CATALOG # MKT105
CIP # 521401
DATE: August 2015
Moberly Area Community College
Common Syllabus
MKT 105: Principles of Marketing
Current Term
Instructor:
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Course Description: MKT 105 Principles of Marketing
(3-0-3)
This is a basic course on the principles, practices and processes required to move commodities
from the producer to the consumer.
Prerequisite/Co-Requisite: None
Text: Grewal. Marketing Principles with Connect, 4th Edition, McGraw Hill Publishing,
ISBN: 978-1-1218-7782-5.
On-line classes may have a different textbook, please check MACC’s
Booklist http://www.macc.edu/~bookstor/disclaimer.shtml
Other Required Materials:
Internet Access
Purpose of Course: A basic course of the principles, practices, and processes required to move
commodities from the producer to the consumer. Marketing is mainly concerned with the
matching of markets and products and the effecting of ownership transfers.
Course Objectives:
1.
Understand the meaning of marketing.
2.
Understand how the marketing process fits into the organizational structure, and
the effect the marketing concept can have on the success of the business.
3.
Recognize marketing strategies in present business activities as well as historic
marketing procedures.
4.
Know the forces affecting the consumer's buying preferences and how to appeal
to these preferences and habits.
5.
Know the effect of inflation or depression upon the marketing practices,
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6.
7.
particularly in regard to pricing and inventory.
Understand how to guide a marketing research project from start to finish.
Know how laws have affected marketing procedures.
Course Content:
The Importance and Scope of Marketing
Marketing Management and Planning
Environments for Marketing Strategies
Marketing Segmentation and Sales Forecasting
Information for Marketing Decisions
Consumer Buying Behavior
Organizational Buying Behavior
Product and Service Concept
Product Development and Strategy
Pricing Concepts and Practices
Channels and Wholesaling
Distributing Goods
Marketing Communication--The Promotional Mix
International Marketing
Nonprofit Marketing
Assessment of Student Learning:
Grading:
Exams @ 100 pts each
300 Points
Description - There will be three exams given throughout the session. Each exam will cover
a portion of the course material and will be taken in-class.
Method of Evaluation - Exams may consist of True/False, Multiple Choice, Short Answer,
and Essay. Each exam will be worth 100 points each. Students not there on exam day may
be subject to a different test or a 5% reduction in grade for each day after the exam date.
Comprehensive Final Exam
200 Points
Description - There will be one comprehensive final exam that will cover a all of the course
material and will be taken in-class.
Method of Evaluation - Test may consist of True/False, Multiple Choice, Short Answer, and
Essay. Students not there on test day may be subject to a different test or a 5% reduction in
grade for each day after the test date.
Marketing Plan
200 Points
Description - Each student must conduct a marketing plan of a business. The plan should
include an executive summary, the mission statement, and a competitive analysis along
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with the key components of the marketing plan. A handout detailing the specific points to
cover in the audit will be passed out in the first class meeting.
Method of Evaluation - Papers will be evaluated on format, grammar and mechanics,
writing style and how thoroughly the student covers the specific points as laid out in the
handout that students will receive.
Marketing Audit Presentation
100 Points
Description - Each student will present his or her marketing plan in a 10-minute briefing to
the class. All students must be prepared to present in the last week of class. Students are
required to use PowerPoint. (PowerPoint is the mostly widely used presentation software in
the business arena.) A computer and a data projector will be available. Treat the
presentation as if you were an outside consultant presenting a marketing audit to the
principle officers and board of directors of the company that hired you. Students will turn
in full size printouts of the slides on the day of the presentation. Use NO binders, folders or
notebooks. Simply staple or clip in the upper left corner.
Method of Evaluation - Students will be graded on format, eye contact with audience,
staying on topic, time, and visual aids (construction and use of).
(Note: All work must be completed to receive a grade in this class. Points and assignments are
tentative and subject to change.)
Grades will be issued according to the following scale:
A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = 59% - & below
10 unexcused absences
15 unexcused absences
20 unexcused absences
-1 letter grade from your ending grade
-2 letter grades from your ending grade
-3 letter grades from your ending grade
Statement to Connect Course with Technical Program Outcome Statement:
In compliance with MACC’s General Education outcomes, the student who successfully
completes this course will be able to:
I.
Demonstrate effective written and oral communication;
Marketing/Management Program Assessment:
The Marketing/Management faculty continually strive to meet the needs of their students through
program improvements. These improvements are a result of program assessments and the
consultation and advisement of the Marketing Advisory Committee. In addition to the course
assessments outlines in this syllabus, the objectives achieved in this course will also be an
integral part of the Marketing/Management program assessment.
