriate as requested by the manager.

To work closely with Haven service staff to develop effective Public Relations and
Marketing tools.

To research, review and evaluate Public Relations and Marketing tools on a regular basis in order to help develop future tools and help support future marketing decisions.

To distribute Haven literature to external individuals, organisations and stakeholders and implement distribution procedures.

To timely evaluate and gain feedback on campaigns/advertisements on a regular basis and ensure effective use of budgets.

To ensure the security and confidentiality of service users in Haven publicity material.

To develop and comply with copyright procedures in relation to Haven publicity materials.

To update, develop and comply with Haven Public Relations and Marketing procedures in relation to design, distribution, events, website and advertising.

To manage volunteers on publicity related tasks.
General duties and responsibilities

To undertake such other duties, training and/or hours of work as maybe reasonably required, and which are consistent with the general level of responsibility of this job.

To have personal responsibility for maintaining personal and professional development to meet the changing demands of the job and the Charity, by undertaking appropriate training and development activities. This includes encouraging and supporting staff and managers in their training and development.

To undertake any health and safety activities required for the post and as required by The Haven Wolverhampton to ensure their Health & Safety Policy is implemented effectively.
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Special Conditions (if applicable e.g. unsociable hours, extensive travel etc.)

Able to work unsociable hours on occasions if required to undertake internal
Haven activities or external continued professional development activities.
…………………………………………………………………………………………………..
Signed (Jobholder)
Print Name Date:
Signed Line
Manager
Date:
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PERSON SPECIFICATION
The Person specification provides a list of essential and desirable criteria which a candidate should possess to be able to perform the job. Each of the criteria listed below will be measured through one or a combination of the following: A = Application form/CV; I = Interview; D = Documentation; R =
References and T = Test.
Job Title: Marketing & Public Relations
Officer
Job Purpose : To lead and maintain The Haven’s Public Relations Strategy whilst promoting a positive image
Date: July 2013 and ensuring a clear message is conveyed to the public in all forms of communication.
To raise awareness of the work of The Haven Wolverhampton to the public, donors, funders, partners and stakeholders by event co-ordination, speaking directly to the public and using effective forms of media and communication to build and maintain the identity of The Haven Wolverhampton.
Support to Service Leads in the effective Marketing and Public Relations development of existing and new services.
To ensure Public Relations and Marketing materials are accessible in reaching women and children.
FACTORS ESSENTIAL DESIRABLE

Experience of managing volunteers and/or placement staff.
HOW
IDENTIFIED
A
D
I
R
Experience
Knowledge &
Understanding

Experience of recording, collating and monitoring information for the purpose of market research and publicity dissemination.

Experience of evaluating usefulness of PR and marketing tools and implementing new ideas and developments.

Experience of writing articles and press releases.

Experience of establishing and maintaining community links and networking with key partners and service providers.

Experience of public speaking as well as developing and delivering presentations.

Experience of developing publicity materials.

Experience of working with a media environment.

Experience of organising a variety of events.

Experience of producing and implementing PR strategies and procedures.

Demonstrate and understanding of and commitment to implementing the principles of equality of opportunity, anti-discrimination practices and anti-
A
I
R
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Skills &
Abilities
Qualifications
& Training oppressive practices and working within these principles.

Demonstrate an awareness and understanding of Health and Safety issues related to this post.

Demonstrate the ability to establish effective working relationships with coworkers, other professionals and service users.

Demonstrate the ability to relate to a multi-cultural client group and an understanding of the issues and effects of Domestic Violence and/or homelessness among women and children.

Excellent organisational skills and ability to work on your own initiative.

Excellent IT skills including a working knowledge of Microsoft Office packages.

Demonstrate the ability to maintain confidentiality in all matters relating to
The Haven including the confidentiality of women and children using the service.

Demonstrate a high level of verbal and written communication skills.

Hold or be working towards a recognised qualification in Marketing or PR.
Other Special
Requirements

Demonstrate a commitment to the aims and objectives of The Haven
Wolverhampton in supporting women and any dependent children who are homeless through reasons such as domestic violence.
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T
A
I
R
D
I
I