Innovation and Knowledge
European Management’s
Agents (INMA)
AIX DE PROVENCE, MARCH 29th & 30th 2012
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5. New Technologies of Information & Communication area
1st MODULE: New Information and Communication Technologies (ICT)
Main aim
The main aim of this module is to present the impact of new technologies,
Information and Communications Technology (ICT) and their applications,
on promoting business and firm performance.
CONTENTSwhat ICT is and the impact of ICT in improving business
internal processes and communication with their customers.
Learning outcomes/objectives
 To know what Information and Communications Technology (ICT) is
and what exactly means
 To know the main types of ICT applications and their use
 To know how business can benefit from internet
Key Words / issues
Information and communications technology - or technologies (ICT)
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5. New Technologies of Information & Communication area
1st MODULE: New Information and Communication Technologies (ICT)
1st CHAPTER: What ICT is
1st subchapter is dealt with ICT and what exactly ICT means(4 units).
2nd subchapter: the role of internet and its use in the enterprise in order to be
achieved business promotion and boost (4 units)
3rd subchapter : the basic services based on internet that is required for
increasing business effectiveness (6 units)
4th subchapter is dealt with the advanced services based on internet (10
units)
5th subchapter is focused on the reasons and the advantages for office
automation in terms of business (7 units).
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5. New Technologies of Information & Communication area
1st MODULE: New Information and Communication Technologies (ICT)
1st Module Overall Contents
1ST CHAPTER: WHAT ICT IS
1st Subchapter: ICT (Information and Communications Technology)
Unit 1: Introduction
Unit 2: What exactly ICT means
2nd Subchapter: Internet and its use in the enterprises
Unit 1: Introduction
Unit 2: The internet as part of growing an enterprise
3rd Subchapter: Basic services based on internet
Unit 1: Introduction
Unit 2: WWW2
Unit 4: File Transfer Protocol (FTP)
Unit 5: Cloud computing
4th Subchapter: Advanced services based on internet
Unit 1: Introduction
Unit 2: The importance of having web-site
Unit 3: Web portal
Unit 4: Intranet
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5. New Technologies of Information & Communication area
1st MODULE: New Information and Communication Technologies (ICT)
1st MODULE Overall Contents
4th Subchapter: Advanced services based on internet
Unit 5: Extranet
Unit 6: Internet forum
Unit 7: Virtual Community
Unit 8: Corporate Blogs
Unit 9: e-learning
5th Subchapter: Office Automation
Unit 1: Introduction
Unit 2: What is office automation?
Unit 3: Reasons for Office Automation
Unit 5: Office suite tools
Unit 6: Operating Systems
Unit 7: MS Office (MS Word, MS Excel, MS Access, MS PowerPoint, MS Outllok)
SUMMARY
SELF EVALUATION EXERCISES
Exercise No 1
Exercise No 2
ANSWERS OF SELF EVALUATION EXERCISES
Exercise No 1
Exercise No 2
BIBLIOGRAPHY
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5.New Technologies of Information & Communication area
2nd MODULE: New Technologies in the area of Strategic Management
Main aim
The main aim of this module is to present the impact of new technologies
in the area of strategic management on promoting business and firm
performance.
It includes some significant departmental ICT applications and the impact
of e-commerce in business and the drastically changes that occurred in the
business model because of it.
Learning outcomes/objectives
By completing this module you will be able:
 To know and to understand the role of new technologies in the area of
strategic management
 To know and to understand the role of e-commerce in promoting
business
Key Words / issues
Departmental ICT applications, e-commerce, internet marketing, social
media marketing.
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5.New Technologies of Information & Communication area
2nd MODULE: New Technologies in the area of Strategic Management
1st CHAPTER Departmental tools – ecommerce – internet as a marketing
tool
1st subchapter: Includes ICT tools/applications Computer Aided Design (CAD),
Computer Aided Manufacturing (CAM), Computer Aided Manufacturing (CRM), and
Enterprise Recourse Planning (ERP), highlighting the benefits, advantages and
disadvantages of those applications (5 units)
2nd subchapter: This subchapter is dealt with e-commerce, e-business and online
marketplace presenting the advantages and disadvantages of them in terms of
promoting business (4 units).
3rd subchapter: This subchapter is focused on internet as a tool of marketing,
demonstrating the characteristics of the corporate website and the relevant
advantages and disadvantages of internet marketing. Finally, it includes the social
media marketing that takes place through social media platforms (4 units).
