Department Stores
A department store is a large retail store that offers a variety of merchandise and
services. Range of goods is divided up into different departments. All departments
are housed under the same roof to facilitate buying, customer services,
merchandising, and control. Many are part of a retail chain, and others are
independent retailers. It’s meant to satisfy consumer’s personal and residential
needs and offer consumers of multiple merchandise lines, at variable price points,
in different product categories. Department stores sell to all customers.
Belk:
The Belk department stores offers different variety of goods and services, they
are targeting everyone. They have clothes for women, men, children, housing,
appliances, shoes, cosmetics, jewelry, handbags, suitcases, and much more. They
also offer gifts and discounts to attract people back to buy more. It’s a very useful
department store to everyone.
Macy’s:
The Macy’s department stores are similar to Belk but they are more upscale. They
usually use celebrities to advertise for their store and their clothes. They have
clothes for women, men, children, housing, appliances, shoes, cosmetics, jewelry,
handbags, suitcases, and much more. Macy’s target everyone but more high
classed people. They have coupons and sometimes they will have sales, this will
attract people to come shop at Macy’s.
Specialty Stores
A store, usually retail, that offers specific and specialized types of items. These
store focus on selling a particular brand, or a certain type of item. Sometimes it
includes chain retail stores that sell a specific brand of clothing. All the clothing
sold at a specialty store is manufactured specifically for that store. If you buy
something from Gap, it will have a Gap label. Specialty stores can carry a diverse
range of products. They would sell clothes for women, men, children and
accessories and all of it would be that stores product specially.
Claire’s:
This is a very good example of a specialty store. Claire’s specialize in accessories
like ear rings, necklaces, hats, scarves, purses, and much more. There is an ear
piercing station, so they are most famous for their jewelry. In a way they are
advertising their jewelry by piercing people’s ears. They target young girls; the
store is very girly and has some dress up clothes for girls. For example, there is
funky hats, princess crowns, mask, and much more. At Halloween they sell
costumes for children. They offer sales like buy one get one free, they will mark
down prices, they have coupons, and sometimes they will have special sales to
advertise and sale, like having a free ear piercing. It’s a very smart way to sale
merchandise. Claire’s is not that expensive but it’s not cheap, because they sell
good quality products and it’s a specialty store.
Tennis Everyone:
This is another great example of a specialty store. Tennis Everyone specializes in
only tennis products for people who play tennis. They sell tennis clothes for
women, men, and children, tennis racquets, shoes, socks, sweat bands, towels,
equipment for tennis rackets like wraps, vibrix and much more. It is a very rare
store, and not in very many places. This store is very expensive because it is a
specialty store and it’s difficult to find much tennis products. Many people won’t
have many options so they will have to turn to tennis everyone and spend a lot of
money. They offer discounts on products you buy there like if you buy a pair of
shoes and you recommend one of your teammates purchasing from tennis
everyone and they do so, you will get 25% off on your next purchase there. This is
a very smart way to attract people in and to have people buy more. Tennis
everyone attracts people they play tennis.
Off-Price Retailers
A store that sells items at lower prices than those typically charged by retail
businesses. Off-price stores purchase overstocked good or goods that are at the
low end of a demand cycle, such as seasonal goods, in order to lower expenses
enough to sustain lower average prices.
Marshall’s:
This is a chain of American department stores owned by TJX companies.
Marshall’s has over 750 conventional stores, as well as larger stores named
Marshalls Mega Store, covering 42 states and Puerto Rico. Marshalls expanded
into Canada in March 2011. Marshall’s is U.S.’s second largest off-price family
apparel and home fashion retailer, behind its sister company TJ Maxx. Marshall’s
has a wide variety of goods like clothing for women, men, and children, housing,
accessories and etc. They provide everyday fashions with cheaper prices. They
target everyone, women, men, children, high class, middle class, and low class.
TJMaxx:
TJMaxx is a lot like Marshalls, they buy name brand clothes and sell it for cheaper
prices then it would originally be. They have a wide variety of goods like clothes
for men, women, teens, and children. There are shoes, purses, accessories,
housing, and etc. All the clothes are very stylish and are from name brand stores.
TJMaxx will have sales and coupons to bring customers in to buy their products.
They target everyone, high class, middle class, and high class. Also they hire
models to promote their products and bring people in.
Discount Stores
A department store which offers its items at a lower price than any other retail
store. Discount stores are often able to drop their prices due to efficient
distribution methods. Many of the largest discount stores are also chains stores,
and include Wal-Mart, Target, and K-Mart. Furthermore, many of these discount
stores could also be categorized as big-box stores, as they grow to include more
and more products, sometimes even including a large grocery section. Discount
stores offer almost about everything and at low price.
Target:
Target sells about everything; clothes for men, women, teens, children, housing,
groceries, electronics, toys, school supplies and office, and etc. They sell
everything at low prices and even offer coupons to keep customers wanting
more. They will have sales on their products to bring customers in wanting more.
Target is organized into the different departments like groceries, clothes,
electronics, housing, toys, etc. The clothes are not name brand but they are still
great. Target attracts everyone. Also there is a regular target and a super target,
the super target has groceries.
Wal-Mart:
Wal-Mart is a great example of a discount store. They sell about everything like
clothes for men, women, teens, and children, electronics, toys, medications,
housing, plants, and etc. There is a regular Wal-Mart and a Super Wal-Mart, the
super Wal-Mart is most popular right now. Regular Wal-Mart is very rare now.
They super Wal-Mart has groceries, pharmacy, hair stylist, nail salon, and more.
They sell products at low prices. Wal-Mart doesn’t sale name brand clothes but
they are much decent. This discount store targets everyone mostly the lower class
because they can afford to shop there. Wal-Mart is an everyday place to shop at.
Also they offer coupons and sales to bring more customers in.