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Instructor Policies
Academic Dishonesty: MACC board policy is as follows: “Academic dishonesty by students
damages institutional credibility and unfairly jeopardizes honest students; therefore, it will not be
tolerated in any form.” Forms of academic dishonesty include but are not limited to the
following: violations of copyright law, plagiarism, fabrication, cheating, collusion, and other
academic misconduct.
Incidents of dishonesty regarding assignments, examinations,
classroom/laboratory activities, and/or the submission of misleading or false information to the
College will be treated seriously. The procedure for handling academic dishonesty is outlined in
the Student Handbook (Policy Handbook M.010). In cases of alleged academic dishonesty, the
burden of proof is on the student, not on the instructor.
Attendance:
Any student who misses two consecutive weeks of class during a regular sixteen-week semester
or the equivalent proportion of class time during a shorter session will be dropped from the class
by the instructor unless acceptable justification is supplied. Additionally, any student who misses
more than one-fourth of the entire number of in-seat class meetings in a regular 16-week
semester or the equivalent proportion of class time during a shorter session, may be dropped
from that class by the instructor if, in the opinion of the instructor, the student does not have
reasonable opportunity to succeed in the class. A student’s attendance rate will be calculated
based upon the first day of the semester (not the student’s date of enrollment in the course).
Student attendance must be defined in a different manner for online, hybrid, and virtual courses.
Student attendance in these courses is defined as active participation in the course. Online,
hybrid, and virtual courses will, at a minimum, have weekly mechanisms for student
participation, such as any or all of the following methods:
a. Completion of quizzes or exams
b. Submission of assignments
c. Participation in threaded discussions
d. Communication with the instructor
A student who does not participate in an online, hybrid, or virtual course for two consecutive
weeks will be dropped by the instructor unless acceptable justification is supplied. As with
ground courses, a student’s attendance rate in online courses will also be calculated based
upon the first day of the semester. If a student does not demonstrate active participation in
the online course within the first two weeks (or the equivalent proportion of class time
during a short session), the student will be dropped as “never attended.” Simply logging
into an online class does not constitute active participation.
Students should be aware that their dropping a course and their last date of attendance in
the course may impact their financial aid.
Tardiness:
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Students are expected to be on time for all classes. Attendance will be reported as an unexcused
absence for each time a student is over 10 minutes late for a class. Lateness on a regular basis
will not be tolerated.
Make up and late work:
Students are expected to attend all classes for which they are enrolled. Students are directly
responsible to instructors for class attendance and work missed during an absence for any cause.
If absences jeopardize progress in a course, an instructor may withdraw a student from the course
with a grade of "F" or "W" at the discretion of the instructor. When a student is absent, the
student is responsible for obtaining missed lecture notes and handouts from other students.
Make-up examinations may be authorized for students who miss regularly scheduled
examinations due to circumstances beyond their control. Make-up examinations must be
administered as soon as possible after the regularly scheduled examination period and must be
administered in a controlled environment.
Extra-Credit:
Extra-Credit may be offered as needed at the discretion of the instructor.
Schedule of Student Assignment and Activities:
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week10
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
Chapters 1 & 2
Chapter 3 & 4
Chapter 5 & 6
Chapter 7
Review and Exam 1
Chapter 8 & 9
Chapter 10 & 11
Chapter 12
Review and Exam 2
Chapter 13 & 14
Chapter 15 & 16
Chapter 17
Review and Exam 3
Chapter 18 & 19
Individual Oral Presentations
Review and Prepare for Comprehensive Final Exam
ADA Statement
Students who have disabilities that qualify under the Americans with Disabilities
Act may register for assistance through the Office of Access and ADA Services.
Students are invited to contact the Access Office to confidentially discuss
disability information, academic accommodations, appropriate documentation
and procedures. For more information, please call either the Moberly office at
(660) 263-4100 x 11240 or the Columbia office at (573) 234-1067 x 12120, or
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visit our web page at http://www.macc.edu/index.php/services/access-office.
Title IX Statement
MACC maintains a strict policy prohibiting sexual misconduct in any form, including sexual
harassment, sexual discrimination, and sexual violence. All MACC employees, including faculty
members, are considered mandated reporters of sexual misconduct and as such are expected to
contact the Title IX Coordinator when they become aware, in conversation or in writing, of an
incident of sexual misconduct. For more information on this policy or to learn about support
resources, please see http://www.macc.edu/sexual-misconduct-policy or contact Dr. Jackie
Fischer, MACC’s Title IX Coordinator, at 660-263-4110, ext. 11236 or jackief@macc.edu.
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