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5.New Technologies of Information & Communication area
2nd Module Overall Contents
1st Subchapter: Departmental tools
Unit 1: Introduction
Unit 2: Computer – Aided Design (CAD)
Unit 3: Computer – aided Manufacturing
Unit 4: Customer Relation Management
Unit 5: Enterprise Resource Planning (ERP)
2nd Subchapter: e-commerce
Unit 1: Introduction
Unit 2: e-commerce
Unit 3: e-business
Unit 4: Online marketplace
3rd Subchapter: Internet as a Marketing Tool
Unit 1: Introduction
Unit 2: Corporate website
Unit 3: Internet marketing
Unit: 4 Social media marketing
SUMMARY
SELF EVALUATION EXERCISES
Exercise No 1
Exercise No 2
ANSWERS OF SELF EVALUATION EXERCISES
BIBLIOGRAPHY
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5.New Technologies of Information & Communication area
3rd MODULE: New Technologies in the area of Knowledge
Management
Main aim
The main aim of this module is to present the impact of new technologies
in the area of knowledge management on promoting business.
It includes the role, the meaning and value of data and information and the
management of information as well their impact on firm performance.

Learning outcomes/objectives
To know and to understand the role of new technologies in the area of
Knowledge management
Key Words / issues
Data and information, data sources, electronic files, business efficiency,
knowledge management
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5.New Technologies of Information & Communication area
3rd MODULE
1st CHAPTER: From data to knowledge in the enterprise
This chapter is composed by 10 units presenting the significant role that
data and information play in promoting business.
It starts with the difference between Data and Information as well as the
purposes and why businesses and organisations need information,
distinguishing between the main kinds of information.
It focuses on sources that data and information in business may come
from (e.g internal information, external information), and highlights the main
categories of information systems in business.
It presents the main methods of data collection (manual input methods
and automated input methods), the main methods of data storage and also
data processing and document management, and the reasons why a
company needs to consider utilizing online document management software.
Finally, is dealing with customer service, customer support and
automated customer service and the role of help desk.
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5.New Technologies of Information & Communication area
3rd MODULE Overall Contents
1st CHAPTER: From data to knowledge in the enterprise
Contents
Unit 1: What the difference between Data and Information?
Unit 2: What information does a business need?
Unit 3: Sources of data and information
Unit 4: Types of information system
Unit 5: Methods of data collection
Unit 6: Methods of data storage
Unit 7: Computer data processing
Unit 8: Document management
Unit 9: Customer Service
Unit 10: Help desk
SUMMARY
SELF EVALUATION EXERCISES
Exercise No 1
Exercise No 2
ANSWERS OF SELF EVALUATION EXERCISES
BIBLIOGRAPHY
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5.New Technologies of Information & Communication area
4th MODULE: New Technologies in the area of Corporate and Social
Responsibility (CSR)
Main aim
The main aim of this module is to present the impact of new
technologies in the area of Corporate and Social Responsibility.
Is dealing with the significant role that ICT and new technologies
play in promoting Corporate Social Responsibility (CSR).
Learning outcomes/objectives
By completing this module you will be able:
 To know and to understand the role of new technologies in
promoting Corporate Social Responsibility
Key Words / issues
Corporate Social Responsibility (CSR), social media, ICT.
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5.New Technologies of Information & Communication area
4th MODULE
1st CHAPTER: ICT a tool to implement and drive Corporate Social
Responsibility
1st unit: is dealing with Corporate Social Responsibility (CSR) and
its goal,
2nd unit: highlights the seven ways that any sized business can
embrace social responsibility and
3rd & 4th unit: is focusing on significant role that ICT and Social
Media play in promoting Corporate Social Responsibility in business.
5th unit: conclusions regarding the role of ICT in promoting
Corporate Social Responsibility
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5.New Technologies of Information & Communication area
Module 4 – Overall Contents
1ST CHAPTER: ICT A TOOL TO IMPLEMENT AND DRIVE CORPORATE
SOCIAL RESPONSIBILITY
Contents
Unit 1: What corporate social responsibility is
Unit 2: Reasons for adoption activities on CSR
Unit 3: The attainment of CSR through ICT
Unit 4: Why Social Media is vital to Corporate Social Responsibility
Unit 5: Conclusion
SUMMARY
SELF EVALUATION EXERCISES
Exercise No 1
Exercise No 2
ANSWERS OF SELF EVALUATION EXERCISES
Exercise No 1
Exercise No 2
BIBLIOGRAPHY
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